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We could only be talking about one generation: Millennials. Once dismissed as unforgivably cringe, Millennials are making a pop culture comeback. Millennials were the earliest adopters of some of the networks that have become global behemoths. How to reach Millennials on social media On social, Millennials look for connection.
Keep this in mind as we discuss: Gen Alpha Content Consumption Habits Gen Z Content Consumption Habits Millennial Content Consumption Habits Gen X Content Consumption Habits Baby Boomer Content Consumption Habits What content consumption habits do all generations have in common? Aim to educate millennial audiences on social media.
Takeaway : When targeting Gen Z, focus on creating genuine, relatable content that educates while entertaining. Millennials: The Digital Adopters Now, onto the avocado toast lovers – Millennials! Expertise Matters: Millennials appreciate influencers who really know their stuff.
They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed. Gen X leads the way in Facebook usage, followed closely by Boomers and Millennials. Consumers use X for entertainment, connections with friends and family and keeping up with influencers and celebrities.
Our analysis of additional syndicated data reveals that young Hispanics comprised of Generation Z and younger millennials are fully embracing social media for news and information. That number increases for 37% for those age 18 to 29, and even higher for Hispanic youth, along with women, Asian American and those with a lower income.
From sporting events to social causes, economics to entertainment, social media is offering a window into the global trends and events Aussies care about. Millennials: Multitaskers who crave originality Millennials social media behaviours are layered and nuanced.
According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. You can use humor and inside jokes to reach Millennials, Gen X and Boomers. But they do it with a distinct flair that is undeniably entertaining.
Further, younger generations are the most impacted, with 90% of Gen Z and 84% of Millennials saying some of their purchases within this period were influenced by social. Similarly, this figure increases among younger users (76% of Gen Z and 74% of Millennials). Michael is known and beloved among his 2.6
The Gen X demographic Currently between the ages of 45 and 60, Gen X goes by many names, all for different reasons: The middle child generation: They fall between the Millennials that come after them and the Baby Boomers that precede them. They are scrolling to learn, connect and occasionally be entertained.
Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. Gen Z is most likely to use both channels for entertainment and connecting with friends and family. Sound familiar?
Users may be sharing weekend updates or seeking entertainment before the start of a new week. So it makes sense that 63% of Instagrams large and active UK user base seek entertainment, follow trends and explore their interests when they use the network. Overall, Saturdays have longer periods of low engagement on average.
Millennials dominate, but theres multigenerational appeal. While people use other social platforms for entertainment and personal connection, they head to LinkedIn for work, brand research, and professional discussion. LinkedIn users are millennialsMillennials are the largest generation of U.S.
Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. Brands that balance educational and entertaining content tend to perform well, as they can cater to the diverse preferences of YouTube users. Influencer marketing is another area where Instagram shines.
For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Millennials (Gen Y) (1981 - 1996): Millennials were young when the internet and digital advancements began. Gen A was raised on technology for entertainment, education, and connecting with friends.
And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. The 80/20 rule : 80% of your content should inform, entertain, and educate, and the remaining 20% can be promotional. For brand posts, we focus on content that resonates with millennials and Gen X. Older audiences find them hilarious!
Snapchat predominantly reaches Gen Z and younger millennials, including specifically 90% of 13- to 24-year-olds and 75% of 13- to 34-year-olds. Snapchat offers marketers direct access to Gen Z and millennials, two groups with a combined $5 trillion in spending power. That makes Snapchat a valuable avenue for building brand familiarity.
In 2025, it’s a digital town square — part search engine, part shopping mall, part entertainment hub, all rolled into one ✨aesthetic✨ platform. This split shows that while Gen Z and Millennials are still the dominant force, 1 in 3 users are older than 35. 25–34: 30.6% 55–64: 4.6%
Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions.
Why TikTok Matters for Modern Marketing TikTok now boasts more than 1 billion monthly active users, with influence stretching from Gen Z to Millennials and increasingly, Gen X. Then deliver value—whether through entertainment, education, or inspiration. This is your guide to building one. Lead with the hook.
On TikTok, the name of the game is entertainment (even more than other platforms), so brands have the opportunity to lean into product edutainment with influencers. Consumers who make daily or weekly purchases tend to be Millennials or Gen Z, and these consumers trust creators more than older generations, according to the same report.
Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% The top three categories are Entertainment & Pop Culture, Memes & Humor, and Technology. With that in mind, before I go any further, here are a few stats to help you understand who is using Reddit: 101.7 million use it weekly.
Even with strict budgets, self-love is a priority for many Gen Z and millennials with 47% of Gen Z and 56% of millennials planning to participate in this trend in 2024. as mentioned, the average total spending on gifts, entertainment, and travel combined is expected to rise by 13% (an average total of $1,853).
Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. TikTok statistics in the UK TikTok’s dominance among younger audiences makes it a must-have for brands looking to reach Gen Z and Millennials.
