Hootsuite

APRIL 9, 2025

1 in 4 marketers rate YouTube as having the highest ROI Additionally, 27% of social media marketers also said YouTube has the best audience targeting tools. As for content performance, 36% of marketers say short-form YouTube videos have the highest ROI of any format. Source: Hootsuite Social Trends 2025 Report 59.

Gen Z 110

Gen Z Social Media Marketing Millennials User-Generated 110

OnPassive Marketing

MAY 6, 2022

Social media marketing is the process of promoting your company or brand on social media platforms in order to increase brand awareness and reach potential customers. One way that you can engage with potential customers on social media is by using hashtags. Why Use Hashtags In Social Media Marketing?

Social Media Marketing 73

Social Media Marketing Finance Marketers Marketing 73

Sprout Social

FEBRUARY 24, 2025

Social media for financial services is often met with some hesitation. Compliance concerns, reputation risks and the general challenge of creating interesting finance content make many brands cautious. As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. Its about building trust.

Marketing Strategy 80

Marketing Strategy Gen Z Finance Social Media Marketing 80

Buffer Marketing

OCTOBER 17, 2024

While they may seem worlds apart, the similarities are striking — both grapple with burnout, a need for steady growth, and a reliance on outside financing, whether it’s from lenders or donors.  In my journey working with both small businesses and nonprofits, I’ve seen firsthand the unique challenges each faces.

Whitepaper 115

Whitepaper Thought Leadership Marketers Marketing 115

Martech

OCTOBER 2, 2024

For our campaign, we wanted people who have very busy, packed lives and don’t have time to think about their finances day-to-day. “They like to do things that are efficient, because they’re super busy people. All of them are in a life stage that is at a turning point. Case in point: Carli Lloyd.

Branding 80

Branding Millennials Finance CMO 80

Sprout Social

JUNE 5, 2025

But when it comes to demonstrating its true value beyond your marketing teamespecially to senior leaders laser-focused on the bottom linethe story can often feel incomplete. Even the most seasoned social media marketers grapple with translating the impact of social into an ROI language that resonates across an organization.

Thought Leadership 61

Thought Leadership Finance B2C Communications 61

Buffer Marketing

APRIL 22, 2025

It’s not a trend; video marketing is here to stay. Can you succeed in your social media marketing strategy with a text-first approach? You don’t need to hop on the video marketing bandwagon just because everyone says so. But don’t hop on video marketing just because everyone else is.

Video Marketing 72

Video Marketing Social Media Marketing Marketers Marketing 72

Hubspot Marketing

JANUARY 24, 2023

Marketing Snippets Image Source The latest marketing news and strategy insights. Robinhood is launching a media brand to share finance, retail, and investing-related content. Social media marketing success can be hard to quantify. Here’s how to measure the ROI of your social campaigns.

Advertising 131

Advertising Advertisers Finance Retail 131

Hootsuite

NOVEMBER 25, 2019

The University of Massachusetts Dartmouth Center for Marketing Research found nearly all Fortune 500 financial services organizations have active social media profiles. At the advisor level, Putnam Retail Management found 84% use social media for finance industry business. SIX is a Swiss finance company.

Finance 145

Finance Food PR Management 145

Buffer Marketing

OCTOBER 29, 2024

Personal finance creator @mywealthdiary used their story to reply to a comment on one of their posts. What makes Stories particularly powerful are Instagram’s interactive stickers — polls, quizzes, sliding scales, and Q&As — that allow you to involve your audience with minimal effort on their part.

User-Generated 129

User-Generated Analytics Finance Education 129

Marketing Insider Group

FEBRUARY 7, 2013

I am also ranked as the # 3 most followed CMO on Twitter by Social Media Marketing Magazine and # 4 most followed Marketing Professor on Twitter. Make sure your social media marketing strategy integrates and supports your strategic business plan. Tell us about yourself?

Customer 108

Customer Transform CMO Finance 108

Hubspot Marketing

OCTOBER 6, 2023

Guidant Financial , 2023) Image Source Almost half of small business owners use 401(k) business financing to start their ventures. Meta , 2022) Small Business Marketing Statistics Of small businesses in the US, 55% were advertising on social media in 2021. million jobs in the last 25 years.

