Remove Fashion Remove Millennials Remove Shoppers
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Shein Revenue and Usage Stats

Backlinko

Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. In 2023, shoppers worldwide downloaded Shein 261.94

Gen Z 100
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Online grocery shopping to rise during 2024 holiday shopping season

SmartBrief - Marketing

Unwrapping This Season’s Shopper Spending Plans ” points to a robust upcoming fourth quarter for retailers overall with 76% of shoppers planning to maintain or increase gift purchases this holiday season. Coveo’s “ Gift or Grinch? Of these respondents, 20% say this is an increase to their typical online grocery shopping routine.

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5 Best brands on Pinterest to learn from

Sprout Social

Affirm Affirm is a buy now, pay later service shoppers use to buy products from their favorite brands online. “Our primary demographic are Millennials, so we look very heavily at Instagram and Pinterest. Rather than hard-hitting news stories, its Pins focus on fashion, travel and cooking.

Gen Z 132
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Australian TikTok statistics to inform your strategy in 2025

Sprout Social

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. Given that young people are Australias most active social shoppers, TikTok is an ideal platform for brands to connect with and sell to these users.

Gen Z 64
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Australian social media demographics to inform your strategy

Sprout Social

According to The 2023 Sprout Social Index, Gen Z are impulsive social shoppers. Millennials: Multitaskers who crave originality Millennials social media behaviours are layered and nuanced. Millennials: Multitaskers who crave originality Millennials social media behaviours are layered and nuanced.

Gen Z 63
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The Top Social Media Platforms to Use in 2024 for Your Brand

Vertical Response

Seventy percent of shoppers turn to Instagram for their next purchase, leveraging the platform’s shoppable posts and Reels. Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. Instagram is also a powerhouse for shopping and e-commerce.

Gen Z 101
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5 Trends for the Future of Marketing in 2020 and Beyond

Marketing Insider Group

Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 million for the previous “generation x”.