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How to Do Market Research: A Guide and Template

Hubspot Marketing

To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research. However, keep in mind that market research offers benefits beyond those strategies.

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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

There are many reasons to use social media to promote your business. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Here are 7 social media promotion ideas to explore instead, and how to execute them.

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10-Step Guide to Building a Concrete Marketing Plan

Calvyn Lee Blog

Study Competitors’ Marketing Research how leading competitors market their businesses. An ideal customer could be higher-income owners of large-breed puppies in the Southeast seeking premium natural dog food. Market to specific niches. Design campaigns fostering progression through each phase.

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Product Launch Checklist: How to Launch a Product, According to HubSpot's Experts

Hubspot Marketing

To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. Whether you call it “market research,” or “customer development” it's key to learn about what drives your customer. Plan your go-to-market strategy.

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Papyrus to Pixels: History of Direct Mail Marketing

DirectMail2.0

These early forms of direct marketing served as a means for merchants to reach potential customers beyond their immediate vicinity. Similarly, in ancient Rome, wax tablets were employed for promotional purposes. These rudimentary methods laid the groundwork for the future of direct marketing.

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How to Use Google Scholar to Find Content Ideas and Research

Neil Patel

Well-researched content helps build audience trust and positions you as a leader in your industry. Creating content can be one of the most effective ways to promote your business. Not to mention, it costs 62 percent less than traditional marketing and can triple the number of leads you bring in. How Do I Activate Google Scholar?

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10 Survey Email Examples I Love (for Your Inspiration)

Hubspot Marketing

Everyone I interacted with was friendly, the service was fast, and my food was excellent. Surveys inform everything from customer experience to product ideation to marketing strategy. Last year, Food & Wine even named it the best supermarket in the US. I recently had a pleasant experience at a local restaurant.

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