Martech

MARCH 11, 2022

We have their personal finances and we can guide consumers to what financial products to use – they have someone on their side. When I think about the opportunity at this stage in LendingTree’s history, we’re reminding consumers why we are the best company to be trusted with their finances.

New Markets 113

New Markets Finance Customer CMO 113

Martech

NOVEMBER 21, 2024

Our company is spending a bit more than a billion dollars in 2024 on our go-to-market. I mean, you can’t run a business that can’t sell your products, and there’s a basic threshold expense that’s required, and it’s usually not a trivial amount. Like hiring new people that can add awesomely to our business. Reputation.

Transform 99

Transform Finance Marketing Marketers 99

Hubspot Marketing

NOVEMBER 20, 2024

Before Introducing New Processes or Products If I’m launching a new product or service, I’d want to assess all the potential risks involved. This could include safety risks for employees, financial risks if the product doesn’t perform as expected, or even supply chain risks.

Manufacturing 99

Manufacturing Finance Health New Technology 99

Search Engine Land

JULY 25, 2024

Review your TAM and messaging A total addressable market, or TAM, can be defined in several ways. The most common definition is the total number of people who could possibly use a product or service. For example, the TAM for a new smartphone might be the total number of people who own a cell phone. What objections they have.

SEO 108

SEO Management Price Thought Leadership 108

SMEI

MARCH 5, 2025

Instead, consider expanding to alternative markets that are not directly affected by trade restrictions. Conduct market research to identify emerging economies or trade-friendly regions where demand for your products or services exists. Attend international trade expos to establish new business connections.

Manufacturing 156

Manufacturing Finance Transform Logistics 156

Exposure Ninja

MAY 2, 2025

Morgan dominate the headlines, they’re part of a much broader landscape including over 80,000 finance and insurance businesses competing for attention, trust, and market share. In response, they’re undertaking a major brand refresh to stay relevant in a digital-first market. increase from 2023.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

The Marketing Operations Leader

OCTOBER 15, 2024

In this edition: How Ops Professionals Can Become More Strategic at Work Old Versus New Marketing Ops Playbook POLL - Which platform has the brightest marketing automation future? Become the bridge between marketing, sales, product, CS, IT, and finance. Read more

Thought Leadership 130

Thought Leadership Customer Acquisition Finance Education 130

Set Up

APRIL 8, 2025

How financial brands should respond: Learn from fintech: Simplify user experiences and prioritize ease of access in your digital marketing strategy. According to a 2022 survey by Plaid , 76% of consumers are using technology more to manage their finances. Traditional banks are losing market share to digital-native brands.

Transform 59

Transform Finance Marketing Marketers 59

Set Up

APRIL 7, 2025

How financial brands should respond: Learn from fintech: Simplify user experiences and prioritize ease of access in your digital marketing strategy. According to a 2022 survey by Plaid , 76% of consumers are using technology more to manage their finances. Traditional banks are losing market share to digital-native brands.

Transform 59

Transform Finance Marketing Marketers 59

Adobe Experience Cloud Blog

MARCH 26, 2019

The issue at hand, however, was that Adobe was only able to deliver new products and updates every 18 to 24 months. Our product cycles were too slow to keep up with the pace of innovation our engineers wanted to deliver,” Narayen explained. The company came up with a new strategy that prioritized customers above all else. “We

Transform 133

Transform Customer Branding Finance 133

The CMO Survey

MARCH 28, 2023

Marketing organizations report working from home all of the time at lower rates than in the last survey (39.3 Customers Prioritize Quality and Price While Marketers Expand Channels Superior product quality continues to be customers’ top priority for 2023, as it has been since the start of the pandemic. percent vs. 48.7

CMO 130

CMO Finance B2C Marketing 130

Martech

MARCH 26, 2024

Narrating the story behind the data lets marketing technologists demonstrate the insights’ direct impact on achieving strategic objectives, transitioning from technical support to strategic architects. Martech’s influence needs to extend beyond marketing. Here are ways it can help other business functions.

