Hootsuite

OCTOBER 19, 2022

If you’ve got a product or service to sell, you need to start thinking about your TikTok ecommerce strategy. What is TikTok ecommerce and why is it important? TikTok ecommerce is the act of using the popular video app to sell a product or service. So why should you be using TikTok for ecommerce, exactly? Source: Kaja.

eCommerce 120

eCommerce Gen Z User-Generated Retail 120

illumin

AUGUST 27, 2024

This number was higher for millennial respondents, where three-quarters said they considered sustainability when making purchase decisions. While ecommerce continues to be of great importance, it’s important that retailers don’t quit on their physical stores. A recent survey from McKinsey & Co.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Digital Marketer

JUNE 7, 2023

But most businesses and even beginner marketers don’t fully understand how to use social media for ecommerce. Whether you’re new to social media or looking to enhance your existing social media strategy for ecommerce, this blog is here to help. What is Ecommerce Social Media Marketing? Let’s get started!

eCommerce 85

eCommerce Gen Z Millennials Social Media Marketing 85

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. More importantly, the best reviews are organic and not overly promotional. Obvious or over-the-top self-promotion.

Gen Z 101

Gen Z Copywriting Real Estate Marketers 101

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. More importantly, the best reviews are organic and not overly promotional. Obvious or over-the-top self-promotion.

Gen Z 102

Gen Z Copywriting Real Estate Marketers 102

Sprout Social

JULY 20, 2021

Being attached to the Kardashian-Jenner empire certainly didn’t hurt sales, but that doesn’t mean you can disregard her simple yet effective promotion strategy. Despite having promoted the launch for weeks to upwards of 40 million followers on Instagram alone, Jenner launched her site with just 5,000 units of product.

Gen Z 142

Gen Z Product Retail Millennials 142

Neil Patel

MARCH 25, 2021

With the right TikTok marketing techniques , you can leverage this social network and open your brand up to an exciting market of Gen Z’ers and millennials. Plus, integrations with Shopify and other strong eCommerce platforms have made it easy for brands to sell products directly on TikTok. Why Should You Sell Products on TikTok?

Product 141

Product eCommerce Millennials User-Generated 141

Litmus

OCTOBER 16, 2024

Geography (location, climate): Send location-specific offers or seasonal promotions that align with regional preferences or weather patterns. For example, a clothing retailer might segment customers into “trendy teens,” “eco-conscious millennials,” and “luxury-seeking boomers.”

Health 93

Health Customer Journey User-Generated Marketers 93

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. Because of this, they’re invested in authentic discussions and are skeptical of promotional language and overt marketing. Center your strategies on education and transparency over in-your-face promotion.

Branding 79

Branding Gen Z Pharmaceutical Health 79

Sprout Social

MAY 12, 2025

Further, the 2024 Social Media Content Strategy Report reveals that 73% of Millennials have TikTok accounts. A 2024 survey found that 41% of Gen Z shoppers had made purchases through social media in the past six months, followed closely by Millennials (40%).

Gen Z 64

Gen Z Transform Fashion Food 64

Sprout Social

SEPTEMBER 29, 2020

If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. Snapchat also tends to work best with direct to consumer brands who can use the app to drive traffic to an ecommerce website or app. Cross-promote content from other platforms.

Gen Z 142

Gen Z Millennials User-Generated eCommerce 142

Hootsuite

MAY 1, 2025

36% of millennial consumers trust recommendations from people they follow more than traditional ads. Promoted by the right partners, it encouraged fans to show off their most personalized pairs, highlighting just how creative and customizable the product could be. Why are influencer marketing campaigns so effective?

Influencer Marketing 93

Influencer Marketing Affiliate Marketing Marketers Marketing 93

Econsultancy

JANUARY 28, 2022

During 2020 the ecommerce market went into overdrive. Stats roundup: the impact of Covid-19 on ecommerce. US ecommerce data from Anadot shows competitive pricing to be the key reason for picking one retailer over another among 57% of consumers. We know that, increasingly, consumers expect experiences that are tailored to them.

eCommerce 75

eCommerce Shoppers Customer Acquisition Retail 75

Hubspot Marketing

DECEMBER 10, 2024

Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. Ahrefs has a great demonstration for an ecommerce website. Among social media users, 57% use the search function on social apps (79% for Gen Z and millennials).

