Martech

DECEMBER 5, 2024

Here are the latest AI-powered martech news and releases: Shameless plug for this holiday-themed reason to play with AI that helps charity : The Food Group, a food and beverage marketing firm, launched the Holiday GiftWraptor , a tool that wraps anything you can think of in customized food and beverage wrapping paper. (

Food 118

Food User-Generated Advertising Advertisers 118

Hubspot Marketing

JULY 19, 2024

Here’s what a few consumers who are part of underrepresented and underserved communities had to say about their subpar customer experiences: "People with food allergies and restrictions should have an opportunity to get everything that they paid for." "I I spoke at a conference earlier this year, and my session was just before lunchtime.

Customer 131

Customer Food Shoppers Retail 131

Martech

JANUARY 3, 2025

When planning a conference, most teams start with the big-picture items: venue, food and beverage and production. Savvy planners know food and beverage costs offer the most flexibility. These weren’t people who worked in office ahead of time they just came to handle name badges, be directional, manage food and beverage events.”

Logistics 121

Logistics Food Entertainment Finance 121

The Drum

JUNE 4, 2025

Best known for its freezer staples, the century-old brand is embracing gaming, Gen Z humor, and pop-up culture to stay relevant—rewriting the frozen food playbook for a new generation. That younger group is into fast, flavourful food, but frozen just wasn’t part of their consideration set." The centerpiece of this rebrand?

Food 57

Food Gen Z Brand Management Management 57

Hubspot Marketing

NOVEMBER 13, 2024

As someone with dietary restrictions, I’ve always been reluctant to embrace the convenience of ordering food online, for fear of the staff not seeing my write-in requests for accommodations with my food. Cooper’s Hawk has addressed this fear. Image Source The brand takes a similar approach to vegan items on the vegetarian menu.

eCommerce 130

eCommerce Retail Food Price 130

Jeff Bullas

FEBRUARY 1, 2023

Desperation Sometimes side hustles are born from desperation such as being unable to pay the bills or put food on the table. The company was founded in 2008 by Leah Busque, who came up with the idea while she was running out of dog food and realized there wasn’t an easy way to find someone to run to the store for her. Another example.

Food 321

Food User-Generated Shoppers Retail 321

The Drum

JUNE 5, 2025

Seasonal produce is also explored as people are encouraged to let spontaneity lead their food lives, with images that hero the feeling of summer fun and make the best of the summer product range and seasonal fresh produce. Read more here

Food 52

Food Product 52

Martech

NOVEMBER 25, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, you are a business analyst for a direct-to-consumer pet food brand. Context) You are a business analyst for a direct-to-consumer pet food brand. For this prompt, try selecting the business analyst persona.

Customer 114

Customer Food Communications Product 114

Hootsuite

OCTOBER 9, 2024

Because when food delivery became an essential lifeline during the global pandemic, concerns like driver safety, disinfection protocols, and cost were all the talk of the (virtual) town. You could have your song featured in our commercial and win a YEAR of free food. The company’s plan of action? No purch nec. 50 US/DC, 18+.

Customer 110

Customer Food Transform Health 110

Sprout Social

APRIL 10, 2025

From comedy sketches to UK foods, here are the 15 UK TikTok trends impacting the app at the moment. The influence of UK food TikTok and creative food recipes When it comes to TikTok trends, food is one of the most influential categories for UK users. NellsKitchn is a good example of an account doing this in practice.

Gen Z 103

Gen Z Food Fashion Millennials 103

Martech

JANUARY 22, 2025

At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. RMNs let brands reach consumers with laser-like precision when they are ready to buy.

Gen Z 110

Gen Z Retail Food Millennials 110

Martech

SEPTEMBER 9, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are a business analyst for a consumer pet food brand that sells directly and also through national retail chains. How do you calculate the company’s CAC? Here’s a breakdown of the steps involved: 1.

Customer Acquisition 112

Customer Acquisition Customer Food CRM 112

Hubspot Marketing

AUGUST 20, 2024

Ventura Foods Website Chatbot Ventura Foods is a food manufacturer that produces product lines like Hidden Valley Salad Dressing and Smart Balance Butter. I asked the bot a few questions like “What does Ventura Foods do?”

