Search Engine Land

MARCH 13, 2024

TikTok rolled out a new feature called Creator Search Insights, allowing creators to track trending search terms on the platform. Accessible through the app by searching “Creator Search Insights,” this tool aims to provide creators with valuable insights to inspire and enhance their content creation process.

Analytics 125

Analytics Management Search Marketers Marketing 125

Search Engine Land

MARCH 1, 2024

Content pillars are foundational to your brand’s content strategy. Developing strong content pillars is crucial for every brand that wants to attract and engage followers online. They help you build connections with your target audience by creating informative, inspiring and entertaining content.

Branding 119

Branding Entertainment SEO Education 119

Ariyh

OCTOBER 16, 2023

This is a 3min practical summary of a scientific study 🎓 Join 22,919 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… HelpDesk Struggling with customer support requests? 📝 Intro How often should you post on social media?

B2C 124

B2C Price Promotion eCommerce 124

SocialPilot

APRIL 26, 2024

These famous words by Stephen R Covey are especially true when it comes to social media. Knowing how to schedule social media posts on different platforms can really help you gain more traction, even when you are not online and when your audience is most active. Why Should You Schedule Social Media Posts?

User-Generated 90

User-Generated B2C Promotion Analytics 90

Search Engine Land

FEBRUARY 29, 2024

Dig deeper: Search universe analysis: A deep dive TikTok Known to most as a social media platform, TikTok has been making huge strides to disturb Google’s search dominance. There are many reasons users are drawn to TikTok as a search engine, including: Short-form video content, making information more digestible.

Advertising 124

Advertising Advertisers Gen Z eCommerce 124

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level.

Health 120

Health Manufacturing Thought Leadership Product 120

Search Engine Land

DECEMBER 6, 2023

AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive. Generative AI can help organize inventory, content and demand data to create the optimal internal linking structure.

SEO 136

SEO User-Generated Transform Market Trends 136

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. This qualitative social data reveals customer sentiments, preferences and experiences.

Customer 107

Customer Transform Communications Promotion 107

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter?

Branding 108

Branding Transform Health Analytics 108

Hubspot Marketing

MAY 29, 2023

Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it.

Whitepaper 123

Whitepaper eBook User-Generated Marketing 123

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media Marketing 121

Social Media Marketing Marketing Marketers Education 121

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Transform 109

Transform Manufacturing Pharmaceutical Analytics 109

Sprout Social

FEBRUARY 29, 2024

Each domain benefits from AI’s ability to streamline processes, improve efficiency, and provide actionable insights, making every interaction and decision more meaningful and effective. They power AI tools that enable businesses to gain valuable insights from disparate data to help decision-making. Why this surge? What is AI?

Transform 118

Transform User-Generated Analytics Market Trends 118

Sprout Social

OCTOBER 4, 2023

How does one topic perform on social compared to another? In social media, the most important questions are often the most difficult to answer or quantify. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in.

Branding 120

Branding Fashion Non-Profit Marketing 120

Search Engine Land

MAY 7, 2024

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. At a glance Massive traffic increase: Organic clicks rose from 37,000 to 210,000 per month by targeting high-search commercial keywords.

eCommerce 79

eCommerce PR Real Estate SEO 79

SocialPilot

MAY 7, 2024

Whether you’re a small business owner or a social media agency wanting to make the most of Twitter marketing efforts , this blog is for you. Whether you’re a small business owner or a social media agency wanting to make the most of Twitter marketing efforts , this blog is for you. If not, stick with us.

Real Estate 76

Real Estate Marketing Marketers Promotion 76

Sprout Social

APRIL 9, 2024

In October 2023, I interviewed for a VP of Social and Content Strategy role for a very well-known and established brand. I replied, “Can you give me an idea of how involved the C-suite is with the social team?” I replied, “Can you give me an idea of how involved the C-suite is with the social team?”

CMO 89

CMO Entertainment Communications Branding 89

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. With its visually stunning content and endless scroll of inspiration, the platform has become a major player in the UK social media landscape, particularly among the young.

Branding 102

Branding Fashion Food COS 102

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. A call-to-action can be a slight nudge for commenting on your social media posts or the final call to sign up for a free trial. You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more.

User-Generated 117

User-Generated Social Media Marketing Analytics Customer loyalty 117

Hootsuite

FEBRUARY 5, 2024

Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Instagram analytics are the metrics used to understand how content performs on Instagram. Actionable insights to help you grow faster. What are Instagram analytics? Clear data.

