Marketing Insider Group

SEPTEMBER 16, 2024

However, as AI’s influence grows , so does the debate: Can AI truly replace human creativity, or is there something irreplaceable about the human touch in storytelling and design? AI’s ability to process large datasets allows it to generate insights and tailor content to specific audiences with remarkable precision.

Transform

SmartBrief - Marketing

JANUARY 13, 2025

If youre an executive, these are the metrics youre likely monitoring to understand the health of your business. But traditional metrics dont always illuminate how to get there whether youre looking to grow market share, grow your physical footprint, grow your donor base, etc.

Health

Trade Press Services Newsletter

AUGUST 1, 2024

Brand Trust and Why It Matters Brand trust reflects the confidence that your customers and partners have in your business. Think of trust as a magic ingredient that keeps your audience coming back for more. For these reasons, it’s crucial to nurture and protect your brand trust at all costs.

Whitepaper

SMEI

NOVEMBER 21, 2024

Unlocking the Potential of Bluesky Social for Sales and Marketing Professionals The digital landscape is changing, and platforms like Bluesky Social are transforming how brands connect with their audiences. Engage Niche Audiences Bluesky’s decentralized structure lets you target specific communities through custom algorithmic feeds.

Transform

Hubspot Marketing

OCTOBER 31, 2024

If you rely on SEO and information-based content to grow your audience, it’s time to rethink your approach with personality content. But with AI’s growing capabilities, this category of content has become commoditized — easily generated, widely distributed, and harder to distinguish from the competition.

Logistics

Backlinko

OCTOBER 23, 2024

Identify Your Goals Before you do anything, set specific, time-bound goals for your content marketing strategy. Sample goals include: Increasing product sales by 30% Boosting organic traffic by 20% in six months Growing email subscribers by 15% this quarter Then, outline the actionable steps you’ll take to achieve each goal.

Marketing Strategy

Marketing Insider Group

AUGUST 27, 2024

trillion in 2024 and is still growing, so you’ll have to work hard if you want to stand out. However, leveraging digital tools, harnessing the power of data, and building a compelling brand identity help capture your target audience’s attention. The manufacturing space will have an estimated output of $35.2

Manufacturing

Sprout Social

SEPTEMBER 26, 2024

These engagement actions can tell you whether your Instagram strategy is paying off. So you need to closely monitor your Instagram engagement rate to understand your performance. An Instagram engagement rate is a metric that tells you how people are interacting with your content on the platform.

User-Generated

Hootsuite

JANUARY 10, 2025

And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. Making up numbers or bending statistics to suit your own needs is a dangerous game, especially on social media. 6 steps to effective data storytelling 1.

PR

Customers.ai

DECEMBER 4, 2024

Forget the tired, slow, “set-it-and-forget-it” methods of building your email list. Growth hacking is all about getting creative, working smarter (not harder), and using data-driven tools and strategies to grow your list faster than you ever thought possible. Make your pop-up offer irresistible (more on that in a second).

CRM

Martech

NOVEMBER 11, 2024

It’s a blueprint for maximizing revenue, growing your customer base and optimizing your marketing efforts across all channels. Why strategic planning matters A well-defined strategy not only sets clear and measurable goals, but also ensures a laser-focused campaign that resonates with your audience.

Market Research

Buffer Marketing

OCTOBER 17, 2024

But what if small business owners could grow their audience and deepen trust in their brand by borrowing a page from the nonprofit playbook? But in the race to grow, something crucial can be lost: the connection with your audience. Image source: Facebook So, where can you find these stories in your small business?

Whitepaper

Marketing Insider Group

OCTOBER 7, 2024

Both methods have unique advantages and challenges, but how do you know which is better for your brand? Whether you’re working on increasing traffic, boosting engagement, or driving conversions, understanding the difference between paid and organic media can help you make decisions better aligned with your business.

Branding

Buffer Marketing

SEPTEMBER 17, 2024

But — and here’s the rub — every target audience is different.  First, here’s a deep dive into Buffer’s data on the best time to publish your content for LinkedIn. Still, they’re no substitute for figuring out your own best time to post. Technically, yes. on weekdays.

Analytics

Martech

NOVEMBER 18, 2024

Key features: Digital Avatars: Tell your stories with customizable AI avatars. Customization : Edit and tweak videos to fit your brand’s vision. It democratizes content creation, enabling more businesses to reach TikTok’s massive audience without specialized or expensive expertise. Bigger picture. Unlike competitors (e.g.,

Transform

Hubspot Marketing

SEPTEMBER 9, 2024

Well, chances are your content consumption habits give you away. If you’re scratching your head, don’t worry. In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. Not sure how to respond?

Gen Z

SocialPilot

OCTOBER 20, 2024

Have you ever felt like you’re doing everything right on Instagram, but your posts don’t seem to get the virality they deserve? We’ll cover everything from understanding your audience and crafting shareable content to leveraging the latest trends and avoiding common mistakes.

User-Generated

Hubspot Marketing

OCTOBER 18, 2024

Events are opportunities for building brand awareness, engaging target audiences including new and existing customers, and generating leads. Planning an event that attracts prospects and makes an impact starts with your event marketing budget. Table of Contents How much of your marketing budget should be for events?

