Sprout Social

DECEMBER 12, 2024

Food & beverage brands making a splash where its least expected When you picture food and beverage marketing, usually mouth-watering professional images come to mind. The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z. Note: This method isnt reserved for Gen Z.

Gen Z 89

Gen Z Branding Retail Education 89

Sprout Social

NOVEMBER 26, 2024

A third (33%) of Gen Z respondents said it makes them more likely to buy, while about a quarter (26%) of Baby Boomers are less likely to purchase after seeing the #ad label. Having the right processes will help you manage compliance as guidelines shift. But it makes a difference among specific demographics.

Gen Z 125

Gen Z Influencer Marketing Health Promotion 125

Buffer Marketing

JULY 22, 2024

The 5 components of social media advertising Different social networks have different components in their ads manager. Image Source The options look similar in Instagram advertising (within Meta Ads Manager). GenZ and Millennials expect social media ads to be funny and trending, for instance, according to GWI.

Advertisers 103

Advertisers Advertising Gen Z Social Media Marketing 103

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. At 42% , Gen Z is Pinterests fastest-growing user base in Australia.

Gen Z 58

Gen Z User-Generated Influencer Marketing Law 58

Neil Patel

JUNE 10, 2025

And particularly for Millennials and Gen Z — the biggest spenders today — that kind of hands-on connection is exactly what they’re after. Product sampling and demos Yes, the last time you were offered free food samples at a supermarket or local bakery is an example of experiential marketing, too. Workshop or class?

Gen Z 68

Gen Z User-Generated Food Marketers 68

Hubspot Marketing

JANUARY 29, 2024

Authenticity It‘s well known that TikTok is one of the most popular apps among Gen Z. In fact, 63% of Gen Z social media users report using TikTok in the last 4 weeks, according to Statista. It’s also no secret that Gen Z consumers crave authenticity and relatability in their media. Don't believe me?

Gen Z 131

Gen Z User-Generated Education Food 131

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. This also rises to 32% among Gen Z.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. Lets say you own a restaurant that serves Mexican food in Toronto with a college-age customer base. Moderators manage many communities and ban obvious spam or promotional materials.

Branding 79

Branding Gen Z Pharmaceutical Health 79

Sprout Social

MARCH 21, 2024

Most of these purchasers are Gen Z, likely to identify as female and spend around 41% of their total beauty spend on the platform. If you’re a brand looking to reach Gen Z or Gen Alpha consumers, you’ll likely be a hit on UK TikTok. Yasmine Yasmine ( @thechefmine ) is a London-based food creator.

Gen Z 132

Gen Z Branding Fashion Food 132

Hubspot Marketing

JUNE 4, 2024

Then, bring those ideas to the generators below. The Best AI Content Generators 1. Craiyon Craiyon is an easy and free AI image generator. Below, I tested it by asking it to create an AI image of a happy cat eating food. I asked Rytr to generate a blog idea and outline about marketing to Gen Z.

Gen Z 118

Gen Z User-Generated Price Copywriting 118

Hootsuite

FEBRUARY 1, 2022

And because the demographics on Twitch skew toward the younger side ( 73% of users are under 34), influencer marketing is a great way to promote your brand authentically—helping you reach the elusive Gen-Z audience who favor genuine and authentic marketing vs. being sold to. Want to really know what goes on in the world of Gen-Z?

Gen Z 124

Gen Z Food Influencer Marketing Marketers 124

Hubspot Marketing

MAY 28, 2025

Enhances Customer Trust Our research proves that every generation from Gen Z to X likes and trusts video more than anything else on social media. Especially useful for tools, gadgets, or food. Does that mean that every video delivers results? Of course not. It comes down to the message and the quality. Comparison Videos.

eCommerce 103

eCommerce Shoppers Marketers Marketing 103

Sprout Social

JUNE 3, 2025

Theyve featured videos of moms at a rage room for Mothers Day, memes for Gen Z employees whove recently entered the corporate workforce and meditation for outdoor enthusiasts. If theyre looking for a managed group to participate in, Facebook might be the right choice.

Gen Z 88

Gen Z Fashion Food Thought Leadership 88

SmartBrief - Marketing

DECEMBER 10, 2024

Forget the mall food court, the parking lot behind the 7-Eleven and the local bar when it comes to youth hangouts. For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. Last year, the Snapchat AR game was looking to attract the interest of marketers.)

