SocialPilot

FEBRUARY 21, 2024

Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. One of the best online marketing platforms is Instagram. As per the latest reports, Instagram has the highest number of influencers, and 80.8% What is Instagram Influencer Marketing?

Influencer Marketing 116

Influencer Marketing Fashion Marketers Marketing 116

Search Engine Land

NOVEMBER 1, 2023

While SEO and PPC are well-known strategies for enhancing online visibility, it’s essential to explore emerging and overlooked opportunities like retail media and social media, including social search. Retail and social: Why should you care?

Retail 93

Retail Branding User-Generated SEO 93

Buffer Marketing

OCTOBER 28, 2024

Think of this as your cheat sheet for building a powerful marketing tech stack on a budget. Whether you're looking to improve your customer service , gather product feedback, or keep tabs on your online reputation, Mentionlytics could be a valuable addition to your digital marketing toolkit. Pricing: Starts at $69/month.

Digital Marketing 105

Digital Marketing Price User-Generated Affiliate Marketing 105

Girl Power Marketing

OCTOBER 20, 2022

Don’t overlook the power of organic social posts—they can reach your audience with engaging content that keeps your brand top of mind every day, so that your buyers think of you when purchasing online or in a retail outlet. Tweak Your Paid Social Strategy. That’s the power of influencer marketing.

Influencer Marketing 97

Influencer Marketing Branding Millennials Retail 97

Martech

MAY 16, 2024

Social media is a key channel (either from ads or recommendations from friends) for consumers to decide what to watch, as well as how to make decisions on purchases. CPG and retail are the biggest-spending and fastest-growing categories CPG and retail make up the biggest slices of digital video spend. And they’re growing.

Retail 135

Retail Entertainment Influencer Marketing Advertisers 135

Hootsuite

APRIL 22, 2025

Marketing on Facebook doesnt have to cost a lot, either. Whether youre just starting out with social media marketing or youve had a Facebook Page since 2007, these tips will get you the best possible Facebook marketing ROI. What is Facebook marketing? text posts, photos, videos) Paid, or boosted, content (e.g,

Gen Z 101

Gen Z User-Generated Marketers Marketing 101

Hubspot Marketing

APRIL 25, 2022

Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. Leveraging TikTok Influencer Marketing. If you’re a marketer looking to start leveraging the app , or increase your investment, a great way to do so is via influencer marketing.

Gen Z 130

Gen Z Influencer Marketing Social Media Marketing Finance 130

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. One of them is none other than David Jones.

Gen Z 59

Gen Z User-Generated Influencer Marketing Law 59

Sprout Social

MAY 12, 2025

According to Sprouts 2024 Influencer Marketing Benchmarks Report , TikTok influencers in the travel space have an average engagement rate of 3.36%. One of Australias largest book retailers, Dymocks, has capitalised on the success of #BookTok in its TikTok marketing.

Gen Z 65

Gen Z Transform Fashion Food 65

Sprout Social

DECEMBER 19, 2023

Social media marketing professionals aren’t ninjas, gurus or wizards—but they’re also more than just managers. What was once an individual role is now enough work for a whole crew, and the list of possible social media job titles keeps growing.

Influencer Marketing 133

Influencer Marketing Social Media Marketing Management Food 133

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Influencer Marketing. Social Media Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 127

Gen Z Millennials eCommerce Social Media Marketing 127

Martech

APRIL 11, 2024

Gemini (formerly Bard) and ChatGPT returned similar content in a similar format to my query, “What marketing technologies should a luxury retailer have in their martech stack?” Both provided a summary of the different categories of marketing technology and the purpose of each technology.

CRM 134

CRM Marketing Automation Platform Retail Customer Journey 134

Martech

NOVEMBER 11, 2022

What is B2C marketing? B2C marketing is a strategy by which a business sells its products and services directly to the end consumer, rather than to other businesses. Retail storefronts, ecommerce companies and even online streaming platforms such as Netflix all accomplish their sales via B2C transactions. Get MarTech!

B2C 123

B2C eCommerce Retail Shoppers 123

Hubspot Marketing

MARCH 20, 2023

Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. Gen Z is the only generation with a different first preference, which is learning about a product and its features through social media.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Martech

NOVEMBER 15, 2023

And despite fears of economic slowdowns and lingering inflation, the holiday season is expected to be a boon for retailers. Holiday spending is projected to be up between 3% and 4% over 2022, according to the National Retail Federation. Black Friday. Shopping-related videos increase on TikTok after Christmas well into January.

Shoppers 125

Shoppers eCommerce Shipping Retail 125

Hootsuite

SEPTEMBER 7, 2022

Black Friday is one of the biggest days of the year for online retailers, but it can also be one of the most challenging. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Customers expect deals and promotions from their favorite retailers. Work with influencers.

eCommerce 122

eCommerce Shoppers Retail Fashion 122

Sprout Social

AUGUST 18, 2022

If you’re running a retail business, brand, public service, or other business organization, an Instagram business account would be a better fit. Instagram business accounts can also use third-party apps, such as Sprout Social , to create and schedule content. Amplify your Instagram marketing strategy.

Retail 137

Retail Social Media Marketing Influencer Marketing Product 137

Neil Patel

JULY 26, 2021

Every marketer wants more attention. After all, that’s the goal of social media marketing, right? Plus, they get to promote a partner product and benefit from influencer marketing at the same time! The beauty of digital marketing is you can easily deliver curated content your users are interested in.

Social Media Marketing 145

Social Media Marketing Advertisers Advertising Education 145

Digital Marketer

DECEMBER 19, 2022

In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts. And, in turn, how has that changed the way we market? Moving Retail Online. When we think of ecommerce, the first thing that comes to mind is online retail. Omnichannel marketing.

