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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

Without clear data to back up these improvements, teams will struggle to demonstrate their value to finance and risk missing out on the credit they deserve. Dig deeper: How to tune your GTM strategies to cope with budgetary headwinds 3. Dig deeper: Is product-led growth a GTM silver bullet? Processing.

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Getting B2B Ecommerce Right — Here's What I Learned From Experts

Hubspot Marketing

Here’s how to get your B2B ecommerce strategy right, according to industry experts. Types of B2B Ecommerce B2B Ecommerce vs. B2C Ecommerce 3 Top B2B Ecommerce Marketing Strategies B2B Ecommerce Examples B2B Ecommerce vs. B2C Ecommerce There’s more than just a single-letter difference between B2B and B2C ecommerce.

eCommerce 126
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How three companies are reinventing event marketing with SoLoMo

Martech

For marketers, mastering this intersection requires a marriage of separate elements to create a cohesive event marketing strategy. ” Nashville finance experts took the stage, followed by several local CEOs who had successfully built seven-figure-plus enterprises. Tip: Leverage locals.

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The 2025 guide to (aesthetic) Pinterest marketing

Hootsuite

Where ads on other social platforms disrupt the flow of content, Pinterest marketing blends seamlessly into a feed of aesthetic content — making it a worthy option to add to your social media marketing strategy. In this case, developing affiliate marketing efforts or a paid marketing strategy for Pinterest may be your forte!

Gen Z 119
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How to inflation-proof your marketing in 2025

Martech

When B2B buyers face budget constraints, their already lengthy purchasing processes can shift dramatically from extended sales cycles and increased stakeholder involvement to heightened price sensitivity and ROI scrutiny. These modernized companies also saw modest yet steady growth in both customer base (0.5% revenue decline.

Transform 115
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The future is niche: a brand guide to popular niche communities

Sprout Social

Listening to and interacting with these targeted communities is the basis for a niche marketing strategy. For brands, this marketing approach often looks like influencer partnerships, social and community teams interacting in/hosting niche spaces, or highly targeted social advertising.

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Navigating Economic Shifts: How Tariffs and Interest Rates Impact Your Home Services Business

Power Digital Marketing

Whether you’re adjusting pricing, fine-tuning operational strategies, or reevaluating marketing spend, there are ways to navigate the storm without sacrificing long-term success. As a result, price hikes may be necessary, but they come with risks. Transparency helps build trust.

Finance 52