Martech

APRIL 18, 2024

This year, our aim was to place a strong emphasis on actionable insights at the core of our discussions,” said Benoit Skinazi, CMO at Sharethrough, the programmatic adtech company hosting the event. “We It enables advertisers to place their ads on higher-quality inventory that is more efficient and has a lower carbon footprint.

Advertising 115

Advertising Advertisers Finance Marketing 115

Sprout Social

SEPTEMBER 12, 2022

So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media. What do social media management services include? Drop & Hook.

Management 89

Management Real Estate Branding Food 89

Hubspot Marketing

AUGUST 14, 2018

Managing multiple projects at once, delegating tasks, and collaborating across teams is difficult on a good day -- but can become downright impossible when unforeseen obstacles get in the way. Fortunately, there are plenty of free project management software options to keep your team on-track without breaking the bank. 59% of U.S.

Management 145

Management Finance Communications Product 145

AWeber

AUGUST 8, 2023

But what if you sell a service instead of a product? The solution is to leverage your time by switching from services to products. What if you could build a repeatable digital product that sells itself while you sleep? But before you do, you’ll have to know a few things about digital products: What you can sell?

Product 89

Product eBook Price User-Generated 89

Martech

SEPTEMBER 28, 2023

A company selling patient financing systems to dentists used labeling in their lead generation campaign. Their target, dentists and dental office managers, typically already had a patient financing system. They went on to describe how patients would benefit from the company’s product. Things change. Their income grows.

Finance 129

Finance Marketing Marketers B2C 129

Hubspot Marketing

OCTOBER 28, 2022

These features allow creators to raise money via donations or sell digital products like ebooks, artwork, and videos. Best for: Keeping all of your online accounts in one place for your followers to access, and it's a great place to raise money or sell digital items. Image source. Image source. Image source.

Finance 126

Finance User-Generated eBook Entertainment 126

Adobe Experience Cloud Blog

OCTOBER 26, 2018

If you’re anything like me, there’s always a certain amount of anxiety around product releases. The truth is that managing through a project is more about people than processes. The important thing is managing in short sprints and keeping everyone on the same page. Mainly because so much can go wrong or block the tracks.

Management 132

Management Communications Thought Leadership Finance 132

Sprout Social

APRIL 29, 2024

This shows that when influencers showcase a product or brand, their followers trust their recommendations and take action based on their endorsements. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences. They also help you manage your partnerships in one place.

Branding 102

Branding Fashion Food COS 102

Martech

MARCH 11, 2022

Singh came to the company from The Expedia Group, where he was SVP and general manager. Until the start of the pandemic, there was a CMO in place and CX was separate. We have their personal finances and we can guide consumers to what financial products to use – they have someone on their side.

New Markets 112

New Markets Finance Customer CMO 112

Martech

SEPTEMBER 25, 2023

“It was a great quarter,” the senior executive said as he raised his glass to toast the winning district sales manager. Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. How many saw your product demonstration? You guys did me proud.”

User-Generated 122

User-Generated Finance Marketing Marketers 122

Martech

MAY 3, 2024

What marketing sees as positive, finance may see as negative. Dig deeper: KPIs that connect: 5 metrics for marketing, sales and product alignment Aligning goals and metrics across the organization With goals in hand, we need to assign metrics to their progress and agree on the source(s) of truth. But who’s right?

CMO 111

CMO Fashion Shipping Finance 111

The CMO Survey

MARCH 28, 2023

Customers Prioritize Quality and Price While Marketers Expand Channels Superior product quality continues to be customers’ top priority for 2023, as it has been since the start of the pandemic. In the B2C Product sector, superior product quality is now ranked as the top customer priority by 41.2 percent vs. 48.7

CMO 130

CMO Finance Marketing Marketers 130

Hubspot Marketing

JUNE 27, 2023

Picture this: A busy hiring manager is sifting through dozens, if not hundreds, of resumes. A resume headline, or a resume title or summary, is a brief, eye-catching phrase placed at the top of your resume, right below your name and contact information. Headlines save time for the hiring manager. Headlines grab attention.

