illumin

DECEMBER 3, 2024

The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. Some estimates suggest that digital advertising accounts for over 1% of global energy consumption—comparable to the carbon emissions of the airline industry. Advertising is no exception.

Digital Marketing

Lynton Web

MAY 8, 2025

Content Marketing Strategy Content marketing transforms your recreation center from just a facility into a trusted community resource and wellness hub. Video Marketing Video content creates powerful emotional connections that static text simply cannot match.

Marketing Strategy

Hubspot Marketing

SEPTEMBER 20, 2024

If you need guidance on how to build a global marketing strategy, check out this Global Marketing Playbook from HubSpot. Build your funnel based on the needs and preferences of the people you want to serve, rather than just duplicating what has worked for people in other markets in the past.

Customer

Marketing Insider Group

OCTOBER 16, 2024

In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue. Get to Know Your Target Audience Understanding your target audience is the first step of any successful B2B social media marketing strategy.

Social Media Marketing

Marketing Insider Group

MAY 20, 2025

Small business marketing in 2025 isnt about doing everything you possibly can its about doing the right things strategically. If youre running a small business, you dont have a bottomless budget and a massive team, so spending time and money on the wrong marketing strategies can hurt you.

Energy

Sprout Social

MARCH 14, 2025

You need someone who is high energy, comfortable on camera, knows the products inside and out and wont be easily fazed by potential technical or on-air issues. To keep the energy high throughout the event (and make it feel less like a one-sided sales pitch), consider including audience interaction moments like polls, contests and giveaways.

Branding

Litmus

OCTOBER 29, 2024

This highlight videos sums up the energy and enthusiasm of the day perfectly. Return on Real: A New Model for the Modern Marketer The incredible Ann Handley kicked off Litmus Live with a keynote focused on modern marketing. Engagement marketing is when you provide a “wow” experience every time you have contact with a customer.

Copywriting

Hubspot Marketing

SEPTEMBER 23, 2024

While telling the stories, viewers can see quick shots of the dogs eating Purina dog food to have the energy and nutrition to help their owners. What's the purpose of your story? The documentary shows the difference service dogs make in their lives.

Food

Sprout Social

APRIL 8, 2025

As the digital and physical worlds continue to merge, creators are shaping these activations, bringing their unique audiences and creative energy to the table. As a result, brands need to embrace experiential and omnichannel marketing strategies that incorporate influencer marketing.

Branding

Sprout Social

SEPTEMBER 26, 2024

Setting clear goals and objectives will give your monitoring efforts direction and focus and connect them to your overarching Facebook marketing strategy. An all-in-one tool that offers end-to-end management and Facebook analytics tools and that integrates with your other social channels will save you time and energy.

Analytics

Sprout Social

DECEMBER 2, 2024

While some marketing strategies can be transactional, influencer partnerships are relationship-focused and mutually beneficial. How to create a successful influencer outreach strategy in 5 steps These five steps will guide you to influencer outreach success, no matter your business size or industry.

Influencer Marketing

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy 7. As long as you’re clever with your tweaks, content repurposing can save you loads of time and energy.  Embed keywords into your username and name 3. Optimize your Instagram bio 4. Cross-promote your Instagram handle on other channels 5. Write compelling captions 8.

Social Media Marketing

Sprout Social

OCTOBER 10, 2024

If your target audience aligns with an existing vertical network , these platforms can provide unparalleled access to authentic opinions that can enhance your marketing strategy. There’s Letterboxd for film enthusiasts, Strava for runners and Nextdoor for local neighborhoods—the list goes on.

Gen Z

SocialPilot

MARCH 9, 2025

Their Instagram and YouTube are filled with high-energy, cinematic property walkthroughs featuring compelling storytelling rather than just listing details. Highlight Key Selling Points: Focus on standout features like smart home technology, energy efficiency, or custom interiors. A great example is Serhant , the real estate brokerage.

Real Estate

AWeber

MAY 15, 2025

Proven Affiliate Marketing Strategies 1. Build an Email List for Long-Term Income Your website or social media can reach lots of people, but email marketing lets you follow up, share deals, and build lasting relationships. This lets you focus your energy on high-performing strategies. Why does this work?

Affiliate Marketing

Buffer Marketing

JULY 10, 2025

We’ll cover: Why Instagram is (still) a goldmine for creators and businesses today How to master the various (old and new) Instagram features for growth How to build your Instagram marketing strategy in five actionable steps Best practices to create scroll-stopping content on Instagram Grab your favorite beverage and start reading!

User-Generated

Hootsuite

DECEMBER 4, 2024

Wealthsimple Foundation used both organic and paid content in their marketing strategy, plus audience insights, to make sure that their investments don’t go to waste. After the first year and a half, we decided to focus our energy and resources in a more strategic way, not everyone, everywhere,” Li says.

Non-Profit

Hubspot Marketing

NOVEMBER 12, 2024

Once you’ve decided the problem you’re looking to solve, spend a considerable amount of energy on where you can find the audience to answer your questions. Dive into the comments on your social pages to gauge what attendees are excited about or concerned with and use those findings to guide your event and marketing strategies.

