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Beyond the Golden Arches: How Two McDonald’s Marketers Win Gen Z

Hubspot Marketing

Theres a reason McDonalds ranks among the top 10 most magnetic brands for Gen Z surpassing Sephora, NFL, and Starbucks. Engel thinks of campaign elements whether it's a new food item, a digital campaign element, or a social media post as ingredients. Engels team doesnt just create content for Gen Z.

Gen Z 107
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How to hire an influencer: A guide for successful partnerships

Sprout Social

The process of sourcing, contracting and managing influencer contracts plays a key role in the eventual success of any influencer campaign. Brand and audience affinity If you’re marketing a health product, it’d be counter-productive to partner with an influencer known for reviewing fast food.

Gen Z 113
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Unilever’s Ben & Jerry’s campaign shows why RMNs are the future

Martech

At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. RMNs let brands reach consumers with laser-like precision when they are ready to buy.

Gen Z 114
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How Birds Eye is using pop culture, gaming and chicken to win over a new generation of frozen food fans

The Drum

Best known for its freezer staples, the century-old brand is embracing gaming, Gen Z humor, and pop-up culture to stay relevant—rewriting the frozen food playbook for a new generation. That younger group is into fast, flavourful food, but frozen just wasn’t part of their consideration set." Chicken Shop.

Food 59
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Content, engagement and reach: The biggest UK TikTok trends in 2025

Sprout Social

From comedy sketches to UK foods, here are the 15 UK TikTok trends impacting the app at the moment. The influence of UK food TikTok and creative food recipes When it comes to TikTok trends, food is one of the most influential categories for UK users. NellsKitchn is a good example of an account doing this in practice.

Gen Z 101
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McDonald's Secret Ingredients to Fan-Driven Marketing

Hubspot Marketing

Director of Brand, Content, and Culture Marketing Anna Engel and Brand Marketing Manager Nathaniel Gaynor both say the secret sauce lies in its fan-driven strategy. It sees the importance of Gen Z. It's no secret that Gen Z has a lot of buying power. Heres what marketers should take from McDonalds unique strategy.

Gen Z 66
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What Are Brand Identity Elements?

Hubspot Marketing

Image Source Let’s look at how that plays out on Burger King’s Instagram account: Image Source The food photography plays with scale, featuring burgers in such extreme close-ups that the sesame seeds look like boulders atop a mountain. Colors are unapologetically full and rich.”

Branding 108