Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Content Marketing 90

Content Marketing Real Estate User-Generated Marketing 90

Customers.ai

JANUARY 8, 2024

The life of a B2B marketer is never dull, especially when it comes to outbound lead generation. Let’s dig into five practical strategies to help future-proof your B2B outbound lead generation and thrive in this crazy environment. Identify who is visiting your site with name, email and more. We have to be ready.

User-Generated 103

User-Generated CRM Outbound Marketing Law 103

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing?

Content Marketing 137

Content Marketing Customer Journey Marketing Marketers 137

Hubspot Marketing

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Buffer Marketing

MARCH 21, 2024

If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it. I’m Irina, a Growth and SEO Advisor, and I help companies grow their visibility with inbound marketing.

Thought Leadership 107

Thought Leadership Inbound Marketing Promotion User-Generated 107

Hubspot Marketing

JUNE 26, 2023

It's hard to believe that if the HubSpot Blog were a person, it would currently be in high school. Effective blog lead generation requires both creative and analytical skills. Here are the steps my team at HubSpot takes to generate leads from our blog. Audit existing blog metrics.

eBook 145

eBook SEO Real Estate Promotion 145

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. It will help prioritize vital areas, avoid overspending and adapt to unforeseen challenges. How has AI impacted the market?

Social Media Marketing 129

Social Media Marketing Marketing Marketers Influencer Marketing 129

Rock Content

JANUARY 8, 2024

As 2024 starts, marketing teams shift their focus to year-end analysis, audience research, and planning what’s coming for this new year. Having worked with small businesses for over a decade, I’ve encountered visionary entrepreneurs who lack the time and resources to maximize their content marketing potential.

Content Placement 98

Content Placement Energy Management Place 98

Rock Content

SEPTEMBER 30, 2020

You already know that one of the major advantages of Inbound Marketing is the opportunity to attract a large number of leads to your company. But even if you already have a strategy in place and the leads are popping up, you still have another challenge ahead: qualify each of them. What is lead scoring? Cost reduction.

Inbound Marketing 111

Inbound Marketing Customer Acquisition CRM Place 111

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. You won’t believe a marketing team created some of these. Go grab some popcorn. Heinz: Heinz A.I.

Video Marketing 105

Video Marketing Advertising Advertisers Entertainment 105

Hubspot Marketing

APRIL 2, 2018

Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. What Is SEO Strategy? Here are eight steps you can take to make sure all of your SEO bases are covered in 2018.

SEO 145

SEO Management Analytics Digital Marketing 145

Martech

AUGUST 16, 2023

With today’s powerful marketing and sales platforms at our fingertips, there’s no excuse for falling short. Understanding modern customer experience expectations How we can use marketing technology not just to meet but exceed these sky-high expectations? And why shouldn’t they? It’s not just about making a sale.

Customer 98

Customer Automobile CRM B2C 98

Rock Content

JANUARY 20, 2021

In Digital Marketing , there are few numbers more important than your Customer Acquisition Cost (CAC). That is the cost of getting a new user to download your app, buy a product, or start a free trial. The result is one of the most important numbers to measure the health of a marketing strategy. Made with Ion.

Customer Acquisition 83

Customer Acquisition Customer Inbound Marketing CRM 83

Lynton Web

FEBRUARY 26, 2024

Considering redesigning your website? Whether you're considering a slight website refresh or a complete overhaul, this blog will equip you with the insights, inspiration, and strategies necessary to successfully navigate the complexities of website redesign. This step should inform your redesign priorities and goals.

Key Performance Indicator 59

Key Performance Indicator SEO Inbound Marketing Fashion 59

Martech

APRIL 25, 2023

However, as martech evolves, marketing teams scramble to keep pace. The marketing operations talent shortage leaves businesses to wrangle the three-pronged problem of hiring, training and retaining skilled professionals. But how exactly can AI improve the marketing ops talent problem? And should we entertain that?

Whitepaper 109

Whitepaper CRM Marketing Marketers 109

Marketing Insider Group

AUGUST 18, 2020

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 108% more acceptance of Marketing Qualified Leads (MQLs). But how exactly can sales-marketing alignment benefit YOUR organization? Or so you think.).

CRM 115

CRM Inbound Marketing Customer Journey Marketing 115

Marketing Insider Group

AUGUST 15, 2023

Google, the world’s leading search engine, currently has over 85% of the search engine market. And, they’ve made it abundantly clear that their ranking preferences lean heavily towards websites that prioritize user experience. But how exactly does fresh content impact your SEO ?

SEO 93

SEO Non-Profit User-Generated Content Marketing 93

Rock Content

SEPTEMBER 20, 2023

It’s filled with possibilities, but also the need for careful planning – timing, and strategy are crucial. As we embark on this journey, let’s dive into the world of product launches to make sure your venture starts off on the right foot with impact and finesse. Explore the Go-to-Market strategy concept.

Marketing Strategy 95

Marketing Strategy Customer loyalty Key Performance Indicator Marketing 95

Hubspot Marketing

MAY 30, 2022

And then we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal role in what we do — especially in digital marketing. To help those of you looking for a way to sharpen your skills, we've put together a detailed list of ways you can start using Excel to simplify your marketing tasks.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Hubspot Marketing

OCTOBER 16, 2019

Vanessa Carlton said it best: Your company is making its way downtown, faces pass, and you're "success" bound. Anywho, your company is on its way. But how do you communicate that with your stakeholders and the public? In today's world, PR and marketing overlap and intertwine, making it necessary to work together.