Gen Z 111

Gen Z Transform Entertainment Millennials 111

Sprout Social

SEPTEMBER 3, 2020

Food for thought: according to the most recent Sprout Social Index , live video was cited as a priority for a whopping 56% of brands. For brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine. Why does Twitch matter for marketers? Good question!

Gen Z 143

Gen Z Branding Millennials Real Estate 143

SocialPilot

FEBRUARY 6, 2024

According to StrawPoll, the most popular hashtag on this platform is #foodporn, which is used by food enthusiasts and businesses to display their culinary prowess. This platform’s popularity exploded overnight and has specific demographics and reach – we are talking about its chokehold on Gen Z users.

Influencer Marketing 116

Influencer Marketing Gen Z Fashion Food 116

Sprout Social

APRIL 13, 2020

As the Community Outreach Liaison Assistant for the Fairfax County Office of Emergency Management in Virginia, Morris is especially equipped to provide informed insights as COVID-19 triggers disaster responses. . — Kristy Dalton (@kristydalton22) March 26, 2020. Ashley Morris, @MissAshes92. link] pic.twitter.com/uV33STlNYg.

Communications 145

Communications Gen Z Law Food 145

Hootsuite

DECEMBER 2, 2019

Imperfect Foods gained important audience insights with Pinterest’s interest targeting. This food is perfectly good for eating, but it doesn’t meet the visual standards required for sale in grocery stores. Without these produce boxes, the food would be wasted. Here are some of our favorites: Engagement management.

Food 145

Food Gen Z Social Media Marketing Millennials 145

Hootsuite

AUGUST 18, 2020

It’s Facebook’s attempt to compete with TikTok , which is also aimed at short-form video creation and is especially popular for Gen Z. Rena Awada, the owner of Healthy Fitness Meals ( @healthyfitnessmeals ), used Reels to share delicious, healthy, family-friendly recipes made with real food. Take a look at two examples below.

Gen Z 145

Gen Z Food Social Media Marketing Education 145

Hootsuite

JUNE 18, 2020

The maximalist food photo. For a long time, food images on Instagram were tidy and refined: a square of avocado toast on a pastel plate, an artful cappuccino, a perfect Momofuku cake. Instead, viewers are craving food that looks vibrant and messy. Photo: @conpoulos, food styling: @simoncooks). View this post on Instagram.

Food 145

Food Gen Z Fashion Marketers 145

Hubspot Marketing

MAY 16, 2023

You might not want to spread yourself too thin by managing a channel on every imaginable platform, but you also don’t want to miss great brand-awareness opportunities. Their audience bases are also prominently Gen-Z. They have young audiences, which can help brands better target Gen-Z.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hootsuite

AUGUST 30, 2023

Popular categories on Lemon8 include: Fashion Makeup Skincare Travel Health & wellness Fitness Food This means Lemon8 could be a go-to spot for visual brands in these industries. Regardless, it looks like Lemon8 initially gained popularity with many of TikTok’s creators — a young user base consisting mostly of Gen Zers.

Gen Z 119

Gen Z Fashion Food User-Generated 119

Buffer Marketing

FEBRUARY 6, 2024

What’s the food like? I poured over hours of #UltimateWorldCruise content on TikTok and beyond and managed to speak directly to a couple of them via email, WhatsApp voice notes, and Zoom calls (cruise wifi is expensive, so we kept the camera off on that one). How do you pack for nine months ? How big are the rooms?

Gen Z 111

Gen Z Shipping Food Non-Profit 111

Hootsuite

JUNE 7, 2022

Generation Z and Millennials are most likely to make decisions based on personal, social, or environmental values. 34% of users aged 16-24 (Gen Z) follow influencers on social media, so it’s definitely worth trying if younger generations are your target audience. A post shared by Netflix US (@netflix). Get Started.

Gen Z 145

Gen Z User-Generated Promotion Advertisers 145

Hubspot Marketing

NOVEMBER 2, 2020

The platform’s stated goal is to help businesses unleash their creative side by teaching them how to use the app through their e-learning service and guiding them through making advertisements on the Ads Manager platform. Here’s an example of an In-Feed ad created by food delivery service GrubHub. Image Source.

