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How millennials use social media: What marketers need to know

Sprout Social

We could only be talking about one generation: Millennials. Once dismissed as unforgivably cringe, Millennials are making a pop culture comeback. Millennials were the earliest adopters of some of the networks that have become global behemoths. How to reach Millennials on social media On social, Millennials look for connection.

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Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy

Hubspot Marketing

Keep this in mind as we discuss: Gen Alpha Content Consumption Habits Gen Z Content Consumption Habits Millennial Content Consumption Habits Gen X Content Consumption Habits Baby Boomer Content Consumption Habits What content consumption habits do all generations have in common? Aim to educate millennial audiences on social media.

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New Research Shows That From Boomers to Zoomers, Authenticity Matters

Businesses Grow

Takeaway : When targeting Gen Z, focus on creating genuine, relatable content that educates while entertaining. Millennials: The Digital Adopters Now, onto the avocado toast lovers – Millennials! Expertise Matters: Millennials appreciate influencers who really know their stuff.

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A guide to choosing the most effective social media networks for your brand

Sprout Social

They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed. Gen X leads the way in Facebook usage, followed closely by Boomers and Millennials. Consumers use X for entertainment, connections with friends and family and keeping up with influencers and celebrities.

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How marketers can leverage Hispanic social media influencers to reach young audiences

SmartBrief - Marketing

Our analysis of additional syndicated data reveals that young Hispanics comprised of Generation Z and younger millennials are fully embracing social media for news and information. That number increases for 37% for those age 18 to 29, and even higher for Hispanic youth, along with women, Asian American and those with a lower income.

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Australian social media demographics to inform your strategy

Sprout Social

From sporting events to social causes, economics to entertainment, social media is offering a window into the global trends and events Aussies care about. Millennials: Multitaskers who crave originality Millennials social media behaviours are layered and nuanced.

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PPR special edition: The best brands on social media in 2024

Sprout Social

According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. You can use humor and inside jokes to reach Millennials, Gen X and Boomers. But they do it with a distinct flair that is undeniably entertaining.