Hubspot Marketing

DECEMBER 2, 2024

Depending on which email marketing program you use, you can also get detailed reporting on open and conversion rates. to get insights into your target market segments, trends, purchase behavior, and content preferences. Pro tip: Map your customer journey with AI.

Customer Journey 135

Customer Journey Copywriting Marketers Marketing 135

Hubspot Marketing

MAY 5, 2025

Email I first spoke to Yuval Ackerman when I interviewed her for my article on the anatomy of the perfect sales email. I loved her approach to ethical emails. Source Top tip: If you want to learn more about email marketing, HubSpot has a free email course. This course comes with a certificate, too.

Finance 89

Finance Analytics Transform Communications 89

Duct Tape Marketing

AUGUST 22, 2024

Industry Knowledge: A fractional CMO needs a broad understanding of various industries and extensive marketing experience. This knowledge allows them to tailor strategies that resonate with different market segments. That's right, duct Tape Marketing podcast listeners who sign up via that link.

CMO 86

CMO Customer Journey Transform User-Generated 86

Buffer Marketing

NOVEMBER 7, 2024

Just type in the URL, and you’ll be able to see what technology the website runs on, along with any third-party scripts and plugins it uses, everything from analytics systems, email marketing services, to A/B testing tools, and CRMs. Here’s an example of What Runs and the website tech stack that The Sill uses.

Customer Acquisition 125

Customer Acquisition Price Non-Profit SEO 125

illumin

MAY 15, 2025

A huge space calls for smarter audience targeting Home and garden can be quite a broad and huge category, as it covers various market segments. While brands are investing across multiple channels, many could see stronger results by focusing on the most effective onesnamely search and email.

Advertising 97

Advertising Advertisers Customer Acquisition Transform 97

Litmus

JANUARY 19, 2021

As far as marketing channels go, email remains a powerhouse with 4 out of 5 marketers preferring to give up social media than email marketing. Businesses drive more revenue—$36 for every $1 spent—and brand awareness with email than ever before. And only 12% plan to add email staff. Image Source.

Email Marketing 139

Email Marketing eCommerce Price User-Generated 139

Vertical Response

MAY 24, 2024

Our no-nonsense guide of ‘100 email marketing prompts everyone should know’ delivers just that. From compelling subject lines to irresistible calls to action—every prompt is a click away from upping your email game. But how do you craft an email that is opened, read, and clicked? Want to know the best part?

Email Marketing 100

Email Marketing Law Customer Journey Marketers 100

Vertical Response

JANUARY 16, 2023

Reaching Baby Boomers with Email Marketing. Are you looking to reach out to Baby Boomers through email marketing? You’re in luck – email marketing is one of the most effective ways to engage this demographic. Browse the rest of our blog for other marketing tips.

Email Marketing 64

Email Marketing Marketers Marketing Market Segmentation 64

Hubspot Marketing

MARCH 3, 2023

Email marketing remains one of the most effective tools for marketers, and you put a lot of energy into your email marketing strategy. So the last thing you want is to see your efforts result in low email engagement. 10 Ways to Improve Email Engagement 1. Leverage your transactional emails.

Real Estate 139

Real Estate CRM Email Marketing Energy 139

Martech

DECEMBER 4, 2023

Marketers are dealing with audiences, and it’s understood that some people will fall through the cracks. The thing is, sometimes those “cracks” are actually opportunities or market segments you’re missing. Marketing is a percentage game, after all. That’s just an edge case,” your email marketing pro assures you.

Marketing Strategy 126

Marketing Strategy Marketers Marketing Market Segmentation 126

Sprout Social

NOVEMBER 21, 2023

What’s their email marketing strategy? Identify untapped markets Tracking competitor weaknesses, shifts in customer demand, market trends and potential threats allows your brand to capitalize on new opportunities before others do. What are they posting on social media? You need to know it all.

Market Trends 125

Market Trends Market Segmentation New Technology Price 125

Martech

APRIL 12, 2024

BlueConic’s pure-play CDP is designed to give transformation-minded organizations and their growth-focused teams, such as marketing, ecommerce, digital product and experience, and analytics, access to unified, actionable, and privacy-compliant firstparty customer data. Fuel for your marketing strategy.