Transform 114

Transform Customer Customer Acquisition Finance 114

Rock Content

AUGUST 21, 2020

The need for efficiency in Digital Marketing is pushing businesses to find more intelligent, data-driven ways of planning campaigns , producing content, and managing processes and finances. This brings companies’ administrative and operational capabilities to a new era of automation and optimization. More productivity.

Transform 139

Transform Finance Customer loyalty Digital Marketing 139

Adobe Experience Cloud Blog

MARCH 23, 2018

Only 21% had a marketing background among FTSE 100 CEOs. The annual Robert Half FTSE 100 CEO Tracker showed that majority of CEOs (43%) have a background in finance. Marketing as a Growth Driver. Grow Your Market. By using existing data, the platform can find new targets in new markets.

Customer 134

Customer Thought Leadership Analytics Finance 134

Buffer Marketing

APRIL 10, 2024

Get started for free → How to make money on Instagram Jump to a section: Partner with brands on sponsored content Livestream and earn Badges from fans Offer paid subscriptions Sell your own products and services Take up affiliate marketing Sell digital products Develop and teach a course Join Instagram’s Creator Marketplace 1.

Affiliate Marketing 119

Affiliate Marketing Non-Profit Finance Promotion 119

Sprout Social

MAY 3, 2023

We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media. Are you trying to expand into new markets? Are you launching a new product? I will also bring productivity savings to our CFO. What are you trying to accomplish?

CMO 129

CMO Communications Finance B2C 129

Neil Patel

DECEMBER 14, 2021

Waterdrop is committed to providing people around the world with access to safe water through a range of water purifying products. They may or may not have an in-house marketing team. They often target multiple personas and market several different products at the same time. Read Boho Pink’s full case study.

Customer 92

Customer Finance Fashion SEO 92

Hubspot Marketing

JUNE 2, 2020

They help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across your organization (from marketing to sales to service). Use HubSpot persona templates to easily organize your audience segments and make your marketing stronger.

User-Generated 145

User-Generated Customer Acquisition Finance Education 145

Unbounce

MARCH 12, 2024

/ Ecommerce From pixels to profits: How to sell digital products online By Paul Park. 19 min read Imagine you have a product that turns into a money-making machine once you start selling it. Nope, you can make this into a rock-solid reality by selling digital products online. TABLE OF CONTENTS What are digital products?

Product 59

Product eCommerce eBook Shipping 59

Adobe Experience Cloud Blog

MAY 12, 2011

The “left brainers” saw the fast growing opportunity and jumped into the business to manage the new demand gen programs. A critical new marketing role was born. and the world was forever changed – especially the interconnected worlds of media and marketing.

CRM 104

CRM Manufacturing Finance Analytics 104

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Which products are best suited to the B2B world? And so many choices out there. OK, I’ll stop griping.

eCommerce 98

eCommerce User-Generated Manufacturing Finance 98

Marketing Insider Group

MARCH 4, 2020

Perhaps Coke doesn’t need blog posts to fish for new markets. No matter how large your company is, it can always grow through discovering new markets. Those markets aren’t likely to switch their beverage of choice from a catchy ad. That’s a mistake, in our opinion. 8 Ways to Hack Your Shave.

Content Marketing 104

Content Marketing User-Generated Marketing Marketers 104

Adobe Experience Cloud Blog

DECEMBER 14, 2015

Some people may know this instinctively because it’s how they first learn their own product–through hearing other marketers and salespeople tell and re-tell good stories about their products or customers. ” You need to show them how the person solved it, and you better bet they solved it using a product ( your product).

Branding 91

Branding Thought Leadership Finance Product 91

Hubspot Marketing

MAY 31, 2024

If people are optimistic about their finances, they’ll likely spend more and drive economic growth. This creates a more truthful buying experience where consumers aren’t worried about being scammed or getting low-quality products/services. But if they feel pessimistic, they’ll minimize spending, leading to a slowdown. Consistency.

Customer loyalty 107

Customer loyalty Price Manufacturing eCommerce 107

Hootsuite

DECEMBER 2, 2019

With these 11 simple social media marketing tips, businesses of any size can reach new markets, build brand awareness, and drive sales. Use the other 20% to promote your brand or sell your products. Then, they discovered that their target audience was also interested in finance. Try starting with the 80-20 rule.

