Search Engine Land

AUGUST 19, 2024

Let’s explore the powerful forces driving its continuous transformation. Some might say we have too much data to analyze today, but if you can ETL (Extract, Transform, and Load) all necessary details, the brand gains a true advantage. Gen Z and Alpha consume content differently from Millennials and older generations.

Advertising 102

Advertising Advertisers Gen Z Transform 102

Martech

MAY 3, 2023

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies. Click here to view more MarTech webinars.

Gen Z 112

Gen Z Millennials Transform Marketing Strategy 112

Martech

FEBRUARY 11, 2025

Generative AI is transforming how B2B buyers research and make purchasing decisions. Up to 90% of B2B buyers already use generative AI tools , according to Forrester. Tools like ChatGPT search, Perplexity, Gemini and Meta AI are no longer just novelties theyre becoming essential to the buying journey.

Gen Z 136

Gen Z Transform Millennials User-Generated 136

Hubspot Marketing

AUGUST 29, 2024

But the real challenge isn’t just about keeping pace with AI; it’s about understanding how to connect with a new generation of decision-makers — particularly Gen X and Gen Z — while everything else is changing. Here’s why — and how you can get started today.

Gen Z 117

Gen Z Transform Direct Mail Outbound Marketing 117

Vertical Response

JULY 7, 2024

Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. The platform is especially popular with users aged 12 to 17, making it a prime channel for brands targeting Gen Z. Influencer marketing is another area where Instagram shines.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

JULY 1, 2025

After dominating the headlines for over a decade, the generation—born between 1981-1996—took a step back as Gen Z sauntered into the limelight. We built the culture Gen Z now thrives in.” This is an important area where marketing to Gen Z differs from marketing to Millennials.

Millennials 71

Millennials Gen Z Entertainment User-Generated 71

Martech

MAY 1, 2025

It’s not just for Millennials or Gen Z Gen Xers alone account for 1.5 One of our B2B clients recently partnered with a popular, well-known celebrity and the engagement on our video ads has been transformational. billion daily views, with 75% of people aged 3553 watching at least monthly. Cons It can be costly.

Gen Z 112

Gen Z B2C Transform Millennials 112

Hubspot Marketing

DECEMBER 10, 2024

Very early in our collaboration, I identified an opportunity to target relevant keywords specific to her audiences needs and transformation. Instead of focusing on broad, highly competitive terms like career coach, we honed in on the transformation she provides: Career Clarity.

SEO 127

SEO Gen Z Finance Transform 127

Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? Before I do, let me provide InMobi Insights with equal time.

Gen Z 88

Gen Z User-Generated Millennials Transform 88

Martech

OCTOBER 6, 2022

Add to this the fact that a digitally native generation is growing up gaming— 80% of Gen Z plays video games—and the industry holds unprecedented opportunities as it continues to evolve and expand, along with the development of the metaverse. Get started today [ register for martech transformation in media webinar ].

Transform 98

Transform Gen Z Customer Journey User-Generated 98

Search Engine Land

MAY 3, 2023

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies.

Gen Z 84

Gen Z Millennials Transform Marketing Strategy 84

Sprout Social

OCTOBER 11, 2024

The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. Many brands who have successfully reached Gen Z audiences cite increased interest in women’s sports as the primary way they’ve been able to reach that demographic.

Transform 92

Transform Fashion Gen Z Food 92

Sprout Social

MAY 29, 2025

Plus, with more consumers making in-app purchases (currently at 13% overall and rising to 50% with Gen Z), its getting easier to track where sales and revenue are coming from. And let’s face itdifferent audiences behave differently (Hey, Gen Z on TikTok!). The pattern shifts dramatically for Gen Z.

Gen Z 81

Gen Z Social Media Marketing Transform Marketers 81

Sprout Social

MARCH 27, 2025

Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. Today, the creator economy is worth $250 billion (yes, thats billion with a b). By 2027, that figure is expected to balloon to $500 billion.

Gen Z 94

Gen Z Affiliate Marketing Influencer Marketing User-Generated 94

Sprout Social

MAY 12, 2025

What primarily began as an entertainment platform has transformed into a source of information, an outlet for cultural connection and a driver for social change. In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of Gen Z users consume news on TikTok.

Gen Z 63

Gen Z Transform Fashion Food 63

Buffer Marketing

JANUARY 13, 2025

With 24% of LinkedIn’s audience now comprising Gen Z , the demand for fast, engaging content is driving change. LinkedIn: the platform for professionals Meanwhile, Lindsey Gamble observes that LinkedIn is also transforming into a more comprehensive ecosystem.

Gen Z 130

Gen Z Transform User-Generated Analytics 130

Sprout Social

APRIL 10, 2025

The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform. Nostalgic content Gen Z and millennials are both heavily interested in nostalgia. Food TikTok content is so influential in the UK that it has begun to change the eating habits of young people across the country.

Gen Z 101

Gen Z Food Fashion Millennials 101

Sprout Social

MAY 8, 2025

Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. From social search to anonymous sentiment mining, brands can leverage the unfiltered and unprompted discourse on Reddit to transform their approach to marketing.

Gen Z 123

Gen Z User-Generated Industry Insights Health 123

Animalz blog

JUNE 28, 2023

Picture a thumbnail photo of a Tesla in space with some Gen Z guy telling you to buy shares of Tesla now,” says Jan-Erik.) The post From Numbers to Nuggets: How Sacra Transforms Data Into Research Worth Reading appeared first on Animalz. Want to turn your data, knowledge, and stories into content gold like Sacra? Let’s talk!

