Remove Entertainment Remove Millennials Remove Place
article thumbnail

Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy

Hubspot Marketing

Keep this in mind as we discuss: Gen Alpha Content Consumption Habits Gen Z Content Consumption Habits Millennial Content Consumption Habits Gen X Content Consumption Habits Baby Boomer Content Consumption Habits What content consumption habits do all generations have in common? Aim to educate millennial audiences on social media.

Gen Z 140
article thumbnail

A guide to choosing the most effective social media networks for your brand

Sprout Social

They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed. Gen X leads the way in Facebook usage, followed closely by Boomers and Millennials. Consumers use X for entertainment, connections with friends and family and keeping up with influencers and celebrities.

Gen Z 125
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. 6 Factors That Differentiate Millennials and Gen Z.

Gen Z 145
article thumbnail

Stories (Not Ads) Help Brands Connect With Millennials

Marketing Insider Group

There are others, however, for which the value in reaching millennials is far more nuanced. Everyone wants millennials’ attention, loyalty and ultimately their dollars. Brand marketers would be wise not to underestimate the importance of being in the right place at the right time with the right message to reach millennials.

article thumbnail

Australian social media demographics to inform your strategy

Sprout Social

From sporting events to social causes, economics to entertainment, social media is offering a window into the global trends and events Aussies care about. Millennials: Multitaskers who crave originality Millennials social media behaviours are layered and nuanced.

Gen Z 61
article thumbnail

PPR special edition: The best brands on social media in 2024

Sprout Social

But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places. According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. Note: This method isnt reserved for Gen Z.

Gen Z 88
article thumbnail

Best times to post on social media in the UK (2025)

Sprout Social

Users may be sharing weekend updates or seeking entertainment before the start of a new week. While many of consumers see a place for it, theres a strong minority (32%) who think its cringey. This Gen Z and Millennial user base relies on the network for entertainment, trend discovery and creative expression.