Pharmaceutical 94

Pharmaceutical Finance Retail Logistics 94

Martech

FEBRUARY 7, 2024

It’s about making sure that the system can talk to, learn from, and inform every other part of your business, from marketing and sales to customer service and finance. Build or buy? Even a state-of-the-art custom AI tool won’t help you get ahead if you don’t have the internal processes to leverage it.

Transform 131

Transform CRM Finance Communications 131

Martech

FEBRUARY 9, 2024

Denver, Colorado native Megan Michuda has been wrangling martech in the finance space for almost 14 years. She’s an advisor to martech stack management platform CabinetM and built her own stack management tool Stacktus that CabinetM later acquired. I started out in a specialist position, working on content management.

Finance 104

Finance New Technology CMO Analytics 104

Buffer Marketing

APRIL 10, 2024

It wasn’t a viable path for most creators — and there weren’t many options in the first place. Instead of simply showcasing a product, create content seamlessly incorporating the brand's offerings into your usual style and aesthetic.

Affiliate Marketing 95

Affiliate Marketing Non-Profit Finance Promotion 95

Hubspot Marketing

FEBRUARY 22, 2023

Kickback Email: The kickback email is your follow-up message to the lead a short time after the exchange takes place. Picking a broader topic may get you more contacts, but those contacts may not be quality leads interested in your product or service. Now that you know what your offer will be, it's production time.

eBook 145

eBook Finance User-Generated Transform 145

Marketing Insider Group

APRIL 13, 2023

(For example, twice as many companies now compete on customer experience than price or product.) Key Takeaways: The 4Ps of marketing is a decades-old strategy that includes product, price, promotion, and place. Product This one might seem to be a no-brainer; you have to start with something to sell.

Marketing Mix 132

Marketing Mix Price Finance Promotion 132

Neil Patel

JANUARY 8, 2023

Product videos can increase purchases of the product by 144%. Say you offer student loan financing, set up CTAs like this: Visitor CTA: 7 Helpful Tips on How to Deal with Student Loans Lead CTA: Financing Consultation. Be creative with your headlines and inform the visitor of what you do or the benefits of your product.

Finance 145

Finance Shipping User-Generated Shoppers 145

Sprout Social

AUGUST 16, 2023

Listening enables financial institutions to perform swift situation analysis and crisis management, which are crucial for successful crisis responses. It comes down to proactively managing reputational risks with consumers, employees and the market on social.” Did they launch a new product? Data supports his claim.

Gen Z 74

Gen Z Branding Finance Health 74

Martech

JANUARY 31, 2024

Dig deeper: 4 common pitfalls in failed agile marketing transformations (and how to avoid them) Influencing and collaborating in marketing leadership Every marketing leader needs to manage and communicate with multiple stakeholders. The most effective marketing leaders are training their team members to take their place.

Transform 122

Transform Key Performance Indicator Communications Finance 122

Sprout Social

JANUARY 24, 2024

Your LinkedIn business page is a good place to start. But it’s also a great way to find and interact with your target audience—people who are interested in your brand, industry, products and services. Let’s say you’re in the financial sector and regularly use #finance.

Analytics 112

Analytics Finance CRM Place 112

Search Engine Land

MAY 22, 2023

Fields: IT, tech, SaaS, crypto, real estate, finance, marketing and more. Fields: Technology, ecommerce, healthcare, finance and more. Each custom campaign comes with a dedicated Project Manager. Fields: SaaS/Software, finance/fintech, ecommerce, health and wellness and many more. Also, there are custom offers.

Real Estate 100

Real Estate Finance Price Health 100

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Instagram influencer marketing is a social media tactic in which brands collaborate with influencers to feature or review a sponsored product or service with their followers.

Influencer Marketing 102

Influencer Marketing Branding Gen Z Marketing 102

Sprout Social

APRIL 29, 2024

This shows that when influencers showcase a product or brand, their followers trust their recommendations and take action based on their endorsements. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences. They also help you manage your partnerships in one place.

Branding 57

Branding Fashion Food COS 57

Backlinko

JANUARY 8, 2024

Everything is in place to take advantage of the growing interest in fitness. This post covers the best fitness affiliate programs—assessed by: Product range Conversion rates Cookie duration Affiliate rate 1. Plus, customer financing options allow your audience to buy without paying upfront, leading to higher conversion rates.

