Hootsuite

OCTOBER 19, 2022

If you’ve got a product or service to sell, you need to start thinking about your TikTok ecommerce strategy. In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. In fact, the addictive video platform has carved out a whole new niche in the social selling market.

eCommerce 120

eCommerce Gen Z User-Generated Retail 120

Buffer Marketing

APRIL 29, 2025

You can also use one of the certified third-party ecommerce platforms : Shopify , BigCommerce , WooCommerce , Squarespace , Wix , Adobe Commerce , or OpenCart. Those giveaways helped the company generate $25,000 in revenue, a reminder that word-of-mouth marketing can lead to real sales.

Gen Z 113

Gen Z Influencer Marketing Manufacturing User-Generated 113

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. Gen X: six hours and five minutes.

Gen Z 58

Gen Z User-Generated Influencer Marketing Law 58

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 126

Gen Z Millennials eCommerce Social Media Marketing 126

Sprout Social

MAY 12, 2025

In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of Gen Z users consume news on TikTok. According to Statista , TikTok is more popular with Gen Z than other social networks. TikTok is expected to reach 35 billion users by 2029.

Gen Z 63

Gen Z Transform Fashion Food 63

Digital Marketer

JUNE 7, 2023

But most businesses and even beginner marketers don’t fully understand how to use social media for ecommerce. Whether you’re new to social media or looking to enhance your existing social media strategy for ecommerce, this blog is here to help. Let’s get started!

eCommerce 85

eCommerce Gen Z Millennials Social Media Marketing 85

Sprout Social

SEPTEMBER 29, 2020

If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. These generations have billions of dollars of direct spending power as well as influence over household spending. Set specific goals for the platform that contribute to your overall marketing goals.

Gen Z 142

Gen Z Millennials User-Generated eCommerce 142

Hubspot Marketing

APRIL 13, 2020

QZone, a social media site and app, launched in 2005. In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. QZone still serves as a social media platform while QQ is now similar to the Facebook Messenger app.

Gen Z 145

Gen Z Millennials User-Generated eCommerce 145

Hubspot Marketing

MARCH 8, 2021

And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Hubspot Marketing

OCTOBER 11, 2023

Instagram was the first social media app available on iOS, and it was the first mobile-only platform and the second visual-first platform. Social media marketers in 2023 say Instagram has the highest ROI and engagement of all other apps. Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok.

Gen Z 132

Gen Z User-Generated Transform Social Media Marketing 132

Hubspot Marketing

NOVEMBER 6, 2023

Chance to Reach a Younger Audience If you‘re looking to attract a Gen-Z audience, Threads will help you toward your goal. of Gen-Zers who downloaded the app did so because it looks fun, according to Statista. This is especially troublesome if you rely on eCommerce tools like Instagram Shopping.

Gen Z 119

Gen Z Branding eCommerce Social Media Marketing 119

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. These data points reveal a unique advantage for brands targeting social media demographics like Reddits through authenticity, community engagement and value-first organic interactions.

Branding 78

Branding Gen Z Pharmaceutical Health 78

Hubspot Marketing

JULY 18, 2022

According to HubSpot Blog Research, Facebook is the most popular social site for purchasing products, with 36% of consumers reporting they'd purchased a product directly from the platform. In 2020, Facebook launched Facebook Shops , a free ecommerce tool designed to "create a mobile shopping experience for their audiences."

Gen Z 134

Gen Z eCommerce Fashion Retail 134

Hubspot Marketing

MAY 16, 2023

Pinterest is well-suited for ecommerce companies, such as those who sell home goods, and businesses that would like a place to share crisp standalone product images with links. Interactive Media Examples of Major Platforms Snapchat: 229 daily active users TikTok: 100 million monthly active users in the U.S.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Sprout Social

NOVEMBER 7, 2022

Gen Z uses TikTok as their preferred search engine. To reach them this year, consider how your holiday marketing can meet their search intent. Even if your audience doesn’t include Gen Z, you can still use the app for your holiday marketing efforts. Read our complete guide to social media marketing.

Gen Z 132

Gen Z Retail Marketing Marketers 132

Sprout Social

MARCH 31, 2022

Popular among ecommerce brands, Reels are typically used to: Show off products in action. While both platforms are popular among younger audiences, social media demographics point to how popular TikTok is with Gen Z and teenagers. appeared first on Sprout Social. Highlight collaborators and influencers.

Gen Z 141

Gen Z Entertainment Law Fashion 141

Hootsuite

NOVEMBER 10, 2021

While TikTok is extremely popular with teenagers and Gen Z, a wide range of demographics have fallen in love with the app. Where does your target market overlap with TikTok users? Should it direct to your ecommerce site, a specific landing page, your other social accounts, or a current blog post?

Gen Z 145

Gen Z Analytics Energy Advertisers 145

Hootsuite

DECEMBER 2, 2019

Getting started with social doesn’t have to be scary or expensive. With these 11 simple social media marketing tips, businesses of any size can reach new markets, build brand awareness, and drive sales. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

Food 145

Food Gen Z Social Media Marketing Millennials 145

Hootsuite

FEBRUARY 1, 2022

And because the demographics on Twitch skew toward the younger side ( 73% of users are under 34), influencer marketing is a great way to promote your brand authentically—helping you reach the elusive Gen-Z audience who favor genuine and authentic marketing vs. being sold to. Work with the right streamer.

Gen Z 124

Gen Z Food Influencer Marketing Marketing 124

Spiralytics

FEBRUARY 21, 2023

One of the recent trends on this viral platform is #TikTokMadeMeBuyIt, and it’s shaking up the digital marketing industry, This craze is sending millions of people to groceries, malls, and eCommerce stores to buy products that they see online. At the same time, it’s an effective social media marketing strategy for various businesses.