User-Generated 145

User-Generated Gen Z Advertisers Advertising 145

Buffer Marketing

JULY 28, 2024

Posting the same content across all social media platforms is like offering the same menu at a fast food joint, gourmet restaurant, and a cafe. Your social media management needs different kinds of content and varying content types for each platform. It doesn’t cater to the unique tastes and expectations of the audience.

Gen Z 101

Gen Z Thought Leadership Entertainment User-Generated 101

Hubspot Marketing

JANUARY 5, 2021

Videos of cats, babies tasting lemons for the first time , food recipes — you name it, we love it. Kelsi Yamada , an associate marketing manager who works on HubSpot’s social media campaigns, says it's a low-commitment and engaging way to connect with your audience. Let’s face it, we love videos. Takeaways for Video Marketers.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Hootsuite

APRIL 4, 2023

It’s also a versatile platform to post videos, images, long-form text, and managed events. TikTok is the platform to use if your goal is to reach Gen Z; most people on the platform are under 34. Say your organization helps people overseas like the World Food Program does. Try it free today.

Non-Profit 127

Non-Profit Gen Z Real Estate Fashion 127

Hootsuite

JULY 8, 2019

And among Gen Z audiences, influencers can be even more persuasive than traditional celebrity endorsements. Whatever your niche on Instagram—fashion, food, fitness, even yachts — partnering with a relevant brand shows that you know your stuff. Generate content for your account. Build trust. Develop your credibility.

Gen Z 112

Gen Z Promotion Entertainment User-Generated 112

Sprout Social

JUNE 22, 2021

With a tool like Sprout Social, marketers can keep their inboxes organized and efficiently manage their Instagram DMs to ensure no message gets left behind. One of the fastest growing social media sites that’s beloved among Generation Z, TikTok is a video-first platform known for its viral and meme-like content.

Customer 140

Customer Gen Z User-Generated Health 140

Neil Patel

JANUARY 18, 2023

Let’s look at the work management company Asana. Local intent mapping: Instead of showing web listings for restaurants, Google may show maps of your area with the restaurant or type of food you searched for. In fact, among Gen Z, TikTok ranks number 1 on the list of media usage in an internet minute. That’s right.

SEO 136

SEO Gen Z User-Generated Advertisers 136

Hootsuite

JANUARY 13, 2022

As a result, buyers are more selective about the brands they interact with and purchase from, especially the notoriously fickle Gen-Z. Remember when Fyre Festival was marketed as an “ immersive music festival over two transformative weekends,” but the event was actually rain-soaked tents in a field with no electricity or food?

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Hootsuite

FEBRUARY 10, 2025

Hootsuite Inbox makes it easy to see and respond to comments across social networks in one place, and manage them in a streamlined way with your team. FDA The FDA regulates data privacy and safety of medication, food, and many other health or beauty products. View this post on Instagram A post shared by Mayo Clinic (@mayoclinic) 2.

Law 61

Law Health Entertainment Gen Z 61

Hubspot Marketing

MAY 31, 2024

Here’s a harsh truth: Gen Z doesn’t want to see your banner ad. Research from Bulbshare found that 75% of Gen Z (born between 1997–2012) will avoid ads at all costs. 36% of Gen Z turns to social media over search engines to search for brands, and 39% say that social media has influenced them to buy something.

Advertisers 105

Advertisers Advertising Gen Z Inbound Marketing 105

Neil Patel

JANUARY 20, 2021

While it started as a fun lip-syncing app with a cult Gen Z following, it’s evolved into a way for users to share short comedy skits, business tips, and more. Tap “Manage Account.” Since then, the app has been downloaded over 2.6 Why is TikTok so Popular? Tap the three dots in the top left corner.

Gen Z 144

Gen Z Real Estate Thought Leadership Food 144

Sprout Social

DECEMBER 13, 2022

Food for thought: daily social media usage has peaked at an average of 147 minutes per day. Below we break down how to manage mental health and social media. Research says that 45% of Gen Z claim that there’s too much pressure to be perfect on social media. How do you manage social media and mental health?

Health 117

Health Gen Z Communications Food 117

Neil Patel

JUNE 22, 2021

Target Millennials and Gen Z With Adaptive Content. Millennials and Gen Z now make up a huge segment of the U.S. Find out more about how to market to Millennials , and target Gen Z. For example, Lyyti.com, an online event management software company, ran a split test on their product pages.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketers 145