36% of millennial consumers trust recommendations from people they follow more than traditional ads. But through Synthias lens, it became entertaining, memorable, and genuinely fun to watch. Why are influencer marketing campaigns so effective? Heres why: The trust factor. The takeaway? Lean into your collaborators strengths.
Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% The top three categories are Entertainment & Pop Culture, Memes & Humor, and Technology. With that in mind, before I go any further, here are a few stats to help you understand who is using Reddit: 101.7 million use it weekly.
Millennial moms? Paid social is where people get inspired to want something they didn’t know they needed. Visual platforms like TikTok and Instagram are made for storytelling and product education. Lifestyle-driven brands. Think carousels for fashion, Reels for CPG, video ads for fitness gear. Demographic precision. Want Gen Z?
Are they millennials who love travel? Always ask yourself, "Would my target audience find this valuable or entertaining?" Start by diving into your TikTok analytics. Look for patterns in the age, gender, and location of your followers. Are they mostly teenagers interested in fashion? Create content that speaks to them.
Type Best For AI Tips Best Platforms Reels & Shorts Fast storytelling, trends, and entertainment GPT for scripts, Pictory for editing Instagram, TikTok, YouTube Shorts Carousels Tutorials, storytelling, Tips, how-to guides GPT + Canva/Designs.ai Here’s what’s working and where to use it.
Millennials: seven hours and 45 minutes. X is also more popular among Millennials than other social media networks. In 2024, watching videos (including on YouTube) was the top form of digital home entertainment among Australians. Gen X: six hours and five minutes. Boomers: four hours and 30 minutes. million in 2028.
Canadian consumers plan to spend an average total of $1,853 on gifts, travel, and entertainment this holiday season, a 13% increase over last year. Every generation is cost-conscious right now, with millennials, Gen X, and baby boomers switching brands and finding new loyalty programs to stretch their dollars as far as possible.
Blueskys younger audience, mainly those aged 18-34, makes it a good choice for businesses targeting Gen Z and millennials. Known for its quick updates and trending topics, Twitter is widely used for news, entertainment, and global conversations. Gender Distribution: More than half of Bluesky users are male. Male: Around 63%.
People go to YouTube not just for entertainment, but also to learn, solve problems, get inspired, and be entertained, which makes it a great fit for brands that want to educate, explain, or showcase their products or expertise. It has a dominant hold on Gen Z and millennial audiences globally. billion monthly users.
Gen Z and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors. Over 70% of Gen Z and Millennial Americans didnt receive an annual physical exam in 2024, and another 52% of all Americans admitted turning to social for health advice.
Users are most interested in entertaining content, influencer partnerships, contests and giveaways. What primarily began as an entertainment platform has transformed into a source of information, an outlet for cultural connection and a driver for social change.
This number was higher for millennial respondents, where three-quarters said they considered sustainability when making purchase decisions. This is a unique experience where awareness, decision-making, and purchasing all happen on the same platform – shopping and entertainment all in one. A recent survey from McKinsey & Co.
Fashion, beauty, entertainment and food trends are heavily influenced by multicultural audiences, with over 75% of Generation Z and millennials reporting that they seek brands that reflect their cultural values. Collage Group ) Influence on consumer spending. Media Tool ) Brand loyalty.
48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. 76% attest to purchasing a product after discovering it on their social media feeds , with 11% buying immediately and 44% later.
Appeals to Younger Audiences Millennials and Gen Z live and inhale memes. Identify Your Audience Demographics: Are they Gen Z, Millennials, or Gen X? Best for : Lifestyle, entertainment, B2C brands. Best for : Gen Z-focused brands, influencer collaborations, and entertainment niches. Aidan Brannigan 3.
Duolingo’s TikTok presence leans fully into weirdness, but it’s consistent with their edgy, millennial-savvy voice. Great trendjacking does more than entertain. Embrace the Weird (Strategically) Humor, absurdity, and left-field creativity often fuel viral trends. But you can’t force it. Did it strengthen community?
So they have captured the imagination of the millennials like nobody else. So if you find me on commoditized on YouTube, I'm sure you're going to find a video on there that's entertaining and educational. Have John Jantsch (10:10): You heard of it? I mean it's absurd. Jesse Wroblewski (10:18): Exactly, exactly.
But X still has an active user base —especially among millennial buyers — and it offers something most platforms don’t: a fast-moving, public way to join conversations as they happen. Sources: Hootsuite , Data Reportal , Sprout Social Reasons for using X Entertainment is the main reason (81% of American users).
While the platform initially appealed primarily to Gen Z and younger millennials, it experienced significant growth among older demographics and professional audiences. of TikTok’s US user base are Millennials. Create educational and entertaining content. For example, 21.7% Also: 18.2% Experiment with creative features.
According to a 2024 RFI Global report , over a third (35%) of American Gen Z and 21% of millennial respondents said they searched for information on specific banking products using social media. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions.
In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. 6 Factors That Differentiate Millennials and Gen Z.
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