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Blending education with entertainment is more than a trend—it’s a powerful method that’s reshaping how businesses connect with their audiences and develop their brand stories. Edutainment is a portmanteau of “education,” and “entertainment.” Brands know social media is saturated with content.
They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed. Consumers use X for entertainment, connections with friends and family and keeping up with influencers and celebrities. As the leading platform for B2B marketing, it’s also an excellent place to source leads.
Entertainment/Speaker Fees Marketers spend 15% of an event budget on average on speakers and entertainment. Be sure to budget an honorarium and possibly accommodations for your keynote speakers and consider whether you’ll book a band or other entertainment to set the mood. Sponsorships and cross-marketing.
There’s something for every Gen Alpha on YouTube, ranging from education to entertainment. They also turn to it for entertainment, education, and socializing. Speaking of streaming… Subscription Services A recent Kagan US Consumer Insights shows millennials spend nine hours per day on digital entertainment. hours per day).
Edutainment merges education with entertainment, creating content that’s informative, enjoyable and memorable. A tool like Sprout can enhance your content calendar process by providing a platform where you can schedule posts, track their performance and manage all your content in one place.
Influencers and creators are no longer confined to the realm of social media feeds; theyre stepping into the entertainment world, playing a crucial role in IRL events. They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing.
Ensure Product and Conversion CTAs Are Logically Placed Investing in content marketing to raise brand/service awareness or enhance business credibility are excellent tactics to implement in your marketing strategy. So, is there a right way to place conversion elements within your content?
According to Finley, community managers “carve out dedicated spaces that folks can lean into for inspiration, advice, entertainment, and more.” Where to find a community manager The good news is there are multiple places to find great community manager candidates. And all this occurs while raising brand awareness.
billion MAU As a visual social networking platform, Instagram is the place for showcasing your products or services with photos or videos. It’s also a great place to get user-generated content from your audience because users frequently share content and tag brands. Instagram 2.04
The entertainment industry has long leaned into the reality that people who speak other languages still want to watch the latest Marvel movie, Bridgerton season, or House of the Dragon episode at the same time as other people around the world. People with disabilities still like pizza.
No one should have to manually go and search for you on Instagram if they already follow you in other places. A small Instagram icon or your QR code works for most places. Your audience might prefer Instagram Reels for bite-sized entertaining posts and carousel posts for everything educational.
When combined with the benefits organizations found with high data literacy, which included increased innovation, greater customer experience, better decision making, reduced costs and increased revenue, theres no question that data literacy has a place in your company. Forrester identified these as: Slow decision-making.
What I see most of the time is content that’s informational, but not entertaining. And when you play that out over time — like, a year’s worth of content — you end up with a calendar that’s all over the place. So now, they’ve got all this good content sitting in a place where people aren’t actively spending time.
Defining marketing’s present and future Typically, content created and promoted will help the reader in some way and, in some instances, it will be purely for entertainment. Red Bull does a great job with entertaining content marketing by aligning themselves with lots of high-octane sports. That’s some marketing gold right there.
High-quality content that informs, entertains, or solves a problem is more likely to capture attention and build trust. Choose the Right Platforms Native advertising works best when placed on platforms where your audience spends their time.
You may as well carve out dedicated spaces that folks can lean into for inspiration, advice, entertainment, and more,” she says. They even came up with theories as to why it was removed in the first place. Still, Finley says the conversations are happening anyway, so why not join in the fun and use it to your advantage?
Using data to tell stories from a brands point of view can be very effective, as it bridges that place between logic and emotion and lets a brand connect with a reader on a deeper level, says Froese. Most users are turning to social media for entertainment, not to study up on an elaborate or complicated concept.
Creating actionable, informative, or entertaining content with a clear structure will keep readers engaged and coming back for more. A strong headline can make all the difference on social media, where posts compete for attention in crowded places. Numbers or top-ten lists often work well and are relatively easy to write.
Instagram Reels Reels are short videos created for the sole purpose of entertainment (think TikTok videos). Users navigate to the Reels page when they want to scroll through some entertaining TikTok-style videos. potential new followers) with entertaining clips and catchy music. Reels: Reels have their own tab on the app.
You need a system already in place to post consistently — especially when you want to attract new followers. View this post on Instagram A post shared by Vipul Juneja (@vipul_juneja) Focus on becoming an Instagram account that’s the go-to place for getting information about your niche. Few videos mention their products.
Teach, entertain, inform, or inspire Your Facebook audience is not looking for a sales pitch, and theyre certainly not going to engage with one. H&R Block , for example, doesnt just post useful tax-filing tips it also shares relatable memes that keep its audience entertained. Sometimes a simple comment back is all thats needed.
Source: @32lakescoffeeroasters On the other hand, environmental home essentials brand etee places their collections up top and has the auto-generated Suggested for you category further down the page. In order to build relationships that drive Instagram sales, you need to focus on providing solid entertainment value for your audience.
