Remove eCommerce Remove Performance Marketing Remove Price
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CRO for PPC: Key areas to optimize beyond landing pages

Search Engine Land

Let’s say that you’re working for an ecommerce store that uses GA4 to track purchases. Worse, they could think that such sleek-looking creatives mean that your price tag will be above their budget. Another example: a client insists on using video ads produced by an agency that doesn’t specialize in performance marketing.

Price 96
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Why ecommerce needs to shift from acquisition to nurture

Econsultancy

During 2020 the ecommerce market went into overdrive. Stats roundup: the impact of Covid-19 on ecommerce. US ecommerce data from Anadot shows competitive pricing to be the key reason for picking one retailer over another among 57% of consumers.

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Why and how to use loss aversion in email marketing (plus 4 examples)

Martech

This ties into one of my goals for my MarTech columns in 2023 — sharing strategies and tactics to help you find more opportunities already lurking in your email database and using your email marketing resources more efficiently. Using psychology to address your ecommerce customers’ motivational drivers will be one of those approaches.

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5 essential Google Shopping optimizations Google won’t tell you by ShoppingIQ

Martech

Within this guide, Alam Hosseinbor, ecommerce director at ShoppingIQ, unveils a number of “secrets that Google won’t tell you” and emphasizes that “shopping advertisers unknowingly waste thousands of dollars per year without realizing.” This time, Amazon is at fault for promoting an inaccurate price that misleads the customer.

Price 117
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The 7 B2B website essentials: What customers want

Martech

Pricing details. Pricing is a glaring example: It’s a rare B2B company that operates with fixed, public pricing. 5: Ecommerce As younger people enter the buying group, buying behavior is changing — fast. Ecommerce is perfect for selling low-margin replacement parts, financing solutions and warranties.

Customer 122
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Q1 Marketing Plays That'll Start Your Year Strong, According to State of Marketing Data

Hubspot Marketing

Interested in influencer marketing? Half of marketers plan to increase their influencer marketing investment in 2024. If you've always wanted to work with influencers — but the price tag seems out of reach — I have some good news. Approach social media as an ecommerce platform. Reflect on last year's performance.

eCommerce 137
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8 top business intelligence tools to help you make more informed decisions

Sprout Social

Beyond assessing your company data, business intelligence tools are likewise capable of identifying trends and opportunities related to marketing and sales. What are your top-performing marketing channels and best-selling products? Ecommerce sales. For example, which factors contributed to your highest-earning month?

eCommerce 140