Martech

DECEMBER 10, 2024

The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. This transformation poses both challenges and opportunities for marketers.

Transform

Martech

JULY 12, 2024

Technology and the meteoric rise of generative AI have upended traditional marketing efforts by revolutionizing nearly every aspect of the marketing lifecycle, from content generation to measurement and everything in between — and data is central to any successful marketing campaign.

Transform

Litmus

OCTOBER 17, 2024

Today, the email marketing funnel encompasses much more than the initial sale: it reflects every stage of the customer journey, using email as a vital touchpoint to nurture advocacy. Let’s break down each stage of the email marketing funnel with examples of what engaging content can look like at each stage. a hard sell).

Email Marketing

Marketing Insider Group

AUGUST 26, 2024

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Regulatory Authorities : Regulators can understand industry trends and educate the community on medtech compliance requirements. Any content you promote here should not feature a contact form.

Manufacturing

Neil Patel

JUNE 25, 2025

It Lowers Customer Acquisition Cost Whether your company relies on traditional marketing, paid channels, or outbound sales, average customer acquisition costs aren’t cheap. Relationship marketing efforts can help you keep those costs in check. HubSpot is a software company first and an education provider second.

Shoppers

Martech

MARCH 18, 2025

They don’t want to share data or have it mined by vendors, and they don’t want to be the target of pervasive, automated marketing. AI-powered search, knowledge aggregation and bot-led procurement are systematically eliminating the need for vendor-led education, sales prospecting and performance marketing.

CMO

Martech

MARCH 19, 2025

Positionless Marketing represents a fundamental shift from the assembly-line, rigid, step-by-step execution of traditional marketing to an agile, real-time approach. Implement education and self-improvement Deming emphasized lifelong learning. Organizations should invest in continuous education for employees.

Transform

Hootsuite

OCTOBER 18, 2024

Key takeaways A social media marketing strategy outlines your goals, the tactics to achieve them, and the metrics you’ll use to track success. Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Psst: Need help getting started?

Social Media Marketing

Sprout Social

APRIL 15, 2025

The challenge Cook references is well-known to financial services marketers. Educating consumers about money can come with a steep learning curve. A lot of traditional marketing doesnt have a place on socialits better suited to our website, blog, email or other channels. Is this product announcement cool or exciting?

Finance

Duct Tape Marketing

DECEMBER 18, 2024

We have to talk about content that is educational and trust building. And once we get through that foundation, then we need to actually build a repeatable marketing system. We have to actually, in most cases, redo their brochure website and turn it actually into a sales asset.

CMO

SocialPilot

JULY 21, 2025

Problem 4: “Traditional marketing is too expensive — and kind of hit-or-miss.” Traditional marketing remains relevant for many businesses targeting older or less digitally engaged demographics. Solution: Social media is marketing you can actually afford — and measure. education, entertainment, testimonials).

Transform

Lynton Web

MAY 8, 2025

Interactive digital displays enhance the in-facility experience with motion-activated content that educates and engages members about available programs. These technologies create memorable interactions that differentiate your recreation center from competitors who are still using traditional marketing approaches.

Marketing Strategy

Tiecas

JANUARY 21, 2025

Manufacturing companies face unique challengeslong sales cycles, highly technical products, and multiple decision-makersmaking traditional marketing tactics less effective.

Manufacturing

Exposure Ninja

MAY 2, 2025

Marketing That Drives Measurable, Scalable Growth Digital marketing gives you what traditional marketing can’t: data that you can act upon. With digital marketing, you can track every click, every conversion, and every pound spent. Why is content marketing important for financial services?

Digital Marketing

Unbounce

JANUARY 6, 2025

Landing page funnels vs marketing funnels Before we go any further, let’s make sure we’re on the same page here. Marketing funnel: This represents the overall buying journey, from initial awareness to final conversion. Objectives at TOFU: Raise awareness for your brand through content marketing, advertising, etc.

User-Generated

Set Up

JANUARY 21, 2025

For example, HubSpot's content marketing strategy includes free educational resources, blogs, and templates, and, according to HubSpot's 2024 report , businesses that prioritize educational content generate 126% more leads than those that dont.

Shopper Market

illumin

JULY 23, 2024

Benefits of augmented reality in advertising Studies show that a great AR ad campaign is typically more effective than traditional advertising techniques. To make the experience even more informative, educational highlights are incorporated to offer shoppers a better understanding of the Toyota Crown’s distinctive features.

Advertisers

Sachs Marketing Group

APRIL 30, 2025

This can include volunteering, sponsoring local events, or offering educational programs. Sponsoring events provides an opportunity to showcase your brand to a large audience, and coverage by local media can effectively amplify your marketing campaigns. They provide local and worldwide support.

Marketing Strategy

Duct Tape Marketing

JULY 23, 2025

A pioneer of emotional targeting and customer-centric marketing, Talia has helped brands worldwide boost conversions through empathy-driven messaging and design. She’s a sought-after keynote speaker, author, and educator dedicated to helping marketers use emotion to create better customer experiences and real business growth.

