Sprout Social

JUNE 18, 2025

The Gen X demographic Currently between the ages of 45 and 60, Gen X goes by many names, all for different reasons: The middle child generation: They fall between the Millennials that come after them and the Baby Boomers that precede them.

User-Generated

Neil Patel

JUNE 10, 2025

And particularly for Millennials and Gen Z — the biggest spenders today — that kind of hands-on connection is exactly what they’re after. Product sampling and demos Yes, the last time you were offered free food samples at a supermarket or local bakery is an example of experiential marketing, too. Workshop or class? Guerrilla stunt?

Gen Z

Spiralytics

JANUARY 20, 2025

Todays consumers, especially Millennials and Gen Z, are looking for more. Other generations reflect this demand, with Gen X at 61% and Millennials at 64%. While traditional fast-food ads often focus on imagery that targets meat-eaters, Burger King instead emphasizes the broad appeal of the Impossible Whopper.

Advertising

illumin

NOVEMBER 21, 2024

Even with strict budgets, self-love is a priority for many Gen Z and millennials with 47% of Gen Z and 56% of millennials planning to participate in this trend in 2024. Food budgets are tight It is apparent across industry predictions that customers are conflicted between saving money and spending to get the most out of their holidays.

Gen Z

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. Lets say you own a restaurant that serves Mexican food in Toronto with a college-age customer base. In 2023, US users’ ethnicities were 21% White, 14% Black, 23% Hispanic and 36% Asian.

Branding

Buffer Marketing

JULY 22, 2024

  For example, GenZ’s favorite social media channels include Instagram and TikTok, while millennials prefer Facebook, according to GWI. GenZ and Millennials expect social media ads to be funny and trending, for instance, according to GWI. Repurpose content and adapt it to fit the style of various social networks.

Advertising

Sprout Social

MAY 12, 2025

Further, the 2024 Social Media Content Strategy Report reveals that 73% of Millennials have TikTok accounts. A 2024 survey found that 41% of Gen Z shoppers had made purchases through social media in the past six months, followed closely by Millennials (40%). million times.

Gen Z

SmartBrief - Marketing

SEPTEMBER 17, 2024

Furthermore, the online grocery shopping figure rises considerably for younger generations — 68% for millennials and 69% for Generation Z. This means that younger generations are relying even more on the digital experience for meals and festivities during the holiday peak months.

Shoppers

Sprout Social

APRIL 10, 2025

Gen Z and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors. Over 70% of Gen Z and Millennial Americans didnt receive an annual physical exam in 2024, and another 52% of all Americans admitted turning to social for health advice.

Gen Z

Sprout Social

AUGUST 1, 2025

Age brackets While Gen Z still makes up the bulk of TikTok’s user base, older millennials, Gen X and Baby Boomers are gradually adopting the platform. Think food, beverages, toiletries, beauty and makeup products and household items. In January 2023, the social media platform had a roughly 50:50 split. of users 18–24 years: 24.4%

Gen Z

Buffer Marketing

APRIL 2, 2025

Keep your video engaging with quick cuts, smooth transitions, and subtle video effects. End with a strong, clear call-to-action (CTA) to encourage likes, shares, or follows. Here's how to trim videos within the TikTok app: Tap the scissors icon in the editor.

Transform

Sprout Social

MARCH 13, 2025

Millennials: seven hours and 45 minutes. A curated mix of stylish fashion, home, food and beauty items, its Pinterest feed attracts an average of two million monthly views. X is also more popular among Millennials than other social media networks. Gen X: six hours and five minutes. Boomers: four hours and 30 minutes.

Gen Z

Hubspot Marketing

JUNE 17, 2025

They implemented this for a food manufacturer during their digital change, resulting in 30% faster adoption rates without sacrificing margins. Outgrow I’ve taken my fair share of Buzzfeed Quizzes before — mainly to remind me that millennials are approaching middle age. Pricing: Google Trends is free to access and use.

Branding

Sprout Social

AUGUST 4, 2025

In the US in 2025 , millennials are using TikTok just as much as Gen Z, and the app’s Gen X userbase is also growing. In terms of content types, Bolt leans on humour to promote its cars, scooters and food delivery services to TikTok users. These are some of the biggest reasons why you should be using TikTok as a B2B marketer today.

Gen Z

Sprout Social

JULY 15, 2025

A study by MyFitnessPal and Dublin City University found that 87% of Millennial and Gen Z TikTok users have turned to the app for help with a health issue instead of family or medical professionals. More and more, HealthTok users are turning to the app for insight on their health instead of a doctor.

Health

SocialPilot

JUNE 26, 2025

It has a dominant hold on Gen Z and millennial audiences globally. It’s especially strong for eCommerce, lifestyle brands, creators, bloggers, travel businesses, and service providers in niches like health, food, decor, and fashion. TikTok TikTok is the fastest-growing social media site in the world, with over 1.5

Gen Z

SmartBrief - Marketing

NOVEMBER 26, 2024

Fashion, beauty, entertainment and food trends are heavily influenced by multicultural audiences, with over 75% of Generation Z and millennials reporting that they seek brands that reflect their cultural values. Collage Group ) Influence on consumer spending. Media Tool ) Brand loyalty.