SEO 128

SEO Gen Z Finance Transform 128

Hubspot Marketing

OCTOBER 27, 2023

HubSpot ) 30% of eCommerce companies are already selling on social media, and 12% plan on selling through social media platforms in 2021. Statista , 2021) Social Commerce Stats by Demographic Over 1 in 5 Gen Z, Millennial, and Gen X social media users bought a product directly in a social media app in the past 3 months. million people.

Gen Z 126

Gen Z Millennials eCommerce Social Media Marketing 126

Marketing Insider Group

SEPTEMBER 14, 2020

Content is one of the most efficient ways to promote a business. Approximately 40% of millennials trust videos, and “half of those aged 18-34 admit that they would stop what they are doing to watch a new video.” By the year 2021, Ecommerce Global B2C sales are predicted to reach 4.5 Content Marketing Institute ). Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Hubspot Marketing

JANUARY 13, 2017

3) Social media ecommerce will become a powerful avenue for sales. Facebook, Instagram, Twitter, and Pinterest offer ways for users to purchase products from directly within their apps, and Snapchat started testing and rolling out ecommerce features in the spring of 2016.

Millennials 145

Millennials eCommerce Shoppers Advertising 145

Hubspot Marketing

APRIL 13, 2020

In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. millennials like me were children, we raced home from school to message our friends on AIM. but news outlets describe it as being even more advanced than TikTok -- particularly when it comes to ecommerce.

Gen Z 145

Gen Z Millennials User-Generated eCommerce 145

Marketing Insider Group

MARCH 9, 2021

However, not all companies are embracing this, as only 60 percent said they prioritize audience needs over sales and promotional messaging. There are lots of differences between Baby Boomers and millennials. If your product targets women under 40, most of those buyers are millennials now. Image: CMI. Image: McKinsey.

B2C 26

B2C Content Marketing Product Millennials 26

Sprout Social

AUGUST 15, 2022

The latest Sprout Social Index ™ shows that 33% of Gen Z and 28% of Millennials value brand/creator content collaborations. Through affiliate marketing programs, creators and other businesses can promote and sell another company’s products or services for a commission. Use TikTok to promote membership sign-ups.

Gen Z 134

Gen Z Affiliate Marketing User-Generated Promotion 134

Hubspot Marketing

JULY 15, 2020

Although millennials watch more videos on a regular basis than Gen X and the Boomer generation, the age group's consumption still pales in comparison to Gen Z. When looking into paid video promotion, one of the common offerings you'll hear about -- especially if you plan to advertise on social media -- is in-stream advertising.

Gen Z 145

Gen Z Entertainment Advertising Advertisers 145

Neil Patel

AUGUST 30, 2021

If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Instead, sponsor or promote causes you care about and find ways to make your brand more environmentally and socially conscious. Here are five ways to attract and keep Gen Z customers. Research Gen Z Culture.

Gen Z 145

Gen Z Millennials Shoppers User-Generated 145

Hootsuite

MAY 27, 2020

Think Facebook is a better network for reaching Baby Boomers than Millennials? Well, the numbers show that Millennials still outnumber Boomers on the platform. One more: “We will use LinkedIn for promoting and sharing our company culture to help with recruitment and employee advocacy.”. 20% can directly promote your brand.

Millennials 145

Millennials Social Media Marketing Analytics Promotion 145

Spiralytics

FEBRUARY 21, 2023

When applied in the social media context, simply community commerce means the act of selling or promoting products on different social media platforms. Many brands and businesses continuously take advantage of this trend by creating viral marketing campaigns to promote their products. million millennials (25 to 34 years old) at 29%.

Gen Z 103

Gen Z Millennials User-Generated Digital Marketing 103

Neil Patel

OCTOBER 19, 2021

The good news is that as a brick-and-mortar business owner, you can promote your website to the foot traffic in and around your store to aid your online visibility and increase digital sales. Also, if you have any special internet offers, promote them through in-store advertising and handing out promotional materials.

