SocialPilot

MAY 27, 2025

Unlike casual users or influencers, content creators are brought into a business to strategically support marketing objectives, increase engagement, build community, promote products, or drive conversions. Ideal for: Product demos, behind-the-scenes, UGC-style stories, trend campaigns. Lets break it down.

Thought Leadership 80

Thought Leadership Social Media Marketing Communications Management 80

Litmus

OCTOBER 17, 2024

Introduce new subscribers and potential customers to your brand, product, or service through your email marketing campaigns. Provide information that guides subscribers in considering your product or service through your emails. Drive subscribers to take action in your email marketing campaigns, such as purchasing a product or service.

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Animalz blog

NOVEMBER 14, 2024

Meet the Hook Model The hook (or hooked) model — a term coined by author and behavioral designer Nir Eyal — explains how designers create habit-forming products. They guide users through a four-step loop: trigger, action, variable reward, and investment: Trigger. This is what prompts a user to engage with the product.

User-Generated 67

User-Generated Energy Industry Insights Product 67

Sprout Social

MAY 6, 2025

You can intercept issues before they escalate, identify ways to improve sentiment and get valuable insight into how audiences perceive your brand. Brand monitoring tracks mentions of your brand or products across online channels. What is brand monitoring?

Branding 98

Branding Health Transform Analytics 98

Sprout Social

MARCH 26, 2025

Research from the UK Sprout Social Index showed the quality of your product or service matters most. If you’re unsure where your target market is online; UK social media statistics can provide valuable insights. Let’s dive into the insights and elevate your social media strategy. And the stakes couldnt be higher.

Entertainment 87

Entertainment Gen Z Millennials User-Generated 87

Backlinko

MARCH 25, 2025

Monetization Potential (35% of Total Score) We evaluated earning potential by combining: Search volume relative to top niches (40% weight) Average cost-per-click rates (40% weight) User intent (20% weight)with commercial intent receiving higher scores Higher scores (more filled circles) indicate stronger monetization opportunities.

Real Estate 102

Real Estate Health Affiliate Marketing Non-Profit 102

Martech

NOVEMBER 30, 2023

When users pose consumer analytics questions in plain English, they receive responses with extensive citations linking back to source data in CivicScience’s InsightStore. Additionally, users can access a downloadable spreadsheet containing detailed underlying data.

Transform 114

Transform PR User-Generated Retail 114

Marketing Insider Group

AUGUST 29, 2023

Gone are the days of generic, one-size-fits-all content. The current expectation of users leans heavily towards authentic, community-driven campaigns. With the influx of information on social media, users often have short attention spans. Create entertaining tutorials showcasing how to use your products or services.

User-Generated 117

User-Generated Entertainment Whitepaper Industry Insights 117

SocialPilot

FEBRUARY 21, 2024

This blog revolves around creating content that resonates with your niche to generate meaningful engagement. So, here are the four most creative social media post ideas for your brands to generate positive online engagement. You can share their images or videos with your product, talking about their experience.

User-Generated 110

User-Generated Education Industry Insights Entertainment 110

Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. If you want to put your business in front of key individuals in your industry, LinkedIn is the way to go.

Influencer Marketing 140

Influencer Marketing Branding User-Generated Marketers 140

Sprout Social

FEBRUARY 10, 2025

Allow your current employees to expand your candidate search and generate interest in working for your company. Many Sprout teams work together to curate posts about open roles, product awards and cultural recognitions. When Sprout was named #1 product by G2 in 2024 , we had our top-performing EA post ever.

Branding 76

Branding Thought Leadership User-Generated Industry Insights 76

SocialPilot

JULY 17, 2024

Twitter average click-through-rate: 0.80% Fashion Social Media Benchmarks The fashion industry continues to thrive on visually appealing content for its social media success. User-generated content and influencer collaborations are playing a significant role in increasing brand visibility and engagement.

