Hubspot Marketing

SEPTEMBER 22, 2023

Referral traffic is a powerful and often overlooked way to give your website a competitive edge. In the never-ending quest for more traffic, marketers turn to search engine optimization (SEO) , pay-per-click advertising (PPC) , blogging , and social media marketing. The problem is that SEO takes time to work, PPC is expensive, Google is oversaturated with blog content, and it’s tricky to prove ROI with social media.

Inbound Marketing 131

Inbound Marketing B2C Fashion SEO 131

CMO Network

SEPTEMBER 22, 2023

This year at Salesforce's annual Dreamforce conference the company showed off its AI strategy including its Copilot, its Einstein 1 platform and more.

CMO 127

CMO 127

Martech

SEPTEMBER 22, 2023

There’s a lot of talk these days about how generative AI could put people out of work. Not as much thought is given to how people could put generative AI out of work. But they could — and quite possibly will. GenAI and the foundation models on which it rests are currently at the dizzying peak of the Gartner hype cycle. If Gartner’s model is sound, those tools may be about to plunge into the “trough of disillusionment” before emerging a few years hence on a plateau of usef

Telemarketing 125

Telemarketing Law User-Generated Place 125

Hubspot Marketing

SEPTEMBER 22, 2023

The average person spends five to six hours on their phones , while the average smartphone user unlocks their device around 150 times. What the heck are we doing with our devices all day? Well, when we're not endlessly scrolling the web or social media, we're probably texting. In 2023, 15 million texts are sent per minute while nearly 70% of people open up a new text message within five minutes of receiving it.

User-Generated 122

User-Generated Key Performance Indicator Communications Marketing 122

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Search Engine Land

SEPTEMBER 22, 2023

Google has been accused of downplaying how much it quietly increases ad auctions. The search engine admitted at the federal antitrust trial that it “frequently” inflates ad prices by as much as 5% without telling advertisers – sometimes 10%. But marketers are calling the search engine out for being too “conservative” with these figures as they believe the real number is significantly higher.

Price 121

Price Advertisers Advertising Search Marketers 121

Martech

SEPTEMBER 22, 2023

This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. Part 1 is here and Part 2 is here. Depending on your role and level of experimentation over the past nine months, your view of generative AI can range from “it’s just a shiny object” to “these are transformational opportunities and threats.” For much of this year, most of the discussion focused on generative AI capabilities as stand-alone applications, available directly through web-based chatbot

Marketing Automation Platform 117

Marketing Automation Platform CRM Transform User-Generated 117

Martech

SEPTEMBER 22, 2023

Hate speech on social media can significantly damage brands advertising on those platforms, according to a new study. The study , conducted by researchers at the University of Pennsylvania and the University of Southern California, surveyed over 3,000 respondents who were shown simulated negative, positive and neutral posts with adjacent ads on Facebook, Instagram and X — which was still known as Twitter at the time, in February and March 2023.

Branding 107

Branding Manufacturing User-Generated Retail 107

Search Engine Land

SEPTEMBER 22, 2023

Bing has announced a set of new controls to allow webmasters and site owners to block Bing Chat from using its content for AI training and Microsoft’s generative AI models. “While we are actively collaborating with the industry on establishing future AI standards, we also wanted to provide more immediate support for publishers,” Fabrice Canel from Microsoft told us.

User-Generated 107

User-Generated SEO 107

Zumvu

SEPTEMBER 22, 2023

Social media can be a great platform for brands to promote their offerings; however, brands’ reach may not extend beyond their own followers if all they do is promote their products or services themselves.

Influencer Marketing 105

Influencer Marketing Branding Promotion Marketing 105

Search Engine Land

SEPTEMBER 22, 2023

Google denied manipulating ad auctions at SMX Advanced 2015 – eight years before admitting it actually does. During the conference’s keynote speech, Google Ad executive Jerry Dischler told the audience: “Full stop, we are not manipulating search results or manipulating the ad auction in order to increase profits. That’s just not what we do.” Fast-forward to the 2023 federal antitrust trial, Dischler completely backtracked and told Judge Amit Mehta that the search engine &

Price 106

Price Advertisers Advertising Search Marketers 106

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Digital Marketer

SEPTEMBER 22, 2023

In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. By improving customer experiences increasing engagement and providing content AI is reshaping video marketing strategies both now and, in the future. Let’s start with some overall stats, In fact, 96% of marketers have already witnessed the positive return on investment (ROI) that AI-powered video marketing brings.

