Search Engine Land

FEBRUARY 15, 2024

Whether you’re using LinkedIn Ads, Google Ads, or Microsoft Ads, Nicole Waddington, digital marketing manager at Cypress North, offered valuable tips on optimizing lead generation campaigns for maximum performance at SMX Next. Below is a summary of the insights she shared. What is lead generation? Clicked on your ads.

CRM 117

CRM User-Generated Advertising Advertisers 117

Buffer Marketing

DECEMBER 14, 2023

LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. Pretty Little Marketer shares their favorite marketing moments of the year in a visually engaging carousel.

Transform 118

Transform User-Generated Thought Leadership Copywriting 118

Search Engine Land

OCTOBER 4, 2023

LinkedIn has started rolling out a new tool that leverages AI to simplify ad creation. LinkedIn’s Accelerate campaigns can help streamline the ad creation process, saving time and resources, while also enhancing ad performance through data-driven insights and optimization. Get the daily newsletter search marketers rely on.

Advertising 123

Advertising Advertisers Management Place 123

Martech

MARCH 15, 2024

LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding its Thought Leader ads into a form of branded content promotion. LinkedIn is a key B2B marketing channel. What LinkedIn is saying. Dig deeper: The B2B CEO’s social media checklist Why we care.

Branding 96

Branding Thought Leadership Promotion Price 96

Hootsuite

SEPTEMBER 25, 2023

Actionable insights to help you grow faster. Average Facebook engagement rate: 0.97% Average LinkedIn engagement rate: 1.47% Average TikTok engagement rate: 6.01% Average engagement rates: September insights 1. We’ve even included a simple (and free!) 1 Analytics Tool for Growth Beautiful reports. Clear data.

Real Estate 125

Real Estate Food Analytics Entertainment 125

Customers.ai

FEBRUARY 7, 2024

Antonis Kocheilas CEO, Ogilvy Advertising Twitter / LinkedIn Expertise: Advertising, Brands, AI Antonis Kocheilas, the man steering the ship at Ogilvy Advertising, is a strategist at heart with a knack for big-picture thinking. See Who Is On Your Site Right Now! Turn anonymous visitors into genuine contacts.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Search Engine Land

JANUARY 18, 2024

Check with clients and/or executives to lock in business goals for the year January is a great time to double-check business goals and make sure your marketing campaigns are aligned. testing a new audience demographic) goal shifts that marketing needs to support. Often, organizations will reassess goals heading into a new year.

User-Generated 126

User-Generated PR Advertising Advertisers 126

Buffer Marketing

JANUARY 22, 2024

Instead, I can provide certain themes and insights based on research, expert opinions, and raw instinct for what we might see. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. What else is corroborating this prediction?

Gen Z 117

Gen Z Entertainment Transform User-Generated 117

Buffer Marketing

APRIL 22, 2024

As the founder of CoachRanks , I have the opportunity to work with life coach solopreneurs every week, helping them better understand marketing best practices. But after achieving initial success, they bump into the same problem: They must moonlight as marketers to scale up. The number one most common theme that I see?

Thought Leadership 98

Thought Leadership Real Estate User-Generated Food 98

Search Engine Land

DECEMBER 11, 2023

LinkedIn made several noteworthy platform enhancements in 2023, strengthening its position with B2B advertisers. This article reviews LinkedIn’s major 2023 releases and their significance, and makes suggestions for improvements that could make B2B marketers even bigger fans. LinkedIn’s business data is much richer.

2023 Trends 128

2023 Trends Thought Leadership Advertising Advertisers 128

Buffer Marketing

JANUARY 22, 2024

Instead, I can provide certain themes and insights based on research, expert opinions, and raw instinct for what we might see. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. What else is corroborating this prediction?

Gen Z 111

Gen Z Entertainment Transform User-Generated 111

Buffer Marketing

MARCH 21, 2024

If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it. I’m Irina, a Growth and SEO Advisor, and I help companies grow their visibility with inbound marketing. and repurpose that content to increase my LinkedIn visibility.

Thought Leadership 105

Thought Leadership Inbound Marketing Promotion User-Generated 105

Buffer Marketing

SEPTEMBER 11, 2023

Having a strong LinkedIn game is no longer an option. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. The reality is that the best LinkedIn users are marketing machines.

Thought Leadership 128

Thought Leadership Transform Communications Branding 128

Martech

FEBRUARY 8, 2024

HubSpot introduced a suite of features across all hubs and tiers, helping your team streamline workflows, enrich engagement and provide deeper insights into your operations. Expanded insights and data management capabilities with limit increases. Step up your LinkedIn strategy with documents and polls. How has it been for you?

Law 114

Law Management CRM Education 114

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

Influencer Marketing 134

Influencer Marketing Whitepaper User-Generated Marketing 134

Buffer Marketing

NOVEMBER 30, 2023

It was 2015, and I was in my first year of college when I learned about LinkedIn.   Then, per my career objective to become a well-known writer at that time, I had to send my resume and a link to my LinkedIn profile for a gig at a very popular online magazine.   So, I started consuming content on LinkedIn.

Copywriting 117

Copywriting User-Generated Advertising Advertisers 117

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn.

Law 115

Law Customer loyalty Advertising Advertisers 115

Buffer Marketing

FEBRUARY 8, 2024

2023 was a big year for LinkedIn and its top creators. The LinkedIn team must have come away with many lessons as they announced some key pivots within the first month of 2024, most notably making the “Creator Mode” feature the default for every user.

