Backlinko

MARCH 25, 2025

Note: Finance blogs are popular and profitable. Focus on creating content backed by data analysis, market research, and documented case studies of your own investments. While not as impenetrable as some finance niches, you’ll still need to demonstrate clear knowledge and authority to rank well.

Real Estate 102

Real Estate Health Affiliate Marketing Non-Profit 102

Martech

MARCH 21, 2024

And it might just be that alternative data , a type of big data that ironically went mainstream for the finance industry, might also be a gamechanger for digital advertising. In finance, traditional data consists of quarterly reports, company statements and other publicly available sources of data used to make investment decisions.

Advertisers 124

Advertisers Advertising Finance Retail 124

Hubspot Marketing

OCTOBER 28, 2024

By “outsourcing” routine tasks to AI, marketers can get a few extra hours in their workday and dedicate them to more strategic work, like brand positioning or market research. Optimizes your conversion points — even if you lack real-life data. I believe that this AI CRO mechanism doesn’t receive the recognition it deserves.

Customer Acquisition 94

Customer Acquisition Price Customer Journey User-Generated 94

Hootsuite

NOVEMBER 25, 2019

The University of Massachusetts Dartmouth Center for Marketing Research found nearly all Fortune 500 financial services organizations have active social media profiles. At the advisor level, Putnam Retail Management found 84% use social media for finance industry business. Social media in finance 2020 benchmarks.

Finance 145

Finance Food PR Management 145

Hubspot Marketing

SEPTEMBER 14, 2022

We’ll share seven budget templates that can help organize your finances. For a new small business budget, you’ll rely on your market research to estimate early revenue for your company. While organizing the numbers may sound difficult, using a business budget template makes the process simple.

Finance 145

Finance Health Advertising Advertisers 145

Adobe Experience Cloud Blog

APRIL 11, 2013

I’ve sent out lavish holiday baskets in the past that made clients really happy but really ticked off the finance department due to the high shipping costs (oops!). So, as a happy medium to ensure your customers will remember you and your finance team does not question your marketing budget, send an email with a holiday gift inside!

Email Marketing 121

Email Marketing Marketing Strategy Customer Finance 121

Adobe Experience Cloud Blog

JUNE 1, 2018

Consumer insights are not just critical for marketers, but for research and development, finance, sales, and boards of directors as well. The same can be said about surveys, sales analysis, or other traditional types of market research. Even though this research may certainly provide value, it’s also flawed.

Customer 132

Customer Food Thought Leadership Finance 132

Hubspot Marketing

DECEMBER 11, 2019

I'm not the only marketer, or millennial, who's noticed the two generations' vast differences. In fact, a number of market research studies, including this recent report , have identified dozens of key differences between the two generations. built up their own finances shortly after the Recession , which ended in late 2007.

Gen Z 145

Gen Z Millennials Finance Education 145

Adobe Experience Cloud Blog

MARCH 15, 2012

by Phil Fernandez An oft discussed subject here at Marketo and throughout the broader Revenue Performance Management (RPM) sector is sales and marketing alignment. In a recent video blog post , I discussed how open, honest and fact-based communication is a big part of the Marketo business and operating culture.

Finance 106

Finance Customer loyalty Management Market Research 106

Marketing Insider Group

NOVEMBER 18, 2020

Develop Strategic Marketing Objectives. Identify a Senior Marketing Advocate. Develop and Invest in Marketing ROI Metrics. Build Relationships with IT and Finance. Acquire Digital Marketing and Technology Competencies. Build Relationships with IT and Finance. Go Multichannel. Create a Brand Identity.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Hubspot Marketing

MAY 30, 2023

A time-saving example is AI analytics tools that use machine learning to process large amounts of data and surface insights that can help marketers track campaign performance. Generative AI can help marketers research, brainstorm ideas, and create content like emails, product descriptions, and videos.

Real Estate 125

Real Estate Manufacturing Transform Finance 125

Sprout Social

JUNE 26, 2023

Because when social data is democratically leveraged, it can inform everything from sales strategy to product development to market research. But the solution isn’t as simple as handing teams like sales or finance raw, unstructured social data.

