Search Engine Land

SEPTEMBER 27, 2024

AI can significantly streamline SEO tasks, freeing time to focus on high-impact strategies. Below, I’ll share 15 AI tools I’ve used for SEO, each of which has delivered great results. While many alternatives are available, these tools are a strong starting point for exploring and refining your SEO approach. So much more.

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SEO Transform User-Generated Analytics 119

Backlinko

JULY 22, 2024

If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. It has taken over a decade to reach this point, but our approach to SEO has remained consistent. This article covers how to do SEO for your website in 10 digestible steps. Okay, ready? Let’s start with step one.

SEO 118

SEO Law User-Generated Analytics 118

Search Engine Land

SEPTEMBER 20, 2024

Throughout my career, I’ve noticed SEO and PPC teams rarely sync and share data and strategies to support each other. This article highlights seven practical synergies both your PPC and SEO teams can implement to drive even more revenue for your business. SEO efforts should target keywords that drive conversions, not just traffic.

SEO 108

SEO Key Performance Indicator eCommerce Price 108

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. Use Case: Imagine an ecommerce store experiencing high traffic but low conversion rates. Shopify’s App Store is packed with options.

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Search Engine Journal

JUNE 3, 2025

In this Ask An SEO, Kevin Gibbons outlines where ecommerce category pages tend to fall short and how to align them with user intent. The post Ask An SEO: How Can I Improve The Visibility Of My Category Pages? appeared first on Search Engine Journal.

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Search Engine Land

SEPTEMBER 11, 2024

Many SEO professionals struggle to create technical audits that lead to meaningful improvements for their clients’ websites. brands, I’ve developed seven essential tips for creating impactful technical SEO audits. brands, I’ve developed seven essential tips for creating impactful technical SEO audits.

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SEO Transform Education User-Generated 106

Backlinko

JULY 19, 2024

Rank tracking tools let you monitor your SEO performance over time. That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. So you can find the right solution to improve your website’s SEO. This makes it easier to digest complex SEO data.

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SEO Price Analytics Key Performance Indicator 109

Backlinko

OCTOBER 16, 2024

SEO jobs are booming. The global SEO industry is projected to reach $157 billion by 2032. (Up Businesses NEED skilled SEOs to compete in the digital space. But before we get into the how-to, let’s look at why SEO is such an attractive career path. Why Choose a Career in SEO? Is SEO worth learning in 2024?

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SEO Search Marketers CMO Marketers 108

Search Engine Land

AUGUST 13, 2024

A recent Pattern survey of 300-plus executives revealed that 94% of them plan to maintain or increase their investment in ecommerce over the next six to 12 months. What exactly does investment in ecommerce look like? What’s stopping brands from scalable ecommerce growth? This hands-on support results in significant time savings.

eCommerce 86

eCommerce Branding Retail Shipping 86

Backlinko

SEPTEMBER 6, 2024

SEO newsletters make it easy to keep up to date with what’s going on in the world of search engine optimization. Be the first to hear about our guides on everything you need to know to level up as an SEO. And they show you the strategies that are working right now. I keep every email short and sweet.

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SEO Copywriting eCommerce Search Marketers 102

Backlinko

AUGUST 26, 2024

SEO audit tools reveal hidden issues and opportunities on your site. Backlinko uses these tools for in-depth SEO audits every year. To assist, we’ve reviewed five top SEO audit tools to help you improve your website’s search performance. What Are the Best SEO Audit Tools? And quarterly check-ins.

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SEO Price Health User-Generated 103

Hubspot Marketing

DECEMBER 30, 2024

Full disclosure before we go further: My main specialism is SEO content. Thats where my expertise and the expertise of my professional network primarily SEOs offer the most value to you. Below, some incredible SEO specialists and I share the key benefits of adding this process into your content marketing strategy.

eCommerce 117

eCommerce SEO User-Generated Key Performance Indicator 117

Hubspot Marketing

APRIL 30, 2025

Early in my SEO career, I generated two million clicks for an ecommerce store. Now, everything I do in SEO is centered around the buyer and the end goal: a sale. SEOs who want to serve buyers and sell products or services need to understand the buyer journey to effectively strategize content. The problem?

SEO 108

SEO CRM User-Generated Education 108

Search Engine Journal

SEPTEMBER 23, 2022

Here are 20 do's and don'ts for a successful ecommerce SEO strategy. The post SEO For Ecommerce Product Pages: 20 Do’s & Don’ts appeared first on Search Engine Journal. Give your online customers a compelling reason to buy your product.