Transform 96

Transform Gen Z PR Market Research 96

Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.

Gen Z 133

Gen Z Millennials Branding Transform 133

Search Engine Land

OCTOBER 6, 2022

Add to this the fact that a digitally native generation is growing up gaming— 80% of Gen Z plays video games—and the industry holds unprecedented opportunities as it continues to evolve and expand, along with the development of the metaverse. Get started today [ register for martech transformation in media webinar ].

Transform 77

Transform Gen Z Customer Journey User-Generated 77

CMO Network

JULY 18, 2022

Cooler Screens technology is transforming consumer expectations and bringing digital media to spaces that previously served only to keep products refrigerated.

Gen Z 90

Gen Z Transform Retail Product 90

Sprout Social

JULY 1, 2025

Her TikTok content often delves into relatable moments and Aussie nostalgia, forming a witty commentary that Gen-Z audiences especially love. Take a product tour today and see how the tool can transform your campaigns. Starr McGowan (@starr) Source: TikTok Followers: 176.8K Sam Todd (@samjtodd) Source: TikTok Followers: 251.6K

Branding 85

Branding Fashion Food Gen Z 85

Brian Solis

FEBRUARY 17, 2025

While generative AI is reshaping the retail landscape, Solis reminded the audience of a timeless truth: the heart of innovation is understanding people. The Consumer at the Center Solis’s work as a digital anthropologist focuses on how technology transforms behaviors—not just for consumers but also for employees. “We

Retail 52

Retail Gen Z Transform Millennials 52

Traackr

JUNE 24, 2025

It’s led by women creators (with highly skewed Gen Z audiences) who are turning golf into an aesthetic. Creators are transforming major tournaments into cultural events. Gap’s Spring 2025 collaboration with Malbon Golf reimagined classic prep for a Gen Z audience and wrapped the launch in a creator-led invitational.

Gen Z 52

Gen Z Branding Fashion Food 52

Spiralytics

JANUARY 20, 2025

Todays consumers, especially Millennials and Gen Z, are looking for more. Studies show that 70% of Gen Z consumers are more likely to support brands they see as inclusive. According to Statista, over 60% of Gen Z are more likely to buy from brands that align with their values. Why does this matter?

Advertising 52

Advertising Advertisers Gen Z Millennials 52

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. At 42% , Gen Z is Pinterests fastest-growing user base in Australia.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Set Up

MAY 20, 2025

As Gen Z and Millennial consumers look for deeper meaning in brand relationships, campaigns must be rooted in insight, not just aesthetic. Using AI With Empathy: A Delicate Balance AI is transforming marketing in every industry, but beauty requires a softer, more careful hand. MONPUREs take is clear: AI is a double-edged sword.

Gen Z 59

Gen Z Transform Health Millennials 59

Marketing Insider Group

FEBRUARY 4, 2020

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. The numbers are in: employee-generated content generates more than goodwill. Skeptical Gen Z and millennial consumers have lost trust in official messages. Have a seat.

Gen Z 110

Gen Z Whitepaper Millennials Transform 110

Sprout Social

APRIL 10, 2025

In a sweet nod to the resilience and strength of patients battling cancer, UCHealth transforms them into true comic book superheroes on social. Gen Z and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors.

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Gen Z Pharmaceutical Health Millennials 70

Businesses Grow

APRIL 28, 2025

I have what I humbly call the Schaefer Rule: when you look at a transformational technology and think it could change everything in the next year, triple your timeline. It’s not just a tool; it’s something transformational. If you think it can happen in a year, it’ll happen in three.

Transform 85

Transform Gen Z Branding Fashion 85

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. While some, like Instagram, are further along in this transformation, the rest are working hard to implement new features and tools that enable social shopping. So, how’s it going so far?

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hubspot Marketing

FEBRUARY 25, 2025

Right behind them is Gen Z. social responsibility) User-generated content. While customers might not go through the marketing funnel again, you can transform them into brand advocates who help champion your product to others. Creating content that reflects your brands values (e.g.,

Transform 83

Transform Marketers Marketing Gen Z 83

Welcome Software

JUNE 23, 2025

Audience: Gen Z. Be clear, be direct, and prepare to repeat yourself (to the generic AI tools anyway). Include audience tone and style Whether your target audience is a room full of academics or a gaggle of Gen Z influencers, you've got to tailor your AI prompts accordingly to get the best, most relevant content.

Gen Z 40

Gen Z Transform Marketers Marketing 40

Martech

MAY 11, 2023

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies. Click here to view more MarTech webinars.

Gen Z 105

Gen Z Transform Customer Millennials 105

Spiralytics

JANUARY 31, 2023

While listening to a podcast is familiar, its popularity among streaming services and traditional radio has transformed the platform into a valuable marketing tool for enterprises worldwide. In addition, millennials comprise most listeners of the two youngest generations, with one-third consuming podcasts regularly.

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Gen Z Millennials Marketers Marketing 133

Search Engine Land

FEBRUARY 9, 2024

Gen Z users favor more personalized, algorithm-led social networks (48%) over search engines (44%) when looking for information about brands, products or services, per WARC’s 2023 Consumer Trends report (subscription required). Central to this transformation is user behavior. And, please, don’t take my word for it. Dig deeper.

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Gen Z Transform Millennials SEO 121