User-Generated 134

User-Generated Food Marketers Transform 134

Martech

AUGUST 30, 2024

Let’s consider ACME Dog Food Company. The CEO of ACME Dog Food Co. What if ACME Dog Food Company created its own third-party cookie and implemented it on every one of ACME’s websites? ACME owns 20 different websites, including feedthedogforgodssake.com (hereafter site No. 1) and wouldyoupleasefeedthedog.com (hereafter site No.

Food 127

Food Management Analytics Customer 127

Hootsuite

JANUARY 3, 2025

Food for Soul: Carbonara Day While wed all like to celebrate Carbonara Day, it suits some organizations, such as Food for Soul, more than others. Founded by Italian chef Massimo Bottura and Lara Gilmore, the non-profit organization used its food-salvaging ingenuity with a banana-peel carbonara recipe.

Food 116

Food Health Law Non-Profit 116

Martech

AUGUST 1, 2024

They are both fast food companies using AI technology during the food ordering process. With each new AI tool for email marketers, it is crucial the content and campaigns created with them maintain a personal touch and not diminish the brand experience. McDonald’s uses technology to reduce employee interaction.

Email Marketing 134

Email Marketing Food Marketers Marketing 134

Search Engine Land

AUGUST 23, 2024

Food and beverage Health. AI search engine Perplexity is expected to launch ads in Q4 in “15 key categories.” ” Ad categories. Here are some categories where Perplexity ads will appear: Arts and entertainment. Technology. “These ads will be accompanied by text that highlights their products,” Adweek reported.

Finance 104

Finance Food Entertainment Health 104

Martech

JULY 23, 2024

After that, your company usually employs a photographer to take glamour shots of your delicious food, craft beer, cocktails and interiors, which you will use under an exclusive license. The agency purchases stock photography for your organization and the license allows you to re-use the image within a year of purchase to create launch assets.

Food 116

Food User-Generated Management Promotion 116

Sprout Social

NOVEMBER 19, 2024

Brand and audience affinity If you’re marketing a health product, it’d be counter-productive to partner with an influencer known for reviewing fast food. For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and Gen Z.

Gen Z 112

Gen Z Health Influencer Marketing Food 112

Sprout Social

JULY 1, 2025

Niche: Food, lifestyle, beauty Michael Finch is an Australian content creator who shares everything from food recipes to lifestyle videos, men’s beauty and comedy. He has a significant following across TikTok and Instagram and was even crowned TikTok Australia’s Food Creator of the Year in 2024.

Branding 87

Branding Fashion Food Gen Z 87

Sprout Social

JUNE 11, 2025

They’re particularly useful for B2C companies or those working in industries like beauty or food. It targets an audience interested in the product in a way that’s different from more traditional content types like food reviews or recipes. She partnered with Sage Appliances UK to promote their coffee machine to her audience.

Influencer Marketing 107

Influencer Marketing Gen Z Food Health 107

Martech

AUGUST 20, 2024

Food and restaurants. The verticals that take up ad space on a channel of this kind are fairly predictable: Retail. Parents who watch these ads were evenly divided between those that prefer to shop online and those that prefer to shop in-person. Over a third of those surveyed eat out 1-2 times per week; 26% eat out 2-4 times per week.

Food 120

Food Retail Advertising Advertisers 120

Businesses Grow

DECEMBER 9, 2024

For example, fast-food restaurant Jack In The Box hosted an online late-night party on Discord during Comicon with live music, contests, and food giveaways. Could the brand sponsor those activities to gain access to the community? Could you create an event adjacent to a community? The future We all live in a world longing to belong.

Branding 111

Branding Food Education Advertising 111

Aspiration Marketing

DECEMBER 11, 2023

Big fast-food chains like McDonald's need to have a different approach altogether. Plumbers, roofers, and many trade gigs that often require an "emergency" intervention need to dominate the local search results in order to become relevant. But it's not just for these types of businesses.

SEO 264

SEO Food 264

Martech

JULY 17, 2024

We’re gonna see much immersive experiences from a CX perspective, right, whether it’s actual usage of software, whether it’s interactions at a point of sale or a kiosk or an ATM or even ordering, you know, fast food.”

