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How to Sell During a Trade War

SMEI

Actionable Steps: Identify suppliers from tariff-exempt countries to maintain competitive pricing. Optimize website content for international SEO and multiple languages. Focus on Value Differentiation When tariffs increase the cost of your products, competing on price alone may not be sustainable.

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How to manage SEO campaigns during economic downturns

Search Engine Land

This article can help marketers manage SEO campaigns and show the value of their efforts despite a recession, during periods of market uncertainty, or during periods when external factors greatly change your target consumer’s behaviors. When sales decline, businesses begin to reduce expenses, lower prices and delay making new investments.

SEO 108
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Information Gain: How Top Content Leaders Win at SEO

Backlinko

This concept is known as “information gain” in SEO. Picture this scenario: The top five search results for “SEO best practices” all talk about the same old stuff. But then, a new article pops up discussing how AI is changing SEO. That feeling of envy mixed with respect? ” What does this mean?

SEO 100
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In 2025, These SaaS Landing Pages Are My Go-To for Inspiration

Hubspot Marketing

Pricing & contact information: Users who may have questions or require further information can easily access support or contact details. If applicable, a transparent pricing section explains different plans and pricing tiers to help potential customers understand their options.

Price 107
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3 Nonprofit Marketing Tactics That Every Small Business Should Try

Buffer Marketing

While they may seem worlds apart, the similarities are striking — both grapple with burnout, a need for steady growth, and a reliance on outside financing, whether it’s from lenders or donors.  In my journey working with both small businesses and nonprofits, I’ve seen firsthand the unique challenges each faces.

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How I Use Content Scoring to Make Posts My Audience Loves

Hubspot Marketing

What I'm measuring : The metrics that matter most to me with my new travel website are SEO score, website traffic, readability, and Pinterest saves. Given that this is a new website, Ill track SEO score and readability upfront and Ill measure traffic and saves over a period of six months. Traffic light : SEO score by Yoast (free).

Analytics 118
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The 2025 guide to (aesthetic) Pinterest marketing

Hootsuite

Key tips for success include optimizing Pins with SEO keywords, experimenting with how-to content, and staying adaptable to new features and trends. For instance, travel enthusiasts looking for tips might be intrigued by promoted Pins highlighting micro-financing options for their next adventure.” Olivia can relate.

Gen Z 119