Event Marketing

Hubspot Marketing

DECEMBER 3, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. No matter what fills your schedule every week (work, parenting, school, or everything in between), here’s a truth we all feel: our time is valuable. Maybe you’ve done the same? It’s not just for inspiration.

Product

Hubspot Marketing

JULY 11, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. One end goes in the baby’s nose, the other goes in your mouth. Nothing goes in your mouth.” I asked one of the big AI engines a question: “Can you describe meeting your firstborn child?”

Copywriting

Sprout Social

JULY 23, 2024

This article will look at five of the best brands on Pinterest, discuss successful strategies and explain how to maximize your brand’s efforts on the platform. Shopping ads automatically target Sephora’s existing audience, so viewers will see the Pins with the most relevant mix of products for their needs.

Gen Z

Hubspot Marketing

SEPTEMBER 20, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. All the shows I wanted to see were playing to packed audiences in Buenos Aires in English with Spanish subtitles. And people who speak other languages still need tools and support to grow their businesses.

Customer

Martech

JANUARY 13, 2025

First impressions matter: A well-crafted welcome email creates a positive first impression, helping to establish trust and rapport with your audience. Brand introduction: They provide an opportunity to introduce your brand, its values, and what subscribers can expect from your communications.

Customer loyalty

Marketing Insider Group

SEPTEMBER 23, 2024

You need to efficiently market your business , and factors like strategy and data-driven decision-making are largely responsible for your marketing success. In short, marketing management software is a powerful tool that enhances your marketing efforts. These areas are where marketing management software can help.

Management

Buffer Marketing

NOVEMBER 14, 2024

There are no definitive “growth hacks” for increasing your number of followers on Instagram — but there are still plenty of things you can do to build your Instagram growth strategy. Embed keywords into your username and name 3. Optimize your Instagram bio 4. Understand your analytics 10.

Social Media Marketing

Hubspot Marketing

JULY 15, 2024

So, you want to hire a community manager to help raise brand awareness for your company and better connect with your consumers. The primary function of a community manager is to build rapport, trust, and community with a brand's audience. There‘s just one problem: You’re not sure how to hire a community manager.

Management

Martech

AUGUST 5, 2024

Content marketing: Create high-quality, valuable content that addresses the pain points and interests of your target audience. By providing valuable insights, you can attract potential contacts who are seeking solutions in your industry. This could include blog posts, white papers, webinars, or infographics.

Whitepaper

Martech

DECEMBER 12, 2024

About 65% of the worlds population use text messaging, so its no wonder SMS marketing is growing at a staggering rate. To get the best out of this, your email and SMS programs must work in perfect harmony to drive engagement and revenue. This helps further segment your audience and understand how each customer uses both platforms.

Law

Hubspot Marketing

NOVEMBER 26, 2024

Where's our audience hanging out now? The key to high-quality content creation is meeting your audience at the intersection of what they care about most and what’s trending on their favorite platforms. Here’s how: Get to know the algorithms on your most frequently used channels. These are all fair questions.

Social Media Marketing

Buffer Marketing

FEBRUARY 3, 2025

So where should you focus your efforts? By the end of this article, you’ll know where to focus your content strategy — and why cross-posting might be the key to maximizing your reach. This metric is the clearest indicator of how actively audiences engage with content. To find out, we analyzed 10.2

Branding

Hubspot Marketing

DECEMBER 3, 2024

Don’t abandon ROAS entirely, but broaden your strategy with other measurements. That’s where the buckets model comes in: a framework for balancing short-term returns and long-term growth by breaking your ad strategy into three main categories. Direct ROAS (Demand Extraction) Your first bucket is your money machine.

Advertisers

Marketing Insider Group

NOVEMBER 18, 2024

Creating a social media content calendar brings order and consistency to your content planning process. A structured calendar makes sure you stay consistent, relevant, and focused on your goals. By building one, you keep control over your content and engage your audience effectively.

User-Generated

Businesses Grow

NOVEMBER 25, 2024

by Mara Singer, {grow} Community Member Without authenticity, you cannot connect; without connection, you have no consumer relationship. Grab your favorite caffeinated beverage and settle in, because I will share my findings concerning the four consumer generations, from Gen Z to Baby Boomers.

Gen Z

Marketing Insider Group

AUGUST 12, 2024

These tools simplify the marketing process and deliver impressive results, helping you make the most of your WordPress site. You don’t have to build your online presence from scratch if you have the right tools working for you. Quick Takeaways Marketing plugins make it easy to run your WordPress site by automating many tasks.

User-Generated

Hubspot Marketing

SEPTEMBER 18, 2024

So lean in, B2B marketers: There's a massive opportunity here to get your content in front of new audiences, particularly in a time of extreme volatility on the SERPs. Too many business owners have created systems and teams and gotten too far away from the content, and their audiences feel that divide." I'm guessing not likely.

Digital Marketing

Hootsuite

JULY 26, 2024

Unfortunately, there’s often a temptation to focus inward and get stuck micro-analyzing your own internal social media performance. The thing is, your own performance analysis is much more valuable when your marketing efforts are placed in the context of your industry niche. Actionable insights to help you grow faster.

Analytics

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. So, if you want to take your reach (and conversions) to the next level with content that will delight your target audience, here are the content marketing strategies every professional services brand should use.

Marketing Strategy