Analytics 97

Analytics Social Media Marketing Management Promotion 97

Sprout Social

NOVEMBER 30, 2023

There are two main types of competitors: direct and indirect. How to analyze marketing competitors To analyze your competitor’s marketing strategy, you need to gather as much competitive intelligence as possible about their marketing, from web and social media to field marketing. What is competitor analysis in marketing?

CRM 103

CRM Whitepaper Marketing Marketers 103

Hubspot Marketing

DECEMBER 4, 2023

Facebook has hundreds of options, so start typing, and it will auto-populate with your business type/industry. exclusively use their phones to browse the social media site. exclusively use their phones to browse the social media site. It should be easy enough, right? Create your page. As of 2023, 98.5%

Gen Z 113

Gen Z User-Generated Millennials B2C 113

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Making good content isn’t even half the battle for brands today. With social media and the marketers who use it moving at the speed of light, keeping up with new platforms, trends, and algorithm updates isn’t easy. Not much time on your hands?

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Martech

APRIL 23, 2024

The data analyzed can include website and app engagement, customer sentiment and social media activity, as well as contextual data like location and even weather. “How will this type of email campaign perform with this type of audience?” ” Predictive analytics Predictive analytics has a long history.

Analytics 115

Analytics Logistics CRM Customer Journey 115

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. It makes sense. The difference?

Influencer Marketing 134

Influencer Marketing Whitepaper User-Generated Marketing 134

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. It involves a hefty strategy of great content and consistency. Your audience never sleeps and neither should your Facebook content. Consistency Consistency is key when it comes to social media algorithms.

Thought Leadership 119

Thought Leadership Analytics Management Social Media Marketing 119

Marketing Insider Group

JANUARY 2, 2024

Social media isn’t the king of the castle anymore. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. It’s a wake-up call for content marketers and publishers everywhere. This isn’t just a blip on the radar.

Content Marketing 100

Content Marketing Marketing Marketers User-Generated 100

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

User-Generated 103

User-Generated Health Branding Customer 103

Customers.ai

JANUARY 26, 2024

We’ve broken our 15 favorite tools into the following categories: Lead Generation Tools Sales Enablement Tools Account-Based Marketing (ABM) Software Event & Webinar Software Conversion Rate Optimization (CRO) Software Social Media Automation Software B2B Content Marketing Software See Who Is On Your Site Right Now!

CRM 111

CRM User-Generated Analytics Marketing 111

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 138

Analytics User-Generated Key Performance Indicator Social Media Marketing 138

Rock Content

APRIL 30, 2024

Your inbound content marketing strategy is a bigger part of your brand’s audience-facing image than you may realize. Fantastic marketing content answers important questions for your existing and potential customers. The Core Principles of Inbound Content Marketing “Inbound content marketing just might be the magic touch you need.

Content Marketing 80

Content Marketing Inbound Marketing Outbound Marketing Direct Mail 80

Buffer Marketing

APRIL 23, 2024

Landing paid partnerships as a creator doesn’t necessarily require a huge following — but it does require a professional influencer media kit.  Enter: a media kit. ”  “It saves a lot of back-and-forth emailing if you're able to share a media kit early on in the conversation.

Influencer Marketing 93

Influencer Marketing Social Media Marketing Price Fashion 93

Rock Content

MARCH 22, 2024

According to Ann Handley, the chief content officer with MarketingProfs, “ most of us are just getting going with generative AI. Content Marketing Evolution: From Information to engagement Content marketing continues to be at the forefront of any B2B marketing strategy, and calculating its ROI will remain an essential task.

Customer loyalty 95

Customer loyalty Marketing Marketers CMO 95

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. What type of customer support are you looking for? Everything else has changed dramatically (the not-so-good news). Available resources. What’s your budget?

Price 138

Price User-Generated Education eBook 138

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Why pay attention to the creator economy?

Branding 136

Branding Logistics Influencer Marketing Affiliate Marketing 136

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Read on to get a better understanding of how NLP works behind the scenes to surface actionable brand insights.

Transform 108

Transform User-Generated Health Branding 108

Hootsuite

FEBRUARY 7, 2024

While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. What are hashtag analytics?

Analytics 91

Analytics User-Generated Place Social Media Marketing 91