Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Table of Contents What is D2C marketing? If you’re running a D2C business or considering it, familiarize yourself with D2C marketing strategy. Lean into your mission.

Manufacturing 124

Manufacturing B2C Non-Profit eCommerce 124

Sprout Social

APRIL 21, 2025

Listening to and interacting with these targeted communities is the basis for a niche marketing strategy. For brands, this marketing approach often looks like influencer partnerships, social and community teams interacting in/hosting niche spaces, or highly targeted social advertising.

Branding 99

Branding Finance Fashion Health 99

Litmus

OCTOBER 16, 2024

This marketing strategy boosts retention by consistently addressing their evolving needs and keeps them engaged from the start. Then, create tailored email sequences for each stage like elcome series for new sign-ups or upgrade campaigns for power users on basic plans. Win them back with a ‘we miss you’ message.

Health 96

Health Customer Journey User-Generated Marketing 96

Sprout Social

APRIL 8, 2025

As a result, brands need to embrace experiential and omnichannel marketing strategies that incorporate influencer marketing. Bonus Resource: Streamline your influencer marketing strategy with our ultimate toolkit. Lead generation? Here are some tips to follow when planning your IRL events. Brand awareness?

Branding 108

Branding Tentpole Entertainment Transform 108

Lynton Web

MAY 8, 2025

For example, a recreation center might position itself as a multi-generational family destination focused on accessible wellness or as a specialized youth development hub with diverse recreational activities and sports programs. Track which resources generate the most engaged leads to refine your content development strategy over time.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Backlinko

MARCH 25, 2025

Monetization Potential (35% of Total Score) We evaluated earning potential by combining: Search volume relative to top niches (40% weight) Average cost-per-click rates (40% weight) User intent (20% weight)with commercial intent receiving higher scores Higher scores (more filled circles) indicate stronger monetization opportunities.

Real Estate 112

Real Estate Health Affiliate Marketing Non-Profit 112

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Lets dive into Reddit statistics youll want to know to inform your Reddit marketing efforts to be even more effective.

Branding 78

Branding Gen Z Pharmaceutical Health 78

Neil Patel

JUNE 25, 2025

7 Relationship Marketing Strategies to Attract Loyal Fans To build a loyal customer base, you have to think beyond generic loyalty programs and email blasts. Let’s look at seven strategies to develop stronger relationships with customers. But that’s just one example of Spotify’s custom playlists.

Shoppers 98

Shoppers Customer Acquisition Customer loyalty Marketing 98

Search Engine Land

SEPTEMBER 27, 2024

Technical collaboration Technical SEO pros possess specialized knowledge about how a website’s technical health and decisions affect its visibility on search engines. This creates a significant opportunity for technical SEOs to collaborate with website product owners and web developers within the digital marketing team.

Digital Marketing 105

Digital Marketing SEO PR Copywriting 105

Hubspot Marketing

AUGUST 25, 2022

To help you narrow your search and ensure your influencer marketing strategy is as effective as possible, we've created a template and guidelines to help get you started. Influencer collaboration is a marketing strategy that involves paying individuals with a large social media following to advertise your brand to their followers.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketing Marketers 145

Sprout Social

SEPTEMBER 16, 2024

This article will guide you on how to use AI for social media and overcome these challenges to leverage AI in your marketing strategy. We’ll explore practical ways to integrate AI, from content creation and audience engagement to influencer marketing and customer support.

User-Generated 105

User-Generated Influencer Marketing Management Health 105

Hubspot Marketing

OCTOBER 14, 2024

A good marketing framework doesn’t just give you clarity: it turns your entire strategy into a well-oiled machine, helping you run campaigns confidently and get real, measurable results. Table of Contents What is a marketing strategy framework? Revenue: This is where the money comes in. Are people coming back?