Marketers

Marketing Insider Group

OCTOBER 1, 2024

Stephanie Anderson of Time Warner Cable reinforced that “we need to continually train and educate internally.” Marketing leaders can use tools like Google Analytics to track website performance, CRM systems to analyze customer interactions, and customer insights platforms to gather feedback as they embrace data-driven decision-making.

CMO

SocialPilot

FEBRUARY 17, 2025

Use Instagram Guides to curate blog posts, product highlights, and educational content that drives clicks. Success Story SEMrush successfully utilized YouTube to drive traffic to its website by creating SEO and digital marketing tutorials. How This Strategy Boosted Website Traffic?

Transform

Vertical Response

JULY 14, 2025

This could range from offering educational programs, supporting scientific research, to providing humanitarian aid. Charitable organizations, educational institutions, religious organizations, and scientific entities often qualify for this status under Section 501(c)(3) of the Internal Revenue Code.

Non-Profit

Hubspot Marketing

NOVEMBER 21, 2024

And here's what really catches my eye: viewers are gravitating toward educational content that tackles actual problems — this type of content now makes up 47% of all business videos out there. This shift reflects a blending of traditional B2B educational content with the engaging storytelling styles often seen in B2C.

Video Marketing

Sprout Social

JANUARY 13, 2025

The play: Take a cue from Immi, and complement your traditional marketing efforts with content that goes beyond promotion and touches audiences on a human level. This approach to product education is unexpected and whimsicalan illustration of what can happen when you craft truly inventive original content.

Branding

SocialPilot

MAY 29, 2025

Industry Discussions & Educational Content: Posting about mortgage changes, real estate policies, and negotiation strategies. Traditional marketing, such as newspaper ads and flyers, has limited reach, while platforms like Facebook, Instagram, and YouTube can display listings to thousands of potential buyers.

Real Estate

Hubspot Marketing

JUNE 18, 2025

Pillar pages, landing pages , lead magnets like ebooks — I love educational content. Educational resources, SEO, and organic traffic are hallmarks of content-led acquisition. Content-Led Acquisition As a writer, I’m always partial to content-led initiatives.

User-Generated

Sprout Social

MARCH 11, 2025

Brands need to take advantage of this new creator economy because it has proven to be more impactful (and cost-effective) than traditional marketing strategies,” says Annette Chacko, Content Strategist at Sprout Social. Short-form video isnt just contentits emotion-packed entertainment or education in under a minute.

Branding

Sprout Social

JULY 25, 2025

Brands that prioritize genuine interactions over traditional marketing can build relationships that drive powerful engagement. If you have helpful information, like a fitness wearable brand sharing products to a fitness crowd, you can provide educational value while also building your reputation.

User-Generated

Duct Tape Marketing

JULY 24, 2024

Are there any current shortcomings in traditional marketing practices that we all still see or have seen for the last 10 years that you think people need to immediately chuck? So if you find me on commoditized on YouTube, I'm sure you're going to find a video on there that's entertaining and educational. So yeah, I agree.

Marketers

Hubspot Marketing

APRIL 2, 2025

Im also focused on educating and empowering our employees to build their personal brands while sharing their authentic experiences. User-generated content isnt just a trendits a powerful strategy that builds trust, amplifies brand awareness, and drives engagement at a fraction of the cost of traditional marketing.

User-Generated

Neil Patel

AUGUST 10, 2021

The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for other brands. It’s about educating the public as a whole, and your client demographic in particular, about what you can do and why you’re better than other firms. Create Content That Educates.

Law

Adobe Experience Cloud Blog

APRIL 12, 2012

Fortunately, buyers put down their “anti-marketing” shields when they are actively seeking information or passively looking to be entertained or educated. Now companies can engage and build relationships with buyers – and influence their preferences – using inbound marketing.

Inbound Marketing

Neil Patel

FEBRUARY 23, 2021

Generation Alpha Education Trends. Generation Alpha stands to be the most educated generation to date. Access to education is at an all-time high, with most countries reporting twelve or more years of schooling for every individual citizen. That said, the way they view education will likely be different. Conclusion.

Millennials

Marketing Insider Group

JANUARY 24, 2023

Quick Takeaways 91% of B2B marketers use content marketing to gain new leads and spread the word about their business. B2B content marketing is defined as creating and delivering high quality content tailored for a specific target audience to increase brand awareness, traffic, and sales.

User-Generated

Martech

JULY 30, 2021

To prove the point, we’ve also taken at the importance of customer education as part of customer experience. Educating your customers takes things beyond that quick sale. Customer education is a vital part of the customer experience. “We With partnerships, you have strength in numbers. Chris Wood, Editor. Read more here.

CMO

Hubspot Marketing

AUGUST 12, 2022

Sustainable marketing looks at ways to nurture consumers during the entire buyer’s journey. Education is one way to build loyalty with your audience early on. For instance, a food brand could educate its audience on the importance of ethical farming on social media and continue this process post-purchase with package recycling tips.

Gen Z

Martech

APRIL 12, 2023

They’d been using a traditional marketing workflow with modular teams that were highly skilled in marketing. Said Sebastian, “If we needed to tap into other teams, we would do that, but it was a really traditional way of working. In 2021, there were approximately 135.2 million U.S.

Traditional Marketing