Scoop.it!

APRIL 10, 2025

In todays fast-paced educational landscape, content curation helps teachers streamline lesson planning, enhance student engagement, and personalize learning. With the vast amount of information available online, educators face the challenge of identifying credible, relevant, and high-quality resources. Platforms like Scoop.it

Transform 64

Transform Education Promotion Analytics 64

Litmus

SEPTEMBER 25, 2024

Content marketing: Educates and inspires at every stage with valuable content. Healthcare In healthcare, education and trust are essential. Share valuable, educational content that establishes your expertise and use targeted newsletters to engage patients. SEO and PPC: Increases visibility and attracts high-quality leads.

Management 96

Management Marketing Marketers CRM 96

Martech

OCTOBER 16, 2024

Beyond software, Semrush understands the value of investing in content and education for marketers. The acquisition will allow Semrush’s growing customer base to have access to industry leading marketing tools, education, and top-tier training from industry experts and practitioners.

Law 131

Law Education Digital Marketing SEO 131

SmartBrief - Marketing

AUGUST 23, 2024

Millennials, comprising over 30 million women in the US alone, are entering perimenopause stages, bringing with them a tech-savvy and proactive approach to managing their health. Education and awareness: Beyond medical facts, there’s a pressing need for broader education about menopause across the wellness spectrum.

Health 115

Health Millennials Transform Retail 115

Martech

JANUARY 22, 2025

Business owners, managers and digital service providers often face a simple yet complex question: “How much will this cost?” Separating these from the core deliverables allows both you and the client to prioritize and manage costs effectively. Only then can you determine how much string is needed and what it will cost.

Price 120

Price eCommerce Education Management 120

Sprout Social

NOVEMBER 20, 2024

Blending education with entertainment is more than a trend—it’s a powerful method that’s reshaping how businesses connect with their audiences and develop their brand stories. Edutainment is a portmanteau of “education,” and “entertainment.” Brands know social media is saturated with content.

Entertainment 112

Entertainment Education User-Generated Retail 112

Martech

FEBRUARY 13, 2025

To provide clarity, we at MartechTribe surveyed 283 marketing professionals including CEOs, consultants, marketing directors and operations managers to understand how frequently marketers use different genAI applications. Management. Image courtesy of MartechTribe. Click to enlarge. Copy production (43.9%).

Transform 139

Transform Copywriting Marketing Marketers 139

Martech

DECEMBER 20, 2024

Example Instead of : How to streamline operations Try this : How operations managers in mid-sized manufacturing companies can cut costs by 15%. This guide is for IT managers struggling with outdated cybersecurity protocols. Educational content builds trust, but if your audience is still learning, theyre not yet ready to buy.

Manufacturing 117

Manufacturing Copywriting Education Content Marketing 117

Martech

AUGUST 20, 2024

Today’s marketing tools are rich with AI capabilities, enabling marketers to develop and manage strategies, personalize customer messages, utilize chatbots for online inquiries, streamline opportunity management and perform just-in-time predictive analysis. Example : Mary Marketer, the marketing operations manager at ACE Corp.

Marketing 130

Marketing Marketers CMO Communications 130

Martech

JULY 19, 2024

The legacy of marketing systems Modern-day marketing often works like an apprentice system, where individuals learn their trade through a combination of on-the-job training and formal education under the tutelage of experienced professionals who provide guidance, supervision and feedback. A lot has been said about disappearing roles.

Traditional Marketing 129

Traditional Marketing Manufacturing Transform Automobile 129

Martech

AUGUST 26, 2024

Marketers get involved in account penetration and expansion Traditionally, B2B marketers were expected to fill the top of the sales funnel with a steady stream of qualified leads, and sales functions like account management were charged with customer retention and expansion. This is a good thing. It’s hard to keep up!

eCommerce 135

eCommerce Direct Mail B2C Marketing 135

Calvyn Lee Blog

NOVEMBER 14, 2024

Instead, it’s about building authentic connections through storytelling, providing value through education and engagement, and maintaining a consistent presence.

Social Media Marketing 130

Social Media Marketing User-Generated Marketing Marketers 130

The Marketing Operations Leader

MAY 7, 2025

For a deeper dive into these insights, check out the full episode here: Humans of Martech Episode 168 Guest Article: How to Start Using AI Agents At Different Stages of The Funnel AI agents are radically transforming how we manage the entire customer journey.

