The omnichannel CX solution making marketing manageable: Meet Insider’s Arcitect
SEPTEMBER 22, 2023
Multichannel, cross-channel, and omnichannel marketing: Understanding the basics Simply put, multichannel, cross-channel, and omnichannel marketing each represent varying levels of interaction and integration between marketing channels. Here’s a closer look at each one’s distinct marketing approach: 1. Multichannel Marketing Multichannel marketing involves establishing a presence on multiple independent platforms , such as social media, email, web, and mobile.