Finance 131

Finance Education Market Research Communications 131

Adobe Experience Cloud Blog

MARCH 23, 2018

Only 21% had a marketing background among FTSE 100 CEOs. The annual Robert Half FTSE 100 CEO Tracker showed that majority of CEOs (43%) have a background in finance. Marketing as a Growth Driver. This saves a lot of resources that you would’ve used in market research and strategic analysis.

Customer 134

Customer Thought Leadership Analytics Finance 134

Duct Tape Marketing

DECEMBER 17, 2012

Social Products – Gone are the days when we developed products and services based on market research and gut feeling. Social Finance – You need look no farther than the current rash of crowdfunding services to understand the impact of social behavior in the finance arena.

Non-Profit 75

Non-Profit Finance Market Research Education 75

Businesses Grow

MAY 11, 2023

In my career, I have served as marketing advisor and consultant to a wide variety of industries … automotive, pharmaceutical, hospitality, sports, and consumer products to name a few. I find that in general the foundations of marketing research and insight a scalable across almost any challenge I’ve faced.

Pharmaceutical 84

Pharmaceutical Branding Transform Finance 84

Hubspot Marketing

JULY 30, 2020

This type of marketing centers on exactly how a product or service works, and therefore the detail of exactly how it will benefit the user. This is typically more necessary in technical fields where the products are more complex such as engineering electronics, and equally in other complex areas such as finance.

Marketers 145

Marketers Marketing Thought Leadership Finance 145

Sprout Social

MARCH 19, 2024

AI insights for finance AI insights play a role in understanding market dynamics and enhancing strategic planning in the financial industry. For instance, a hedge fund can enhance its trading strategy by employing real-time sentiment analysis and entity extraction to analyze international market sentiment.

Transform 135

Transform Pharmaceutical Manufacturing Health 135

Neil Patel

JANUARY 5, 2022

Market analysts in particular are expected to grow in demand. Having a degree in this field, with technical education and experience on the numbers side of things, could pave the way for a career in marketing research and analysis. These include sports, luxury, and international marketing, including from London and Sydney.

Retail 114

Retail Marketers Marketing Communications 114

Search Engine Land

MARCH 21, 2024

And it might just be that alternative data , a type of big data that ironically went mainstream for the finance industry, might also be a gamechanger for digital advertising. In finance, traditional data consists of quarterly reports, company statements and other publicly available sources of data used to make investment decisions.

Advertising 72

Advertising Advertisers Finance Retail 72

Hootsuite

DECEMBER 4, 2019

shanleesimmons spoke with Golden Girl Finance about the skills you should sharpen in order to have the best grasp of your finances — and where you can go to fine tune them. A post shared by New School Of Finance (@nschoolfinance) on Oct 3, 2019 at 8:04am PDT. Want to know how to raise your financial IQ? Read on at bit.ly/nsf-ggfinance.

Branding 145

Branding Finance User-Generated Food 145

Neil Patel

DECEMBER 14, 2021

SoFi is a personal finance company offering a range of finance products including student loan refinancing, mortgages, and, now, a cryptocurrency investing product. We hit our cost per acquisition goal. We hit 100 percent of the goal and you guys actually carried us! Caroline Beschel, Contentful.

Customer 92

Customer Finance Fashion SEO 92

Orbit Media Studios

MAY 24, 2023

Market Research and Analytics: Understanding the target audience and analyzing the success of marketing campaigns requires time and expertise. Their intimate understanding of the marketing goals, current initiatives, and challenges would make their input highly influential in this decision.

Non-Profit 132

Non-Profit Health Finance Social Media Marketing 132

Hubspot Marketing

JUNE 2, 2020

It's all about how you obtain your market research and customer data, and then present that information within your business. The strongest buyer personas are based on market research as well as insights you gather from your actual customer base (through surveys, interviews, etc.). how do I actually make one?".

User-Generated 145

User-Generated Customer Acquisition Finance Education 145

OnPassive Marketing

AUGUST 17, 2022

This can be done by conducting market research or speaking with participants in your target audience. Once you have defined your target audience and understood what they want, you can develop a marketing strategy that will appeal to them. Financing Your Event. What are the demographics of your target audience? .