Finance 133

Finance Food Health Price 133

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier.

Gen Z 58

Gen Z User-Generated Influencer Marketing Law 58

Hubspot Marketing

APRIL 25, 2022

Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. Leveraging TikTok Influencer Marketing. If you’re a marketer looking to start leveraging the app , or increase your investment, a great way to do so is via influencer marketing.

Gen Z 130

Gen Z Influencer Marketing Social Media Marketing Finance 130

Hootsuite

DECEMBER 2, 2019

Getting started with social doesn’t have to be scary or expensive. With these 11 simple social media marketing tips, businesses of any size can reach new markets, build brand awareness, and drive sales. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

Food 145

Food Gen Z Social Media Marketing Millennials 145

Sprout Social

MAY 12, 2025

Known and beloved for its compelling short-form video content, TikTok has become a social powerhouse in Australia. According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel.

Gen Z 64

Gen Z Transform Fashion Food 64

Orbit Media Studios

MAY 24, 2023

For our examples here, we’ll pretend we’re a social media marketing agency focused on helping nonprofits with fundraising. Our buyer is in a marketing leadership role and has fundraising and event promotion goals. Taylor is often challenged to translate their digital marketing efforts into concrete KPIs.

Non-Profit 132

Non-Profit Health Finance Social Media Marketing 132

Sprout Social

FEBRUARY 8, 2021

Social media reports can help you synthesize your data succinctly and package it in an easily digestible format to share with a variety of stakeholders across your organization. Maintaining a pulse on all of your brand’s social profiles is a must in order to ensure you reach your goals and better understand all of your social efforts.

Finance 142

Finance Gen Z User-Generated Analytics 142

Hubspot Marketing

MAY 9, 2019

Online Video Marketing Course by HubSpot Academy. This online video marketing training will teach you how to get started with online video marketing to better attract, engage, and delight your audience. Social Media Marketing Courses. Social Media Course by HubSpot Academy.

Inbound Marketing 145

Inbound Marketing Finance eCommerce Non-Profit 145

Backlinko

APRIL 30, 2024

Here’s a quick summarily of what you’ll learn: General Small Business Statistics Small Business Owner Statistics Small Business Financing Statistics Small Business Survival and Failure Statistics Small Business Marketing Statistics AI Statistics for Small Business General Small Business Statistics There are 33.27 Let’s dive right in.

Finance 92

Finance Retail Entertainment Health 92

Marketing Insider Group

OCTOBER 15, 2020

Social media is an undeniable part of the B2B digital environment. With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions.

PR 145

PR Law Finance Entertainment 145

Hootsuite

APRIL 7, 2022

Founded in 2019, Public is both an investing app and a social network for users interested in finance, cryptocurrency, and investing. It’s a good time to focus on the growing personal finance community. Public is an example of a new social media app that isn’t trying to be everything for everyone. Try it for Free.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Hubspot Marketing

DECEMBER 11, 2019

While they both care about their finances and invest in things that can improve their careers -- like higher education. built up their own finances shortly after the Recession , which ended in late 2007. Additionally, a recent survey shows that 87% of Gen Z prefers ads or marketing content that shows actual people discussing products.

Gen Z 145

Gen Z Millennials Finance Education 145

Hootsuite

MARCH 31, 2025

5 tips for using AI for social media safely You might think that brands in heavily regulated industries like government, finance, and healthcare would shy away from AI tools. But the truth is, theyre using AI at even greater levels than the overall social media marketing population. Try it free today.

User-Generated 100

User-Generated Logistics Whitepaper Social Media Marketing 100

The CMO Survey

MARCH 28, 2023

And while building brand involves broad cross-functional collaboration, marketing leaders say they work best with sales and distribution on brand-building efforts, they work less effectively with human resources and finance. It currently sits at 19 percent, meeting the prediction from one year ago. percent within a year and 26.4

CMO 130

CMO Finance Marketers Marketing 130

Hootsuite

AUGUST 19, 2021

Bonus: Customize our free, professionally designed resume templates to land your dream social media job today. What is a freelance social media manager? A freelance social media manager is a social media marketing expert who provides on-demand services. Download them now.

