Australian TikTok statistics to inform your strategy in 2025
Sprout Social
MAY 12, 2025
According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. What primarily began as an entertainment platform has transformed into a source of information, an outlet for cultural connection and a driver for social change.
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