Transform 130

Transform Customer Acquisition Customer Journey User-Generated 130

Marketing Insider Group

NOVEMBER 18, 2024

For instance, if the focus is brand awareness, your calendar will need posts that highlight company values, behind-the-scenes content, or educational posts. Here are common content categories: Educational Posts: Tips, how-to guides, or industry news. Align your goals with your content calendar.

User-Generated 98

User-Generated Education Promotion Management 98

Marketing Insider Group

AUGUST 14, 2024

Subscribers gain access to exclusive content like industry reports, expert advice, and educational webinars that can position businesses as thought leaders and offer valuable networking opportunities. LinkedIn Premium, for example, provides access to exclusive industry reports, expert advice, and educational webinars.

Analytics 128

Analytics Education Advertising Advertisers 128

Martech

NOVEMBER 7, 2024

However, the fact that 8% of users are unsure about AI’s specific role within their platforms underscores the need for greater transparency and education in this area. Exclaimer integrated its email signature management solution with HubSpot. The full report can be found here. ( No registration required.) Processing.

Education 116

Education SEO Advertising Advertisers 116

Martech

OCTOBER 24, 2024

The survey found only 23% of employees feel completely educated and trained on AI. More than half (62%) of employers implemented AI to support employees’ initial research for tasks and projects, help employees manage their workflow (58%) and analyze data (55%). More than three-quarters of U.S. The report can be viewed here.

User-Generated 124

User-Generated Marketing Mix Communications Advertising 124

Sprout Social

SEPTEMBER 10, 2024

With our newest publishing endpoints in our Public API , social teams can instantly send content from project or content management tools to draft posts in Sprout. Case auto-assignment* let managers instantly delegate new cases based on individual agent availability and capacity, balancing workloads across the team.

Social Media Marketing 127

Social Media Marketing User-Generated Education Customer 127

Lynton Web

APRIL 9, 2025

When companies manage multiple brands under one corporate umbrella, lead management becomes exponentially complex. Creating a scalable, standardized lead management framework across multiple brands requires careful planning but delivers tremendous value through improved efficiency, better reporting, and higher conversion rates.

Management 52

Management Branding Transform CRM 52

Hootsuite

JANUARY 15, 2025

Black and Latino senior individual contributors (ICs), managers, and leaders by fiscal year 2025. More than 67 million companies are listed on LinkedIn Similarly, LinkedIn users can also find educational opportunities by searching through the platforms directory of more than 136,000 schools. 1 Social Media Tool Create.

User-Generated 117

User-Generated Education Real Estate Transform 117

Martech

SEPTEMBER 20, 2024

There will be a breach in 2023, 61% of companies reported a third-party breach , according to a study by Prevalent, a third-party risk management provider. Inform your security team or the important person managing the software,” said Alliband. Furthermore, these breaches are expensive and slow to be discovered.

Law 122

Law Fashion Communications Management 122

Martech

AUGUST 15, 2024

Marketing adds value by telling meaningful stories that give credibility and inspire action,” said Frank Mesa, General Manager of Sports & Entertainment at Microsoft. Marketing provides content that educates and equips teams with key talking points to drive client conversations. “Perception is everything.

Finance 121

Finance Customer loyalty Entertainment Price 121

Sprout Social

JULY 23, 2024

Some are just getting started managing social from native platforms, while others have dabbled in social media management software, but face roadblocks that keep them from maximizing social. The right social media management tools give marketers valuable time back. Consult the Social Media Management Buyer’s Guide.

Social Media Marketing 122

Social Media Marketing Management Education Branding 122

Martech

JULY 26, 2024

Rich media integration : Utilize high-quality videos, immersive infographics and virtual reality experiences to captivate and educate your audience. Integrated CRM : Deploy sophisticated CRM systems such as Salesforce or Microsoft Dynamics to streamline customer data management and enhance marketing automation.

Transform 129

Transform Whitepaper Thought Leadership Customer Journey 129

Martech

SEPTEMBER 23, 2024

Build The easiest way to build is to provide targeted education opportunities to your team. One note: A senior marketing manager recently told me what a revelation her first industry conference not hosted by a vendor was. This could involve free or paid sources of knowledge. Investing in your people is a great way to build expertise.