Management 144

Management Copywriting Real Estate Logistics 144

Hootsuite

APRIL 29, 2025

Download now Best overall employee advocacy tool This is a great place to start if youre looking for a flexible, feature-filled employee advocacy tool that supports your overall social media marketing strategy and initiatives. Oh, and it doesnt break the bank. I love that workflow. Try it free today.

Price 58

Price User-Generated Thought Leadership Whitepaper 58

Econsultancy

DECEMBER 6, 2021

Zooming in, social ad spend saw the highest jump across the FMCG food (+61.3%), automotive (+59.4%), finance (+35.3%) and ecommerce sectors (+27.5%). Social Quarterly: Q4 2021. The post Stats roundup: How social media marketing has changed after Covid-19 appeared first on Econsultancy.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Adobe Experience Cloud Blog

AUGUST 30, 2011

Just as you need a constant flow of intelligent information to manage your finances, the same is true with effectively managing your revenue programs. In light of the recent wild gyrations of the global financial markets, the need for intelligently guiding financial decisions is not just an intellectual exercise. 71 percent of U.S.

Finance 115

Finance User-Generated Management Social Media Marketing 115

Hootsuite

SEPTEMBER 30, 2022

Customers also get information about payment and financing options. Banking and finance are complicated industries. The post Everything You Need to Know About Ecommerce Chatbots in 2022 appeared first on Social Media Marketing & Management Dashboard. Tangerine: FAQ. Most use them to answer FAQs.

eCommerce 143

eCommerce Retail Shipping Finance 143

Hootsuite

MAY 31, 2023

Here’s how you can get started with ChatGPT for social media marketing. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. Write a LinkedIn post about why businesses should invest in social media marketing.

Whitepaper 145

Whitepaper User-Generated Social Media Marketing Real Estate 145

Hootsuite

JULY 21, 2022

You probably won’t need to calculate this — your finance team will likely have all the COGS data you need). Let’s say in our example earlier, the finance department told us that for every $25 t-shirt we sell, we make $15 in profit. First, calculate your cost of goods sold (COGS) and add it to the ROI equation above.

Promotion 126

Promotion Finance Analytics User-Generated 126

Neil Patel

JANUARY 26, 2021

Plan Your Small Business’s Social Media Campaigns in Advance. If you’re running a social media marketing campaign on a budget , you need to reduce the time you’re spending keeping things online. Personal touches and direct communication will benefit both you and your customers.

Finance 144

Finance Management Energy Place 144

Hootsuite

MARCH 27, 2023

When, exactly, is the best time to post on social media? It’s a question social media marketers have been asking since the dawn of time — well, since the dawn of Facebook, at least — but we’re here to help. For example, there’s something like 60 billion views under the finance hashtag on TikTok.

Finance 141

Finance Real Estate Analytics Social Media Marketing 141

Hootsuite

MAY 1, 2023

Be clear on the rules of your industry Regulatory compliance is essential for industries like finance, healthcare, or government to properly maintain a social media presence. Before starting any social media management workflow, you first need to understand any regulations and best practices that must be followed (e.g.

Copywriting 145

Copywriting Social Media Marketing User-Generated Management 145

Sprout Social

MAY 14, 2025

male Time spent per month: 2 hours and 31 minutes Takeaways Because its user base mostly consists of men, X is an ideal outlet for brands in traditionally male-dominated sectors, such as sports, tech, gaming and finance. Marketers can capitalise on this by sharing commentary, thought-provoking questions or culturally relevant content.

Gen Z 63

Gen Z Millennials User-Generated Entertainment 63

Buffer Marketing

JULY 18, 2023

You’ve probably seen social media marketers boasting these kinds of results on Instagram. In this blog, I uncover unique tips from top social media managers who’ve revived defunct accounts and increased their clients’ reach to thousands of followers within a few days of working with them.

Management 98

Management Social Media Marketing Finance Entertainment 98