Customer 119

Customer B2C Transform Retail 119

Customers.ai

DECEMBER 5, 2024

Email marketing is a beast and client segmentation is the leash. Targeted emails perform better but really targeted emails perform the best. When it comes to email, basic segmentation isnt cutting it anymore. Brands using advanced segmentation see a 760% increase in revenue from their email campaigns.

eCommerce 83

eCommerce Shoppers Key Performance Indicator Email Marketing 83

Neil Patel

DECEMBER 23, 2022

Additionally, by tailoring messages to specific segments, businesses can create a more personal connection with their customers, improving customer satisfaction and loyalty while building their customer base. You can implement customer segmentation in a variety of ways, including: Age Gender Location Hobbies.

Marketers 105

Marketers Marketing Market Segmentation Target Market 105

Neil Patel

OCTOBER 26, 2020

Constant Contact, a MailChimp email marketing competitor, helps businesses find success with email marketing for e-commerce. While you are studying your site’s engagement metrics and testing the elements on your website, make sure you keep two fingers on the pulse of your market at all times.

Food 145

Food Energy Communications Manufacturing 145

Adobe Experience Cloud Blog

MAY 26, 2009

Receiving this information from sales means that marketing does not have to find it by contacting prospects or doing additional primary and secondary research, saving the company valuable time and additional cost. Below are five ways that sales can significantly help marketing: 1. Competitor information. References and Testimonials.

CRM 75

CRM Communications Price Marketers 75

Neil Patel

AUGUST 23, 2021

For example, you can see your audience’s reaction to a new blog post or an email marketing campaign. In-market segments : These are users who show high purchase intent. They’re also excellent for troubleshooting UTM parameters and events among a whole host of uses. Let’s take a look.

Analytics 145

Analytics User-Generated SEO Management 145

Hubspot Marketing

APRIL 14, 2023

List the key marketing segments in [industry]. Which segment has the biggest opportunity for our [company, group, organization, business]?" Write marketing copy to make my marketing emails more engaging. "How How can I get off the email blacklist?" "How How can I improve my business' email list?"

Marketers 145

Marketers Marketing Analytics Influencer Marketing 145

Martech

FEBRUARY 25, 2022

ActiveCampaign’s Customer Experience Automation (CXA) platform provides businesses of all sizes access to 600+ pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text.

Marketing Automation Platform 125

Marketing Automation Platform Manufacturing CRM B2C 125

Litmus

OCTOBER 24, 2019

The data and opinions of email marketers seem to think so. Litmus research shows that brands that use dynamic content to personalize their emails see an ROI that’s 22% higher than the ROI of brands that rarely or never utilize dynamic content. Let’s start with the reigning champ in email personalization.

Shoppers 64

Shoppers Fashion Marketers Marketing 64

Rock Content

NOVEMBER 9, 2020

The reason for this is simple: when a company opens registrations for an event, the guests, or participants, need to provide some personal data, the main one being email address. The post-event is the right time to approach these leads with a solid email marketing strategy. Conferences.

Event Marketing 115

Event Marketing B2C Promotion Marketers 115

Content Marketing Institute

OCTOBER 31, 2018

Great marketers can differentiate in a crowded marketplace to create a competitive advantage and niche for their brand. In 2006, the marketplace for email marketing automation software was crowded – and getting more so. Only 46% of marketers segment demand gen activities by personas.

Whitepaper 108

Whitepaper Education Content Marketing Market Segmentation 108

Sprout Social

OCTOBER 23, 2018

But, if you have several Facebook Audience types or if you have segmented email marketing lists—you should create different Black Friday social promotions for those market segments. If you serve one specific, hyper-niche audience, then skip down to the next section.

Shoppers 111

Shoppers Retail Millennials Promotion 111

InTouch Marketing

JANUARY 31, 2024

Here are some of the hottest types of marketing in 2024, and why if you’re using a megaphone to capture potential customers’ attention, you’re likely missing the mark in today’s age where interruption marketing is becoming increasingly ineffective. Relationship Marketing You may have also heard of the term “relationship marketing.”

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Marketing Insider Group

NOVEMBER 4, 2010

A segmented landing page was created to direct respondents down conversion paths focused on the needs of their hospital based on size (see image above). Even with only 30% of the respondents in the target audience, conversion rates still soared 556%, based in large part on the directed paths and audience-specific messaging.

