CRO for PPC: Key areas to optimize beyond landing pages
Search Engine Land
JULY 22, 2024
Let’s say that you’re working for an ecommerce store that uses GA4 to track purchases. Worse, they could think that such sleek-looking creatives mean that your price tag will be above their budget. Another example: a client insists on using video ads produced by an agency that doesn’t specialize in performance marketing.
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