Search Engine Land

JULY 24, 2023

For Google (and probably most people), the more you are an authority in your industry, the more likely you are to be a relevant answer. Seasonal trends An example of changing search behavior is the search market for health insurance in the Netherlands. This has a clear impact on the search results. Definitely not.

SEO 94

SEO Health Customer Journey Branding 94

Search Engine Land

OCTOBER 24, 2023

The findings are based on a dataset of 10,000 keywords with various intents, across 10 industries (banking, insurance, retail, software, higher education, real estate, advertising/marketing, manufacturing, travel/hospitality and industrial machinery). About the data. Data was collected in August. Blogs remain popular.

Real Estate 131

Real Estate Manufacturing Retail Education 131

Search Engine Land

APRIL 9, 2024

We’ll use the hot tub industry as an example. A perfect example of this is insurance companies. People don’t need insurance often, but when they do, it sure helps that the Geico gecko is one of the first things you think of. I’ll split each section into three parts: Keyword research. Ad creation.

Marketing Strategy 114

Marketing Strategy Marketing Marketers Shipping 114

Martech

DECEMBER 14, 2023

The goal was to make conversational AI available across all clouds in every industry. This year, Salesforce began introducing its generative AI chatbot, Einstein GPT, to Marketing and Commerce clouds. With Einstein 1 Platform, Salesforce is getting closer to that goal.

CRM 111

CRM User-Generated Analytics Customer 111

Calvyn Lee Blog

NOVEMBER 26, 2023

Major companies rely heavily on different shades of blue in their branding and websites including healthcare networks, technology companies, airlines, banks and insurance providers. Companies across industries enliven their brands with splashes of yellow to convey happiness, hope and positivity.

Automobile 130

Automobile Marketing Strategy Food Fashion 130

Econsultancy

JULY 29, 2022

The Covid-19 pandemic spurred on a shift in digital innovation in the insurance industry. In a 2020 KMPG study, 85% of insurance CEOs said that Covid had accelerated the digitisation of their operations, while 78% said it had turbo-charged progress on the creation of a seamless digital customer experience.

Customer 91

Customer 91

AWeber

OCTOBER 24, 2023

And the opportunity to get in on a quickly growing industry that has a high demand for people like you presents a golden opportunity. billion dollar industry projected to grow by at least 4.9% Step 3: Set your pricing Set your hourly pricing by balancing industry standards with your financial goals. over the next five years.

Non-Profit 84

Non-Profit Transform Price Health 84

illumin

APRIL 18, 2024

There are also increasing security risks and ongoing incident reports from companies across varying industries. Understandably, users are wary of which data is collected and how it’s used. Data collection isn’t without its hazards.

Law 111

Law Health Retail Marketing 111

Martech

MARCH 13, 2024

If it’s a bank or an insurance company, they’re saying, “I have sales staff everywhere. That’s why industry players who have vertical context, like the hospitals and others who can try these things, will take this further for the betterment of, you know, overall society. How do I train them?

New Technology 93

New Technology Education Management Customer 93

Backlinko

APRIL 30, 2024

million small businesses in the professional, scientific and technical industry, accounting for 13.62% of all small businesses. It’s the only industry with more than 4 million small businesses. ( million small businesses (with less than 500 employees) in the US ( SBA ) Around 81.6% of the US workforce ( SBA ) There are 4.53

Finance 74

Finance Retail Health Entertainment 74

Search Engine Land

NOVEMBER 6, 2023

How to build an insurance policy that keeps your brand in the mix. Use user-generated content as an insurance policy On the opposite end of the content spectrum, we have user-generated content (UGC). Follow your favorite industry sources closely. In this article, I’ll take a look at: Where SGE currently stands.

SEO 121

SEO User-Generated PR Education 121

Customers.ai

JANUARY 24, 2024

Industry Industry-Specific Segmentation: Different industries require different approaches. Segment your leads by industry to provide highly relevant content, solutions, and case studies. Imagine, for example, that you sell both Homeowners and Renters insurance. Tailor your messaging to address these unique needs.

Outbound Marketing 106

Outbound Marketing User-Generated Price Digital Marketing 106

Neil Patel

JANUARY 30, 2022

We analyzed more than 7,000 company websites across 22 industries to answer one question: what was their approach to SEO and paid advertising to help them do so well? What Industries Did We Look At? You will need to take a different approach depending on the audience in your industry. Key Findings.