Gen Z 103

Gen Z Millennials User-Generated Digital Marketing 103

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. an easy set up so you start seeing results fast).

Management 144

Management Gen Z CRM Shipping 144

Martech

OCTOBER 31, 2023

It’s worth noting that 80% of Gen Z consumers and 71% of U.S. Furthermore: 60% of TikTok users who plan to shop for gaming after the holidays plan to purchase either mobile games (45%) and/or make in-game purchases (38%). moms consider themselves gamers. Get MarTech! In your inbox. Business email address Subscribe Processing.

Gen Z 117

Gen Z Shoppers Food Marketing Plan 117

Hootsuite

JUNE 7, 2022

Generation Z and Millennials are most likely to make decisions based on personal, social, or environmental values. Instagram Shopfront – Let people buy your goods directly from the Instagram app with the platform’s ecommerce features. Easily track Instagram analytics and generate reports with Hootsuite.

Gen Z 145

Gen Z User-Generated Promotion Advertisers 145

Hootsuite

OCTOBER 27, 2020

Roughly 9 in 10 Gen Z respondents say that they use messaging platforms like WhatsApp and Slack to communicate with their colleagues each week, but barely half of respondents aged 55 to 64 have integrated these platforms into their regular repertoires. But these ‘bargain prices’ may not last. Read the Full Report.

eCommerce 145

eCommerce Gen Z Shoppers Communications 145

Scoop.it!

NOVEMBER 2, 2023

As a result, companies can respond swiftly to evolving customer behaviors, minimize lead times, and maintain a competitive edge in the dynamic digital market landscape. 5 Ways Consumer Behavior Shapes Digital Marketing Whether you are starting an eCommerce business or a traditional brick-and-mortar store, knowing consumer behavior is crucial.

Digital Marketing 110

Digital Marketing Gen Z Manufacturing Customer Journey 110

Hootsuite

NOVEMBER 3, 2020

On social, you have clear data about exactly who your customers are, and the opportunity to chat with them after via comments or direct message, to provide personalized customer service. It’s where Millennials and Gen Z like to shop. internet users this age made a purchase on social media in 2019. 48% of U.S.

Branding 145

Branding Gen Z Shoppers Price 145

Econsultancy

DECEMBER 6, 2021

This figure is up from an average 2 billion searches per month in 2016 – or a 150% increase –  according to Social Media Today. However, more and more users are becoming cynical about the way in which content is served to them on social platforms. Social Quarterly: Q4 2021.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertisers 54

Many Chat

MAY 6, 2022

This makes it fertile ground for a new kind of influencer marketing, as millennials and Gen Z flock to the app. Do more on social media with ManyChat. And you don’t have to be part of Gen Z to succeed on the platform either. Whether you’re an influencer or an ecommerce brand, the same rules apply.

Gen Z 97

Gen Z Influencer Marketing Millennials eCommerce 97

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Good marketing always is, right? Obviously a few comments won’t revolutionize your product strategy, which is why Reddit shouldn’t be your sole source of market research.

Branding 124

Branding Gen Z Affiliate Marketing User-Generated 124

Marketing Insider Group

FEBRUARY 5, 2024

(Engati) 76% of social media users have bought items they saw on social platforms. Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. Ruler Analytics) B2B Ecommerce has the lowest conversion rate at 1.8%.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Sachs Marketing Group

JANUARY 8, 2024

While organic social media marketing strategies still play an essential role in building brand awareness and loyalty, paid advertising offers a fast track to amplifying your voice, visibility, and audience growth. TikTok : Popular with Gen Z, it offers creative, short-form video content.

Advertisers 97

Advertisers Advertising Gen Z Social Media Marketing 97

Digital Marketer

MAY 4, 2023

This encompasses all available touchpoints, including digital advertising , content and social media marketing. In the early part of the journey, this might include optimization by way of marketing and communication channels. You can then improve the buyer’s journey by eliminating friction at each of these.

Customer 78

Customer Customer Journey Gen Z Affiliate Marketing 78

Hootsuite

OCTOBER 22, 2019

Instead, use social media analytics tools to get detailed information about your own audience, for a better content strategy and ad targeting. For more details, check out our post that breaks down all the key Instagram demographics for social media marketers. of social referral share to ecommerce sites.

User-Generated 112

User-Generated Marketing Marketers Gen Z 112

Dana Nicole

FEBRUARY 1, 2021

Gen Z’s spend more per transaction compared to Millennials and average more transactions. Although younger, Gen Z is a powerful and profitable segment. Whether or not you begin to focus your social media marketing efforts will largely depend on your goals! But is that a good thing?

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Use Insider

JANUARY 17, 2024

And remember, if you want to learn more about personalized omnichannel marketing, then download our ebook: The ultimate digital growth guide for beauty and cosmetics marketers. Strategy 1: Increase product discovery Gen-Z are used to TikTok, Reels, and Instagram Stories—and InStory is Insider’s answer to all three.

Shoppers 52

Shoppers Gen Z eBook eCommerce 52

Exposure Ninja

JULY 13, 2022

In 2012, SHEIN began running social media marketing campaigns with fashion bloggers for giveaways and advertising products on Pinterest, Facebook and Instagram. The company also purchased Romwe, another Chinese eCommerce retailer. Key Learnings and Takeaways from SHEIN’s marketing strategy. shein_official.

Digital Marketing 52

Digital Marketing Marketing Strategy Fashion Shipping 52

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 109

Gen Z Millennials User-Generated Marketing 109