Gen Z 100

Gen Z User-Generated Social Media Marketing Analytics 100

SocialPilot

JANUARY 14, 2024

Linkedin is constantly redefining its position in the market. Linkedin has recently introduced new creator mode features to empower the platform’s thought leaders. Linkedin has recently introduced new creator mode features to empower the platform’s thought leaders. of LinkedIn users are males, while 42.8%

User-Generated 75

User-Generated Millennials Promotion Industry Insights 75

Sprout Social

JANUARY 24, 2024

LinkedIn is more than just a networking site. In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy.

Analytics 112

Analytics Finance CRM Place 112

Hubspot Marketing

DECEMBER 5, 2023

LinkedIn profiles are the new resumes. LinkedIn shows your skills, featured projects, recommendations, and certifications, to name a few. LinkedIn endorsements help you do just that, alongside building credibility, authority, and trust in you as a professional. I'll cover: What is a LinkedIn endorsement?

Thought Leadership 107

Thought Leadership Copywriting Education Email Marketing 107

Search Engine Land

AUGUST 30, 2023

LinkedIn is a powerful way to connect with a targeted B2B audience through its advertising capabilities. However, LinkedIn ad campaigns can sometimes stumble even with the best intentions. If you’re puzzled by your LinkedIn Ads setup going awry, you’re not alone. Get the daily newsletter search marketers rely on.

Advertising 138

Advertising Advertisers User-Generated Branding 138

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Martech

OCTOBER 23, 2023

Digital transformation can mean many things to marketers and organizations. Many on the list are marketers and entrepreneurs themselves. The knowledge they share covers what businesses can do to transform and how marketers can rise to the challenge and discover new value — now and in the future. LinkedIn: Tim Crawford (5.9K

Transform 126

Transform Pharmaceutical B2C Event Marketing 126

Marketing Insider Group

DECEMBER 18, 2023

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. Why Zemanta? Why Sponsored Updates? Multiple targeting options (e.g.

Gen Z 91

Gen Z Millennials Advertising Advertisers 91

Businesses Grow

FEBRUARY 19, 2024

While I might be the last marketer on LinkedIn who hasn’t added “AI Expert” to his title, I can still connect the dots in an informed manner! To me, a book must contain insights and stories and quirky ideas that come from the unique perspective of the writer. How will you be relevant in the AI future?

Food 127

Food Education eCommerce Branding 127

Search Engine Land

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn.

Law 103

Law Customer loyalty Advertising Advertisers 103

Search Engine Land

MARCH 21, 2024

Every year brings a ton of change in digital marketing. This is sparking unrest for paid and organic marketers alike – and putting an even bigger emphasis on paid and organic teamwork, as I discussed in my recent presentation at the MarTech Spring Conference (registration required). Get the daily newsletter search marketers rely on.

SEO 129

SEO Education User-Generated Communications 129

Search Engine Land

MARCH 3, 2023

LinkedIn has introduced Collaborative Articles, what it is calling an all-new way to share knowledge. LinkedIn is touting this as a way to grow your following, boost your reputation and help the community. .” What is a LinkedIn Collaborative Article? ” LinkedIn said you can either search or browse for articles.

Influencer Marketing 100

Influencer Marketing Marketing Marketers SEO 100

illumin

APRIL 26, 2024

In its official statement , Google says the UK Competition and Markets Authority (CMA) needs “sufficient time to review all evidence including results from industry tests.” The CMA requested market feedback on the targeting tool by the end of June. More will come, and Google will (eventually) follow through on its promise.

Advertising 111

Advertising Advertisers Management Product 111

Buffer Marketing

JANUARY 18, 2024

It’s not the first time I’ve tried out LinkedIn Premium — but it is the first time I’m approaching the platform’s paid subscription as a creator.    But, after nabbing my dream role at Buffer , my goals on LinkedIn shifted. It just might. That depends on which plan you go for.

User-Generated 104

User-Generated Analytics Price Customer 104

Businesses Grow

APRIL 29, 2024

Uprising alumni help make newcomers feel welcome at the marketing retreat as soon as they walk through the doors! Just experienced my favorite week of the year — The Uprising — and I thought I would share a few learnings from this exceptional marketing retreat (year five!) The event is co-created.

Transform 67

Transform Marketing Marketers Food 67

Search Engine Land

MARCH 14, 2024

As explained by Barry Schwartz on this site last November, hidden gems are when people share their first-hand knowledge and their own personal insights and experiences with others on the public web. Get the daily newsletter search marketers rely on. For instance, ask a question on LinkedIn and let your network weigh in. (If

SEO 136

SEO Transform Promotion Branding 136

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

Social Media Marketing 107

Social Media Marketing Key Performance Indicator Influencer Marketing Management 107

Animalz blog

MARCH 11, 2024

As Chris Long, VP of Marketing at Go Fish Digital pointed out on LinkedIn , this tactic has gained popularity in the SEO world over the past 12-24 months. Copycat Content Antidotes: Data, Perspectives, And Insights Google is open to automation when used thoughtfully to enhance quality. Anything less simply won’t cut it.”

SEO 100

SEO Education Branding Marketing 100

Hubspot Marketing

DECEMBER 21, 2023

So, we've gathered business card examples based on insights from marketing managers, recruiters, and decision-makers to help. So, we've gathered business card examples based on insights from marketing managers, recruiters, and decision-makers to help. It becomes clear how alike most business cards have come to look.

CMO 103

CMO Communications Management Law 103

Buffer Marketing

JANUARY 3, 2023

Whether you are a seasoned social media professional or just getting started on leveraging the power of LinkedIn, it can be easy to fall prey to some of the most common misconceptions about this powerful social network. What kinds of content should you be posting to LinkedIn? And how does all of this impact LinkedIn’s algorithm?

Health 128

Health Place Product Marketing Product 128