Affiliate Marketing 52

Affiliate Marketing Health Fashion Finance 52

Neil Patel

DECEMBER 28, 2020

“Buy now, pay later” literally lets consumers buy a product and have it delivered while delaying payment until a later date. You’ve probably seen buy now, pay later payment options at checkouts in many places you shop. Consumers don’t even have to have the money in their account to buy your products.

Finance 128

Finance Retail Product Price 128

Martech

SEPTEMBER 29, 2023

Which products are best suited to the B2B world? Prospecting data: Have a look at the integrated prospecting data platform called Anteriad Data Cloud, for self-service or managed data across B2B markets, buying groups, and intent, for content syndication, programmatic advertising and cross-channel communications.

eCommerce 97

eCommerce User-Generated Manufacturing Finance 97

Martech

DECEMBER 22, 2021

Each touchpoint is storing data about your customer about that customer journey,” said Ganesh Subramanian, Director of Product Marketing at Snowflake, at our MarTech conference. Being able to store all your data in one place and leverage it without managing complex pipelines and many copies of data — this is the promise of the data cloud.”.

Transform 126

Transform Finance Customer Journey CRM 126

Set Up

NOVEMBER 13, 2023

A common critique of companies is that employee happiness is reflective of their relationship with their manager. So how can managers/team leadership be more supportive and show appreciation? That could be the trust to take on a new project or manage a person, or it could be trust to not be micromanaged and have flexible hours.

Energy 59

Energy Finance CMO Management 59

Search Engine Land

JANUARY 25, 2024

Sponsored cards These ads have cards with relevant content, allowing you to run ads featuring upcoming products within videos without interrupting the content. You can tailor ads to appeal to specific groups, such as those in construction, education, real estate, finance, etc. They usually occupy 20% of the space below your video.

Advertising 129

Advertising Advertisers User-Generated Finance 129

Hubspot Marketing

JUNE 14, 2017

That's why I decided to enlist the help of an expert: HubSpot’s Manager of Culture and Experience, Tamara Lilian. For Employers and Managers. This tip applies more to individual managers than it does to employers as a whole. That way, you’re working to manage her workload in a way that prevents burnout.

Management 136

Management Health Finance Product 136

Hubspot Marketing

MARCH 28, 2022

Then, down the road when someone is seeking a product or service like the ones you provide, they'll turn to you first. Publish a variety of content — in a variety of places. Dave Ramsey is a personal finance expert. He has a degree in Finance and Real Estate, and is known for counseling people on paying off their debts.

Thought Leadership 121

Thought Leadership Content Marketing Finance Real Estate 121

Hubspot Marketing

DECEMBER 5, 2023

While there are plenty of digital content management tools and platforms out there to manage these tasks, I've found it doesn't hurt creators to have a physical calendar or planner on hand to keep organized. Lisa says a 1-year subscription to Notion , a productivity and note-taking app, could also be an excellent gift for creators.

Price 113

Price Finance Management Place 113

Sprout Social

JANUARY 10, 2017

There’s no simpler way to sum up the priority we place on growth—for every member of Team Sprout, for our products and for our company as a whole. Brian Cordonnier, a Platform Engineering Manager on Sprout’s Publishing Squad, embodies this commitment both in his work at Sprout and his hobbies outside of the office.

Management 68

Management Finance Food Place 68

Litmus

JUNE 22, 2022

Browse and manage integrations. Easily explore and manage integrations available based on your email service provider (ESP) or marketing automation platform (MAP) in one centralized location. Explore productivity integrations . Our integrations are designed to boost productivity and streamline team communication.

Finance 75

Finance Marketing Automation Platform Management Product 75

Martech

SEPTEMBER 26, 2022

Alternative financing. It’s all about immersing your audience within a product and deeply engaging them. It’s focused on doing more than selling products or services. Content marketing and media production. Successful fintech marketing hinges on content marketing and media production. Neo-banking.

Transform 117

Transform B2C Finance Affiliate Marketing 117