Remove Gen Z Remove Health Remove User-Generated
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How Gen Z uses social media and what that means for brands

Sprout Social

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. After decades of consistently marketing to young people, marketers are again mystified by a new generation. Sound familiar?

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Want to Engage Gen Z? 4 Marketing Strategies for Nonprofits

Marketing Insider Group

Generation Z, or those born between 1997 and 2012, make up more than 20% of the U.S. The generation is at an interesting place developmentally—while its youngest members are attending middle school, older Gen Zers are graduating college, building professional careers, and raising families. population.

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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

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Australian social media demographics to inform your strategy

Sprout Social

million social media users, its estimated around 76% of Australians are actively engaged on social networks. But how can brands effectively reach these users? From generational trends to platform preferences, we cover the must-know details about Aussie social users and their online behaviours.

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How to select a CMS that powers SEO, personalization and growth

Martech

It should automate fixing website health issues, reducing the need for ongoingtechnical SEOwork. Experience Once your content is discovered, the next focus is user experience. Gen Z increasingly turns to platforms like TikTok and Instagram for discovery, with nearly 40% bypassing search engines. Maximize conversions.

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Reddit trends: A marketer’s guide to untapped potential

Sprout Social

Its partnership with Google makes it easier for users to see and participate in Reddit communities and conversations. Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. This is how organic trends begin.

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FinTok: How influencers are changing financial services marketing

Sprout Social

Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions.

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