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Best Strategies for B2B Social Media Marketing

Marketing Insider Group

In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue. Get to Know Your Target Audience Understanding your target audience is the first step of any successful B2B social media marketing strategy. LinkedIn groups are another excellent resource for networking.

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Semrush acquires Third Door Media, including MarTech

Martech

While many marketers see Semrush as a software provider, it’s also a martech platform, offering tools that go beyond software to enhance marketing strategies. Earlier this year, Semrush launched its Enterprise SEO solution, providing larger teams with the advanced tools needed to elevate their SEO and search marketing efforts.

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Insiders

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Interested in the latest marketing trends? Subscribe to our SmartBrief newsletters

SmartBrief - Marketing

As the world of marketing and advertising continues to evolve and trends come and go, staying informed is key to remaining competitive. Whether you’re a seasoned professional, a business owner or just starting your career, having the latest industry insights at your fingertips is vital. Sent daily. Why Subscribe?

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Storytelling with data: Strategies to captivate your audience

Hootsuite

Once upon a time, there was this magical beast called data that social media managers slayed. And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. What is data storytelling? Try it free today.

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4 Effective Marketing Strategies for Complex Products

Marketing Insider Group

Effective marketing strategies for complex products are essential to driving business growth. The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. The problem is that you can’t use the same marketing strategy over and over again like a generic template.

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8 best brand monitoring software to grow your brand in 2025

Sprout Social

The right tool empowers you to collect customer feedback, respond to reputation issues before they escalate and refine your marketing strategy. Sprout Social Sprout Social is an all-in-one social media management solution with built-in brand monitoring capabilities that gives marketers a real competitive edge on their data.

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How to Create a B2B Social Media Strategy [Examples and Tools]

SocialPilot

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. Are they founders, managers, or directors?