PR 123

PR Communications Price Management 123

Hubspot Marketing

APRIL 2, 2024

However, when your business sees a slowdown or shift of any kind, there are plenty of steps you can take to ensure future success. Whether you're in a summer or winter slump, or seeing a seasonal uptick in business -- here are some expert tips on how to keep your business growing and thriving year round. says Butler Pierre.

Manufacturing 99

Manufacturing Communications Health Analytics 99

Adobe Experience Cloud Blog

SEPTEMBER 19, 2018

Growth hacking strategies can provide rapid results, but if your company can’t carry that momentum, all your efforts will be for naught. If you don’t know your objectives, your strategy won’t create the results you desire. Growth hacking strategies look different for every company.

Promotion 128

Promotion Key Performance Indicator Transform Thought Leadership 128

Adobe Experience Cloud Blog

OCTOBER 19, 2018

Earlier in this blog series, we talked about the basics in building a website and how to turn your wishes into an actual plan. In this blog, I’ll cover the four key areas you should focus on to set your project and team up for success: team, time, tools, and process. Ensure your team is happy and productive.

Communications 128

Communications Thought Leadership Management Product 128

Adobe Experience Cloud Blog

SEPTEMBER 29, 2014

And when combined with traditional lead scoring, the two strategies are a match made in data heaven. A predictive lead scoring strategy helps marketers expedite the qualification process, and prioritize leads for your sales team – so that you can reach the right prospects first and fast.

Thought Leadership 134

Thought Leadership CRM Customer Product 134

Search Engine Land

NOVEMBER 14, 2022

Why is content marketing important? That’s a loaded question, but worth considering, because the benefits of content marketing are almost too numerous to count. Content marketing is all about magnetizing ideal customers to your brand. What are some other reasons content marketing is important? Let’s explore.

Content Marketing 99

Content Marketing Traditional Marketing Real Estate Marketing 99

Adobe Experience Cloud Blog

JUNE 27, 2016

With the fascination surrounding these mysterious creatures of the sea, I’d like to draw some parallels from the underwater ecosystem to our very own marketing ecosystem. After all, as marketers, it’s in our genes to keep abreast of and ride the wave of (pun intended) trending topics. Inbound vs. Outbound.

Thought Leadership 91

Thought Leadership Direct Mail Marketing Marketers 91

Adobe Experience Cloud Blog

MAY 12, 2016

Author: Ellen Gomes Throughout The Marketing Nation Summit, we’ve not only had amazing, insightful, and inspiring keynote speakers, but speakers who rocked the smaller stages in our breakout sessions. Meaning, do you really have to pick one—inbound or ABM, or can you do both?

Content Marketing 91

Content Marketing Thought Leadership Marketing Marketers 91

Search Engine Land

APRIL 12, 2023

LinkedIn is a powerful search engine capable of generating targeted, substantial traffic to your profile. In this guide, you’ll learn how to optimize your profile to tap into that power and make LinkedIn work for you – driving more connections and better clients. Let’s get into it, shall we?

SEO 123

SEO Copywriting User-Generated Real Estate 123

Pam Didner

MARCH 17, 2021

Over time, many enterprises have grown their presence and market segment share by expanding into various regions of a country or in new countries and different continents. However, it creates challenges for marketing, especially content creation and management. Before you create your marketing plan. You can’t have it all.

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketing 97

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Author: David Cain B2B marketers are always on the lookout for the best way to support their marketing goals and make their sales teams successful. This broad-reaching approach to marketing can be an effective way to generate leads and sales BUT it’s not the only way to organize your sales and marketing efforts.

Thought Leadership 134

Thought Leadership Marketing Marketers Inbound Marketing 134

Hubspot Marketing

APRIL 6, 2017

Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success. An oversimplification, but that’s the standard marketing playbook.

Price 144

Price eCommerce Global Marketing Customer 144

Buffer Marketing

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. This is your street credibility and personal brand all rolled into one. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives.

Thought Leadership 130

Thought Leadership Transform Communications Branding 130

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

CMO 116

CMO Marketing Marketers SEO 116

Moz

NOVEMBER 11, 2019

Posted by amandamilligan I’ve always considered the most challenging part about digital marketing to be prioritizing. There are hundreds of tactics available to you, and it can be overwhelming to determine which of them are most appropriate for your marketing goals and your target audience.

Outbound Marketing 55

Outbound Marketing Direct Mail Marketing Marketers 55

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Adobe Experience Cloud Blog

DECEMBER 4, 2018

What does product marketing do? Having built and led worldwide product marketing teams for over a decade, the question I most often got from employees across the business was, “what is it your team does again?”. The best description I’ve seen of product marketing’s value to a business comes from Google. You’re not alone.

Product Marketing 133

Product Marketing Product PR Price 133

Adobe Experience Cloud Blog

NOVEMBER 29, 2016

Author: Tanya Chu What do the marketing leads look like? On the marketing operations team, we get asked these questions often by the demand generation and sales teams. Marketing operations is responsible for this on both a tactical and strategic level, and we need input and feedback from demand generation and sales.

Thought Leadership 134

Thought Leadership Marketing Marketers Place 134