Transform 64

Transform Food Education Fashion 64

Hubspot Marketing

NOVEMBER 15, 2023

Incorporating photos in your emails will help illustrate the products, services, or information you're trying to convey and entice readers to click. Product/Service Announcement Emails Only 24% of marketers say emails announcing new products yield the most engagement. For example, let‘s say you’re a pet supply store.

User-Generated 126

User-Generated Education Promotion Email Marketing 126

Hubspot Marketing

JUNE 27, 2018

While email marketing may not get the attention some newer marketing channels get, it's still a terrific way for you to generate leads and convert more prospects for your business. With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business. Don't Purchase Contact Lists.

Email Marketing 145

Email Marketing User-Generated Shipping Customer loyalty 145

Scoop.it!

APRIL 18, 2023

billion users worldwide, making it one of the most reliable mediums to reach out to the intended audience and generate awareness. It’s best suited for content curation , as your posts can encompass information from relevant sources, industry insights, and statistics that can help educate your target audience.

Branding 105

Branding User-Generated Thought Leadership Industry Insights 105

Martech

MARCH 22, 2024

Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages. Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy.

Transform 123

Transform Content Marketing Marketers Marketing 123

SocialPilot

FEBRUARY 17, 2025

Innovative Use of Pinned Posts, Highlights, and Featured Links Pin lead-generating posts, customer testimonials, or trending content to your profile. It showcases high-quality images of its products on Instagram, utilizing Stories to share behind-the-scenes content and customer testimonials. How This Strategy Boosted Website Traffic?

Transform 40

Transform User-Generated SEO Promotion 40

Martech

MAY 3, 2022

Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. The goal is to build your brand reputation, promote your products and services, connect and build community with new and existing customers, and drive traffic to your business.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

SocialPilot

MARCH 11, 2025

Get Noticed by More Local Customers: Your Google Business Profile is like a digital storefrontit helps potential customers find you when they search for products or services you offer. Use all 750 characters , ensuring the most important details are in the first 250 charactersthis is what users see first.

User-Generated 52

User-Generated SEO Food Price 52

Set Up

JANUARY 21, 2025

For example, HubSpot's content marketing strategy includes free educational resources, blogs, and templates, and, according to HubSpot's 2024 report , businesses that prioritize educational content generate 126% more leads than those that dont. For example, Taco Bell integrated Voice Artificial Intelligence across its U.S.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Sprout Social

SEPTEMBER 6, 2023

Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. This page serves as a hub for your company to showcase your products or services, share valuable industry insights, and attract potential clients or employees.

Education 133

Education Analytics User-Generated Management 133

Marketing Insider Group

JANUARY 2, 2015

The best content marketers prove the value of their efforts, showing how content drives brand awareness, lead generation, engagement, and sales. Email marketing generates revenue. Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. 52% of marketers generated a lead from Facebook in 2013.

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Marketing Insider Group

MAY 31, 2023

A great website drives customer engagement, builds brand credibility, and can help foster a community around your products or services. And while paid ads and promotional partnerships are great ways to gain traction, organic website traffic is foundational to gaining visibility, enhancing engagement, generating leads, and driving conversions.

Transform 131

Transform User-Generated SEO Fashion 131

Sprout Social

FEBRUARY 7, 2022

With 810 million members and LinkedIn sessions growing 30% at the end of 2020, it’s an increasingly important hub for employee advocacy, brand awareness, lead generation and more. Grammarly puts the focus on their product and the human element behind it. Showing off your products. Do they not yet have Product Pages?

Branding 138

Branding Real Estate Key Performance Indicator Thought Leadership 138

Calvyn Lee Blog

MAY 21, 2022

Question 2: Isla pitches the idea of a LinkedIn video campaign to her company’s leadership, with the goal of educating customers on a complex product. The leadership team approves the campaign, but they don’t have the budget to support a high production video. Create a specific set of articles about the latest product features.

Thought Leadership 130

Thought Leadership Marketers Whitepaper Marketing 130

SocialPilot

MAY 29, 2025

A National Association of Realtors report found that 47% of real estate businesses generate their best leads through social media. Luxury agent Aaron Kirman ( @aaronkirman ) uses the platform to market high-end properties through cinematic home tours and behind-the-scenes industry insights. How Good Is It for Lead Generation?