Energy

Set Up

OCTOBER 1, 2024

By implementing strategies like URL shorteners, UTM parameters, and social listening tools, marketers can shed light on any hidden activity and adjust their marketing strategies accordingly. Becoming aware of how your target audience shares your content privately will especially benefit future campaigns and energy.

Gen Z

Martech

DECEMBER 19, 2024

Dig deeper: 7 marketing strategies to conquer decision paralysis How framing your CTA as avoiding a loss can drive action Loss aversion is a psychological principle where people are more driven to avoid losing something than to gain the same thing. Streamlined messaging helps users understand what to do and why its worth their time.

Customer Journey

Hubspot Marketing

JUNE 2, 2025

In a world where authenticity is paramount in your marketing strategies, giving AI something human to work with can set you up for success. You get that energy, you get an idea, and youre like, Oh my God, lets see how that performs. Talk to your AI, don't type. 8 Top Startup AI Tools for Content Creation 1.

Copywriting

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer

Buffer Marketing

FEBRUARY 12, 2025

Ask for their help — B2B social media marketing (and any marketing, for that matter) is cross-functional. Cognism’s overall digital marketing strategy does this exceptionally well. Your existing customers are the source of the most accurate information about your specific B2B social media marketing.

Social Media Marketing

Martech

JUNE 17, 2025

I’m no stranger to marketing strategy, messaging frameworks and the kind of narrative clarity that makes a landing page convert. It was more like sculpting than designing — less pixel-perfect and more energy-driven. The challenge comes when I send the copy to a developer. But vibe coding has limits.

Copywriting

Buffer Marketing

FEBRUARY 18, 2025

Networking mixers and live showcases to connect with potential collaborators in a high-energy, creative atmosphere. The Creator Track zeroes in on influencer marketing, content production, and brand storytelling, making it a must for anyone pushing creative boundaries. Insights on building impactful influencer marketing strategies.

Social Media Marketing

Buffer Marketing

FEBRUARY 6, 2025

This marketing strategy might provide better results in the short-term but needs to be supplemented with organic content to achieve best results over the long-term. The best TikTok marketing strategy is combining organic and paid efforts. This will ensure you don’t have a one hit wonder with no sustainable growth.

SEO

Businesses Grow

SEPTEMBER 23, 2024

These aren’t just kids shilling energy drinks. The biggest stars’ celebrity power commands more loyal audiences than traditional TV networks. Mr Beast has more subscribers than Netflix. They are savvy entrepreneurs who are building their own mega-brands.

Manufacturing

Hubspot Marketing

JANUARY 17, 2025

Ive pulled together a few templates to provide the framework you need to devise your marketing strategy. Your specific action plans can then fit underneath the umbrella marketing plan. However, I guarantee youll save time, energy, and resources when you have a clear plan of action for your next project or campaign.

Marketing

Sprout Social

JANUARY 15, 2025

But social media is often at the core of any integrated affiliate marketing strategy because its where most influencers already connect with their audiences and create content. Plus, these networks integrate well with influencer marketing platforms, making it easier for you to track engagement, sales and commissions.

Influencer Marketing

Scoop.it!

AUGUST 29, 2024

On that note, let’s go forward and dive into this topic a little more, including why content curation should be part of your strategy and some of the best practices you can leverage to improve your performance. Why should content curation be part of your content marketing strategy?

Content Marketing

Hubspot Marketing

OCTOBER 17, 2024

In a recent Marketing Against the Grain episode , Kieran and I break down what AI CRO is, key areas where it’s transforming marketing, and advice for integrating it into your marketing strategy. Studying the great marketers from history can reveal patterns that inform your future strategy.

Transform

Sprout Social

APRIL 21, 2025

Listening to and interacting with these targeted communities is the basis for a niche marketing strategy. For brands, this marketing approach often looks like influencer partnerships, social and community teams interacting in/hosting niche spaces, or highly targeted social advertising.

Branding

Buffer Marketing

SEPTEMBER 23, 2024

Specific timeslots see more engagement than others, which is an important consideration in your  social media marketing strategy. Here's our guide to building a solid  social media strategy from scratch  — along with a template to get you started! Not sure where to begin?

Analytics

Buffer Marketing

JANUARY 20, 2025

With the help of machine learning, the algorithm ensures that users see content they’re most likely to be interested in, and that means business accounts are more likely to find their target audience (with the right  social media marketing strategy ). Make sure you reply to direct messages and comments on your posts.

User-Generated

Spiralytics

DECEMBER 4, 2024

Companies that greenwash think that it’s a clever marketing strategy. European Union ) The EU has 230 sustainability labels and 100 green energy labels, each with varying levels of transparency. Gitnux ) As many as 95% of products on the market claiming to be “green” contain some form of greenwashing.

Fashion

Set Up

OCTOBER 8, 2024

As technology gets smarter, so do marketers. The amount of information accessible to shape marketing strategies and campaigns makes marketing efforts more effective, targeted, and personalized. Here is how Brands and Agencies can turn data into actionable marketing strategies: 1.

Transform

Hootsuite

MAY 1, 2025

View this post on Instagram A post shared by d e l a y n e e (@delaynee.rodriguez) Gymnast @delaynee.rodriguez regularly features Accelerator energy drink in her content. Long-term brand ambassadors Unlike one-off posts, long-term partnerships are the influencer equivalent of making it official. Thats actually a good thing.

Influencer Marketing