Hootsuite

APRIL 22, 2025

And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Personalize engagement Beverage manufacturer Innocent Drinks is known for having a cheeky, funny social feed, but what really stands out is how they reply to followers. Marketing on Facebook doesnt have to cost a lot, either.

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Search Engine Land

MAY 16, 2023

Amazon continues to be the most popular starting point for online shoppers with one exception – Gen Z, according to a new survey. For Generation Z, Google bested Amazon (38% vs. 36%, respectively). Gen Z was also the most likely group to start their shopping journey on social media (5%). Why we care.

Gen Z 83

Gen Z Product Millennials Shoppers 83

Hubspot Marketing

APRIL 5, 2024

Most TikTok users are Gen Z, making up 44.7% Moreover, 46% of Gen Z consumers in the U.S. And finally, 47% of Gen Z consumers in both the US and UK have made a purchase from a live stream. And let's not forget about us millennials, who make up 33.7% And I'm not the only millennial influenced.

Gen Z 121

Gen Z Millennials Entertainment Manufacturing 121

Hubspot Marketing

MAY 9, 2022

time frame is manufacturing and materials, with 50% surveyed saying it’s the best time to post. selected by marketers surveyed in construction, financial services, agriculture, food and beverage, chemicals and metals, consumer product manufacturing, plus travel and hospitality. The worst times to post are: 6 a.m. 3 to 6 p.m.,

Gen Z 145

Gen Z B2C Manufacturing Food 145

Hubspot Marketing

MAY 12, 2025

Over 70% of marketers plan to target Millennials in 2025. Stamped by Sabrinas go-to kiss mark and her undeniably fresh Gen Z wit, this collaboration was truly a match made in marketing heaven. Source If you want to do Gen Z-marketing right, consider Starface and Heaven by Marc Jacobs your Krabby Patty formula.

Gen Z 65

Gen Z Fashion User-Generated Digital Marketing 65

Sprout Social

APRIL 21, 2020

Leading the movement are members of Generation Z and Millennials, with nine in 10 Generation Z consumers believing companies have a responsibility to address environmental and social issues. Thanks in large part to social media, sustainability has now hit the mainstream consciousness.

Retail 128

Retail Gen Z Fashion Millennials 128

Marketing Insider Group

OCTOBER 25, 2021

Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. The chief financial officer wants to know how the widget you make will save steps in the manufacturing process, saving time. million for the previous “generation x”.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Martech

MARCH 1, 2024

Millennials and Gen Z are rapidly entering the B2B buying group. This approach shifts the customer into a replenishment model, a concept that revolutionized inventory management in the manufacturing sector with just-in-time deliveries. This last one is a biggie. They expect to do business through digital channels.

Gen Z 133

Gen Z Pharmaceutical Customer Acquisition Marketing 133

Sprout Social

JUNE 22, 2021

Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. According to the Sprout Social Index™ , 53% of consumers follow brands on social to learn about new products and services. 140 million US users.

Customer 140

Customer Gen Z User-Generated Health 140

Sprout Social

JULY 12, 2019

This complements the content of the video perfectly as immersion into the human side of the product’s manufacturing calls for a method that lets viewers feel as if they are right there by the action. This video breaks the stereotype of product manufacturing as a dry, dismal process and turns it into something artful.

Customer 111

Customer Gen Z Manufacturing Energy 111

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Before today’s visually-focused platforms like TikTok and Instagram existed, we eldest Millennials only had web forums with text posts to connect with others around common interests.

Branding 124

Branding Gen Z Affiliate Marketing User-Generated 124

Martech

APRIL 15, 2022

This includes expanding digital marketing strategies to the metaverse , which could be a great way to connect with millennial and Gen Z buyers as over half of both groups are interested in using the technology, according to a survey from Morning Consult. Leveraging AI in marketing.

B2C 124

B2C Marketing Automation Platform Gen Z Whitepaper 124

Sprout Social

APRIL 7, 2020

The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March. After crowdsourcing ideas from their social community, Rothy’s identified which basic supplies to manufacture first and encouraged other brands to follow suit.

