Litmus

MARCH 31, 2022

Personalization gives marketers an opportunity to position a brand or company differently from competitors (even when the product or service is a commodity). Businesses that personalize their marketing see more customer recommendations, referrals, and more repeat purchases—and it pays off. What is personalized marketing?

Personalized Marketing 99

Personalized Marketing Marketers Marketing Traditional Marketing 99

Martech

FEBRUARY 11, 2022

What’s more, that same data suggests brands may risk losing 38% of customers due to poor personalization. Customers want to be treated as individuals, not as users, accounts, or prospects. In this guide to personalized marketing, we’ll dive deep into personalization and its potential to increase customer engagement.

Personalized Marketing 122

Personalized Marketing B2C Customer Journey Law 122

Scoop.it!

JULY 18, 2024

These days, you can’t just bombard your target audience with tons of generalized content and hope something sticks. You need to do what your competitors are doing: deliver tailored, personalized marketing messages. Of course, it would be impractical to create unique content for every single customer.

Gen Z 111

Gen Z Millennials Fashion Marketers 111

Hubspot Marketing

NOVEMBER 6, 2024

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. Sending cold emails and scraping together lists for lead generation can be difficult because — let‘s face it — often, people don’t want to take the time out of their schedules to talk.

User-Generated 81

User-Generated Marketers Marketing Advertisers 81

Martech

MARCH 20, 2025

A solid chunk of users report relationships with these digital assistants, and 38% believe that AI will be capable of deep emotional bonds with humans within a decade. Stravito introduced Focus Mode, Snapshots and multilingual support to its generative AI tool, Stravito Assistant. 40% feel like their AI gets them.

Retail 97

Retail User-Generated Advertisers Advertising 97

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. Integration Capabilities Your marketing apps need to play nicely with the tools you’re already using. User Experience and Ease of Use No one has time for clunky, hard-to-navigate tools. Shopify’s App Store is packed with options.

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Whos Mailing What

JUNE 13, 2025

In recent years, numbers showed that direct mail has an average response rate of 4.4%, compared to 0.12% for email marketing. It also plays an important role in integrated, omnichannel marketing approaches. With AI coming into the picture, direct mail is a smart, data-driven, and highly personalized marketing strategy.

Direct Mail 89

Direct Mail Industry Insights Real Estate Transform 89

Neil Patel

MAY 30, 2025

Manufacturing marketing is the process of promoting manufacturing products or services to other businesses. A typical manufacturing marketing strategy aims to build brand awareness, establish credibility, and generate leads using tactics ranging from content marketing to trade shows. Develop new content (e.g.,

Manufacturing 73

Manufacturing B2C Thought Leadership Marketers 73

Customers.ai

NOVEMBER 25, 2024

Here’s a wild stat to kick things off: 91% of users won’t return to a website after a bad experience. Today’s platforms dive deeper, going beyond the metrics and uncovering the “why” behind user actions. Let’s break down some of the capabilities redefining what’s possible for marketers: 1. Tools like…visitor tracking?

eCommerce 89

eCommerce Price Customer Journey CRM 89

Customers.ai

DECEMBER 4, 2024

Ecommerce marketers who want a tool that combines audience segmentation with automated lead generation. Pro tip: Use its segmentation to trigger personalized follow-ups for high-intent visitors within minutes of their interaction. Email marketers looking to create hyper-targeted campaigns that drive sales and engagement.

eCommerce 76

eCommerce Shoppers Price Customer Journey 76

Rock Content

SEPTEMBER 23, 2020

Digital Marketing has always been a major tool to reach large audiences, but traditional approaches have caused saturation. Thus, consumers are increasingly likely to engage in more targeted campaigns, which personalized marketing can offer. After all, they are often generic and don’t communicate well.

Personalized Marketing 72

Personalized Marketing Branding User-Generated Marketers 72

Martech

APRIL 11, 2025

Here’s what’s new: Visual Suite in One Design Visual Suite in One Design lets users create different marketing materials within a single design space, from presentations and documents to videos and websites. The unified approach streamlines users’ workflow from ideation to delivery. Processing.

