Marketing Insider Group

SEPTEMBER 3, 2024

In fact, 32% of Gen Zers are regularly engaged in this work, compared to only 24% of Millennials. Members of Gen Z might feel isolated due to increased time online as digital natives, mental health challenges, financial pressures, and the lingering effects of the COVID-19 pandemic. Address Gen Z’s core values.

Gen Z 71

Gen Z Marketing Strategy User-Generated Health 71

Hootsuite

OCTOBER 22, 2024

That’s right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy. Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Gamification is also a great strategy.

PR 114

PR Gen Z Thought Leadership Communications 114

Hubspot Marketing

NOVEMBER 1, 2024

Influencer Marketing : Without retail or wholesale partners, having relevant influencers and creators promote your product can significantly impact how people perceive your brand. Community gives consumers something larger and deeper to promote and want to talk about. And all of that helps your brand awareness. Image Source 5.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Sprout Social

APRIL 10, 2025

Even though many social users turn to platforms like Instagram, TikTok or Reddit for health advice, influencers are the most trusted voices on socialnot brands. As they put it on their website , the hospital believes healthcare should extend to nutrition, health education and traditional medical care.

Gen Z 73

Gen Z Pharmaceutical Health Millennials 73

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. Because of this, they’re invested in authentic discussions and are skeptical of promotional language and overt marketing. Center your strategies on education and transparency over in-your-face promotion.

Branding 80

Branding Gen Z Pharmaceutical Health 80

Sprout Social

OCTOBER 22, 2024

Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. Overly promotional tactics, forced authenticity and glomming onto trends doesn’t win their favor. Sound familiar? Reaching Gen Z requires brands to rethink how they engage.

Gen Z 99

Gen Z Branding User-Generated Influencer Marketing 99

SocialPilot

FEBRUARY 19, 2025

A global retail chain might prefer Twitter for its established audience and tools, which allow it to promote new products quickly. Blueskys younger audience, mainly those aged 18-34, makes it a good choice for businesses targeting Gen Z and millennials. Gender Distribution: More than half of Bluesky users are male. Male: Around 63%.

Gen Z 111

Gen Z User-Generated Advertisers Advertising 111

Hubspot Marketing

DECEMBER 20, 2023

To promote the summer blockbuster, Warner Bros. It turns out the post was a teaser to promote his collaboration with Solo Stove, a brand that sells smokeless fire pits. This campaign was well-produced and effectively targeted the largest demographic of holiday shoppers: millennials. Check out the full run-down below.

Millennials 129

Millennials Shoppers Marketers Marketing 129

Sprout Social

OCTOBER 16, 2023

Younger generations like Gen Z and Millennials seek transparency about business practices and values, along with social content that isn’t overly salesy. Authentic, non promotional posts were ranked as the top content type consumers don’t see enough of from brands on social, according to the Index.

Gen Z 136

Gen Z Millennials Branding Transform 136

Neil Patel

MARCH 25, 2021

Blog posts and articles can answer those health, feeding, grooming, and other questions. You can also promote your posts through social on platforms you know your audience is using. Millennials are the largest pet-owning demographic in the U.S., But, you don’t have to rely solely on SEO to get those posts found.

Millennials 129

Millennials Food Shoppers Health 129

Adobe Experience Cloud Blog

JANUARY 11, 2019

However, consumers, especially millennials coined ‘digital natives,’ are on the cusp of surpassing baby boomers as the nation’s largest living adult generation, according to population projections from the U.S. An example of this in action is Instagram’s introduction of numerous features to help promote a positive virtual community.

Millennials 134

Millennials Thought Leadership CMO Marketers 134

Content Marketing Institute

SEPTEMBER 6, 2018

California Closets is a high-end, closet-space-management business rooted in the belief that a well-organized environment – one that’s characterized by quality, impeccable style, and custom functionality – promotes beneficial creativity, relaxation, and focus. EditorStahl #CMWorld Click To Tweet. Beyond Silence.

Content Marketing 99

Content Marketing Health Millennials Entertainment 99

Content Marketing Institute

JANUARY 22, 2019

A patient journey complicated by the need for ongoing care can present health care industry marketers with a distinct set of informational challenges. But Cleveland Clinic is among a number of digitally savvy health care organizations rising to the occasion with its patient portal and MyChart system. Click To Tweet.

