Martech

JANUARY 15, 2025

Whe do know that regardless of which platform customers move to, they will have things to say about brands and retailers. And this is even more pronounced among younger generations like Gen Z (49%) and Millennials (41%), he said. Customer service on social media We dont know what shape TikTok will take in the U.S.,

Gen Z 117

Gen Z Whitepaper Social Media Marketing Millennials 117

Backlinko

MARCH 11, 2024

User-generated content (UGC) has become a powerful element in marketing initiatives, helping build authentic and trusting relationships between brands and consumers. User-generated content comes in a wide range of formats, including reviews, Q&As, images and videos.

User-Generated 108

User-Generated Gen Z Shoppers eCommerce 108

Hubspot Marketing

NOVEMBER 1, 2024

Instead, you’d give it to a third-party storefront or another retailer to sell it to people for you. You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Retailers often even help shoulder some of the marketing to drive sales. Image Source 5.

Manufacturing 126

Manufacturing B2C Non-Profit eCommerce 126

Sprout Social

JULY 22, 2021

Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Consequently, understanding how different generations use social media is critical to shaping a social strategy that gets results. In this post, we’ll dive into the nuts and bolts of social media use by generation.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. In 2024, Australian Android users spent an average of 42 hours and 13 minutes per month on the app, equating to roughly an hour and a half per day.

Gen Z 65

Gen Z Transform Fashion Food 65

Sprout Social

DECEMBER 12, 2024

Currys: Going all-in on employee-led original content Currys is the leading omnichannel retailer of technology products and services in the UK and Ireland. The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z. Note: This method isnt reserved for Gen Z.

Gen Z 90

Gen Z Branding Retail Education 90

Hubspot Marketing

JANUARY 22, 2025

Read: How to Create an SEO Strategy for 2025 [Template Included] User-generated Content (UGC) UGC is content your buyers create about your brand, product, or services. The American restaurant chain credits its cheeky humor on social media for helping it connect with Gen Z audiences and boosted business. Its a win-win.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. Cross-channel approaches using CTV advertising Not only is CTV continuing to increase in popularity, but the number of users multi-screening is increasing as well. Retail media refers to digital channels owned by retail companies.

Retail 104

Retail Gen Z Market Trends Millennials 104

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. With over three billion active monthly users , Facebook is still the worlds most-used social platform. Use OwlyWriter to: Instantly generate new social media postsand ads!

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Sprout Social

JANUARY 15, 2025

Retailer Temu recently launched an affiliate influencer program. If a handful of your affiliates consistently generate a lot of sales, you could reward them with extra perks or higher commission rates. Commission-only: Influencers earn a percentage of each sale they generate through their unique affiliate link or discount code.

Influencer Marketing 99

Influencer Marketing Affiliate Marketing Branding Gen Z 99

Neil Patel

FEBRUARY 4, 2022

User-generated content (UGC) is a marketing goldmine and knowing how to use it properly can create a snowball effect of higher engagement and more social media followers. Taking advantage of the right opportunities will let users do most of the work for you—generating product interest, conversation, and even revenue.

User-Generated 123

User-Generated Gen Z Transform Promotion 123

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2 By 2029, Australian social media users are projected to grow by 2.1

Gen Z 59

Gen Z User-Generated Influencer Marketing Law 59

Sprout Social

OCTOBER 16, 2023

For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.

Gen Z 135

Gen Z Millennials Branding Transform 135

Hubspot Marketing

MAY 12, 2025

Nevertheless, the average beauty consumer seemed pretty open to testing Rhodes newest addition out (whether they bought it themselves or received it through a PR list), sharing user-generated content (UGC) with their followers and feeds, and offering their honest opinion about the product to the world. Use scarcity to fuel buzz.

Gen Z 69

Gen Z Fashion User-Generated Digital Marketing 69

Hubspot Marketing

JULY 22, 2022

Of course, this will vary drastically by generation, so we’ll include some insights split by age group as we go. You can also check out our full report on consumer shopping habits by generation for more age-specific info. Among the most popular are searching the web, going to retail stores, TV ads, word of mouth, and online reviews.

Gen Z 110

Gen Z Product Millennials Retail 110

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Key demographic details include: 44% of Reddit users fall into the 18-29 age group. of users identified as male and 39.1%

Branding 80

Branding Gen Z Pharmaceutical Health 80

SocialPilot

FEBRUARY 19, 2025

Amid these changes, Bluesky has gained attention as an exciting alternative for businesses and users. Both platforms let users share posts, images, and videos while interacting through replies and likes. However, their different content moderation and user control approaches have stirred debates about their impact on communities.

Gen Z 111

Gen Z User-Generated Advertising Advertisers 111

Sprout Social

JULY 20, 2021

This buzzy sales tactic—where retailers create demand around limited edition products or small collections by building hype in the days and weeks leading up to the launch date—is known as a product drop. Made popular by streetwear brands like Supreme, the strategy has been adopted by major retail staples like Nike , Levi’s and more.

Gen Z 142

Gen Z Product Retail Millennials 142

Search Engine Land

MAY 16, 2023

Amazon continues to be the most popular starting point for online shoppers with one exception – Gen Z, according to a new survey. Retail or brands websites: 14% Reviews websites: 2% Social media: 2% But. For Generation Z, Google bested Amazon (38% vs. 36%, respectively). Why we care. Reviews and ratings.

