Martech

MAY 3, 2023

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies. Click here to view more MarTech webinars.

Gen Z 113

Gen Z Millennials Transform Marketing Strategy 113

Martech

FEBRUARY 11, 2025

Generative AI is transforming how B2B buyers research and make purchasing decisions. Up to 90% of B2B buyers already use generative AI tools , according to Forrester. Tools like ChatGPT search, Perplexity, Gemini and Meta AI are no longer just novelties theyre becoming essential to the buying journey.

Gen Z 137

Gen Z Transform Millennials User-Generated 137

Hubspot Marketing

AUGUST 29, 2024

But the real challenge isn’t just about keeping pace with AI; it’s about understanding how to connect with a new generation of decision-makers — particularly Gen X and Gen Z — while everything else is changing. Here’s why — and how you can get started today.

Gen Z 120

Gen Z Transform Direct Mail Outbound Marketing 120

Vertical Response

JULY 7, 2024

Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. The platform is especially popular with users aged 12 to 17, making it a prime channel for brands targeting Gen Z. Influencer marketing is another area where Instagram shines.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Martech

MAY 1, 2025

It’s not just for Millennials or Gen Z Gen Xers alone account for 1.5 One of our B2B clients recently partnered with a popular, well-known celebrity and the engagement on our video ads has been transformational. billion daily views, with 75% of people aged 3553 watching at least monthly. Cons It can be costly.

Gen Z 114

Gen Z B2C Transform Millennials 114

Hubspot Marketing

DECEMBER 10, 2024

Very early in our collaboration, I identified an opportunity to target relevant keywords specific to her audiences needs and transformation. Instead of focusing on broad, highly competitive terms like career coach, we honed in on the transformation she provides: Career Clarity.

SEO 130

SEO Gen Z Finance Transform 130

Sprout Social

OCTOBER 11, 2024

The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. Many brands who have successfully reached Gen Z audiences cite increased interest in women’s sports as the primary way they’ve been able to reach that demographic.

Transform 93

Transform Gen Z Fashion Food 93

Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? Before I do, let me provide InMobi Insights with equal time.

Gen Z 88

Gen Z User-Generated Millennials Transform 88

Search Engine Land

MAY 3, 2023

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies.

Gen Z 84

Gen Z Millennials Transform Marketing Strategy 84

Martech

OCTOBER 6, 2022

Add to this the fact that a digitally native generation is growing up gaming— 80% of Gen Z plays video games—and the industry holds unprecedented opportunities as it continues to evolve and expand, along with the development of the metaverse. Get started today [ register for martech transformation in media webinar ].

Transform 98

Transform Gen Z Customer Journey User-Generated 98

Sprout Social

MARCH 27, 2025

Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. Today, the creator economy is worth $250 billion (yes, thats billion with a b). By 2027, that figure is expected to balloon to $500 billion.

Gen Z 97

Gen Z Affiliate Marketing Influencer Marketing User-Generated 97

Buffer Marketing

JANUARY 13, 2025

With 24% of LinkedIn’s audience now comprising Gen Z , the demand for fast, engaging content is driving change. LinkedIn: the platform for professionals Meanwhile, Lindsey Gamble observes that LinkedIn is also transforming into a more comprehensive ecosystem.

Gen Z 128

Gen Z Transform User-Generated Analytics 128

Sprout Social

APRIL 10, 2025

The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform. Nostalgic content Gen Z and millennials are both heavily interested in nostalgia. Food TikTok content is so influential in the UK that it has begun to change the eating habits of young people across the country.

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Gen Z Food Fashion Millennials 105

Animalz blog

JUNE 28, 2023

Picture a thumbnail photo of a Tesla in space with some Gen Z guy telling you to buy shares of Tesla now,” says Jan-Erik.) The post From Numbers to Nuggets: How Sacra Transforms Data Into Research Worth Reading appeared first on Animalz. Want to turn your data, knowledge, and stories into content gold like Sacra? Let’s talk!

Transform 96

Transform Gen Z PR Market Research 96

Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.

Gen Z 133

Gen Z Millennials Branding Transform 133

Search Engine Land

OCTOBER 6, 2022

Add to this the fact that a digitally native generation is growing up gaming— 80% of Gen Z plays video games—and the industry holds unprecedented opportunities as it continues to evolve and expand, along with the development of the metaverse. Get started today [ register for martech transformation in media webinar ].

Transform 77

Transform Gen Z Customer Journey User-Generated 77

CMO Network

JULY 18, 2022

Cooler Screens technology is transforming consumer expectations and bringing digital media to spaces that previously served only to keep products refrigerated.

Gen Z 90

Gen Z Transform Retail Product 90

Businesses Grow

APRIL 28, 2025

I have what I humbly call the Schaefer Rule: when you look at a transformational technology and think it could change everything in the next year, triple your timeline. It’s not just a tool; it’s something transformational. If you think it can happen in a year, it’ll happen in three.

Transform 83

Transform Gen Z Branding Fashion 83

Spiralytics

JANUARY 20, 2025

Todays consumers, especially Millennials and Gen Z, are looking for more. Studies show that 70% of Gen Z consumers are more likely to support brands they see as inclusive. According to Statista, over 60% of Gen Z are more likely to buy from brands that align with their values. Why does this matter?

