Hootsuite

APRIL 22, 2025

And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. The 80/20 rule : 80% of your content should inform, entertain, and educate, and the remaining 20% can be promotional. For brand posts, we focus on content that resonates with millennials and Gen X. It’s so easy.

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Sprout Social

MAY 20, 2025

Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions. What are the social norms established in the community discussions?

Gen Z 80

Gen Z Finance User-Generated Millennials 80

Hootsuite

APRIL 23, 2025

Millennials dominate, but theres multigenerational appeal. While people use other social platforms for entertainment and personal connection, they head to LinkedIn for work, brand research, and professional discussion. LinkedIn users are millennials Millennials are the largest generation of U.S.

Gen Z 69

Gen Z Millennials User-Generated Analytics 69

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% The top three categories are Entertainment & Pop Culture, Memes & Humor, and Technology. million use it weekly.

Gen Z 103

Gen Z Copywriting Real Estate Marketing 103

Vertical Response

JULY 7, 2024

Instagram – Visual Content and Influencer Marketing Hub Instagram has cemented its place as the go-to platform for visual content and influencer marketing. Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% The top three categories are Entertainment & Pop Culture, Memes & Humor, and Technology. million use it weekly.

Gen Z 103

Gen Z Copywriting Real Estate Marketing 103

SocialPilot

FEBRUARY 19, 2025

Blueskys younger audience, mainly those aged 18-34, makes it a good choice for businesses targeting Gen Z and millennials. Known for its quick updates and trending topics, Twitter is widely used for news, entertainment, and global conversations. Gender Distribution: More than half of Bluesky users are male. Male: Around 63%.

Gen Z 112

Gen Z User-Generated Advertising Advertisers 112

Adobe Experience Cloud Blog

NOVEMBER 7, 2018

Located throughout the festival grounds, these activations are places where brands try to integrate themselves into the event itself. A cottage industry of millennial-focused brand experts and consultants has formed to better engage this particular age group & their buying power. million of whom are millennials.

Branding 132

Branding Millennials Entertainment Thought Leadership 132

Sprout Social

APRIL 10, 2025

Gen Z and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors. Conversations like these are often shrouded in shame, but through places like online community forums and social media, theyre coming to the forefront.

Gen Z 72

Gen Z Pharmaceutical Health Millennials 72

Sprout Social

MARCH 27, 2025

It’s morphed into a place for genuine connection. On TikTok, the name of the game is entertainment (even more than other platforms), so brands have the opportunity to lean into product edutainment with influencers. The network isnt just a space for buttoned-up, professional updatesnor is it strictly B2B territory anymore.

Gen Z 95

Gen Z Affiliate Marketing Influencer Marketing User-Generated 95

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. playing in the background. Caffeine's biggest investor to date is 21st Century Fox.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Neil Patel

JANUARY 28, 2021

In a Tenor survey , two-thirds of millennials said gifs did a better job conveying emotions than text. With gifs, brands can entertain and engage their target audiences in a way plain text or static images just can’t. Other places to find gifs include Tenor , Tumblr, Reddit, and Imgur). Use Gifs to Entertain Your Audience.

Promotion 136

Promotion Branding Entertainment Millennials 136

Martech

FEBRUARY 22, 2023

Creating videos that effectively tell a story helps keep consumers engaged and entertained while providing valuable brand messaging. Just last year, a Google exec went on the record, citing an internal report that 40% of young people use TikTok when looking for a place for lunch. Google knows this. About 60% of TikTok users in the U.S.

Millennials 127

Millennials Gen Z User-Generated Marketing 127

SmartBrief - Marketing

DECEMBER 10, 2024

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. Over on Fortnite, Disney set up an ESPN Football Island for young sports fans and plans a “whole new world” of gaming and entertainment.

Gen Z 111

Gen Z Transform Entertainment Millennials 111

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. Both networks have solid benefits and entertainment factors. We place multiple bets across our family of apps to test and learn how people want to express themselves.

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

Econsultancy

FEBRUARY 23, 2022

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. The PlayStation 5 came in second place for dollar sales in 2020, but its predecessor beat it in unit sales. Mobile gaming.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Neil Patel

MARCH 19, 2021

In fact, they were the largest generation in history until millennials surpassed them. Why not focus on millennials and Gen-X instead? Each of these has its time and place, but you want to make sure it’s not too intrusive. They’re not wasting the day away watching videos for entertainment like younger generations might.

Millennials 145

Millennials Advertising Advertisers Entertainment 145

Neil Patel

JUNE 24, 2021

Such as how Twitter’s millennial and Gen Z audience is a coveted one from a marketing perspective. Not only are there tons of millennials on Twitter, millennials more frequently use social media as a tool for discovering new brands. Others put more value on entertainment. There are other factors to consider, too.

Gen Z 145

Gen Z Millennials Promotion User-Generated 145

Hubspot Marketing

AUGUST 8, 2022

But it's not just an entertainment hub — it's a powerful marketing tool. If you're looking for the best place to host your long-form videos — like product demos, Q&As, behind-the-scenes content, and more – YouTube may fit the bill. TikTok also falls into third place for ROI , closely trailing YouTube and Instagram.

Video Marketing 133

Video Marketing Branding User-Generated Millennials 133

Spiralytics

DECEMBER 5, 2022

Nostalgia is defined as the longing for the past, especially for people, places, and periods with favorable associations. One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” Millennials and Gen Z. Millennials spend around $2.5 Nintendo Entertainment System (NES).

