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Influencer marketing campaigns: 8 examples that drive real results

Hootsuite

Influencer marketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. Key takeaways Influencer marketing campaigns that work are built on strategy, not just follower count.

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Does Instagram Shopping Drive ROI? New Data on How to Get Approved, Add Product Tags, & Actually Make Sales

Hubspot Marketing

How to Get Approved for Instagram Shopping Instagram Product Tagging Savvy Tips for Getting the Most Out of Instagram Shopping Are Instagram Shopping tools effective in 2024? The simple answer is yes — and I say this as both a marketer, consumer, and aspiring entrepreneur. Should you use Instagram Shopping for your business?

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How Gen Z values are changing marketing

Martech

They prefer raw, unfiltered content over highly produced marketing materials. Key takeaway: Gen Z can be reached more via influencer marketing than any other generation. Impact over features They’re less interested in what a product does and more focused on its impact.

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Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy

Hubspot Marketing

Consumer research platform GWI also found YouTube to be the top video streaming platform for Gen Alpha in 11 out of 14 markets, second only to Netflix in the remaining three. There’s something for every Gen Alpha on YouTube, ranging from education to entertainment. Image Source What can you do as a marketer? hours per day).

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How to create effective TikTok branded content (for brands and creators)

Sprout Social

It’ll show you how it works with influencer marketing and how to measure its return on investment. Branded content on TikTok is a form of advertising where brands collaborate with creators to produce content that seamlessly integrates the brand’s message or product. What is TikTok branded content?

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Influencer marketing trends across industries

Sprout Social

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Then, there’s influencers—the dancers commanding the room with their magnetic energy and vibrant moves. There’s no denying the impact of influencers on social media, culture and commerce.

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Most celebrity endorsements are expensive mistakes

Martech

Then came the backlash, and Adidas was left holding the bag literally billions in unsold products. Celebrity endorsements are losing some credibility as audiences are increasingly skeptical of polished, high-gloss marketing. In many ways, influencer marketing is a more accessible, scalable and often more authentic form of endorsement.

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