Martech

APRIL 15, 2025

Financial returns are pretty easy since every organization has a finance team. You may be inclined to dive into attribution (financial returns from the marketing team separated from those of the sales team, for example), but, at least initially, you might want to avoid that.

Whitepaper 102

Whitepaper Branding Performance Marketing Finance 102

Buffer Marketing

OCTOBER 17, 2024

While they may seem worlds apart, the similarities are striking — both grapple with burnout, a need for steady growth, and a reliance on outside financing, whether it’s from lenders or donors.  In my journey working with both small businesses and nonprofits, I’ve seen firsthand the unique challenges each faces.

Whitepaper 115

Whitepaper Thought Leadership Finance Marketers 115

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Customers.ai

NOVEMBER 25, 2024

Your tracking tool reveals that users on Version A hesitate right after viewing the price, while Version B keeps them clicking straight to checkout. Get Clear on Your Goals Before diving into features and pricing, think about what you actually need the tool to do. For ecommerce marketers, scalability is a must.

eCommerce 88

eCommerce Price Customer Journey CRM 88

Backlinko

MARCH 5, 2025

per month Semrush.Trends helps you spy on your competitors’ traffic and uncover hidden market opportunities. per month Semrush.Trends helps you spy on your competitors’ traffic and uncover hidden market opportunities. This offers inspiration for your content strategy. Trends add-on) = $428.95

SEO 83

SEO Finance Market Research Shoppers 83

Jeff Bullas

JANUARY 31, 2023

AI technology is used in a variety of fields, including healthcare, finance, manufacturing, and retail. This type of AI is often used in financial applications to predict stock prices or in healthcare to recommend treatments. He is the Lead Marketer at Muslim Ad Network and the owner of Content Market King.

Advertisers 246

Advertisers Advertising Manufacturing Finance 246

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Martech

JUNE 14, 2023

Marketers’ attitudes towards AI 50% of marketers believe inadequate AI adoption is holding them back from achieving their goals. Mailchimp 2023) 88% of marketers believe their organization must increase its use of automation and AI to meet customer expectations and stay competitive ( Mailchimp 2023) 54.5%

Finance 140

Finance Price Influencer Marketing Marketers 140

Martech

OCTOBER 11, 2024

This is especially important in retail, healthcare and finance industries, where protecting customer information is essential. But behind the scenes, edge servers in the store are constantly processing data in real-time — figuring out what’s selling fast, what’s running low and even adjusting prices on the spot based on demand.

Customer loyalty 76

Customer loyalty Retail Finance Shoppers 76

Marketing Insider Group

MAY 30, 2023

Invest In Marketing Software Chances are your small business already uses software to complete transactions, manage finances, and store customer data. By adding marketing software to your tech stack, you can track important metrics, analyze the effectiveness of various marketing campaigns, and convert leads into sales all in one place.

Direct Mail 139

Direct Mail Finance Marketers Marketing 139

Hubspot Marketing

JUNE 8, 2017

Do you know what your non-marketing colleagues do all day? Sure, you might have a general idea of what your co-workers in sales, finance, and HR do, at least categorically. The biggest struggles I hear about are pricing, process, scaling, hiring, and time management,” she explains. In other words: growing pains. “In

Finance 145

Finance Marketers Marketing Price 145

Hootsuite

APRIL 29, 2025

Download now Best overall employee advocacy tool This is a great place to start if youre looking for a flexible, feature-filled employee advocacy tool that supports your overall social media marketing strategy and initiatives. Teams that want to seamlessly fold an employee advocacy strategy into their larger social marketing plan.

Price 58

Price User-Generated Thought Leadership Whitepaper 58

Hubspot Marketing

OCTOBER 6, 2023

Guidant Financial , 2023) Image Source Almost half of small business owners use 401(k) business financing to start their ventures. Payscale , 2023) Image Source Of SMBs globally, 24% reported increasing their prices by 20% or more in the first half of 2022. Others also use cash, SBA loans, lines of credit, and term and unsecured loans.

Finance 133

Finance Food Health Price 133

Lusha

NOVEMBER 11, 2024

Pricing and Affordability: Balancing Cost and Value While investing in lead generation is important, choose a platform that fits your budget. Consider your company’s size, sales goals, and overall marketing budget when looking at pricing plans. Flexible plans : Options to increase or decrease usage based on your needs.