Marketing 117

Marketing Marketers Price User-Generated 117

Buffer Marketing

FEBRUARY 6, 2025

TikTok has a massive user base of over 1.69 monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. The social media site isn’t limited to younger users anymore. TikTok report showed weekly TikTok users aged between 35-44 have only grown since 2022. billion (!!)

SEO 112

SEO Real Estate User-Generated Promotion 112

Exposure Ninja

APRIL 25, 2025

These platforms are now acting as discovery engines summarising, referencing, and recommending content, products, services, or brands directly within AI-generated responses. With 400 million weekly users in February 2025 , it’s quickly becoming a go-to source for product and service recommendations. Take ChatGPT, for example.

Market Trends 80

Market Trends Content Marketing User-Generated Thought Leadership 80

Jeff Bullas

MARCH 14, 2023

But some affiliate marketing programs can reward you for providing them with leads, a free trial, user clicks to a website, or getting downloads of an app. If you have an effective affiliate marketing strategy, you can go from this being a side hustle to a profitable online business idea and earn a healthy monthly income.

Affiliate Marketing 246

Affiliate Marketing Health Fashion Marketing 246

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing Strategy 136

Marketing Strategy Manufacturing PR Marketing 136

Sprout Social

MAY 6, 2025

The right tool empowers you to collect customer feedback, respond to reputation issues before they escalate and refine your marketing strategy. Conduct deeper market research to uncover opportunities and get critical industry insights to stay ahead and master your competitive landscape. What should you monitor for your brand?

Branding 100

Branding Health Transform Analytics 100

Sprout Social

NOVEMBER 25, 2024

The definition of what is authentic in marketing is a moving target, as it varies across generations and demographics. In the context of social media marketing, influencer authenticity refers to influencers that are true to their values and mission. It’s what they crave. How can you spot an authentic social media influencer?

Influencer Marketing 104

Influencer Marketing Marketing Marketers User-Generated 104

Litmus

SEPTEMBER 25, 2024

By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates. Metrics to watch: Net Promoter Score (NPS), referral rate, user-generated content volume, social media mentions 8. What are the lifecycle stages? But it’s absolutely essential.”

Management 99

Management Marketing Marketers CRM 99

Hootsuite

OCTOBER 18, 2024

For other organizations who are a bit more le sérieux —central banks, the World Health Organization, etc—Reddit marketing is probably not your thing. Reddit has a user base of just over 500 million and is expected to keep increasing at its usual ~10% annual growth rate. Source: Statista Ready to dive into Reddit marketing?

Marketing 97

Marketing Marketers Promotion User-Generated 97

Martech

FEBRUARY 18, 2025

With data collection at an all-time high, some marketers cross the line, using personal details (e.g., an individual’s weight specifications and previous Google searches on health) to push harmful messaging. The solution is “un-marketing.” Take Spotify Wrapped as an example.

Advertisers 80

Advertisers Advertising Non-Profit Traditional Marketing 80

Vertical Response

OCTOBER 27, 2024

Incorporating user-generated content in your newsletters enhances authenticity and enriches the reader’s experience. Clear objectives allow you to align your email marketing strategy with your overall business goals, ensuring that your marketing efforts are purposeful and effective.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Hootsuite

OCTOBER 22, 2024

Hootsuite’s research shows employee advocacy on social networks is directly related to higher brand health metrics, including positive sentiment, value, and share of voice — especially among mature organizations. Which advocates are generating the most engagement? Not too shabby! Some key KPIs to track are: Top contributors.

PR 113

PR Gen Z Thought Leadership Communications 113

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. For example, Sprout Social has Enhance by AI Assist , which uses generative AI technology to help marketers edit the length and tone of their replies.

Marketing Strategy 80

Marketing Strategy Gen Z Finance Social Media Marketing 80

Backlinko

DECEMBER 5, 2024

You can use local business search engine marketing to improve your own online visibility. Local Search Marketing Tips to Boost Your Businesss Visibility Follow these tips to effectively implement a local search marketing strategy and improve your sites local search visibility.