Food 145

Food Gen Z Social Media Marketing Millennials 145

Search Engine Land

JULY 26, 2023

Always-on marketing requires more planning, content, creativity, budget and time over standard short-term lead generation campaigns. All of this should be exciting to any marketer, but it will take time and persuasion to convince your company, especially your finance team, to approve. Making big bets can yield big returns.

Whitepaper 94

Whitepaper Finance User-Generated Marketing 94

Businesses Grow

FEBRUARY 6, 2023

This will create a sense of community and give customers a chance to learn more about the product and how to use it. Launch an email marketing campaign targeted at Seattle-area cyclists. Include information about the product, customer stories, and discounts exclusive to subscribers. Create a social media presence.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

Bannerflow

NOVEMBER 24, 2020

Before Bannerflow, display production at Saxo Bank was cumbersome and time consuming; from production timelines and review rounds, to hosting, and distribution. What are some of the challenges facing the financial industry when doing digital marketing? We also have a fairly complex product line.

Transform 98

Transform Advertising Advertisers Finance 98

Martech

SEPTEMBER 14, 2023

In my personal observations, successful alignment can produce more than double the revenue, even in challenging environments, than a major-sales, minor-marketing arrangement. Price and product are only two of many operational GTM levers. Study “market share capture” strategies and how to finance them.

Transform 134

Transform CMO Customer Acquisition Finance 134

Scoop.it!

MARCH 10, 2022

With such marketing automation technologies, marketers have achieved a 14% increase in sales productivity and a 12% reduction in overhead. One of the most significant impacts of content automation has been in the content marketing industry. Here, we will discuss how automation is changing content marketing forever!

Content Marketing 110

Content Marketing Transform User-Generated Marketing 110

Rock Content

MARCH 23, 2023

Blogging can serve as a surprisingly powerful marketing tool for your business , helping you attract new customers and keep in touch with those who are already on board with your product or service. Create Brand Awareness Brand awareness is one of those marketing tactics that are essential for success but hard to pin down.

Real Estate 94

Real Estate Marketing Marketers Finance 94

Hootsuite

SEPTEMBER 30, 2019

More than 100 million people have purchased WeChat personal finance products. Pay services are now available to users in 49 markets outside of Mainland China. WeChat influencer marketing. Known on WeChat as Key Opinion Leaders (KOLs), WeChat influencers can help brands break into new markets by sharing sponsored posts.

Transform 111

Transform Marketing Marketers Finance 111

Digital Marketer

SEPTEMBER 8, 2022

The first step in most customer value journeys is building awareness of your products and brand. By not being in traditional retail and competing with brands around the world, you’re the top advocate for your products and the best place for people to learn about you. Become A Certified E-Commerce Marketing Master.

eCommerce 79

eCommerce Shoppers Shipping Food 79

Neil Patel

OCTOBER 24, 2020

And no, no one is going to judge you because you can’t solve your problems, whether it’s reducing expenses or creating an audience for new market entry. These consultants have a market-specific understanding and know the best practices of your industry niche. and secondary functions (finance, supply chain, HR, legal, etc.).

Real Estate 132

Real Estate Price Advertisers Advertising 132

Vertical Response

MARCH 22, 2024

A business website serves as your digital storefront and should clearly showcase your services or products. This is the technical backbone for selling online, providing features from product catalogs to payment processing. Effective logo use, color schemes, and typography can greatly enhance your website’s aesthetics.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Duct Tape Marketing

MARCH 6, 2025

So if the idea is that we're going to provide marketing leadership and come up alongside sales leadership, product leadership, what I'm finding is that leadership just isn't there. Let's talk about product. finance, let's talk about anything that's not marketing. There's rarely a defined decision-making process.

Non-Profit 57

Non-Profit Price Finance Product 57

Litmus

MAY 4, 2021

Additionally, take a critical look at your supplier ecosystem—from agencies and production houses to marketing technology vendors. Agile marketing is now a proven modern marketing strategy to help organizations adapt to changing priorities, improve productivity, and accelerate the delivery of campaigns and programs.

Transform 86

Transform Marketing Marketers Finance 86