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eCommerce SEO Product Customer 135

Search Engine Land

AUGUST 9, 2024

When training new technical SEO s, I find they struggle to identify action items from tools like Google Search Console and site crawlers (e.g., Commonly used data segments When looking for action items in technical SEO data, you need to be able to segment the data. These less common data segments are crucial for enterprise SEO.

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SEO Manufacturing Health eCommerce 84

Search Engine Journal

AUGUST 26, 2022

With increased competition, ecommerce stores are improving their customer acquisition strategies. A crucial part of this is technical SEO. The post How To Do Technical SEO For Ecommerce Websites appeared first on Search Engine Journal.

eCommerce 26

eCommerce SEO Customer Acquisition Customer 26

Search Engine Land

JULY 11, 2024

This data was shared with Search Engine Land by enterprise SEO platform BrightEdge and its BrightEdge Generative Parser, which has been tracking and monitoring AI Overviews (and formerly Search Generative Experience) since late last year. Here’s a screenshot showing the drop: Education, entertainment, ecommerce. Why we care.

Real Estate 113

Real Estate Entertainment eCommerce User-Generated 113

Backlinko

AUGUST 21, 2024

With dozens of SEO podcasts vying for your attention, choosing the right one(s) can be overwhelming. That’s why we’ve curated a list of the best SEO podcasts. To help you navigate the world of SEO and stay on top of the latest industry news. Whether you want to learn SEO as a beginner.

SEO 97

SEO Affiliate Marketing Digital Marketing PR 97

Search Engine Land

AUGUST 6, 2024

AI may be getting all the hype and attention right now in SEO, but push notifications remain a proven and effective tool. There is a popular belief that SEO and push notifications are at odds. Push notifications actually help your SEO efforts and can boost your organic traffic.

SEO 85

SEO User-Generated eCommerce Communications 85

Hubspot Marketing

FEBRUARY 29, 2024

million ecommerce websites around the world. It’s hard not to be intimidated by the sheer number of ecommerce sites shoppers have to choose from, especially since I’m in the process of launching my own ecommerce business — a vintage home goods store. Keep this in mind when naming and organizing your ecommerce web pages.

eCommerce 113

eCommerce SEO Shoppers Shipping 113

Rock Content

JULY 11, 2024

Most modern consumers consider it essential, making ecommerce a huge opportunity for brands to exceed customer expectations. Successfully managing every aspect of a growing ecommerce store can be challenging. Here, we’ll introduce you to some of today’s best ecommerce tools. Here are a few key options: 7.

eCommerce 52

eCommerce Logistics Shipping eBook 52

Backlinko

APRIL 10, 2025

SEO reporting transforms raw data into actionable decisions. Google Looker Studio is a free tool that helps you create SEO dashboards that are visually appealing and customizable. This lets you pull all your SEO, PPC, and marketing data into one clean, interactive dashboard. Then struggling to make it look presentable.

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SEO Price Key Performance Indicator Analytics 83

Backlinko

FEBRUARY 27, 2025

Thats why JavaScript SEO is essential. For instance, book retailer Follet saw a remarkable recovery after fixing JavaScript issues: Thats the impact of effective JavaScript SEO. JavaScript SEO is the process of optimizing JavaScript websites. Aligning JavaScript websites with SEO best practices can boost organic search rankings.

SEO 80

SEO User-Generated Communications eCommerce 80

Unbounce

JULY 19, 2022

Online retail might come to mind when you think of ecommerce affiliate marketing and, as expected, several ecommerce stores and tools utilize this strategy. Here’s how affiliate marketing works in ecommerce. Here are some of the key benefits of affiliate marketing for ecommerce businesses. Source: Amazon.

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Affiliate Marketing eCommerce Retail Marketers 145

Backlinko

AUGUST 19, 2024

And we’ve analyzed what their introduction means for the world of SEO. In this (evolving) article, we cover: What AI Overviews are How AI Overviews affect SEO How you can optimize for AI Overviews AI Overviews are a fairly new feature, and they are subject to frequent changes. Why Are AI Overviews Important for SEOs?

