Litmus

OCTOBER 16, 2024

It’s the difference between sending generic emails and creating personalized content that boosts your email marketing ROI. Audience segmentation divides your customer base into groups with similar characteristics, enabling highly targeted marketing that boosts engagement and conversions. What is audience segmentation?

Health 96

Health Customer Journey User-Generated Marketers 96

Hubspot Marketing

NOVEMBER 14, 2024

I’m lucky if I open maybe ten percent of them — including anything promotional. Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers.

Direct Mail 122

Direct Mail Marketers Marketing Email Marketing 122

illumin

MARCH 6, 2025

How financial service brands, tax prep services, and agencies advertise Its important to know how firms and tax prep services in the industry are promoting their businesses to taxpayers. After all, they also need to market and promote their services! Leverage email campaigns, social media, and flyers to deliver these messages.

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z 101

Gen Z User-Generated Marketers Marketing 101

Hootsuite

MAY 1, 2025

Specific targeting. With advanced analytics, brands can find the right influencersomeone whose audience demographics align closely with their target market. Effective influencer marketing isnt tied to one social media channel. Educational content or tutorials Learning is fun, ok? Multi-platform reach.

Influencer Marketing 93

Influencer Marketing Affiliate Marketing Marketers Marketing 93

Hubspot Marketing

JULY 22, 2024

Here's an example: if you found that one of your competitors employs stronger social media marketing strategies , you might add "We'll post 3 times per week on our social media profiles" under "Promotion." Marketing Channels Your marketing plan should also include a list of your marketing channels.

Marketing Plan 105

Marketing Plan Marketers Social Media Marketing Marketing 105

Duct Tape Marketing

JUNE 13, 2013

Thursday is guest post day here at Duct Tape Marketing and today’s guest is Samuel Faith – Enjoy! When it comes to content marketing, nothing is better than a good webinar. You can educate, inform, engage and convert your target market – all at once. To gather market response and feedback.

Promotion 72

Promotion Inbound Marketing Copywriting Education 72

Sprout Social

MARCH 26, 2025

If you’re unsure where your target market is online; UK social media statistics can provide valuable insights. Today social media is a crucial business function that influences everything from customer experience and sales to product development and marketing. The key is knowing where to find them. Tuesday : 56 p.m.

Entertainment 97

Entertainment Gen Z Millennials User-Generated 97

Hubspot Marketing

MARCH 3, 2025

They struggled to get started, so we built educational content and onboarding flows designed to guide them. B2B SaaS marketing builds strategies that drive brand awareness, user acquisition, and customer retention for cloud-based software products. Effective SaaS marketing goes beyond generating leads.

Customer Acquisition 58

Customer Acquisition User-Generated Customer loyalty Marketers 58

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Educational videos. Quick Takeaways.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Hubspot Marketing

JUNE 24, 2022

Regardless of industry or size, all nonprofits benefit from volunteers, and marketing your organization can help bring in new hands. Nonprofit marketing promotes your services. Our nonprofit marketing plan template can help you: Complete a SWOT analysis for your organization. Measurable. Increase traffic by 15%.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Sachs Marketing Group

APRIL 30, 2025

This can include volunteering, sponsoring local events, or offering educational programs. Benefits of Outreach Marketing Outreach marketing is a powerful strategy for achieving key business objectives, including lead generation, brand awareness, and business growth. They provide local and worldwide support.

Marketing Strategy 52

Marketing Strategy Customer loyalty Marketers Non-Profit 52

Calvyn Lee Blog

DECEMBER 4, 2023

Define Your Target Market Truly knowing your audience is essential for communicating value. Build one or more customer avatars outlining the demographics, challenges, goals, and values of each target market. Market to specific niches. Doing everything solo takes major time and self-education but costs little.

Marketing Plan 130

Marketing Plan eCommerce Marketers Food 130

Hubspot Marketing

OCTOBER 7, 2022

Before we dive into best practices for aligning marketing, sales, and strategy goals, let’s break down how smarketing works. Buyer personas aren't just valuable to your marketing staff; they also educate sales reps on who they're selling to, what they care about, and how to help them. Aligning Sales and Strategy.