Telemarketing 81

Telemarketing Customer loyalty Inbound Marketing Social Media Marketing 81

Marketing Insider Group

NOVEMBER 4, 2010

A segmented landing page was created to direct respondents down conversion paths focused on the needs of their hospital based on size (see image above). Even with only 30% of the respondents in the target audience, conversion rates still soared 556%, based in large part on the directed paths and audience-specific messaging.

Telemarketing 80

Telemarketing Customer loyalty Inbound Marketing Social Media Marketing 80

Customers.ai

APRIL 5, 2024

Webinar: 2024 Playbook Increasing Traffic & Conversions in the Age of AI Free Webinar: Watch Now The Foundations of Shopify Marketing Audience Segmentation for Shopify Marketing Ad Retargeting for Shopify Stores Email Marketing with Customers.ai Email Marketing with Customers.ai

eCommerce 69

eCommerce Outbound Marketing Marketers Marketing 69

Rock Content

AUGUST 25, 2020

Market segmentation. It’s the classic segmentation based on nationality, region, marital status, sector, position/department, or media and market trends. In most strategies, they are used as tools for lead generation and segmentation. Email marketing.

Transform 95

Transform Whitepaper User-Generated Law 95

Content Marketing Institute

NOVEMBER 19, 2017

If you (or your boss or client) are a newcomer to content marketing, the following books provide a comprehensive, up-to-date big view of how content marketing differs from advertising-based approaches (and the terms and values). Committing to a process of content creation. Publishing and distributing.

Content Marketing 111

Content Marketing PR Transform Manufacturing 111

Lynton Web

MARCH 20, 2024

Email Marketing : Segment your email list based on your target audience's characteristics and interests. Craft personalized email campaigns that address their specific needs and pain points.

Fashion 59

Fashion Health Millennials Education 59

Hootsuite

JULY 21, 2022

” The issue is that you’re using an aggregate number — such as total visits to your website — rather than the market segments you actually target. Then, after Netflix’s email marketing ramps up or they announce a new season of a show like Stranger Things, the average user signs back up and stays another 15 months.

Promotion 127

Promotion Finance Analytics User-Generated 127

Customers.ai

OCTOBER 24, 2024

For example, you might discover that younger visitors engage more with your social media content, while older visitors prefer email marketing. Segmentation helps you tailor campaigns to each audience for better results. Can I use website demographics for email marketing?

Gen Z 79

Gen Z eCommerce Analytics Direct Mail 79

Digital Marketer

MAY 18, 2022

It’ll make it much easier for you to employ market segmentation in your later marketing efforts. Even when you reach the point where it makes sense to outsource some of your marketing workloads, there will always be a place for you to contribute to your own cause. In some ways, you may be better off that way.

Target Market 80

Target Market Shipping eCommerce Customer 80

Rock Content

JUNE 27, 2023

With our research findings, we were able to identify untapped market segments and emerging customer needs. With UTM tags you can track if your traffic is coming from organic search, referral, or email marketing, for example. Traffic source: Where the users are coming from.

SEO 97

SEO User-Generated Transform Education 97

Businesses Grow

FEBRUARY 6, 2023

They are located in Seattle and have a monthly marketing budget of $1,000 The response: Start a blog on the company website to share tips and stories from other electric bicycle riders. Launch an email marketing campaign targeted at Seattle-area cyclists. Create a social media presence.

Customer Acquisition 145

Customer Acquisition User-Generated Marketers Marketing 145

Customers.ai

APRIL 5, 2024

Webinar: 2024 Playbook Increasing Traffic & Conversions in the Age of AI Free Webinar: Watch Now The Foundations of Shopify Marketing Audience Segmentation for Shopify Marketing Ad Retargeting for Shopify Stores Email Marketing with Customers.ai Email Marketing with Customers.ai

eCommerce 52

eCommerce Outbound Marketing Marketers Marketing 52

CXL

JUNE 2, 2022

They then built and implemented their account-based multi-touch marketing campaign around those targets. LiveRamp learned they could reach their accounts through a multi-channel sequence, including: Display advertising; Email marketing ; Outbound SDR calling; Direct mail. How Caroo reached 85% of target accounts after a rebrand.

eBook 83

eBook Marketers Marketing Inbound Marketing 83