SEO 101

SEO Advertising Advertisers Fashion 101

Martech

OCTOBER 30, 2023

The martech industry continues to experience exponential growth, with over 11,000 tools and platforms available to marketers today, according to the 2023 Marketing Technology Landscape Supergraphic. Total leads increased by 21.29% Year-over-Year (YoY), submitted applications rose by 8.92% and submitted insurance premiums grew by 36.31%.

Key Performance Indicator 123

Key Performance Indicator Logistics Analytics Advertising 123

Martech

JANUARY 8, 2024

There are many possibilities, depending on the human user’s industry and main objectives: I’m a CMO for a large auto insurance company. Context) I’m a CMO for a large auto insurance company. Can you provide a step-by-step outline for a CDP use case that targets lapsed customers? How long should the test run?

Direct Mail 69

Direct Mail Customer CMO CRM 69

Martech

JULY 19, 2021

Join experts from ActionIQ and Merkle who will share case studies of companies across industries building technology stacks that succeed in winning customers, even in complex and regulated operating environments like banking, wealth management, insurance and beyond. Your technology stack can be the culprit.

Customer 113

Customer Management 113

Hubspot Marketing

SEPTEMBER 12, 2022

In this post, we’ve compiled a list of Black influencers from various industries with authentic perspectives and advice that are worth following. Shana Minei Spence, a Registered Dietitian Nutritionist, created a platform for open discussion on nutrition and wellness to dispel misinformation in the lifestyle and wellness industry.

Finance 92

Finance Food Fashion Education 92

CMO Network

OCTOBER 1, 2022

State Farm advertising competes with a galaxy of other brand icons in the industry. But none may be so relatable as the insurer's "Jake" character.

Advertising 75

Advertising Advertisers Branding CMO 75

Search Engine Land

NOVEMBER 14, 2022

A new report shows that the cost per lead has increased for about 91% of industries in Google. The hardest hit industries are Arts & Entertainment (up 134%), Travel (up 69%), and Furniture (up 54%). Industries that saw a decrease in cost per lead are Finance & Insurance (down 2%), and Education and Instruction (down 29%).

Entertainment 98

Entertainment Finance Education Search Marketers 98

Martech

JULY 26, 2021

Join experts from ActionIQ and Merkle who will share case studies of companies across industries building technology stacks that succeed in winning customers, even in complex and regulated operating environments like banking, wealth management, insurance and beyond. Your technology stack can be the culprit.

Customer 105

Customer Management 105

Search Engine Land

JANUARY 18, 2024

Most are facing increasing business costs in 2024, according to Kiplinger, including interest rates, inflation, energy costs, transportation, insurance, travel, building expenses, and technology. Kiplinger predicts some industries may restrict pay raises in the coming year, and some will implement modest pay hikes of up to 4.2%

SEO 127

SEO User-Generated CMO Energy 127

Adams & Knight Marketing

OCTOBER 31, 2021

Adams & Knight Wins Best of Show at 66 th Advertising Club of Connecticut Awards Leading integrated marketing agency takes home 43 awards across a range of industries and categories. AVON, Conn., ” About Adams & Knight.

Advertising 130

Advertising Advertisers Copywriting PR 130

Neil Patel

OCTOBER 29, 2020

Services booked through Local Services Ads are automatically insured up to a lifetime cap, which varies by location. When you apply, Google will check your business license, insurance, and online reviews. The eligible industries for Google Guaranteed vary from region to region and may continue to change as the program expands.

Real Estate 137

Real Estate Law Advertising Advertisers 137

Martech

NOVEMBER 2, 2023

And it should come as no surprise that market shares have fallen across industries. This amounts to a 36% reduction in online market share for top beauty brands, a 55% decrease for leading home insurance brands and a staggering 100% loss for pharma brands. As a result, you develop loyalty and trust to motivate future conversions.

Branding 123

Branding Customer Journey User-Generated Management 123

Search Engine Land

APRIL 24, 2024

In most industries, brand bidding can be ineffective. The SaaS industry has used the comparison path with competitor comparison landing pages for a while. Let’s imagine you are in a contract-based industry, such as phone, cable or insurance. Imagine the streaming industry. Let’s look at a second example.