User-Generated 109

User-Generated SEO eCommerce Management 109

Marketing Insider Group

APRIL 10, 2023

ecommerce market. ecommerce as well. Image source: PYMNTS As an independent ecommerce business, you spend a lot of time thinking about how to remain relevant in an industry dominated by these behemoths. PPC Will Be Relevant for the Foreseeable Future PPC is one of the oldest ecommerce marketing vectors.

eCommerce 139

eCommerce Logistics Retail Manufacturing 139

Backlinko

JANUARY 31, 2025

Learning how to sell SEO isn’t easy. SEO looks different every year. But these changes have made skilled SEOs more valuable than ever. In this guide, you’ll learn my exact process for selling SEO services, backed by insights from industry veterans who’ve closed millions in SEO deals. Another perk?

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SEO Price Outbound Marketing CRM 73

Search Engine Land

SEPTEMBER 12, 2023

Rather than focus on ecommerce holiday SEO strategies and campaigns – which you should (hopefully) already have nailed down – now is a good time to start thinking ahead to next year. Test and learn from with a larger dataset than usual During the holiday season, I’ve seen ecommerce site traffic surge by as much as 70%.

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eCommerce PR Marketers Marketing 134

Search Engine Land

MAY 21, 2024

For ecommerce SEO, shop category pages have been a key focus. This puts Google Shopping as the focus of ecommerce SEO. An AI snippet box was delivered in the Search Generative Experience for almost 26% of ecommerce-related search queries, per an SE Ranking study. But that could change.

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eCommerce SEO Manufacturing User-Generated 93

Search Engine Land

AUGUST 5, 2024

At SMX Advanced, PPC experts Sarah Stemen and Christine Zirnheld , senior digital marketing manager at Cypress North, shared their top actionable recommendations to help you create better-targeted ads, manage ad spend effectively and run more successful ecommerce and B2B campaigns. Here are 10 key takeaways from their session.

eCommerce 101

eCommerce CRM Advertising Advertisers 101

Search Engine Journal

JULY 19, 2022

Set up your Shopify store for success by ensuring it looks great, navigates well, and optimizes SEO efforts. The post 10 Shopify Store Examples To Inspire Your Ecommerce Strategy appeared first on Search Engine Journal. Here are 10 examples to get started.

eCommerce 133

eCommerce SEO 133

AWeber

JANUARY 30, 2024

If you run an ecommerce business, you’re probably investing a lot of time trying to keep up with a never-ending list of responsibilities. From managing inventory to fulfilling and shipping orders, dealing with refunds and returns, directly communicating with customers, or optimizing your content for SEO, there’s a lot to juggle.

eCommerce 118

eCommerce Shipping Price User-Generated 118

Search Engine Land

OCTOBER 13, 2023

Nine out of 10 ecommerce businesses I’ve come across have run Google Ads at some point, but few have considered Amazon Ads despite the significant opportunities it offers. In this article, I unpack these advantages and explain why your ecommerce business should be running Amazon Ads over Google Ads. Why is Amazon Ads undervalued?

eCommerce 129

eCommerce Real Estate Advertising Advertisers 129

Martech

JANUARY 16, 2025

Searchspring combined with Klevu to create Athos Commerce, an integrated platform for ecommerce product discovery. Algolia launched Shopping Guides, a content generation tool that uses AI to create informative articles for ecommerce websites. Athos Commerce offers AI-driven search, personalization and merchandising capabilities.

Non-Profit 117

Non-Profit Direct Mail eCommerce User-Generated 117

Martech

JANUARY 13, 2025

Images help to build engaging online content, from stunning visuals on a homepage to detailed product shots in an ecommerce store. This guide explores how image optimization impacts SEO and overall site performance. How WordPress image optimization affects SEO Optimized images are a cornerstone of successful SEO.

User-Generated 124

User-Generated SEO eCommerce Price 124

Practical eCommerce - Marketing

MAY 30, 2022

The post How to Find Content Topics for SEO appeared first on Practical Ecommerce. Content marketing can attract potential customers, especially if it ranks highly in organic search results. Here's a primer on selecting search-worthy topics.

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SEO eCommerce Content Marketing Customer 145

Search Engine Land

DECEMBER 5, 2023

Google’s helpful content system has put pressure on ecommerce websites to improve their content’s value for users. This article explores practical ways to make ecommerce content more helpful without reinventing the wheel. Dynamic content on category pages Historically, content on ecommerce category pages hasn’t been great.

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eCommerce User-Generated Fashion Retail 116