Video Marketing 101

Video Marketing Transform User-Generated Marketing 101

Search Engine Land

SEPTEMBER 22, 2023

Ever wondered which is the best generative AI tool for writing PR content? I have just finished conducting a series of tests to determine just that and found that the post generated by Bard produced: Slightly better results than a post I had written from scratch. Significantly better results than the post by ChatGPT. Dramatically better results than Claude 2.

PR 102

PR User-Generated Analytics Communications 102

CMO Network

SEPTEMBER 22, 2023

This intricate web of intentions and actions highlights the critical need to confront the efforts, or lack thereof, made by companies in their environmental initiatives.

CMO 98

CMO 98

Search Engine Land

SEPTEMBER 22, 2023

As advertisers, we want to maximize our PPC budgets for our clients But how do we do that? This article identifies eight areas where you can focus your optimization efforts to improve ROI. If you aren’t already doing these things – there’s time to start testing before we get into the throes of holiday planning and execution. 1. Invest in upper-funnel tactics Many advertisers get too focused on last-click conversion and revenue metrics and opt for bottom-of-the-funnel tactics.

eCommerce 101

eCommerce Non-Profit Customer Acquisition Shoppers 101

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Practical eCommerce - Marketing

SEPTEMBER 22, 2023

How does an email and SMS platform compete with Klaviyo? Via a community, says founder Jimmy Kim. The post Build a Community, Says Sendlane CEO appeared first on Practical Ecommerce.

eCommerce 98

eCommerce 98

Content Marketing Institute

SEPTEMBER 22, 2023

The new book by CMI’s chief strategy advisor delves into the title – Content Marketing Strategy – to look at the past decade of brands’ strategy success.

Marketing Strategy 96

Marketing Strategy Content Marketing Marketing Marketers 96

Marketing Sherpa

SEPTEMBER 22, 2023

Wednesdays at 2 pm EDT we hold an AI Guild briefing for members. Chat with MECLABS AI if you would like a free trial to the AI Guild. In the session, marketers and entrepreneurs can ask questions in the webinar chat.

Marketing 94

Marketing Marketers 94

Litmus

SEPTEMBER 22, 2023

In today’s landscape, the promise and potential of artificial intelligence (AI) is top of mind for everyone—including marketers (no surprise). Are you anything like the 39% of email marketers who are currently using AI 1 , or the 25% who are planning to in the future? If the answer is yes, read on to learn about: The stages of AI The four types of AI The various fields of AI Top AI tools used by email marketers How AI will impact email marketers What are the stages of AI?

Email Marketing 93

Email Marketing Marketing Marketers Communications 93

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Welcome Software

SEPTEMBER 22, 2023

AI has already made an impact in the marketing content industry, with AI-generated content filling in the gaps for all kinds of assets, from simple product descriptions to more complex news articles to books and even films—just ask the Writers Guild of America. No surprise then that so many digital marketers and content creators are on red alert and asking questions about the future.

User-Generated 75

User-Generated Digital Marketing Product Branding 75

Lynton Web

SEPTEMBER 22, 2023

Companies constantly search for tools to streamline operations and drive growth in today's fast-paced business environment. HubSpot, a leading CRM platform, offers Operations Hub , a tool to meet this need. Designed to centralize, automate, and enhance various aspects of business operations, Ops Hub is a game-changer for businesses looking to scale efficiently.

CRM 64

CRM Customer Management Marketing 64

Use Insider

SEPTEMBER 22, 2023

Multichannel, cross-channel, and omnichannel marketing: Understanding the basics Simply put, multichannel, cross-channel, and omnichannel marketing each represent varying levels of interaction and integration between marketing channels. Here’s a closer look at each one’s distinct marketing approach: 1. Multichannel Marketing Multichannel marketing involves establishing a presence on multiple independent platforms , such as social media, email, web, and mobile.

Management 52

Management Transform Customer Journey eCommerce 52

Welcome Software

SEPTEMBER 22, 2023

AI has already made an impact in the marketing content industry, with AI-generated content filling in the gaps for all kinds of assets, from simple product descriptions to more complex news articles to books and even films—just ask the Writers Guild of America. No surprise then that so many digital marketers and content creators are on red alert and asking questions about the future.

User-Generated 40

User-Generated Digital Marketing Product Branding 40

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Search Engine Land

SEPTEMBER 22, 2023

Lifetime value, or LTV, averages the total revenue generated by a customer during the entirety of your relationship. While the KPI often sounds cool and dandy, it can be difficult to improve. Doing so requires long term thinking, commitment and a deep understanding of your customer database. This article will dive into concrete ways PPC marketers can improve LTV using four levers.

Real Estate 101

Real Estate Price Logistics CRM 101