Transform 72

Transform User-Generated Analytics Communications 72

Vertical Response

JUNE 4, 2025

To combat marketing amnesia, brands should enhance customer engagement through personalized communication, consistent branding, and monitoring customer feedback. Utilizing email marketing and social media effectively can reinforce brand identity, maintain customer interest, and ultimately prevent marketing amnesia.

Customer 59

Customer Branding Customer loyalty Email Marketing 59

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Buzz Marketing. Campus Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Adobe Experience Cloud Blog

NOVEMBER 6, 2017

Four decades after its inception, email is still considered a top channel—fiercely competing with social media and organic search when it comes to delivering ROI. Shortly after the first HTML webpage was created in 1989 by CERN, emails also took the leap towards being visually pleasing. Keyframe Animation-Based Interactivity.

Thought Leadership 134

Thought Leadership Email Marketing Marketers Marketing 134

Martech

JANUARY 11, 2024

Higher content value in emails In the new year, marketers will pivot from sending low-value deals to sending valuable content that builds relationships between brands and their customers. “We Historically, new brands — a CPG for instance — will send general ‘spam’ emails with ‘50% off.’

Marketers 132

Marketers Marketing Customer Journey Email Marketing 132

Martech

JULY 1, 2024

I am the first generative AI chatbot for marketing technology professionals. Identify your data sources: Determine the various touchpoints where you collect customer data, such as your website, mobile app, CRM system, email marketing platform, social media platforms, and any other relevant sources.

CRM 110

CRM User-Generated Email Marketing Personalized Marketing 110

Use Insider

NOVEMBER 13, 2024

Our growth experts will analyze your website and user behavior data to provide strategies that can yield results as fast as possible. Our growth experts will analyze your website and user behavior data to provide strategies that can yield results as fast as possible. Ensure you see a return on your investment (ROI) quickly.

Customer Journey 52

Customer Journey User-Generated eCommerce Marketers 52

Customers.ai

NOVEMBER 14, 2023

In this fast-paced digital world we live in, understanding who your website visitors are is crucial to making smart marketing decisions and driving revenue. User-level data is effectively gone from analytics and ads just aren’t performing like they used to. ClickIDs are going away and remarketing audiences are shrinking.

User-Generated 123

User-Generated Health B2C Analytics 123

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas.

User-Generated 112

User-Generated Marketers Marketing CMO 112

Hubspot Marketing

APRIL 5, 2023

If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. You’ll get an updated definition of demand generation, along with the components of a successful demand generation strategy.

Inbound Marketing 132

Inbound Marketing Whitepaper Real Estate Non-Profit 132

Adobe Experience Cloud Blog

DECEMBER 12, 2016

Author: Jeff Kupietzky Variety is the spice of life, but when it comes to your email marketing campaigns, it’s tough to find the right mix of spice and substance to satisfy your subscribers’ expectations and needs. It’s quick and easy—for both you as the marketer to set up and the recipient to click and respond.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Email Marketing Social Media Marketing 134

Hubspot Marketing

FEBRUARY 13, 2024

On the subject of email and automation, CardUp’s Marketing Lead Jancis Yap says, “HubSpot’s workflow automation and list segmentation helps the team build the right user journey that converts more customers.” You create the list yourself and add it to the marketing email feature,” Yap says.

Finance 124

Finance Transform Price CRM 124

Marketing Insider Group

SEPTEMBER 20, 2023

AI has caused a seismic shift in the marketing world over the past several years—and we’re talking about way more than ChatGPT. Today, AI is nearly as intertwined with marketing as traditional technology tools, like CRM systems and email marketing platforms. That’s what we’ll cover in this article.

User-Generated 132

User-Generated Marketers Marketing Advertisers 132

Use Insider

NOVEMBER 8, 2023

What is personalized marketing ? Personalized marketing (sometimes called one-to-one marketing or individual marketing) is a strategy designed to tailor the entire brand experience of visitors and customers to their needs, interests, and preferences. Limited marketing stacks.