Transform 144

Transform Food Analytics Place 144

Hubspot Marketing

JULY 8, 2025

Plus, you’ll discover how Italian food brand Galbani Professionale sold over 20 tons of products by implementing HubSpot's CRM. Let's look at the best restaurant CRM solutions available in 2025. We‘ll compare features, pricing, and show you how each system can help your restaurant grow. Table of Contents What is a CRM for restaurants?

CRM 99

CRM Price Food Transform 99

illumin

NOVEMBER 21, 2024

Food budgets are tight It is apparent across industry predictions that customers are conflicted between saving money and spending to get the most out of their holidays. This is especially true when it comes to parties, events, and food. For those who are willing to spend – they aren’t willing to spend as much as they did in 2023.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

The Drum

JUNE 16, 2025

My first job was at Unilever as a project manager, working in the Best Foods division. I studied human geography at the University of Leicester and I was always really interested in people and places. This kicked off my marketing career and connected the dots between marketing and behavioral science. Read more here

CMO 85

CMO Food Place Management 85

Hubspot Marketing

SEPTEMBER 23, 2024

While telling the stories, viewers can see quick shots of the dogs eating Purina dog food to have the energy and nutrition to help their owners. What I like: I love that the ad uses gorgeous animation to portray McDonald's as more than a fast food restaurant, but as a place young people can go to grow and develop key skills.

Food 117

Food Energy Place Health 117

Hubspot Marketing

FEBRUARY 4, 2025

Engel thinks of campaign elements whether it's a new food item, a digital campaign element, or a social media post as ingredients. Lesson 1: Marketing should be symbiotic. Of course she does. And what she loves about Gen Z is how theyve created a symbiotic relationship with McDonalds campaign ingredients.

Gen Z 116

Gen Z Fashion Food Marketers 116

Backlinko

APRIL 29, 2025

Long-tail keyword examples: Top-rated camping tents for families with kids Affordable stainless steel cookware sets for small kitchens Best organic baby food brands for sensitive stomachs How to Conduct Effective Ecommerce Keyword Research Buy a keyword tool Find high-volume search queries Add to landing pages.

eCommerce 88

eCommerce Food Shoppers Retail 88

Hubspot Marketing

JULY 12, 2024

At first you have to welcome everyone, take their jackets, and offer them food or a drink. food, exercise, hobbies, etc.) Jenny Sowyrda, manager of community strategy and operations at HubSpot, shared a great analogy with me about community management: “As the community manager, you’re hosting a party.

Management 114

Management Food User-Generated Customer Acquisition 114

Sprout Social

JUNE 11, 2025

Kevin Hoffman, Chili’s CEO, told the Wall Street Journal : “We saw that people on social media were posting their fast food receipts and complaining about how expensive their meals were. The value deal skyrocketed Chili’s performance.

Branding 109

Branding Transform Food Education 109

Backlinko

NOVEMBER 8, 2024

McDonald’s didn’t just dominate the fast food market. They became synonymous with fast food. Burgers were 15 cents back in the day. Place: Prime real estate in high-traffic areas Promotion: Golden arches + ads everywhere The result? That’s the power of the 4 Ps. Get them right, and you’re not just running a marketing campaign.

Price 114

Price Real Estate Promotion Food 114

Power Digital Marketing

JUNE 18, 2025

Food and beverage brands are no longer dabbling in digital—they’re doubling down. Let’s break down what’s driving success in food & bev right now—and why these three platforms are holding the keys. CMO Takeaway: Retail Media is Not Optional In food & beverage, DTC isn’t the answer —it’s the exception.

Food 52

Food Retail Shoppers Shopper Market 52

Martech

DECEMBER 18, 2024

Financial alignment Gen Z tends to spend the most on food, drink and entertainment , but brands outside those categories can still reach them. As a result, campaigns must use several video formats and make them accessible with captions and multiple video formats (vertical, horizontal, short-form and full-length videos).

Gen Z 107

Gen Z Transform Health Entertainment 107

Sprout Social

SEPTEMBER 26, 2024

Food influencers saw an average engagement of 0.63%, while engagement rates for health influencers dropped to 0.4%. The Honest Kitchen regularly creates Collab posts with pet influencers to promote its human-grade pet food. Travel influencers , for instance, saw an average post engagement rate of 1.22% as of May 2024.

User-Generated 120

User-Generated Food Analytics Promotion 120