Branding 139

Branding Transform Gen Z Entertainment 139

Marketing Insider Group

SEPTEMBER 14, 2023

Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. For example, the head engineer might receive information about how your new widget can increase her manufacturing process’s efficiency by 30 percent. Social Insider 5.

Content Marketing 133

Content Marketing Thought Leadership Gen Z Marketing 133

Girl Power Marketing

AUGUST 9, 2021

Her brand and ColourPop are just two huge names manufactured under the same roof. Millennials started the fight for more sustainable products, but Generation Z is expected to up the ante in the coming years. Kylie Cosmetics is another massively popular brand that’s privately labeled. Omni-Channel Shopping.

Manufacturing 52

Manufacturing Gen Z Logistics Millennials 52

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. For instance, don’t make a presentation on the “best lead generation strategies.” Pro tip: Always consider your audience’s knowledge level on the topic before drafting your presentation. Step 3: Be novel.

Neuromarketing 98

Neuromarketing Gen Z Energy User-Generated 98

Power Digital Marketing

NOVEMBER 30, 2022

Whether that means giving their clients a taste of mini lemon compote, manufacturing a limited batch of travel-sized scented candles, or tucking a gift-wrapped token of gratitude in with their purchase – brands should never underestimate the power of “free” to let customers know they care. #4 4 Increase visibility with local SEO.

Retail 52

Retail Gen Z Marketing Marketers 52

Set Up

JULY 11, 2023

Understanding ingredients, claims, origin, manufacturing practices, and things like business policies have become much more important. HOLISTIC HEALING METHODS Millennials and Gen Z have a new approach to their health, including more of a focus on alternative and holistic modalities.

Health 40

Health Gen Z Manufacturing Millennials 40

Sprout Social

APRIL 6, 2023

For example, social media demographics show Gen Z and Millennials made a shift from using to Instagram and make up two-thirds of Instagram users. Kaysun Corporation Kaysun Corporation is a QEM (quality in electronic manufacturing) provider for custom molding, scientific molding and engineering solutions.

User-Generated 98

User-Generated Marketing Marketers Gen Z 98

Sprout Social

OCTOBER 13, 2021

Numbers show 43% of Gen Z and 49% of Millennials have purchased products or services directly from social media platforms. But be careful: Millennials and Gen Z only want to buy from brands that are authentic and transparent. Millennials and Gen Z already use social media to search for products.

Gen Z 144

Gen Z Branding Millennials User-Generated 144

Neil Patel

NOVEMBER 26, 2019

Chromebooks are not only affordable, but they are taking over the world, at least when it comes to millennials and generation z. They also let other manufacturers use their operating system for their phones. But if you have kids, or nieces or nephews, ask them if they have ever used a Chromebook.

eCommerce 145

eCommerce Gen Z Manufacturing Millennials 145

Hubspot Marketing

AUGUST 18, 2022

Car manufacturer BMW and designer Louis Vuitton may not be the most obvious pairings. Meanwhile, Purple , the company and HubSpot customer known for the popular Purple Mattress , often launches unique advertising campaigns which have caught the eye of millennial and Gen-Z demographics. BMW & Louis Vuitton.

Branding 145

Branding Fashion Shoppers Food 145

Hubspot Marketing

SEPTEMBER 12, 2022

Right now, Gen Z is the main target audience for brands trying to stay relevant and attract new consumers. Gen Z's love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. What is Gen Alpha Like?

Gen Z 126

Gen Z Millennials Fashion Manufacturing 126

Hootsuite

AUGUST 14, 2023

Generate suggestions for five influencer campaigns that will help a sustainable clothing company reach their target market of Gen Z and millennial customers. Design two optimized contact forms to collect emails from B2B clients in the automotive manufacturing industry.

Product 98

Product Real Estate User-Generated Fashion 98

Econsultancy

DECEMBER 13, 2021

Travel, hospitality, manufacturing and tech product companies, it has been revealed, experienced the largest budget cuts of all, while consumer products and goods came out the strongest, posting an average 8.3% in manufacturing. Q2 2021: Three-quarters of Gen Z shoppers believe it is still important for brands to have physical stores.

Advertisers 52

Advertisers Advertising Retail Shoppers 52