Remove Fashion Remove Millennials Remove Transform
article thumbnail

Australian TikTok statistics to inform your strategy in 2025

Sprout Social

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. What primarily began as an entertainment platform has transformed into a source of information, an outlet for cultural connection and a driver for social change.

Gen Z 65
article thumbnail

Reddit trends: A marketer’s guide to untapped potential

Sprout Social

Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. For example, a fashion brand conducting research for their new line of jeans may listen for keywords like distressed denim or stretch denim.

Gen Z 126
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Content, engagement and reach: The biggest UK TikTok trends in 2025

Sprout Social

Major national events like Wimbledon, Glastonbury and London Fashion Week also tend to create their own region-specific trends. The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform. Nostalgic content Gen Z and millennials are both heavily interested in nostalgia.

Gen Z 103
article thumbnail

The Top Social Media Platforms to Use in 2024 for Your Brand

Vertical Response

Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. For brands related to lifestyle, fashion, home decor, or DIY culture, Pinterest offers a unique opportunity to reach a highly engaged audience. Influencer marketing is another area where Instagram shines.

Gen Z 101
article thumbnail

Influencer marketing trends across industries

Sprout Social

While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. Influencer marketing has transformed how we shop. Fashion influencer trends Among all consumers, fashion is the third most popular influencer topic for consumers.

article thumbnail

What Does Company Culture Have to Do with Marketing?

Marketing Insider Group

Transform your culture, and you’ll transform your marketing. To transform your marketing campaigns, transform your culture through. Transform Your Hiring Culture. That means that if you have a potential employee who’s a Baby Boomer and you manufacture boho fashions, don’t rule them out. Here’s how.

Transform 111
article thumbnail

Gender Neutral Advertising: Definition + Examples

Spiralytics

Todays consumers, especially Millennials and Gen Z, are looking for more. Other generations reflect this demand, with Gen X at 61% and Millennials at 64%. This approach not only broadened Guccis customer base but also positioned the brand as a leader in fashion inclusivity. Is gender-based advertising effective?