CRM 52

CRM Price User-Generated Management 52

Exposure Ninja

APRIL 6, 2022

Wise’s Guerrilla Marketing Campaigns. Wise’s SEO Strategy. How Can You Replicate Wise’s Digital Marketing Strategy? Wise’s Blogging and Content Strategy. Wise covers multiple niches on their blog, including personal finance, living abroad, travel tips and business.

Marketing Strategy 59

Marketing Strategy Finance PR Marketers 59

Neil Patel

JANUARY 8, 2023

Say you offer student loan financing, set up CTAs like this: Visitor CTA: 7 Helpful Tips on How to Deal with Student Loans Lead CTA: Financing Consultation. With Mint , a financial management app, you get an appealing design that makes addressing finances a little less scary. Not only that but signing up is free.

Finance 145

Finance Shipping User-Generated Shoppers 145

Marketing Insider Group

FEBRUARY 13, 2023

Soon B2B marketing industry is expected to be worth almost $19 billion by 2027, meaning that this growing digital space is full of opportunity for all of us. As more and more businesses migrate their brick and mortar presence to digital channels, it’s important to understand how to succeed in a world saturated with B2B marketing strategies.

B2C 137

B2C Whitepaper Marketers Marketing 137

Hubspot Marketing

NOVEMBER 2, 2020

In-Feed ads are especially valuable for marketers looking to use TikTok to drive sales conversions, as the videos can feature a call-to-action (CTA). Acorns , a finance business, has used the In-Feed CTA feature to prompt viewers to download their app. Should you use TikTok For Business in your marketing strategy?

User-Generated 145

User-Generated Gen Z Advertisers Advertising 145

Adobe Experience Cloud Blog

MARCH 26, 2019

Step one toward a more customer-centric business model was making a few changes right off that bat, such as dropping prices and making a commitment to ship fast and free. From there, Best Buy’s marketing strategy has evolved quite a bit: Whereas seven years ago approximately 80% of its media spend was analogue, today 90% is digital.

Transform 133

Transform Customer Branding Finance 133

Neil Patel

APRIL 20, 2021

Understanding the finances behind your business can help you increase your profits, cut back on expenses, and operate more smoothly. To learn how to get the contribution margin ratio, you subtract the variable costs of producing a product or service from the overall sale price of the product or service. Consider Price Changes.

Shipping 121

Shipping Price eCommerce Education 121

Neil Patel

APRIL 12, 2021

Plus, since your customers pay the same price each month, a subscription box offers some degree of stability in your revenue stream, which helps you predict your finances more accurately. With an access model, your subscribers receive “exclusive” perks and members-only prices. Marketing Plan. Set a Price or Price Levels.

Shipping 126

Shipping Price Logistics Customer Acquisition 126

Martech

MAY 26, 2022

Way too often, the people setting the marketing strategy and the designers, copywriters, social media specialists and others don’t have a seat at the adult table. Guidepoint: Launch a campaign targeting suggestive add-on purchases, moving the average cart checkout price to $50. Industry: Financial Services.

Finance 117

Finance Copywriting Marketers Marketing 117

Hootsuite

MAY 7, 2020

Thinking about adding TikTok to your social media marketing strategy? In the United States, personal finance gurus are trending on the app. Ads prices range from $50 to $150,000 on the platform. Ad formats and pricing includes: In-Feed Video : $25,000 minimum per campaign with $30,000 daily maximum.

Transform 145

Transform Price Marketers Marketing 145

Martech

OCTOBER 23, 2023

If they do have the finances, they want value before they’ll be ready to execute a purchase. Consequently, brands should review and adjust their creative to highlight cost savings, discounts and promotions that resonate with price-sensitive consumers. Storytelling, brand values and community building can be strong strategies.

Branding 127

Branding Finance Marketers Marketing 127

SocialPilot

FEBRUARY 6, 2025

Comparison Tools : Users can compare businesses by ratings, reviews, and even price quotes. It covers everything from performance to pricing and serves the automotive industry, including dealerships and manufacturers where they can list their businesses. Cons: Negative reviews can heavily impact a business.