A content calendar is the place where you slot your social media posts. “This will help you create content that solves those pain points — whether it’s via educational, entertaining, or relatable content.” It also includes paid social media marketing, like running ads and influencer marketing.
That’s why we gravitate toward content that teaches, entertains or makes us feel seen. Millennials are most likely to use all of these channels for entertainment and connecting with friends and family. Though they still turn to search engines for research, that is quickly changing.
The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). In the U.S.,
But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places. If you and your competitors are all vying for consumer attention in the same place, you make it harder to secure a following, engagements and conversions. But they do it with a distinct flair that is undeniably entertaining.
At IAB’s Connected Commerce Summit: Retail Reimagined in New York this week, brands, retailers and tech partners met to discuss the evolution of RMNs, an evolution that is clearly taking place. With a report earlier this year , IAB placed further emphasis on the opportunity for RMNs to drive sales in-store.
These days, its a one-stop shop for everything from entertainment to how-to videos. What takes first place? This is a jump from last year when it sat in third place, behind both TikTok and Netflix. Sitting in second place is T-Series with 286 million subscribers and in third is Cocomelon with 189 million subscribers.
Ads can be placed across Facebook, Messenger, Instagram, and Meta Audience Network. Ads can be placed on Facebook and Instagram. Facebook will use your set criteria to find the right place and time to show your ad to your target audience. The key differences between the two lie in your campaign setup and campaign objectives.
So they crafted a campaign for their newest X THE CASH Scratch-Offs where players were placed in extreme, adrenaline-pumping situations to mirror the thrill of the game. By blending education and entertainment, B&BW exceeded its objectives. 110K views : An engaged audience tuned in to experience the excitement.
In 2025, it’s a digital town square — part search engine, part shopping mall, part entertainment hub, all rolled into one ✨aesthetic✨ platform. How people use Instagram in 2025 Instagram isn’t just a place to post — it’s a place to explore, connect, message, shop, and scroll for hours.
TikTok thrives on entertaining, short-form, and creative content. If you can show your products in action and combine it with entertaining storytelling, go ahead and start creating your TikTok ad. The different types of ads on TikTok are differentiated mainly by ad placements — aka, where they’re placed on the TikTok app.
If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Social media marketing ia marketing is about building relationships with your audience in the places they already spend their time online. Do you have a good mix of entertaining, or educational content?
From sporting events to social causes, economics to entertainment, social media is offering a window into the global trends and events Aussies care about. Baby Boomers place significant trust in influencers. This gives businesses a unique opportunity to blend entertainment with promotion through filters like virtual try-ons.
Valuable content that informs, entertains, or solves a problem is more likely to be shared, helping expand your reach. A well-placed CTA, like “Check out our latest blog” or “Sign up for updates,” directs followers to take action, boosting engagement across your platforms.
If YouTube marketing is a part of your overall social media strategy, you’ve likely dabbled in making YouTube Shorts to connect with your audience and share quick, entertaining content. Why you should schedule your YouTube Shorts Scheduling your content in advance on the native platform is a good place to start.
To reach your target audience, you’ve got to post relevant, entertaining and educational content in multiple places. When you have a content repurposing strategy in place, you optimize your efforts and spend. For content repurposing success, you’ve got to select the right content to reuse in the first place.
Placing a part of your brand‘s visibility in the hands of consumers in your community by letting them lead discussions can seem intimidating. Still, Finley says it’s inevitable, so why not join in? More people will speak positively about your brand and recommend it to others if it provides added value or makes them feel respected and heard.
Instagram – Visual Content and Influencer Marketing Hub Instagram has cemented its place as the go-to platform for visual content and influencer marketing. Brands that balance educational and entertaining content tend to perform well, as they can cater to the diverse preferences of YouTube users. With over 2.5
At Los Angeles’ BeyondFest this fall, programmers spliced the trailer for the American remake of Speak No Evil into pre-show entertainment, a cinephile joke poking fun at how often the various cuts of the trailer — which gave away much of the film — appeared in movie theaters leading up to its debut. Cultivate suspense. “At
Instead, use social posts to help and entertain your potential buyers. Is educational content getting more engagement than entertaining content? 💡 Learn more : How To Create Content Pillars For Social Media Step 4: Create a content calendar A content calendar is the place where you fit all the execution pieces into the puzzle.
Here are some of its key features: Platform-Wide Analytics: Track engagement metrics for Facebook, Instagram, X, YouTube, LinkedIn, and Google Business Profile all in one place. Heres what you get: Cross-Platform Reach Tracking: Monitor impressions and reach across all platforms in one place. You might be missing the bigger picture.
And most importantly, your videos should appeal to your audience, so you need to create video content that is engaging, emotional, and entertaining. Pro tip: Either reference the marketing goals and plan you already have in place or get started with a free marketing plan template. Incorporate entertaining live video.
Embed Social Media Links and Feeds on Your Website : Place social media icons (linked to your accounts) in your websites header, footer, or contact page. This practice can be beneficial when these sharing buttons are placed strategically on the website, like blogs. Use Instagram’s Link Stickers in stories to add clickable links.
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