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Social media advocacy: How to promote a cause in 2025

Hootsuite

These include areas like social issues, public health, and the environment. Develop useful resources and thought leadership Effective advocacy campaigns rely on the social element of social platforms. Thought leadership is also important here. Even more important for social media advocacy, 21% of all U.S.

Promotion 104
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How to maintain authenticity in your social media strategy — even with AI

Hubspot Marketing

Once youve done that, youve given AI enough to go on and give you a draft for the first version you can edit, says Alyssa Burkus , a ghostwriter who offers thought leadership consulting. Original Thought Leadership Thought leadership, at its core, is your thoughts and perspectives, informed by your lived experiences.

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Employee advocacy: How it works + how to get started

Hootsuite

Hootsuite’s research shows employee advocacy on social networks is directly related to higher brand health metrics, including positive sentiment, value, and share of voice — especially among mature organizations. Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands.

PR 114
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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

Thought leadership newsletters for your product and industry Upsell opportunities: emails that promote complementary products or upgrades based on a customer’s previous purchases. Collecting feedback: ask for customers reviews or testimonials to gain insights and improve your offerings, while also making customers feel heard.

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10 Content Marketing Trends You Shouldn’t Ignore in 2025

Exposure Ninja

Originally introduced in 2014 and refined in 2022, it plays a role in how your content performs, especially in YMYL (Your Money or Your Life) sectors like finance, health, or legal. A recent poll found 63% of adult users weren’t confident in the accuracy of health information provided by AI.

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How to Create an SEO Budget for Max ROI

Hubspot Marketing

When you know that part of your budget is going toward the gym, it’s easier to motivate yourself to go, which helps you meet your health goals. For instance, if you want to improve your domain authority through quality backlinks, you might want to hire a PR firm to help secure thought leadership opportunities.

SEO 135
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4 best CRMs for consulting businesses in 2025

Hubspot Marketing

Comprehensive reporting & analytics – HubSpot's real-time dashboards and custom reporting show pipeline health through deal stage analytics, revenue forecasting using HubSpot's forecasting tools, and team performance metrics with consulting-specific KPIs tailored to professional services businesses.

CRM 75