Shipping 140

Shipping Shoppers Retail Transform 140

Econsultancy

DECEMBER 3, 2021

However, even in a sector that already had a relatively high degree of ecommerce penetration, post-pandemic the shift to online has been notable. This roundup includes studies and financial results that show how fashion ecommerce is evolving, including cross-border sales, fast fashion growth, and how inventory sizes have changed.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Hootsuite

DECEMBER 2, 2019

Use the other 20% to promote your brand or sell your products. Your instinct might tell you that if you’re targeting millennials, you should skip Facebook and focus on Instagram and Snapchat. But the data shows that 84% of millennials still use Facebook. It should include a plan for your content mix. pic.twitter.com/Vj3fZWysRQ.

Food 145

Food Gen Z Social Media Marketing Millennials 145

Sprout Social

NOVEMBER 26, 2018

That said, Facebook’s ad platform is the gold standard for social media ads if you’re interested in paid promotions. A major hub for brick-and-mortar businesses, ecommerce shops and influencers alike, the platform encourages brands to get creative. Trying to push ecommerce products? Promote your social channels.

Social Media Marketing 111

Social Media Marketing Marketers Marketing eCommerce 111

Econsultancy

NOVEMBER 22, 2021

The Asia-Pacific (APAC) region boasts some of the most dynamic, innovative and fast-moving ecommerce markets: from the largest ecommerce market in the world, China; to markets with near-total internet connectivity, like South Korea, to markets with high ecommerce penetration and immense potential for growth, like Indonesia.

eCommerce 52

eCommerce Gen Z Fashion Retail 52

Hootsuite

JUNE 7, 2022

Generation Z and Millennials are most likely to make decisions based on personal, social, or environmental values. For instance, you could promote an awareness day or event or partner with a charitable organization. Sales or promotion campaign. If you want to increase conversions, run a sales or promotion Instagram campaign.

Gen Z 145

Gen Z User-Generated Promotion Advertising 145

Neil Patel

NOVEMBER 16, 2020

There’s a major push towards attracting millennials with improved delivery options, increased brand diversity, and better customer service. If you target millennials , this is the platform for you. If you list an item at the same price as another vendor, Walmart automatically promotes the product that was listed first.

Product 145

Product Shipping Price Millennials 145

Litmus

SEPTEMBER 24, 2024

But with so many promotions flooding inboxes, how do you ensure yours stands out? Over half of consumers are eager to jump on early sales and promotions, making Black Friday a prime opportunity to achieve email’s 36:1 ROI potential. As Black Friday approaches, the frenzy of shopping and deals is about to hit its peak.

Shoppers 91

Shoppers Millennials Retail Email Marketing 91

Hootsuite

OCTOBER 27, 2022

One survey of online millennial shoppers found almost half (47%) used a voice assistant to make a purchase. Abandoned shopping carts are a huge issue in ecommerce. The ecommerce industry loses $18 billion a year from abandoned shopping cart orders. Welcome a known customer back to your website with special offers or promotions.

Branding 114

Branding eCommerce Shoppers Millennials 114

Sprout Social

NOVEMBER 11, 2021

If your business is an ecommerce company, enabling customers to shop directly from your outgoing posts or message responses enhances their experience by removing the extra steps between product discovery and checkout. Sprout’s Google Analytics and Bitly integrations bake this link creation step into your publishing workflow.

Management 144

Management Gen Z CRM Shipping 144

Sprout Social

SEPTEMBER 22, 2021

Tools such as Help Scout are commonplace on today’s ecommerce sites. Expect video calls to become the future of conversational commerce (especially as remote work and ecommerce continue to boom). Embracing tools like live chat and chatbots should be a top priority for ecommerce brands. Promoting offers and deals.

Shoppers 98

Shoppers Shipping eCommerce CRM 98

Hootsuite

NOVEMBER 28, 2022

Before today’s visually-focused platforms like TikTok and Instagram existed, we eldest Millennials only had web forums with text posts to connect with others around common interests. More than link management, Reddit cautions against appearing spammy by: Only posting self-promotional content. redditors) to interact with each other.

Branding 124

Branding Gen Z Affiliate Marketing User-Generated 124

Search Engine Land

MARCH 29, 2023

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. Conversation placement ads > standard ads Why use standard promoted ads when you can engage prospects when they are the most engaged? This is magic content for B2B promotions via Reddit Ads.

Pharmaceutical 87

Pharmaceutical Whitepaper Millennials B2C 87