Key Performance Indicator 145

Key Performance Indicator Marketers Marketing CRM 145

Marketing Insider Group

MARCH 30, 2021

A product marketing strategy is like a roadmap that gives you what you need to position, price, and promote your products successfully. Successful product marketing will help your business stand out against competitors, connect deeply with consumers, boost revenue, and build a loyal customer base. What is Product Marketing?

Product Marketing 145

Product Marketing Marketing Strategy Product Customer 145

Vertical Response

JUNE 4, 2025

This means creating a unique and recognizable image, voice, and message that consistently resonates with your target market. Their brand management strategies ensure that every campaign, from email marketing campaigns to social media posts, reinforces their core brand message.

Customer 59

Customer Branding Customer loyalty Email Marketing 59

Marketing Insider Group

AUGUST 17, 2020

Mention and tag them in your posts or place their logo in the collection of graphics you share to promote the event. Sponsor’s Speaker Promotion: Get a speaker from your partner’s company to facilitate a thought leadership session or participate in a panel discussion. Prizes can also be sponsor branded items. Attendee Demographics.

Non-Profit 144

Non-Profit User-Generated Thought Leadership Education 144

Marketing Insider Group

APRIL 11, 2023

Why Spend Your Budget on Digital Marketing Services? When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Content marketing services like our own primarily consist of: Strategy. Content Creation. Distribution. Optimization.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Marketing Insider Group

MAY 15, 2023

Navigating the complex landscape of B2B marketing and creating a strategy that generates results can be tricky, especially with today’s ever-evolving digital technologies and trends. But why is digital marketing so important? What Is B2B Digital Marketing?

Digital Marketing 135

Digital Marketing Whitepaper Marketers Marketing 135

Adobe Experience Cloud Blog

JUNE 27, 2017

Lastly, you’ll have folks that are well-educated, interested in evaluating your product, and could potentially buy from you. Each of these stages maps to a content stage, which is often how marketers define and guide the buyer’s journey. Mid: At this stage, the content is focused on educating the audience.

Thought Leadership 129

Thought Leadership Education Social Media Marketing Product 129

Adobe Experience Cloud Blog

JANUARY 29, 2014

Target Like A Champ. Sponsored Updates allow you to get incredibly specific with your targeting. Want to target marketing managers who work at enterprise companies, are skilled at marketing automation, and who don’t already work for one of your competitors? You can do the same with your Sponsored Updates.

Thought Leadership 134

Thought Leadership Inbound Marketing CMO CRM 134

Marketing Insider Group

FEBRUARY 14, 2023

Content marketing is one of the most effective ways to grow your audience, encourage engagement and build your brand’s image. Every business needs a content marketing strategy to reach their target market and establish a presence in their industry. The answer is simple – some really great content marketing.

Content Marketing 144

Content Marketing Marketers Marketing Education 144

Sachs Marketing Group

JANUARY 13, 2025

Whether its a social media ad promoting a sale or a follow-up email reminding customers of an abandoned cart, consistency builds familiarity and reinforces the brands credibility. Adaptability in a Fast-Changing Digital Environment The only constant in digital marketing is change. Website copy designed to inform and persuade.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Neil Patel

JULY 19, 2021

Here’s why any size business should consider Instagram as a way to promote their brand, services, or products: Anyone can advertise on the platform. You can target audiences with Facebook data since Facebook owns Instagram. Audience engagement is limitless. Carousel Ads. Carousel Instagram ads take photo ads to the next level.

Entertainment 145

Entertainment Promotion Advertising Advertisers 145

Unbounce

APRIL 23, 2019

Lead generation is the number one challenge for marketers today. And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content. Promote a Personalized Template. Look for Unique Cross-Promotion Opportunities.