Transform 82

Transform eCommerce Retail Entertainment 82

Hootsuite

AUGUST 17, 2020

So where does that leave your brand’s social media marketing strategy ? Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. This couch just happens to be in an influencer’s home, no big deal. Read on to learn more. Get Started.

User-Generated 145

User-Generated Advertisers Advertising Social Media Marketing 145

Econsultancy

DECEMBER 6, 2021

Worryingly, with more than half (54%) failing to check the refund/returns policies of social retailers, just one-fifth said they have received a full refund via the method with which they first paid and 88% said they have been left out of pocket for at least one purchase. Social Quarterly: Q4 2021.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertisers 54

CXL

OCTOBER 4, 2022

Leverage FOMO in social media marketing 3. Choose influencers based on influence, not audience size 5. Leverage FOMO in social media marketing. Retailers have been taking advantage of this concept for decades, holding limited-time-only sales to build urgency.

eCommerce 107

eCommerce Marketing Strategy Retail Marketers 107

Digital Marketer

MARCH 1, 2024

Social Media Marketing From the time of its inception, social media has changed the way we humans communicate and consume content. Today, 66% of marketers generate leads from social media by spending only six hours per week on social media marketing.

User-Generated 100

User-Generated Influencer Marketing Social Media Marketing SEO 100

Hubspot Marketing

MARCH 12, 2024

Why Should Retailers and Entrepreneurs Care? According to HubSpot’s Social Media Marketing Report , social media marketers already on TikTok planned to double down on their investment in 2023 — more than marketers on any other platform. “53% Consider leaning into influencers.

Shipping 110

Shipping Logistics User-Generated Social Media Marketing 110

Hootsuite

MAY 10, 2021

Social media for big companies has become about as commonplace as human resource departments. Unless you’re Apple, you’re on social media. Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels.

PR 145

PR Social Media Marketing Influencer Marketing B2C 145

Girl Power Marketing

OCTOBER 20, 2022

Don’t overlook the power of organic social posts—they can reach your audience with engaging content that keeps your brand top of mind every day, so that your buyers think of you when purchasing online or in a retail outlet. That’s the power of influencer marketing. Where do they live? Where do they shop?

Influencer Marketing 52

Influencer Marketing Branding Millennials Retail 52

Hootsuite

JULY 6, 2022

You can do this through cross-platform promotion, blogs, and influencer marketing. Link your Instagram account to your other social platforms. Turn your Shopify store visitors into customers with Heyday, our dedicated AI chatbot app for retailers. Promote your Instagram shop on other platforms. Try it Free for 14 Days.

eCommerce 138

eCommerce Key Performance Indicator Promotion User-Generated 138

Hootsuite

FEBRUARY 22, 2022

Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is affiliate marketing? Affiliate marketing is a way for content creators to earn commissions by referring customers to brands. Try it for Free.

Affiliate Marketing 143

Affiliate Marketing Marketers Marketing Promotion 143

Hootsuite

OCTOBER 23, 2023

There are endless benefits to using social media for business. But social success is a lot more complex than posting occasionally on Facebook and Instagram. If you want to reap the rewards that social media marketing can offer your business, you need an all-star social media team.

Copywriting 113

Copywriting CMO Influencer Marketing Analytics 113

Customers.ai

DECEMBER 12, 2023

Online spending has skyrocketed and with online retail revenue predicted to hit $1.1 For ecommerce retailers, this opens up a huge opportunity. Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14 billion on influencer-related marketing campaigns in 2024.

eCommerce 106

eCommerce PR User-Generated Marketers 106

SocialPilot

DECEMBER 14, 2023

AI has become an indispensable tool for marketers, far beyond just a minor influence in their work. But what about social media marketing? Well, social media marketers have also embraced the power of AI and started implementing it to perform different activities of their daily grind.

Transform 119

Transform Social Media Marketing Food Entertainment 119

Search Engine Land

DECEMBER 15, 2022

Retailers are the number one advertiser online and Google wants to keep and grow those dollars. We’ll see more real-time local product inventory online, including from smaller retailers. . Trend 5: Influencer marketing and expert community building.

Market Trends 20

Market Trends Search Marketers 2023 Trends Retail 20

Sprout Social

JANUARY 26, 2021

“Businesses and people are messaging with each other more than ever, and Instagram is an important channel to connect with customers and build relationships,” said Konstantinos Papamiltiadis, VP of Platform Partnerships at Messenger, in regard to Sprout Social launching Facebook’s Messenger API support for Instagram messaging features.

Shipping 144

Shipping Entertainment Management Customer loyalty 144

Hootsuite

MARCH 8, 2022

And, if you do influencer marketing , your partners can tag your products in their regular or Idea Pins to make it easier for their audience to shop your stuff. Floor & Decor, a brick-and-mortar home retailer, knew customers planned renovations long before they ever knocked down a wall. Try it today. Book a Free Demo.

Price 132

Price User-Generated Social Media Marketing Shoppers 132

Sprout Social

MARCH 27, 2023

Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals. Plan for retention and acquisition Retention and acquisition should be two different tracks in your social media marketing campaigns.

User-Generated 142

User-Generated Customer Journey Social Media Marketing Entertainment 142

InTouch Marketing

JANUARY 31, 2024

Here are some of the hottest types of marketing in 2024, and why if you’re using a megaphone to capture potential customers’ attention, you’re likely missing the mark in today’s age where interruption marketing is becoming increasingly ineffective. This approach has become increasingly crucial in our interconnected world.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86