Gen Z 83

Gen Z Product Millennials Shoppers 83

Hubspot Marketing

MARCH 20, 2023

When learning about products and their features, consumers prefer searching the internet, retail stores and word-of-mouth tied for second place, and television ads in third place. Gen Z is the only generation with a different first preference, which is learning about a product and its features through social media.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Sprout Social

MARCH 26, 2025

. <p class=”tc”><a class=”button” href=”[link] target=”_blank” rel=”noopener noreferrer”>Start a free Sprout Social trial</a></p> Disclaimer Data from Sprout Social includes users from various plan types and industries within the UK.

Entertainment 89

Entertainment Gen Z Millennials User-Generated 89

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 127

Gen Z Millennials eCommerce Social Media Marketing 127

Neil Patel

NOVEMBER 23, 2020

CeraVe, a mass-market skincare line recommended by dermatologists, recently found a new audience in Gen Z consumers, thanks to TikTok. The influencer and the brand forged a partnership to create content for both TikTok and YouTube, two platforms with massive Gen Z followings.

Gen Z 138

Gen Z Branding Marketing Marketers 138

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. The #AySauce campaign resulted in 448,000 user videos and over 1.2

Gen Z 126

Gen Z Transform Retail Entertainment 126

Sprout Social

SEPTEMBER 30, 2021

And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. According to Instagram themselves, a staggering 60% of users rely on the platform to find products. User-generated content. Product photos and promotions. No secrets or surprises here.

Gen Z 131

Gen Z User-Generated Shoppers Real Estate 131

Neil Patel

SEPTEMBER 21, 2021

BNPL helps online retailers attract customers and increase revenue, which is why business leaders are taking note. PayPal’s offering integrates with the PayPal wallet, allowing users to easily manage payments. What do you do if BNPL isn’t generating the results you’d hoped for? Learn more here.

Gen Z 134

Gen Z Customer eCommerce Retail 134

Hootsuite

OCTOBER 19, 2022

In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. As more and more users turn to the app with the intent to buy, TikTok leans more into its position as a shopping powerhouse. The realness signals to users that they’re not being sold something they don’t need.

eCommerce 120

eCommerce Gen Z User-Generated Retail 120

Martech

AUGUST 5, 2021

I’ve been reading a fascinating discussion on LinkedIn where AJ Sedlak, Director of Marketing Automation at Smartsheet, postulated that while a marketing strategy can generate no revenue without operational support and execution, marketing operations could — in theory — generate revenue even in the absence of strategy. Read more here.

Gen Z 114

Gen Z Transform Price User-Generated 114

Sprout Social

NOVEMBER 7, 2022

Experts predict total retail sales will hit a record high in 2022. Take it a step further by reposting user-generated content (UGC) of people using (and loving) your products. Twitter is the first place social media users turn to get the latest news—including real-time holiday deals. This year will be no different.

Gen Z 132

Gen Z Retail Marketing Marketers 132

SocialPilot

JANUARY 16, 2024

billion active global social media users, that’s 60.6% GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. billion social media users around the world as of October 2023 , equating to 61.4 Let’s dive in!

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

SmartBrief - Marketing

DECEMBER 10, 2024

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. Odeeo’s 10-30 second commercials are personalized and don’t play if a user has their sound turned off. Pokemon Go creator Niantic has taken in-game ads a step further with Rewarded AR.

Gen Z 111

Gen Z Transform Entertainment Millennials 111

Hootsuite

APRIL 21, 2022

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? billion active users , Facebook is the most visited social media site worldwide. Its users also spend a lot of time on the platform — an average of 19.6 With around 2.9

Branding 116

Branding Gen Z Retail User-Generated 116

Hubspot Marketing

DECEMBER 8, 2023

Table of Contents Search PPC Statistics Social PPC Statistics Search Engine Marketing Statistics User Behavior Statistics Paid Search Statistics Search PPC Statistics 90% of internet users see Google ads. 46% of web users can’t tell the difference between PPC ads and organic search links. 94% of people skip over search ads.

Gen Z 125

Gen Z User-Generated eCommerce Finance 125

Sprout Social

OCTOBER 28, 2021

Facebook Shops include inventory syncing or uploading tools and automatically feature products for users based on their preferences. Users can complete purchases within the app or on the seller’s website, using Facebook Messenger to communicate directly with brands about specific products or orders.

Gen Z 139

Gen Z eCommerce Transform User-Generated 139

Hubspot Marketing

JULY 26, 2023

The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. million followers, the brand’s main marketing power on the platform is seen through word of mouth and user-generated content. Though the official Skims account on TikTok has 1.1

Gen Z 98

Gen Z Millennials Law Fashion 98

Search Engine Land

JULY 5, 2023

This is the latest evidence that Amazon is a platform that retail brands must pay attention to. Regardless, marketing and advertising budgets will continue to follow users. While TikTok intends to build a $20 billion ecommerce business , the U.S. won’t be a big factor yet – and may never be. TikTok’s YoY decline.

eCommerce 88

eCommerce Gen Z Shoppers Millennials 88

Neil Patel

FEBRUARY 11, 2021

Whether you’re an online retailer looking to build a physical connection with your customers, a physical retailer looking to test an online presence, or simply looking to create some excitement around your brand, a pop-up shop could be the perfect solution. Pop-up shops are limited-time-only retail stores. What Are Pop-Up Shops?

Fashion 128

Fashion Gen Z Retail Shoppers 128