Martech

MAY 3, 2022

Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Jeff Bullas

MARCH 1, 2023

To date, Microsoft has amassed 463,353 followers on Facebook – and that’s only counting their main company page, not the separate pages they have dedicated to their products and services including Windows, Windows Phone, Bing, Office, Internet Explorer and Xbox. But is it the best social platform for your company?

Entertainment 289

Entertainment Social Media Marketing User-Generated Advertisers 289

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now.

Branding 123

Branding Social Media Marketing User-Generated Advertisers 123

Sprout Social

JANUARY 24, 2025

Social media is where culture thrives. As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the curve isn’t easy. Whether you’re a social media manager for a UK brand or a global powerhouse, the coming year is going to be a wild ride.

Entertainment 101

Entertainment Transform Social Media Marketing Health 101

Sprout Social

FEBRUARY 1, 2021

For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built. This year also confirmed just how important social media marketers are—and the many hats they’re expected to wear. For many social marketers, 2020 was filled with burnout and stress.

Social Media Marketing 144

Social Media Marketing Marketing Marketers Copywriting 144

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy Having a clear idea of where Instagram fits into your overall   social media marketing strategy  will not only give you positive business results but also steer you in a laser-focused direction on what to post on Instagram.But how do you create an Instagram growth strategy?

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Martech

DECEMBER 18, 2024

Impact over features They’re less interested in what a product does and more focused on its impact. Environmental and social responsibility aren’t bonuses; they’re baseline expectations. Key takeaway: 62% of Gen Z buyers prefer sustainable brands and 73% will pay more for sustainable products.

Gen Z 106

Gen Z Transform Health Entertainment 106

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. But it’s one thing to come up with a creative idea.

Social Media Marketing 144

Social Media Marketing Key Performance Indicator Marketing Marketers 144

Martech

JANUARY 23, 2025

They are part baseball team, part traveling circus and 100% entertainment. We struck up a conversation with Kara Heater, Director of Marketing for the Savannah Bananas, to talk about how the team uses a combination of video, social media and authenticity to entertain millions of fans, many of whom have never seen the team play in person.

Entertainment 126

Entertainment Marketing Marketers Product 126

Hubspot Marketing

FEBRUARY 21, 2025

The dreaded question of social media marketers everywhere: Why am I losing followers on Instagram? I spent years in the trenches as a social media editor for media brands and know the daily toil it takes to keep up with the latest media trends, platform updates, and more. What is it telling you?

Social Media Marketing 114

Social Media Marketing Entertainment Branding Product 114

Hubspot Marketing

OCTOBER 18, 2024

I didn’t know it yet, but I was about to take a crash course in event marketing. Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Because the goals fall under marketing, the responsibility typically falls to the marketing team.

Event Marketing 128

Event Marketing Food Direct Mail Entertainment 128

Hubspot Marketing

JULY 12, 2024

Don't believe me, well consider this: 86% of social media marketers believe having an active community is critical to brands’ success on social media in 2024. You may as well carve out dedicated spaces that folks can lean into for inspiration, advice, entertainment, and more,” she says. Still not convinced?

Management 111

Management User-Generated Entertainment Social Media Marketing 111

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. How to use social media marketing for retail to get more sales.

Social Media Marketing 120

Social Media Marketing Retail Branding Shoppers 120

Hootsuite

JANUARY 10, 2025

For commitmentphobes, the word engagement might be a terrifying and loaded one but for social media marketers, Facebook engagement is the holy grail. Teach, entertain, inform, or inspire Your Facebook audience is not looking for a sales pitch, and theyre certainly not going to engage with one. percent of users.

Entertainment 118

Entertainment Real Estate User-Generated Analytics 118

Marketing Insider Group

JANUARY 14, 2025

A Quick Overview of Social Media Audience Targeting Social media audience targeting involves identifying and focusing your marketing efforts on the specific group of people most likely to engage with your content , products, or services. The benefits of effective audience targeting are significant.

Thought Leadership 119

Thought Leadership Entertainment Analytics Social Media Marketing 119

Jeff Bullas

DECEMBER 2, 2022

The reality of having over half the planet on social media means that with some clever tactics and patience you can grow an online business that doesn’t need millions in investment from a venture capitalist. Social media is one of the best ways to get that traffic and eyeballs for free. But you still need to earn it.

Transform 317

Transform Social Media Marketing Entertainment Advertisers 317

Martech

JANUARY 16, 2025

Instead of costs going down as production increases, they are going up. Searchspring combined with Klevu to create Athos Commerce, an integrated platform for ecommerce product discovery. Stella , an AI marketing platform, launched with features to automate social media marketing and customer engagement.

Non-Profit 114

Non-Profit Direct Mail eCommerce User-Generated 114

SocialPilot

APRIL 23, 2025

With a diversified audience across different social media platforms, small businesses can’t afford a one-size-fits-all approach. Thats why we built this guide to show you how to build a social media marketing strategy that transforms followers into leads and content into conversions.