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Marketing Insider Group

JUNE 14, 2021

Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. Quick Takeaways. billion monthly active users.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Hubspot Marketing

AUGUST 20, 2019

For many people, social media is used daily for entertainment, socialization, and even news consumption -- myself included. of Millennials, 77.5% 54% of all people want marketers to put out more video content, and this is an excellent place to begin. Social media is everywhere. Social Media Marketing Statistics/Data 2019.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Hootsuite

MAY 1, 2025

36% of millennial consumers trust recommendations from people they follow more than traditional ads. But through Synthias lens, it became entertaining, memorable, and genuinely fun to watch. Louis Bekk x Tinder UK-based DJ Louis Bekk partnered with Tinder for a one-night-only pop-up set at a London bagel shopand the place was packed.

Influencer Marketing 93

Influencer Marketing Affiliate Marketing Marketing Marketers 93

Adobe Experience Cloud Blog

OCTOBER 1, 2013

This is especially true for the Millennials (aka Gen Y). At 76 million strong in the US alone, Millennials are the largest generational market since the Baby Boomers. ’ Mobile interactions often happen in situations where users previously couldn’t be informed, connected, entertained, or productive. On ‘found time.’

Millennials 134

Millennials Thought Leadership User-Generated Marketing 134

Hubspot Marketing

JUNE 29, 2022

One of the main things we've learned during the COVID-19 pandemic in regards to how people consume content is that they want to be entertained in different ways. For B2B, LinkedIn and Twitter – my personal favorite social channels – are good places to start. Placing videos in unexpected places.

Branding 124

Branding Millennials Video Marketing B2C 124

Sprout Social

MARCH 13, 2025

Millennials: seven hours and 45 minutes. With the right tools , X is a great place for businesses to monitor their brand reputation and stay connected to customers. X is also more popular among Millennials than other social media networks. Gen X: six hours and five minutes. Boomers: four hours and 30 minutes. million in 2028.

Gen Z 58

Gen Z User-Generated Influencer Marketing Law 58

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. If you’re looking for higher-spending millennials, for example, try Pinterest. This is likely thanks to the platform’s focus on educational content over pure entertainment. In second place is Brazil at 27 million.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Content Marketing Institute

SEPTEMBER 6, 2018

The film follows three people living with mental illness, honestly portraying their personal struggles, yet placing the greater emphasis on how their lives have been positively transformed by their decision to speak out about those struggles. The shift to more audience-centric content has paid off.

Content Marketing 99

Content Marketing Health Millennials Entertainment 99

Sprout Social

SEPTEMBER 28, 2021

” Do our videos’ titles, thumbnails and tone speak to our target demographic (think: Gen Z versus millennials)? Prioritize content that educates and entertains. With our platform, you can keep all of your assets in one place to post to YouTube alongside your social networks of choice.

Gen Z 141

Gen Z Real Estate Education Entertainment 141

Marketing Insider Group

MARCH 24, 2021

In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. If your target audience includes Gen Zers or millennials, employee-generated content is a must. Just follow their lead with authentic content that gives your brand a human face.

Branding 145

Branding Transform Whitepaper User-Generated 145

Sprout Social

APRIL 7, 2020

From there, we see the COVID-19 topic volume continue to rise in conjunction with key events like Wuhan being placed in quarantine (January 23) and the WHO declaring a global health emergency (January 30). The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March.

Branding 139

Branding Transform Gen Z Entertainment 139

Hubspot Marketing

MARCH 21, 2022

Although it's an entertainment-first platform, TikTok is more than just Gen Z dance challenges. Use the principle of "entertainment-first". Remember that TikTok is an entertainment platform first and foremost. As noted earlier, Gen Z — a primary audience on this app — favors authenticity more than their millennial counterparts.

Gen Z 112

Gen Z Entertainment Non-Profit Millennials 112

Hubspot Marketing

JULY 15, 2020

As users increasingly turn to video content for entertainment and education, most social media platforms have become more focused on expanding their visual and video capabilities. Although millennials watch more videos on a regular basis than Gen X and the Boomer generation, the age group's consumption still pales in comparison to Gen Z.

Gen Z 145

Gen Z Entertainment Advertising Advertisers 145

Sprout Social

NOVEMBER 21, 2022

Who they are: Headquartered out of Nova Scotia, Dash Hudson is a social entertainment marketing software company. Their digital and creative solutions help global brands optimize their social entertainment and commerce strategies. Dash Hudson. Case study: Mecca. Case study: Samsung. Next steps for TikTok marketing agencies.

Gen Z 126

Gen Z Transform Retail Entertainment 126

Hubspot Marketing

APRIL 13, 2020

In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. millennials like me were children, we raced home from school to message our friends on AIM. platforms, you can place fun animated stickers and filters on images or videos sent within the app.

Gen Z 145

Gen Z Millennials User-Generated eCommerce 145

Hootsuite

DECEMBER 2, 2019

Use 80% of your content to inform, educate, or entertain your audience. Your instinct might tell you that if you’re targeting millennials, you should skip Facebook and focus on Instagram and Snapchat. But the data shows that 84% of millennials still use Facebook. It should include a plan for your content mix.

Food 145

Food Gen Z Social Media Marketing Millennials 145

Hubspot Marketing

AUGUST 22, 2022

As a marketer, this means that, if you haven’t already, you need to prioritize this for Gen Z and even younger millennial audiences. We may not always prioritize it over experience and entertainment (as seen with our usage of TikTok), but don’t believe that you can do anything with our data, and we won’t mind.

Gen Z 110

Gen Z Entertainment Retail User-Generated 110