Real Estate 52

Real Estate Price Social Media Marketing Market Trends 52

SocialPilot

JANUARY 14, 2024

of LinkedIn users are males, while 42.8% The number of LinkedIn users is projected to reach over 1 billion by 2025. of the LinkedIn user base is aged between 25-34. Over 75% of LinkedIn users are based outside the United States. of LinkedIn users from the United States of America are males, while 47.9% are females.

User-Generated 105

User-Generated Millennials Promotion Industry Insights 105

Sprout Social

FEBRUARY 22, 2019

Influence marketing and product decisions. Uncover industry trends and happenings. Through social listening, brands can better understand everything from big-picture industry insights to how to better serve individual customers. TOMS also has hundreds of thousands of users creating user-generated content on Instagram.

User-Generated 111

User-Generated Health Industry Insights Analytics 111

Buffer Marketing

MAY 9, 2024

All the signs point to it: power users must adopt a more holistic LinkedIn SEO strategy when creating personal and business content. An optimized company page makes it easier for customers to find your services, increasing traffic and boosting lead generation. Why is LinkedIn SEO important? Contribute to collaborative articles.

SEO 137

SEO User-Generated Thought Leadership Social Media Marketing 137

Marketing Insider Group

APRIL 24, 2023

For years, websites like Facebook and Google have been gathering user data for targeted advertising and sales to third-party sites. At first, it seemed harmless to collect personal data from users to help show search results for relevant products and services. In this mode, users can create their own source preferences.

Non-Profit 119

Non-Profit User-Generated Advertising Advertisers 119

Hubspot Marketing

MARCH 21, 2024

One example is Brett Landscaping , which sold almost its stock of higher-priced porcelain paving products. Construction Services Marketing Strategies Below are 13 marketing strategies you can use to generate leads and clients for your construction company. Construction companies swooped in and launched targeted marketing campaigns.

Marketers 126

Marketers Marketing User-Generated Promotion 126

SocialPilot

MARCH 5, 2024

Now, the answer changes from industry to industry. It could be awe-inspiring photography, industry-specific entertaining or funny videos, inspirational quotes, controversial topics for debate, data infographics, user-generated content , and more. Now, Instagram story stickers are great at driving engagement.

User-Generated 105

User-Generated Entertainment Industry Insights Social Media Marketing 105

Backlinko

DECEMBER 7, 2023

Lead generation: For businesses, an optimized LinkedIn profile can generate leads, improve brand recognition, and facilitate meaningful connections with potential clients or customers. I can see that these users are targeting “freelance writer”, “content writer”, and “writer and proofreader.” That’s where headlines come in.

SEO 112

SEO User-Generated Analytics Product 112

Sprout Social

FEBRUARY 7, 2024

For example, a healthy food brand might identify a rising interest in keto diets and find that none of its competitors are offering keto products. Respond quickly to new threats What if your competitor launches a new product that directly competes with your flagship offering? Is your product missing an important feature?

Price 129

Price Marketers Marketing Analytics 129

Martech

MAY 29, 2024

This article, drawing from personal experiences, industry insights, and expert perspectives, delves into the transformative influence of AI on the marketing profession. It does, however, excel at pattern recognition and generating coherent responses. Human curiosity generates the desire to know the answer to “why.”

Transform 122

Transform Marketers Marketing Communications 122

Martech

MARCH 17, 2022

Finding new opportunities for revenue generation. There was a clear need for a better, more comprehensive business function that can maximize marketing budgets and user experience without causing big dents in the company’s operational budget. Looks for new opportunities for revenue generation. Is that working for the company?

Price 124

Price Transform Customer Journey Communications 124

Buffer Marketing

SEPTEMBER 25, 2023

It has also helped me double my social media content production. Automated social media caption or text generation Words can be incredibly powerful. AI writing tools can automatically generate captions, headlines, and other text-based content for your social posts within seconds.

Transform 133

Transform User-Generated Social Media Marketing Analytics 133