Real Estate 63

Real Estate Customer Food User-Generated 63

Martech

APRIL 7, 2023

Making the case to move off the status quo has been a popular sales and marketing strategy for several years. T : Taking risks off the table by instilling buyer confidence and creating a safety net De-risking versus simply discounting price is another smart strategy to combat customer indecision.

Customer 131

Customer Finance Marketers Marketing 131

Lynton Web

FEBRUARY 4, 2025

Newsletter signups can now adapt based on indicated interests, showing relevant options for business news or personal finance tips. Investment content shifts from retirement basics to advanced portfolio strategies. Small business resources progress from startup guidance to expansion financing.

Transform 52

Transform Finance Customer Journey Price 52

Exposure Ninja

JUNE 21, 2022

We’ll cover 5 of the best digital marketing strategies for your accounting firm, including: Building a solid website. Let’s begin with the most important part of your digital marketing strategy – your website. Your website is the foundation of all your digital marketing activity. Running PPC ads.

Digital Marketing 59

Digital Marketing Marketing Strategy Finance Marketers 59

Hootsuite

AUGUST 19, 2021

If you’ve only worked full-time corporate roles, you can use projects and examples from those roles as long as you focus on the social media marketing strategies you’ve contributed to and the results for which you were responsible. Step 3: Price your services. Double your prices & hire help.

Management 144

Management Copywriting Real Estate Logistics 144

Hootsuite

SEPTEMBER 30, 2022

By doing so, retailers can provide always-on support, at a better price than full-time staff. It can be a lot more cost-effective than traditional marketing strategies. Customers also get information about payment and financing options. Banking and finance are complicated industries. Tangerine: FAQ.

eCommerce 143

eCommerce Retail Shipping Finance 143

Rock Content

APRIL 24, 2023

With so many content creation platforms, it’s vital to do your research and choose the best platform for your content marketing strategy. Scripted is quickly becoming a popular platform for marketers and brand managers to create blog posts, articles, and other marketing materials. However, they are quite pricey.

Place 95

Place Whitepaper Finance eBook 95

Hubspot Marketing

AUGUST 21, 2023

Be sure to highlight your value proposition, market opportunity, and growth potential. For example, emphasize finances and return on investment for venture capitalists. Market Opportunity This is where you'll detail the opportunity in the market. Outline strategies for specific marketing segments.

Price 98

Price Finance Marketing Strategy Product 98

Adobe Experience Cloud Blog

JANUARY 16, 2020

When you examine the finances of your potential investment you’ll begin to see things unravel very quickly if there is an issue. Unless you can arrange a considerable discount on the purchase price, these kinds of deals are best avoided. Hidden costs. To buy or not to buy.

eCommerce 124

eCommerce Thought Leadership Retail Finance 124

Search Engine Land

OCTOBER 23, 2023

Marketing strategies should incorporate problem-related keywords, informative blog articles, engaging social media narratives, and instructional videos. Marketing strategies should focus on content that addresses doubts or objections, such as comparison pages that validate the company’s credibility.

Customer Journey 107

Customer Journey SEO Logistics Customer 107

Sprout Social

MARCH 22, 2021

Fact: the B2B buyer’s journey involves more than just visiting a website or checking out a pricing page. From blog posts and e-books to firsthand reports and how-to videos, any B2B social marketing strategy should center around actionable, educational content. Overcome the “boring” business label.

Education 145

Education Promotion Thought Leadership Finance 145

Orbit Media Studios

MAY 24, 2023

How to create an AI marketing persona A persona is a composite sketch of a target audience or audience segment describing your ideal customer. It guides your marketing strategy by accurately identifying the general traits, concerns and behavior patterns of your potential buyer. It’s a guide. It looks like a good start.

Non-Profit 132

Non-Profit Health Finance Social Media Marketing 132

Sprout Social

MARCH 19, 2024

AI insights for automotive AI insights improve automotive manufacturers’ understanding of consumer sentiment, market trends and product feedback. Through social listening and text mining, companies can tailor their designs, features and marketing strategies to meet consumer demands, enhancing customer satisfaction and loyalty.

Transform 134

Transform Pharmaceutical Manufacturing Health 134