Remove eCommerce Remove Gen Z Remove Social Media Marketing
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Aflac’s approach to Gen Z engagement

Martech

Customers born just before or after the debut of the memorable Aflac Duck are known as Gen Z and are a much sought after health insurance demographic. Gen Z, though not a monolith, holds different expectations about engaging with brands than previous cohorts. In the same survey, 64.2% In the same survey, 64.2%

Gen Z 117
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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z 145
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60 social media statistics marketers need to know in 2025

Hootsuite

23% of Facebook users are Gen Z A total of 23% of Facebook users are between ages 18 and 24. 1 in 4 marketers rate YouTube as having the highest ROI Additionally, 27% of social media marketers also said YouTube has the best audience targeting tools. Source: Statista 17. Key Instagram statistics 18.

Gen Z 110
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Mobile’s growing role in holiday shopping

Martech

Gen Z consumers are 52% more likely to value QR codes and links for more information, according to the Samsung Ads study. For ecommerce, shoppable can mean clicking on an ad, or an influencer-posted video , and being taken directly to a product you can add to your cart. Mobile Wallets.

Gen Z 102
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What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]

Hubspot Marketing

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Table of Contents What is D2C marketing? Many D2C brands are digital or ecommerce -focused, so they thrived in this climate. D2C Marketing Tips 1. Enable social shopping.

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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In We’re doing quite a lot of mobile development to customize experiences depending on who the fan is, how often they come back to [a team’s home market] and actually engage physically, versus digital engagement.

Gen Z 117
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50 Ecommerce Statistics To Know in 2024 [New Data]

Hubspot Marketing

Ecommerce is businesses selling products online, and people buying those products online. Consumers and businesses alike are making more and more purchases online, and that’s only expected to increase, especially so on social media. trillion USD market cap. trillion USD market cap. trillion USD market cap.

eCommerce 119