Search Marketers 103

Search Marketers Marketing Marketers SEO 103

Sprout Social

JANUARY 15, 2025

This allows brands to test the waters of affiliate marketing with minimal risk. If a handful of your affiliates consistently generate a lot of sales, you could reward them with extra perks or higher commission rates. For the most strategic approach, platforms like Sprout Social Influencer Marketing (formerly Tagger) are your best bet.

Influencer Marketing 99

Influencer Marketing Affiliate Marketing Branding Gen Z 99

Sprout Social

JULY 1, 2025

We could only be talking about one generation: Millennials. After dominating the headlines for over a decade, the generation—born between 1981-1996—took a step back as Gen Z sauntered into the limelight. In this guide, we explain how Millennials want brands to show up on social media and how to market to them the right way.

Millennials 72

Millennials Gen Z Entertainment User-Generated 72

Litmus

OCTOBER 17, 2024

SurveyMonkey, for example, sends users an anniversary email when they reach their first year with the platform. “If you only expect email to drive end conversions, your funnel will dry up and fail to generate more emails for that bottom-of-funnel segment, which will affect your ROI.

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Vertical Response

DECEMBER 27, 2024

Engagement metrics like open and click-through rates help tailor email strategies to boost audience interaction and optimize content for better performance. Maintaining list health through metrics such as bounce rate and unsubscribe rate is crucial for sustaining a successful email marketing strategy.

Email Marketing 52

Email Marketing Non-Profit Health Key Performance Indicator 52

SocialPilot

JUNE 18, 2025

Their approach reduced social media marketing costs and helped grow the brand to a $1.2 Generate Quality Leads — Without Relying on Paid Ads Lead generation on social media is about attracting potential customers and guiding them into your sales funnel. For small and medium businesses, affordable lead generation is crucial.

Real Estate 59

Real Estate Transform User-Generated Education 59

Sachs Marketing Group

JANUARY 16, 2025

In todays highly competitive healthcare industry, generating a steady stream of new patients is critical for growing your practice. Whether you run a small private clinic or a large medical office, effective lead-generation strategies can help you generate leads, reach more potential patients, and ensure your practice thrives.

Health 52

Health User-Generated Education Digital Marketing 52

Neil Patel

AUGUST 5, 2021

The health and fitness industry is worth over $96 billion dollars. For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Every industry has its own unique marketing challenges , and the fitness sector is no exception.

Advertisers 143

Advertisers Advertising Health User-Generated 143

Sachs Marketing Group

FEBRUARY 11, 2025

10 Digital Marketing Ideas for Doctor’s Offices In todays digital age, having a strong online presence is no longer optionalits essential. For doctors offices, this means leveraging digital marketing strategies to attract new patients, retain existing ones, and build trust within the community.

Digital Marketing 52

Digital Marketing Health Marketing Marketers 52

CXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? What exactly is an ecommerce marketing strategy?

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Buffer Marketing

OCTOBER 31, 2024

A little creative prompt can do wonders in opening up new possibilities for your Instagram marketing strategy. When it comes to hashtags, the social media platform recommends no more than five, but the research from HubSpot found that posts that used over 11 hashtags seem to resonate the most with Instagram users.

Transform 119

Transform PR Product User-Generated 119

Hubspot Marketing

MAY 8, 2023

Here are some statistics we found: The majority of the marketers we surveyed (48%) reported using generative AI to conduct research. 45% of marketers use generative AI for content creation. When creating marketing content, most marketers surveyed (22%) said they use AI to generate ideas.

SEO 144

SEO User-Generated Copywriting Health 144

Buffer Marketing

APRIL 24, 2024

Businesses often grapple with which to focus on, but that mindset ignores the value of both organic and paid social media to enhance the success of your overall marketing strategy significantly. Organic social media is all the freely posted content that any user can post to social networks. What is organic social media?

User-Generated 131

User-Generated Health Social Media Marketing Thought Leadership 131