Advertising 52

Advertising Advertisers Gen Z Millennials 52

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. At 42% , Gen Z is Pinterests fastest-growing user base in Australia.

Gen Z 59

Gen Z User-Generated Influencer Marketing Law 59

Sprout Social

APRIL 10, 2025

In a sweet nod to the resilience and strength of patients battling cancer, UCHealth transforms them into true comic book superheroes on social. Gen Z and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors.

Gen Z 73

Gen Z Pharmaceutical Health Millennials 73

Hubspot Marketing

FEBRUARY 25, 2025

Right behind them is Gen Z. social responsibility) User-generated content. While customers might not go through the marketing funnel again, you can transform them into brand advocates who help champion your product to others. Creating content that reflects your brands values (e.g.,

Transform 86

Transform Marketers Marketing Gen Z 86

Marketing Insider Group

FEBRUARY 4, 2020

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. The numbers are in: employee-generated content generates more than goodwill. Skeptical Gen Z and millennial consumers have lost trust in official messages. Have a seat.

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Gen Z Whitepaper Millennials Transform 110

Sprout Social

JANUARY 30, 2025

Todd Kaplan, CMO, Kraft Heinz North America Todd Kaplan is the CMO of Kraft Heinz North America, and has helped the brand usher in a new era of transformation in the digital landscape. During her tenure as Social Media Manager, the brand became a Gen Z darling, popping up in get ready with me videos all over TikTok.

CMO 103

CMO Gen Z Thought Leadership Entertainment 103

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. While some, like Instagram, are further along in this transformation, the rest are working hard to implement new features and tools that enable social shopping. So, how’s it going so far?

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Martech

MAY 11, 2023

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies. Click here to view more MarTech webinars.

Gen Z 106

Gen Z Transform Customer Millennials 106

Spiralytics

JANUARY 31, 2023

While listening to a podcast is familiar, its popularity among streaming services and traditional radio has transformed the platform into a valuable marketing tool for enterprises worldwide. In addition, millennials comprise most listeners of the two youngest generations, with one-third consuming podcasts regularly.

Gen Z 133

Gen Z Millennials Marketers Marketing 133

Search Engine Land

FEBRUARY 9, 2024

Gen Z users favor more personalized, algorithm-led social networks (48%) over search engines (44%) when looking for information about brands, products or services, per WARC’s 2023 Consumer Trends report (subscription required). Central to this transformation is user behavior. And, please, don’t take my word for it. Dig deeper.

Gen Z 121

Gen Z Transform Millennials SEO 121

Hootsuite

JULY 27, 2022

The rise of social media and chat apps as sales and customer care channels is changing the way people buy from and interact with brands—and transforming the retail sector as we know it. This transformative trend inspired us to found Heyday. One thing is for certain: social commerce is here to stay. trillion by 2025.

Customer 145

Customer Gen Z Transform Retail 145

Sprout Social

MAY 9, 2024

Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. Influencer marketing has transformed how we shop.

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Influencer Marketing Market Trends Gen Z Fashion 129

Martech

DECEMBER 29, 2023

Click here to take the survey Shoppable ads will connect the dots for retail and beauty, especially among Gen Z Shoppable ads on Roku have gained heavy involvement from traditional retailers like Walmart, along with traditional and direct-to-consumer brands in health and beauty, electronics, home and consumer packaged goods.

Retail 123

Retail eCommerce Gen Z Shoppers 123

Sprout Social

MAY 8, 2025

Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. From social search to anonymous sentiment mining, brands can leverage the unfiltered and unprompted discourse on Reddit to transform their approach to marketing.

Gen Z 75

Gen Z Industry Insights User-Generated Health 75

Duct Tape Marketing

OCTOBER 24, 2018

Transcript of Building Accountable Leadership to Transform Your Business written by John Jantsch read more at Duct Tape Marketing. I’m really curious to see, because you know the research just came out in the last few weeks from Bloomberg that says that next year, in fact, Gen Z, Generation Z, is actually going to outnumber millennials.

Transform 74

Transform Gen Z Millennials Pharmaceutical 74

Adobe Experience Cloud Blog

JANUARY 26, 2016

The insights into the differences between Baby Boomers, Generation X, Generation Y (i.e. millennials), and—scariest of all—Generation Z were eye-opening. Perhaps the best way to illustrate what sets us apart is to delve a little deeper into our Gen Z successors. I like to refer to this time as B.E.–Before

Millennials 91

Millennials Gen Z Thought Leadership Transform 91

Hubspot Marketing

APRIL 13, 2020

In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. Here's what this looks like on TikTok: Aside from the shared features, both fast-paced social media channels are favored by younger generations -- especially Gen Z.

Gen Z 145

Gen Z Millennials User-Generated eCommerce 145

Sprout Social

AUGUST 11, 2022

As a pillar of Web3 , the metaverse promises technological advances that will transcend the physical and digital realm, decentralize the Internet and transform the society we know today. Currently, Gen Z and Millennials are the most active participants in the metaverse, but consider other traits beyond age.

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Gen Z Branding Transform Millennials 139

illumin

APRIL 4, 2025

NIL partnerships resonating with the modern audience The introduction of name, image, likeness or NIL deals has transformed college athletes into influential marketing figures. Brands are increasingly collaborating with these athletes to produce authentic, culturally relevant content that resonates with audiences.

Advertising 59

Advertising Advertisers Gen Z Branding 59