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How to Sell During a Trade War

SMEI

Diversify Your Markets When a trade war impacts a specific country or region, over-reliance on that market can be risky. Instead, consider expanding to alternative markets that are not directly affected by trade restrictions. These programs can provide financial assistance, export credits, and market intelligence.

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Deep research in content marketing: Using ChatGPT, Gemini, and Perplexity for strategy

Hubspot Marketing

What is deep research useful for? Generating reports with clear citations from various sources is bound to help users in a wide range of research-heavy roles. Folks in finance, science, tech, consulting, and, of course, marketing, can benefit from using this iteration of AI as a research assistant.

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Wealthsimple Foundation’s Leen Li on understanding your audience

Hootsuite

Thanks to Wealthsimple Foundation’s market research, they found that young Canadians gravitate most to simple, short content in video format — that’s why they decided to make a YouTube series (more on that later!). Different audiences prefer different formats when it comes to content. Make the most of your money.

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Who Uses Reddit Anyway? A Deep Dive Into Reddit Users and What They Think of Marketing

Hubspot Marketing

Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. If youre a brand wondering if using Reddit to engage with people is a smart marketing move, theres good news most Redditors are okay with it. Reddit is a great resource for market research data.

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Who Uses Reddit Anyway? A Deep Dive Into Reddit Users and What They Think of Marketing

Hubspot Marketing

Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. If youre a brand wondering if using Reddit to engage with people is a smart marketing move, theres good news most Redditors are okay with it. Reddit is a great resource for market research data.

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Customer immersion reveals what dashboards never will

Martech

Leaders often rely on metrics or market research, but those don’t capture the nuance of daily interactions, emotional moments or unspoken frustrations. Finance teams see how policies create friction. Dashboards and presentations don’t create understanding or empathy. HR hears how internal culture affects service.

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AI Conversion Rate Optimization — What Are the Benefits & How to Use It in Your Business

Hubspot Marketing

By “outsourcing” routine tasks to AI, marketers can get a few extra hours in their workday and dedicate them to more strategic work, like brand positioning or market research. Optimizes your conversion points — even if you lack real-life data. I believe that this AI CRO mechanism doesn’t receive the recognition it deserves.