CMO Network
SEPTEMBER 22, 2023
This year at Salesforce's annual Dreamforce conference the company showed off its AI strategy including its Copilot, its Einstein 1 platform and more.
Martech
SEPTEMBER 22, 2023
There’s a lot of talk these days about how generative AI could put people out of work. Not as much thought is given to how people could put generative AI out of work. But they could — and quite possibly will. GenAI and the foundation models on which it rests are currently at the dizzying peak of the Gartner hype cycle. If Gartner’s model is sound, those tools may be about to plunge into the “trough of disillusionment” before emerging a few years hence on a plateau of usef
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Search Engine Land
SEPTEMBER 22, 2023
Google has been accused of downplaying how much it quietly increases ad auctions. The search engine admitted at the federal antitrust trial that it “frequently” inflates ad prices by as much as 5% without telling advertisers – sometimes 10%. But marketers are calling the search engine out for being too “conservative” with these figures as they believe the real number is significantly higher.
Martech
SEPTEMBER 22, 2023
This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. Part 1 is here and Part 2 is here. Depending on your role and level of experimentation over the past nine months, your view of generative AI can range from “it’s just a shiny object” to “these are transformational opportunities and threats.” For much of this year, most of the discussion focused on generative AI capabilities as stand-alone applications, available directly through web-based chatbot
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Land
SEPTEMBER 22, 2023
TikTok is testing displaying links to Google search results from its own internal search results page. Radu Oncescu spotted this and posted a screenshot of this on X , which we embedded below. What it looks like. TikTok added to its search pages a small link with a Google logo to its search results page. TikTok is also running a disclaimer that it “does not endorse or take responsibility for search results from Google.
CMO Network
SEPTEMBER 22, 2023
This intricate web of intentions and actions highlights the critical need to confront the efforts, or lack thereof, made by companies in their environmental initiatives.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
SEPTEMBER 22, 2023
The average person spends five to six hours on their phones , while the average smartphone user unlocks their device around 150 times. What the heck are we doing with our devices all day? Well, when we're not endlessly scrolling the web or social media, we're probably texting. In 2023, 15 million texts are sent per minute while nearly 70% of people open up a new text message within five minutes of receiving it.
Search Engine Land
SEPTEMBER 22, 2023
Google denied manipulating ad auctions at SMX Advanced 2015 – eight years before admitting it actually does. During the conference’s keynote speech, Google Ad executive Jerry Dischler told the audience: “Full stop, we are not manipulating search results or manipulating the ad auction in order to increase profits. That’s just not what we do.” Fast-forward to the 2023 federal antitrust trial, Dischler completely backtracked and told Judge Amit Mehta that the search engine &
Marketing Sherpa
SEPTEMBER 22, 2023
Wednesdays at 2 pm EDT we hold an AI Guild briefing for members. Chat with MECLABS AI if you would like a free trial to the AI Guild. In the session, marketers and entrepreneurs can ask questions in the webinar chat.
Search Engine Land
SEPTEMBER 22, 2023
Ever wondered which is the best generative AI tool for writing PR content? I have just finished conducting a series of tests to determine just that and found that the post generated by Bard produced: Slightly better results than a post I had written from scratch. Significantly better results than the post by ChatGPT. Dramatically better results than Claude 2.
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In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.
Martech
SEPTEMBER 22, 2023
Hate speech on social media can significantly damage brands advertising on those platforms, according to a new study. The study , conducted by researchers at the University of Pennsylvania and the University of Southern California, surveyed over 3,000 respondents who were shown simulated negative, positive and neutral posts with adjacent ads on Facebook, Instagram and X — which was still known as Twitter at the time, in February and March 2023.
Search Engine Land
SEPTEMBER 22, 2023
As advertisers, we want to maximize our PPC budgets for our clients But how do we do that? This article identifies eight areas where you can focus your optimization efforts to improve ROI. If you aren’t already doing these things – there’s time to start testing before we get into the throes of holiday planning and execution. 1. Invest in upper-funnel tactics Many advertisers get too focused on last-click conversion and revenue metrics and opt for bottom-of-the-funnel tactics.