Marketing 124

Marketing Marketers Education Customer Journey 124

Martech

JANUARY 13, 2025

Proactive consumer education : Educate users about how data and content are managed across platforms and on the pros and cons of strict data privacy requirements. Give consumers the information and more than all-or-nothing options on data privacy.

Law 129

Law User-Generated Email Marketing Education 129

Martech

OCTOBER 29, 2024

Whether you’re looking for a solution to power your personalization efforts, consent management, attribution tracking or other use cases where a point solution is available, a CDP is likely capable of meeting your needs. For example, a marketing automation tool might be great at orchestrating email journeys, but it can’t manage SMS or ads.

Customer 122

Customer Customer loyalty Customer Journey Analytics 122

Martech

DECEMBER 11, 2024

Change management experts: Driving AI adoption Change management experts ensure smooth adoption of AI across the organization. Are change management experts engaged in addressing AIs impact on workflows? Visionary leader: The platforms vision was crafted to align AI tools with both educational and business objectives.

Transform 110

Transform Key Performance Indicator User-Generated Communications 110

Martech

JANUARY 13, 2025

Product management. Platform management. A martech practitioner with significant experience managing and analyzing data will be invaluable for such initiatives. Generalists may have gained experience across martech , such as paid search manager, website content manager and scrum product owner. Programming.

Management 119

Management Education Product Marketing 119

Martech

JANUARY 7, 2025

In B2B, where the purchase journey is longer, its not as simple as optimizing for product-related queries; its essential to incorporate educational content to ease users into the awareness and engagement stages. For example, a logistics software company could secure backlinks from: Industry publications like Logistics Management.

SEO 112

SEO Logistics User-Generated Finance 112

Martech

DECEMBER 10, 2024

Understand how generative AI selects sources Educate yourself on how different generative AI models identify and cite digital assets. Just as traditional SEO emphasizes relevance and quality, GEO requires a robust network of owned and managed digital assets. Here are five actionable tips to help you get started.

Transform 136

Transform Whitepaper User-Generated CMO 136

Martech

NOVEMBER 27, 2024

My message in this article is clear: AI adoption is a critical strategy that must be directed at an organizational level and managed by leaders clearly and cogently. The findings show that AI awareness varies widely across gender, ethnicity, age, education and income levels. This creates unnecessary and negative organizational impacts.

Transform 117

Transform Management Education Communications 117

Buffer Marketing

SEPTEMBER 4, 2024

So, in 2009 The Photo Managers was born: an association that helps others start their own photo-organizing businesses. For a quarterly or annual fee, members gain access to a certification program, continued education via courses and monthly webinars, and a supportive community via a Facebook Group , meetups, and conferences.

Transform 108

Transform Education Management Customer 108

Hubspot Marketing

JULY 12, 2024

However, based on what I know about community management , there’s a smart way to categorize these communities based on your brand’s engagement goals. Best for: National businesses with local hubs, educational institutions, brands in specific niches (e.g., After all, new communities pop up every day. Some are free , some are paid.

Branding 109

Branding User-Generated Millennials Education 109

Search Engine Land

JULY 26, 2024

28% of redditors researched online education programs in the past 6 months. LaunchDarkly, a feature management platform, reported a 30% decrease in cost per lead and a 25% increase in lead submission rates during beta testing. 93% of redditors say the platform helps them make informed tech upgrade decisions. What they’re saying.

CRM 107

CRM User-Generated Advertising Advertisers 107

Marketing Insider Group

OCTOBER 16, 2024

Develop educational content that solves problems for your audience, such as case studies and whitepapers, emphasizing quality over quantity for better engagement. In the B2B space, your audience often seeks solutions to specific problems, so your content should be educational and provide real value.

Social Media Marketing 118

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 118

Hubspot Marketing

NOVEMBER 14, 2024

By managing expectations and educating teams on how AI works best , marketers can shift focus toward the achievable, practical uses that make an impact. ✔ Educate teams on AI’s strengths and limits. Users often expect AI to “do it all,” leading to frustration when it falls short, especially for tasks requiring precision.

User-Generated 115

User-Generated CMO Education Communications 115