Personalized Marketing 52

Personalized Marketing Customer Journey User-Generated Marketers 52

Neil Patel

OCTOBER 12, 2020

By using artificial intelligence like voice recognition and natural language processing (NLP) to understand requests and machine learning to collect data, identify patterns, and “learn” user preferences. You’re going to make better marketing decisions for your audience in seconds. Want 59% better close rates ?

Marketers 145

Marketers Marketing User-Generated SEO 145

SocialPilot

FEBRUARY 26, 2024

AI marketing or artificial intelligence marketing refers to using AI models to improve marketing strategies and campaigns. Generative AI can analyze large amounts of data to identify patterns, predict consumer behavior, personalize content, optimize ad placements, and automate email marketing and customer service tasks.

Transform 103

Transform User-Generated Marketers Marketing 103

Neil Patel

DECEMBER 2, 2020

is a Shopify app and engagement tool that helps you grow your online store by generating reviews via all modern marketing channels: Web, email, push, and SMS. This Shopify app is best for generating reviews without begging for them. With Judge.me, users of the app select an email template and Judge.me

Shipping 141

Shipping Logistics User-Generated SEO 141

Litmus

NOVEMBER 11, 2022

In fact: 80% of customers are more likely to make a purchase from a brand that personalizes experiences. . Organizations using advanced personalization generate 17% more revenue through their campaigns. When trying to execute highly personalized email marketing campaigns, however, marketers encounter many barriers.

CRM 113

CRM Key Performance Indicator Customer loyalty Transform 113

Martech

SEPTEMBER 29, 2023

How can marketers balance innovation and privacy? The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products.

Law 127

Law Marketers Marketing User-Generated 127

Martech

MAY 5, 2022

Karen Naves, SVP of global demand generation at Tealium, recently gave a presentation on the benefits — and necessity — of connecting customer data to marketing initiatives. This process can help brands gain a more complete view of their audiences, allowing for more personalized experiences. Source: Karen Naves.

Customer 123

Customer Transform Customer loyalty User-Generated 123

Sachs Marketing Group

MARCH 2, 2023

Digital Marketing for Real Estate Digital marketing is essential for real estate professionals for several reasons. Firstly, it allows them to reach a wider audience locally and globally by leveraging various digital channels such as search engines, social media, email marketing, and PPC advertising.

Real Estate 95

Real Estate Digital Marketing User-Generated Marketers 95

Neil Patel

JANUARY 31, 2022

Here are the main types of e-commerce marketing we’ll cover in the next sections: paid search SEO content marketing email marketing social media for ecommerce influencer marketing affiliate marketing. Targeting varies by platform but can include demographics, location, and user behavior.

Affiliate Marketing 118

Affiliate Marketing Influencer Marketing User-Generated Promotion 118

Marketing Insider Group

MAY 25, 2021

Buyer intent is the intention of a buyer (or user) throughout their process of finding and purchasing a service or product. Marketers can use intent data to determine where prospects are in the buyer’s journey and deliver helpful and valuable information to lead them from one stage to the next. Internal Buyer Intent Data. Newsletters.

Content Marketing 145

Content Marketing eBook Energy Marketers 145

Hubspot Marketing

MAY 24, 2023

There are several AI tools and software marketers can use that will trigger automated responses for your customers. AI marketing is used for data analysis, media buying, content generation, personalization, and more. Now, let’s dive into how marketers use AI. HubSpot Academy can help.

Non-Profit 98

Non-Profit User-Generated Marketers Marketing 98

Litmus

NOVEMBER 2, 2023

Predictive AI uses customer behavior patterns to anticipate future behavior and help you optimize your strategies and timings, while generative AI allows you to quickly create personalized content at scale. A well-trained AI learns what your users like and can help you create content that speaks directly to those preferences.

Marketers 107

Marketers Marketing User-Generated Email Marketing 107

Use Insider

JANUARY 9, 2025

Adobe Marketo Engage, which is an AI-powered marketing automation platform for omnichannel engagement and campaign orchestration. Adobe Campaign, which pulls together customer data and lets teams build personalized campaigns based on that data (with a particular focus on email marketing). Email marketing campaigns.

Customer Journey 52

Customer Journey eCommerce Analytics Price 52