Gen Z 111

Gen Z Content Marketing Health Millennials 111

Neil Patel

MARCH 18, 2021

Generation X has often been ignored as marketers instead targeted the larger baby boomer and millennial generations. There are about 65 million Generation X, and they outspend millennials by 41 percent and baby boomers by 18 percent. Build some promotions and special offers into your social posting calendar just for followers and fans.

Millennials 127

Millennials User-Generated Shoppers Transform 127

Sprout Social

MAY 21, 2019

50% of millennials use Pinterest every month. One out of every two millennials use Pinterest every month. Social-savvy millennials are used to planning their future and looking for new ideas on the platform, and they’re increasingly likely to buy the things they Pin. 27% of marketers are already using Pinterest.

Millennials 112

Millennials Shoppers Food User-Generated 112

SmartBrief - Marketing

DECEMBER 10, 2024

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. A Roblox campaign helped the Cleveland Clinic offer tools for mental health , Nickelodeon used the platform for a concert and programmatic media seems to be a big part of its future.

Gen Z 111

Gen Z Transform Entertainment Millennials 111

Spiralytics

JANUARY 23, 2025

Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. Millennials: 42% of content creators 8. 34% of consumers dislike overly self-promotional social media ads. 34% of consumers dislike overly self-promotional social media ads. Who are the content creators?

Gen Z 52

Gen Z Transform Millennials Advertisers 52

Hubspot Marketing

NOVEMBER 28, 2018

To boost job satisfaction, it's critical you make an effort to show employees' that their health matters. Additionally, it's important you create opportunities to reduce stress and promote mental well-being. The eNPS (employee Net Promoter Score) is a good tool to measure employee engagement. Job Satisfaction Statistics.

Millennials 145

Millennials Health Promotion Education 145

Sprout Social

MAY 9, 2024

While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. For instance, to promote a new foundation the brand showed influencer Monet McMichael with the product at the Soft Lit Luminous Foundation launch party.

Influencer Marketing 131

Influencer Marketing Market Trends Gen Z Fashion 131

SmartBrief - Marketing

JANUARY 21, 2024

Facing global warming, pandemics, mental health issues and much more, the time has come for us to pause and reflect. The desire for brands to speak up is in fact on the rise according to a new report from Morning Consult , especially among younger consumers including millennials and Generation Z.

Product 111

Product Branding Gen Z Health 111

Sprout Social

JUNE 22, 2021

Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. It’s a platform known for promoting authentic connection, where Redditors specifically look for and join conversations they can trust.

Customer 141

Customer Gen Z User-Generated Health 141

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. Still, the millennial generation remains the platform’s median age. This means good news for marketers targeting millennials, who generally have more disposable income. There’s a near-even split between Generation X, Gen Z, and Millennials.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Vertical Response

JANUARY 18, 2025

While marketing campaigns often focus on promoting products and services that promise to improve our lives, they can also perpetuate unrealistic expectations and low self-esteem. Marketing managers and specialists should strive to create campaigns that promote positive body image, self-acceptance, and inclusivity.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Sprout Social

JULY 15, 2022

We have an example of this below from health and fitness professional Renee McLaughlin, reviewing “Amazing Amino Acids” that she whole-heartedly loves and recommends. This is a much more organic way to put your brand in front of a new audience, rather than having an obviously promotional video created all about your brand.

Influencer Marketing 142

Influencer Marketing Branding Marketers Marketing 142

Hubspot Marketing

FEBRUARY 27, 2023

Millennials ranked Instagram as their favorite social media app in 2022. 44% of users surveyed use Instagram Stories to promote products or services. The industry that had the highest cooperation efficiency with Instagram influencers was Health Care, where influencer posts were 4.2x Source ) 17. Source ) 18. Source ) 19.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Neil Patel

FEBRUARY 5, 2021

Your demographic profiling and analytics testing reveal that your customers are typically middle-class women aged between 21 and 45, and they respond well to promotional emails. Another group bought the set because their favorite influencer promoted it. Those women who buy cosmetics because their favorite influencer promoted it?