Price 110

Price User-Generated Law SEO 110

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. Even as a smaller, younger pet insurance brand, our consistency sets our performance apart from more established competitors.” Cheyanne explains, “Trending sounds and memes related to pets and pets insurance drive the highest engagements.

Thought Leadership 109

Thought Leadership Analytics Food Health 109

Jeff Bullas

JANUARY 11, 2023

This shift marks a departure from the industrial and agrarian economy of the past, and we are still trying to understand and come to terms with this new future. Be sure to factor in the cost of living in different locations, as well as the cost of things like transportation, healthcare, and insurance. The past isn’t the future.

Transform 243

Transform Health Law Food 243

Search Engine Land

MAY 22, 2023

Based on personal interactions and feedback from other customers, Sure Oak can safely be considered one of the top performers in the industry. uSERP is an excellent choice for businesses in the information technology and services industries looking to enhance their online presence.

Real Estate 92

Real Estate Finance Price Health 92

Moz

JANUARY 26, 2021

The target audience was businesses that need fleet insurance. This spans a wide range of industries, from those operating coaches and taxis through to motor trade. Example of Fleetcover service page (HGV fleet insurance). See an example from our piece about business car insurance below. Focus heavily on content creation.

User-Generated 69

User-Generated SEO Digital Marketing Management 69

illumin

MARCH 29, 2021

Want to learn how to drive profitable growth in P&C insurance? Watch our live Q&A with automotive insurance industry veteran Edward Gold, former head of advertising and sponsorships at State Farm for a spirited discussion on the top P&C insurance advertising trends.

Advertising 52

Advertising Advertisers 52

Customers.ai

OCTOBER 20, 2023

How different companies can use an AI email writer AI email writers can be used by businesses of all sizes and industries to improve their email marketing results. Insurance companies Insurance companies can use AI email writers to: Send personalized quotes to potential customers. Improvements or issues will never go unnoticed!

Marketing Automation Platform 52

Marketing Automation Platform CRM Marketing Marketers 52

Hootsuite

JULY 4, 2022

Read on for a more nuanced answer, where we provide you with a framework for evaluating whether TikTok is right for you and provide examples of organizations—from the financial services industry to local government—who’ve found devoted audiences on this unique platform. Questions to ask yourself before joining TikTok. onthemoney #firsthome ?

Gen Z 105

Gen Z User-Generated Finance Customer loyalty 105

Search Engine Land

SEPTEMBER 11, 2023

However, recent shifts in the industry have seen traditional publications lose their traffic, with smaller, newer players dominating Google’s top positions. On some lists, the content could be value-adding, fact-checked, and written by industry experts. Where are they published, or what industry awards do they have?

Affiliate Marketing 141

Affiliate Marketing Marketing Marketers SEO 141

Set Up

MAY 2, 2023

At Set up , we are in a unique position where we talk to Marketing experts in various industries. We recently spoke to Karen Doyle , a Senior Content Writer at Hiscox USA , and Erich Meier , the Director of Marketing at Priority about the Financial Services Industry. What changes made are going to remain permanent moving forward?

Real Estate 52

Real Estate Customer Acquisition Finance B2C 52

Businesses Grow

FEBRUARY 13, 2023

According to my content marketing definition, curated content refers to a regularly-published summary of industry news, trends, and opinions. In an industry slower to develop, like scientific research on cell biology, this content could come out every week, once a month, or even quarterly. Almost every niche has a curated newsletter.

Pharmaceutical 136

Pharmaceutical Shipping Branding Education 136

Search Engine Land

JULY 18, 2023

If you’re working in an industry closely related to finance, like lending or real estate or insurance, you likely have a second layer of important metrics to watch (e.g., If you’re looking to gauge impact in your specific industry and see the approaches and angles that are most popular: Pick two or three trusted industry sites.

SEO 95

SEO Real Estate Transform Manufacturing 95

Moz

MARCH 30, 2020

My findings reveal potential topic ideas for several primary industries. I’ll start with one of the industries hardest hit by this pandemic: travel. Travel insurance. While it had an increase in the summer months, interest in the topic of travel insurance has risen back up again. How to get health insurance.

Health 95

Health Entertainment Finance Millennials 95