Direct Mail 145

Direct Mail eBook User-Generated Marketers 145

Marketing Insider Group

MAY 25, 2020

Defining your brand personality starts with establishing your target buyer persona(s). To do this, you’ll need to: Identify your target market. Do you want to use social media exclusively for self-promotion? Before you can convey your brand personality through social media, you need to define it.

Branding 145

Branding Thought Leadership B2C Communications 145

Hubspot Marketing

SEPTEMBER 18, 2018

There are a variety of reasons to tell stories — to sell, entertain, educate or brag. educational. Before you put a pen to paper (or cursor to word processor), do some research on your target market and define your buyer persona(s). Don’t forget to share and promote your story! Why Do We Tell Stories? entertaining.

Entertainment 145

Entertainment Education Inbound Marketing PR 145

Unbounce

FEBRUARY 11, 2019

Athabasca University pioneered distance education in Canada in the 1970s. Industry: Education. The target is clear: people who might further their education but don’t feel they have time to pursue it. The example, for instance, promotes in-home eyelash extensions in clever ways. Industry: Education/SaaS.

Education 145

Education Promotion Place Product 145

Adobe Experience Cloud Blog

OCTOBER 23, 2012

Megan has several years of experience on the topics of small business marketing, copywriting, SEO, online conversions and social media. To remain in business without a marketing budget would be near impossible. Budget smart using targeted marketing. Megan can be reached at megan@chamberofcommerce.com.

Copywriting 125

Copywriting Marketers Marketing Education 125

Hootsuite

JULY 8, 2020

Here’s how fashion retailer The Limited defined their target audience way back in their 1979 annual report (as cited in the textbook Retail Marketing Management) : “The Limited’s target market is the 16- to 35-year old female. Notice that Zipcar is not targeting all residents of a particular city.

Fashion 145

Fashion Food Analytics Retail 145

Hubspot Marketing

MAY 13, 2022

Promotional channels. To ensure that your campaigns are a success, you’ll want to create an advertising plan that outlines who you’re targeting, which channels you’ll be using, and how much you plan to spend. Offer free educational resources. Their only option should be to download the educational content.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Marketing Insider Group

JULY 13, 2020

Who has time to write blog posts and to promote them? Add in social media promotion, content planning , and content optimization, and sure, it’s not a cakewalk. And, if you look at the firm’s blog , you’ll find plenty of long-form educational content. So why haven’t you created a killer blog yet? They’re even above Yelp!

Thought Leadership 144

Thought Leadership Real Estate User-Generated B2C 144

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

The trick is finding the perfect influencers for your target audience and your content marketing. The right influencers for your brand: Maintain audiences that align with your target market. Are there other opportunities you can create for training or education that will benefit the influencer in his or her niche?

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

Hubspot Marketing

APRIL 14, 2022

If you limit yourself to those digital media giants, you could be missing out on a more targeted market that is reaching 300 million users every month. In the United States, Quora users are highly educated and primarily live in West and East Coast metropolitan areas.* What Is Quora? And Who Uses It?

Advertising 133

Advertising Advertisers User-Generated Target Market 133

Hootsuite

JULY 21, 2021

Or would you like someone who is going to promote, engage, and generate leads for your business on Instagram on a regular basis? Research potentials by checking out their followers, following them, and asking yourself how they might be able to promote your brand in unique ways that will grow both of your audiences.

Fashion 143

Fashion PR Social Media Marketing Promotion 143

Neil Patel

JANUARY 5, 2022

Technology growth is a big driver for the rise of marketing jobs. Market analysts in particular are expected to grow in demand. Having a degree in this field, with technical education and experience on the numbers side of things, could pave the way for a career in marketing research and analysis.

Retail 127

Retail Marketers Marketing Communications 127

Hubspot Marketing

MARCH 6, 2017

Small business owners looking for a way to track ROI and brand awareness need digital marketing. Not only is digital marketing a must-have for promoting your products or services, but optimizing your online assets is also critical to your business' overall success. How can I make a website without a developer?

Inbound Marketing 145

Inbound Marketing SEO Marketers Marketing 145