Event Marketing 73

Event Marketing Marketing Strategy Finance Entertainment 73

Litmus

FEBRUARY 2, 2021

Compared to their peers, marketing pioneers actively tend to their connections to other C-suite connections. With marketing becoming even more measurable and accountable, the relationship with the CFO has become all the more critical—and even more beneficial. Make the CFO your new work BFF.

Finance 65

Finance CMO Transform Marketing Mix 65

Neil Patel

JULY 26, 2021

You need to perform market research, file for a license, create a marketing plan, and build your brand. Do they offer financing? Research Current Owners and Potential Competitors. Starting a business is a major endeavor. One way to shorten the process is to become a franchise business owner.

Product Life Cycle 129

Product Life Cycle Finance Law Health 129

Hubspot Marketing

MAY 29, 2024

I provide estimates for each cost category, detailing how these figures were derived from data or market research. For example, I may loop in department heads, finance staff, and other key decision-makers. If it’s for a finance committee, offer additional financial analysis. Quantifying each category. Know your audience.

Finance 101

Finance Management Communications Promotion 101

Marketing Insider Group

MAY 13, 2021

For example, a graphic designer who works with startups will have different branding than a corporate finance consultant. Surveying your audience is a great way to conduct market research. Learning about your ideal audience can help you refine your personal branding to attract those people. Learn From the Experts. Tell Stories.

Branding 143

Branding Finance Promotion Content Marketing 143

Rock Content

SEPTEMBER 6, 2023

It evolves with the market and changing consumer needs. Here’s an overview of what makes a real estate marketing strategy strong enough to make the most of any set of market conditions. Where is your chosen niche market likely headed next?

Real Estate 98

Real Estate PR Marketers Marketing 98

Vertical Response

MARCH 22, 2024

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. The first stepping stone is market research.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Neil Patel

APRIL 21, 2021

Followers of these blogs usually are PR professionals and marketers who want to keep up with the latest technology and trends in their field. However, had I gone after bloggers who write about finance, even though a particular blogger might like my software, their audience most likely wouldn’t care. Who Uses Influencer Marketing?

Fashion 133

Fashion Outbound Marketing PR Influencer Marketing 133

Hubspot Marketing

JUNE 28, 2023

This skill is vital if your role has any connection to finances. Market Research Market research skills can help businesses identify customer needs and preferences. You can then make informed decisions about product development, pricing, and marketing strategies.

CRM 118

CRM Digital Marketing Management User-Generated 118

Hootsuite

OCTOBER 21, 2020

Most RIAs (registered investment advisors) know it’s a way to measure behavioral finance trends. The BeFi Barometer 2020 survey explores how and why advisors use behavioral finance to help clients in times of uncertainty. For example, what’s a BeFi Barometer? And for Charles Schwab’s @Schwab4RIAs Twitter account, that’s what matters.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketers 98

Rock Content

MAY 1, 2024

Conducting thorough market research on similar products favored by the target demographic, the better to understand what customers want and how to give it to them. Financing If you’re a marketer who’s never given much thought to how financing plays into marketing, you’re not alone.

Finance 52

Finance Price Marketers Marketing 52

Businesses Grow

FEBRUARY 6, 2023

This is something I could build on with some market research. Find target customers Julia Bramble offered this idea: I’ve been using ChatGPT for marketing research and thinking about unique customer offers. ChatGPT for marketing research Let’s say we want to extend our electric bicycle operations to Europe.

Customer Acquisition 145

Customer Acquisition User-Generated Marketers Marketing 145

Hubspot Marketing

MARCH 6, 2024

Surveys inform everything from customer experience to product ideation to marketing strategy. Whether you want to collect data for market research or run a customer satisfaction survey , promoting your survey in an email is a direct way to generate responses. But you need to make sure you’re distributing them the right way.

Food 125

Food Finance User-Generated Promotion 125

Adobe Experience Cloud Blog

MARCH 1, 2016

Here’s everything you need to know to get started on integrating community forums into your engagement marketing strategy: where to turn, what to look for, and how to use your new insights: 1. There are three kinds of forums, and all are extremely valuable for market research: major forums, niche, and company forums.

Thought Leadership 94

Thought Leadership Customer Acquisition Real Estate Transform 94