Non-Profit

SocialPilot

APRIL 23, 2025

48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. Wendys Twitter Roasting Campaign Wendys is a fast food chain that made a bold move with its social media PR strategy. The company’s market value increased by $1.8

PR

Duct Tape Marketing

AUGUST 21, 2024

I read recently some statistics that 84% of millennials give to charity, and that has only been going up by generation. And these are two groups, two things that organizations and leaders need to really focus on if they are to survive that tomorrow's economy. Gen Z is right behind them on that.

Gen Z

Neil Patel

JULY 22, 2025

Wendy’s built their brand on X with snarky one-liners , but the food chain takes a more curated and visual approach on Instagram. Duolingo’s TikTok presence leans fully into weirdness, but it’s consistent with their edgy, millennial-savvy voice. But you can’t force it. Don’t Just Copy Don’t simply copy-paste a trending meme format.

Branding

Duct Tape Marketing

APRIL 2, 2025

And like, that's the caveat that as we know it, and I say this, because I myself being millennial, right? I've been around now for multiple decades and generations, I've been able to see John Jantsch (00:47.477) You John Jantsch (00:53.72) Yeah, yeah. John Jantsch (01:05.699) Yeah, yeah, yeah.

Marketers

Neil Patel

MARCH 15, 2021

Millennials are something of a mythical bunch in society. Even narrowing down what age group millennials represent is challenging, and many people have differing views. This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. When Were Millennials Born?

Millennials

ConsumerTalk

AUGUST 10, 2022

When people reach for packaged snack foods between meals, they often want healthy choices consistent with their meals and deliver nutritional benefits. Millennials are eating snacks as meals because they're too busy to sit down for a full meal, and Gen X is trying to shake itself free from childhoods full of sweet and sugary choices.

Food

Adobe Experience Cloud Blog

MARCH 28, 2019

2 was being able to order food at a stadium from a mobile phone and having the order delivered directly to the user’s seat. The post Millennials Have Higher Expectations for CX than Older Generations appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Ranked No.

Millennials

Marketing Insider Group

JUNE 10, 2015

Regardless of demographics, Bulbul pointed out some huge Gen C realities that every marketer today needs to know: The mobile screen is the first screen for Millennials , with 98% of them turning to smart phones first to view online video content. Gen C has a “curation mindset.” We’re doing the same things, differently.”.

Millennials

Neil Patel

MARCH 25, 2021

American pet owners are some of the biggest spenders online , pet food and pet supplies being second only to vitamins for e-commerce. From special-diet foods to raincoats for dogs, desirable pet products can be very specific. Millennials are the largest pet-owning demographic in the U.S., Research Your Social Media Platforms.

Millennials

Sprout Social

MAY 9, 2024

While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. Food and drink influencer trends Food and beverage is a top influencer content category across all consumers. It’s also a top category for women across generations.

Influencer Marketing

Martech

SEPTEMBER 24, 2022

Here are the topics, in descending order: Music, 68% Travel/ tourism, 58% Shopping/virtual stores, 53% Live events, 53% Gaming, 52% Training/learning, 52% Social/virtual get-togethers, 51% Food, 42% Health, 41% Tech, 35% Fashion, 29% Beauty, 27% Beverages, 20% Something else, 3%. Age demographics.

Gen Z

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z

Neil Patel

SEPTEMBER 8, 2021

It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. Thankfully, B2B legacy brands can easily reach the Millennial market without completely revamping their sales strategies. Mable – Food & Beverage.

Real Estate

Duct Tape Marketing

JANUARY 14, 2016

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. Every generation has had its share of quirks, but millennials require a different touch when marketing to them.

Millennials

Girl Power Marketing

MAY 18, 2022

Millennials are the largest generation of pet owners, representing 32% of pet-owning households in America. Millennial Pet Shopping Habits. Of the three generations discussed here, Millennials are the most likely to browse the internet for new pet products rather than go into a brick-and-mortar store. Pet Owners by Generation.

Millennials

Hubspot Marketing

JANUARY 31, 2024

My favorite example of a well-timed mix of marketing and meme comes from the popular snack food brand. 45% of Millennials and 39% of Gen Z preferred to learn about products through social media, according to HubSpot research. And it's definitely not being ignored by restaurants, luxury brands, and even… Pringles? Wait, what?

Gen Z

Martech

FEBRUARY 7, 2024

I was recently at a restaurant where a robot brought out my food. Here’s a hypothetical example: The marketing team for an athletic footwear company wants to better target millennials in an upcoming campaign for a new style of running shoes. While this seemed shocking at first, it shouldn’t be surprising.

Millennials

Hootsuite

DECEMBER 2, 2019

Your instinct might tell you that if you’re targeting millennials, you should skip Facebook and focus on Instagram and Snapchat. But the data shows that 84% of millennials still use Facebook. Imperfect Foods gained important audience insights with Pinterest’s interest targeting.

Food

Hubspot Marketing

MAY 9, 2022

Industries that have more success posting early morning are agriculture, food, and beverage brands, with 50% choosing 9 a.m. selected by marketers surveyed in construction, financial services, agriculture, food and beverage, chemicals and metals, consumer product manufacturing, plus travel and hospitality. The worst is on Mondays.

Gen Z

Sprout Social

AUGUST 24, 2021

Bringing back alllll the comfort foods of my childhood. Army food goulash. The fast-food brand’s social media manager, overwhelmed by fans’ passionate pleas, used social listening to create a fan-driven pitch to put the drink back on the menu. Campbell’s soup making a return for dinner prep this week. Mushroom chicken.

Food