Social Media Marketing 52

Social Media Marketing Marketing Plan User-Generated Marketing 52

Hubspot Marketing

JANUARY 22, 2025

Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025? The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Some of the perks of organic social media?

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Hootsuite

MARCH 21, 2025

Set up a shop to tap into this lucrative market. Convert to a Business account, use Commerce Manager to create a shop, and upload a product catalog (manually or via platforms like Shopify). This makes your products shoppable directly on Instagram or through your website. consumers start their shopping searches on the platform.

eCommerce 96

eCommerce User-Generated Shoppers Entertainment 96

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! So, are you ready to take your social media marketing to new heights?

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketing 111

Lynton Web

FEBRUARY 21, 2024

It’s OK to throw in entertaining posts occasionally, as long as they aren’t too far outside of what you normally share. How to Use HubSpot for Social Media Marketing HubSpot makes posting to your social media channels easy. To find it, click on Marketing in your main navigation bar, and then click Social.

Social Media Marketing 102

Social Media Marketing Marketing Marketers Thought Leadership 102

Sprout Social

AUGUST 3, 2023

And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. In this article, you’ll learn how social media entertainment grew and ways you can approach it for your brand to increase your loyal customer base while staying relevant.

Entertainment 98

Entertainment Transform Social Media Marketing Communications 98

Martech

JULY 24, 2024

What does this mean for marketers? The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. A lot of it is about media coverage, and more fans watching through streaming. In the U.S., Some would argue slowly, but it’s definitely happening.

Gen Z 117

Gen Z Fashion Entertainment Marketing 117

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing 97

Social Media Marketing User-Generated Marketing Marketers 97

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Social media platforms are then explored for additional information about the company, products, services and reviews. Processing.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Buffer Marketing

JANUARY 20, 2025

“People tend to look for their closest friends in Stories, use Explore to discover new content and creators, and be entertained in reels,” Mosseri explains. People’s behavior tends to differ in different areas of the app. With that in mind: here’s how it works.   Does posting too frequently impact ranking?

User-Generated 129

User-Generated Social Media Marketing Analytics Fashion 129

Hootsuite

NOVEMBER 21, 2024

Types of long form content: YouTube videos Blog posts Case studies and webinars Podcasts Long threads on Twitter TikTok videos with multiple parts Pros of long form content There’s more room for more information (and entertainment). appeared first on Social Media Marketing & Management Dashboard. You can get deep.

Social Media Marketing 124

Social Media Marketing Communications Entertainment Analytics 124

Hootsuite

JANUARY 10, 2025

Data can prove the validity of a story (for example, sheep are smart: they can recognize up to 50 other sheep by sight) and help sell a brand or product (Ie: when four out of five dentists recommend a specific toothpaste). Plus, storytelling with data can make complex ideas more concise and approachable for a social media audience.

PR 125

PR Communications Management Food 125

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. Where should you start?

Social Media Marketing 94

Social Media Marketing Marketing Strategy Marketing Marketers 94

Rock Content

OCTOBER 12, 2023

It’s also part of how consumers research important purchasing decisions and decide which service providers are ultimately right for them, so a robust social media presence is a must for any company looking to succeed in the digital age. And the right content production team can help you nail just the right tone.

Social Media Marketing 96

Social Media Marketing Copywriting Marketing Marketers 96

Buffer Marketing

SEPTEMBER 11, 2024

Here are some tried-and-tested LinkedIn creator strategies from the Buffer team: Deliver value upfront  While LinkedIn users may scroll through the platform in their downtime, the experience is not quite as passive as that of other social networks, like TikTok or Instagram.   Looking to get started on LinkedIn?

Entertainment 128

Entertainment Education Communications Branding 128

Buffer Marketing

FEBRUARY 19, 2025

Deeply understand your target audience Understanding your target audience deeply is crucial not just for social media marketing but for your overall business — whether you’re a creator or a small business owner. How they behave on social media. Make your social media goals measurable and time-bound.

Social Media Marketing 125

Social Media Marketing Place Education Energy 125

Sprout Social

JUNE 18, 2025

Here are some other insights into Gen X Facebook use: According to the 2024 Social Content Strategy Report, 72% of Gen X consumers turn to Facebook for customer care, which is more than any other social network. Use these insights to build and refine your Facebook marketing strategy.

User-Generated 101

User-Generated Influencer Marketing Marketing Marketers 101

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Sprout Social

MARCH 26, 2025

With 82% of the UK population using social media across a growing number of networks, businesses can reach virtually any target demographic through social media marketing. Research from the UK Sprout Social Index showed the quality of your product or service matters most. Tuesday : 36 p.m.

Entertainment 87

Entertainment Gen Z Millennials User-Generated 87

Sprout Social

DECEMBER 20, 2024

Branded content on TikTok is a form of advertising where brands collaborate with creators to produce content that seamlessly integrates the brand’s message or product. TikTok branded content can take several forms, including: Paid promotions : Where a creator is compensated with money or free products to feature a brand.

Branding 126

Branding Influencer Marketing User-Generated Key Performance Indicator 126