Marketers 133

Marketers Marketing Analytics Millennials 133

Hubspot Marketing

SEPTEMBER 13, 2022

This is what Millennials and Gen Z are calling quiet quitting. They face harsher punishments for mistakes, they have higher burnout rates, and they’re less likely to be promoted. This was reportedly driven by low or stagnant wages, high cost of living, health concerns relating to the COVID-19 pandemic, and a desire for remote work.

Gen Z 105

Gen Z Millennials Health Promotion 105

Content Marketing Institute

DECEMBER 6, 2018

Armed with data showing a high engagement rate for videos on the site and in newsletters – and a familiarity with its target millennial audience’s tendency to watch video on mobile devices – the IEEE GlobalSpec team designed a video-focused newsletter. com , published by IEEE GlobalSpec, offers news and analysis to 8 million engineers.

Content Marketing 111

Content Marketing Branding Health User-Generated 111

Neil Patel

SEPTEMBER 13, 2021

Additionally, it examines the effects of social media on people’s mental health and how it affects society as a whole. It captures how Billy McFarland’s vision for his company, Fyre Media, was not only to promote musicians but to put on a new kind of luxury concert experience for millennials who were bored with Coachella and other festivals.

Transform 136

Transform Marketers Marketing Millennials 136

Businesses Grow

MARCH 18, 2024

SXSW 2024 seemed more somber as attendees pondered deep fakes, the existential nature of AI, humanoid robotics, quantum computing, inclusivity, and mental health. Gen Alpha is 0-10 years old so this came through interviews with their Millennial parents. I took pages and pages of notes — this is a serious learning opportunity!

Gen Z 128

Gen Z Energy Transform Thought Leadership 128

Sprout Social

SEPTEMBER 12, 2018

It’s easily one of the most popular social channels around, and a fantastic way to connect with the millennial demographic. It’s a good idea to do some promoting beforehand to ensure your audience has made time for your stream. A post shared by Men's Health (@menshealthmag) on Jul 12, 2017 at 10:05am PDT.

Promotion 111

Promotion Millennials Marketers Marketing 111

Neil Patel

APRIL 20, 2021

These days, most of us are selling to a new generation of customers: the millennials. Millennials are a unique set of people born between 1982 and 2000 and making up 26% of the world’s population. Over 23% of millennials hold a bachelor’s degree or higher, making them the most educated generation in history.

Millennials 137

Millennials Education User-Generated Advertisers 137

Marketing Insider Group

NOVEMBER 21, 2022

Working long hours and putting work over personal life is becoming increasingly unpopular with today’s millennial workforce. The workers of next year and beyond favor a more balanced approach – working smarter rather than harder, with more importance placed on the value of mental health and general wellness.

Event Marketing 128

Event Marketing Food Millennials Entertainment 128

Hootsuite

SEPTEMBER 15, 2022

With their bright hair, (debatably) adorable faces and even cuter outfits, many millennials spent their childhoods collecting trolls. At other times, a troll can mount a full-on hateful attack that wreaks havoc on your mental health. The page promoting the film After We Fell urged followers to avoid spoiling the film online.

Millennials 29

Millennials Health Management Branding 29

Sprout Social

OCTOBER 26, 2021

As a generation of digital natives enter the workforce and Millennials transition into leadership positions, social media will continue to be an important source for employers sourcing new talent. Promoting jobs with hashtags on TikTok or Instagram and using these platforms to show audiences what it’s like to work for your company.

Millennials 136

Millennials Communications Promotion Non-Profit 136

Marketing Insider Group

NOVEMBER 12, 2019

Working long hours and putting work over personal life is becoming increasingly unpopular with today’s millennial workforce. The workers of 2020 and beyond favor a more balanced approach – working smarter rather than harder, with more importance placed on the value of mental health and general wellness. Enhanced Personalization.

Millennials 111

Millennials Event Marketing Food Entertainment 111

Hootsuite

JUNE 6, 2023

Get the Instagram collage templates 4 Instagram Reels templates Instagram Reels are an excellent method for promoting your business, but you don’t need to be a video expert to put them together. Upload your own photos by dragging and dropping them into Canva’s “Uploads” field, located on the left side of the screen. Design it up using Canva.

Non-Profit 107

Non-Profit User-Generated Millennials Finance 107