Digital Marketer
SEPTEMBER 22, 2023
In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. By improving customer experiences increasing engagement and providing content AI is reshaping video marketing strategies both now and, in the future. Let’s start with some overall stats, In fact, 96% of marketers have already witnessed the positive return on investment (ROI) that AI-powered video marketing brings.
Practical eCommerce - Marketing
SEPTEMBER 22, 2023
How does an email and SMS platform compete with Klaviyo? Via a community, says founder Jimmy Kim. The post Build a Community, Says Sendlane CEO appeared first on Practical Ecommerce.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Zumvu
SEPTEMBER 22, 2023
Social media can be a great platform for brands to promote their offerings; however, brands’ reach may not extend beyond their own followers if all they do is promote their products or services themselves.
Litmus
SEPTEMBER 22, 2023
In today’s landscape, the promise and potential of artificial intelligence (AI) is top of mind for everyone—including marketers (no surprise). Are you anything like the 39% of email marketers who are currently using AI 1 , or the 25% who are planning to in the future? If the answer is yes, read on to learn about: The stages of AI The four types of AI The various fields of AI Top AI tools used by email marketers How AI will impact email marketers What are the stages of AI?
Content Marketing Institute
SEPTEMBER 22, 2023
The new book by CMI’s chief strategy advisor delves into the title – Content Marketing Strategy – to look at the past decade of brands’ strategy success.
Welcome Software
SEPTEMBER 22, 2023
AI has already made an impact in the marketing content industry, with AI-generated content filling in the gaps for all kinds of assets, from simple product descriptions to more complex news articles to books and even films—just ask the Writers Guild of America. No surprise then that so many digital marketers and content creators are on red alert and asking questions about the future.
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44 low-cost and free ideas to reduce employee turnover and improve morale. Employee turnover is disruptive, costs money, and impacts morale. But it’s preventable — or at least manageable — when you have a game plan. Read the Staffing Solutions Playbook for Associations, and you’ll learn: 21 ideas to boost morale and improve retention 12 key perks of time off, awards, recognition, and praise 11 strategies to keep new and existing employees involved and informed, and why this is fundamental to the
Lynton Web
SEPTEMBER 22, 2023
Companies constantly search for tools to streamline operations and drive growth in today's fast-paced business environment. HubSpot, a leading CRM platform, offers Operations Hub , a tool to meet this need. Designed to centralize, automate, and enhance various aspects of business operations, Ops Hub is a game-changer for businesses looking to scale efficiently.
Use Insider
SEPTEMBER 22, 2023
Multichannel, cross-channel, and omnichannel marketing: Understanding the basics Simply put, multichannel, cross-channel, and omnichannel marketing each represent varying levels of interaction and integration between marketing channels. Here’s a closer look at each one’s distinct marketing approach: 1. Multichannel Marketing Multichannel marketing involves establishing a presence on multiple independent platforms , such as social media, email, web, and mobile.
Search Engine Land
SEPTEMBER 22, 2023
Lifetime value, or LTV, averages the total revenue generated by a customer during the entirety of your relationship. While the KPI often sounds cool and dandy, it can be difficult to improve. Doing so requires long term thinking, commitment and a deep understanding of your customer database. This article will dive into concrete ways PPC marketers can improve LTV using four levers.
Hubspot Marketing
SEPTEMBER 22, 2023
Referral traffic is a powerful and often overlooked way to give your website a competitive edge. In the never-ending quest for more traffic, marketers turn to search engine optimization (SEO) , pay-per-click advertising (PPC) , blogging , and social media marketing. The problem is that SEO takes time to work, PPC is expensive, Google is oversaturated with blog content, and it’s tricky to prove ROI with social media.
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Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.
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