Sprout Social

OCTOBER 11, 2024

Insurance and finance Gainbridge partnered with athletes Caitlin Clarke, Billie Jean King and Annika Sörenstam to promote their product ParityFlex, an annuity designed to address women’s unique retirement needs. Other insurance companies like GEICO and State Farm sponsor athletes, events and athletic associations year-round.

Transform

Martech

SEPTEMBER 20, 2024

Determining if you need cyber insurance to cover the cost of financial damages. “Ask them what best practice is to ensure the software is running in a secure, compliant fashion.” Other steps include: Using multi-factor authentication. Keeping an accurate inventory of vendors.

Law

Martech

JANUARY 22, 2025

Stand out through experiential marketing Aeroflow Breastpumps, a company that helps moms receive breast pumps and supplies through insurance, used SoLoMo to connect with customers when they partnered with Pumpspotting’s “Boob Bus” a mint-green mobile breastfeeding station that toured the U.S.

Event Marketing

Martech

OCTOBER 30, 2024

Insurance providers were payers. They couldn’t refer themselves to work with us, and they certainly weren’t paying for the expensive services we rendered. The referring physician was the decider. They chose whether we saw a patient instead of our competitor.

Customer

Martech

OCTOBER 31, 2024

Additionally, it’s a channel that works across “just about any product or vertical,” said Fink, naming apparel, financial services, insurance, automotive, home goods and services as examples. It has the best conversion rate (85%) and response rate (84%). “Is it scalable?” ” he asked.

Direct Mail

The CMO Survey

NOVEMBER 12, 2024

Across industries, Education (25.3%), Banking / Finance / Insurance (14.8%), and Healthcare organizations (9.8%) achieved the most growth, while Mining / Construction (-20%), Retail / Wholesale (-5.8%), and Communications / Media (-4.9%) all shrank. Marketing organizations grew headcount by 5.3% growth in Spring 2024.

CMO

Martech

JULY 19, 2024

Zeta saw growth in the automotive and insurance sectors, something it didn’t expect to see for another quarter. First-generation customer data platforms (CDPs) lacked features like AI and struggled with data governance and with omnichannel applications. Zeta’s strength in these areas makes it a good option for customers looking to upgrade.

CRM

Marketing Insider Group

JANUARY 27, 2025

Continuing with the golf event example, lets say you want to add a hole-in-one contest but are still waiting to confirm a sponsor to cover the cost of the contest insurance. Such a contest is an attendance driver, so youll want to have the content ready to go as quickly as possible once all the details are confirmed.

Event Marketing

Vertical Response

NOVEMBER 10, 2024

For instance, an insurance company experienced a 45% revenue increase after increasing its email frequency. Improved Engagement and Sales Careful adjustments to email frequency can significantly impact engagement and sales, as demonstrated by various scenarios.

B2C

Search Engine Land

OCTOBER 4, 2024

Inclusive advertising: AI can help create more inclusive ad strategies such as analyzing customer challenges in car insurance. This saves time and provides external perspectives on strengths and weaknesses. AI can suggest adjectives to address specific customer concerns and create a sense of safety.

Advertising

Martech

JUNE 12, 2025

Access to health insurance and retirement benefits like a 401(k) are critical for many who support families and plan for the future. Each VP or CMO on the sidelines has a unique story, but most are eager to reenter the full-time workforce.

CMO

Martech

OCTOBER 14, 2024

If you send emails for banks, insurance companies or other regulated companies or emails with legal notifications, you could face class-action lawsuits if your emails are not accessible by protected classes like people with disabilities.

Email Marketing

Lynton Web

DECEMBER 16, 2024

SyncSmart Portals Independent Yet Connected Now imagine a different scenario: a Fortune 500 national, successful insurance company with independent agents across the country. Brand-specific customization options on certain out-of-the-box functionality ( lifecycle stages , lead statuses, meeting types) may be limited in some areas.

Branding

Martech

FEBRUARY 12, 2025

Social media was flooded with insurance coverage horror stories. And though the public largely acknowledged that murder is a condemnable act, Americans are still publicly sharing insurance-related nightmares nearly two months later. Whats going wrong?

PR

Backlinko

MARCH 26, 2025

For example, insurance, healthcare, finance, and legal terms have some of the highest CPCs. Insurance $19.45 Keyword cost is the amount you pay to advertising platforms (like Google Ads) when someone clicks on your ad. It’s commonly referred to as cost per click (CPC). Other keywords cost under a dollar per click. Marketing $4.28

Price

Sprout Social

MAY 20, 2025

Well walk you through how banks, insurance companies and other financial services businesses can establish a compliant, valuable social-first presence within the FinTok community, so you can meet audiences where they want to engage with financial content. Consumers trust social media and are actively seeking information there.

Gen Z

Welcome Software

FEBRUARY 21, 2025

While some industries like banking and insurance face more regulatory hurdles than software and retail, AI is getting smarter about different industry needs. Insurance: AI simplifies complex decision-making. But it can't run the experimentation lifecycle entirely for you. But does it even work for my industry.

User-Generated

Backlinko

DECEMBER 29, 2024

Some examples of websites that might feature plumbers include: Home improvement blogs Real estate blogs Home insurance blogs Heres an example of a guest blog from Precision Air & Plumbing for a home insurance website. Finding websites that publish plumbing-related content can take time.

SEO

Set Up

APRIL 8, 2025

Boosting Engagement for an Insurer : A global specialty insurer increased brand awareness and engagement through strategic influencer partnerships. Some of those success stories have been: Market Expansion for a Fintech Brand : A financial services company successfully expanded into new markets using a targeted, data-driven strategy.

Transform

Set Up

APRIL 7, 2025

Boosting Engagement for an Insurer : A global specialty insurer increased brand awareness and engagement through strategic influencer partnerships. Some of those success stories have been: Market Expansion for a Fintech Brand : A financial services company successfully expanded into new markets using a targeted, data-driven strategy.

Transform

Backlinko

NOVEMBER 1, 2024

These can be blogs about: Home improvement Home maintenance Home insurance Real estate Disaster readiness Money management Here’s a great example of contributing your roofing expertise to a popular website. Guest Blogging Guest blogging is a great way to reach a wider audience and get more traffic to your site.

SEO

Exposure Ninja

APRIL 22, 2025

In our first example from the business insurance sector, 1West’s home page immediately communicates its purpose. Our insurance example incorporates the word “instant” into their quote CTA a small but powerful word choice that preemptively addresses the common objection that getting a quote will be time-consuming.

Customer Acquisition

Marketing Insider Group

JULY 24, 2025

Salaries, health insurance, retirement plans, and ongoing professional development represent fixed and recurrent costs. Moreover, in-house teams typically offer greater agility, responding swiftly to market changes without the procedural constraints often experienced with external agencies.

Health

illumin

NOVEMBER 12, 2024

Health Insurance Portability and Accounting Act (HIPAA) : HIPPA is one of the most well-known privacy laws in the US. These include: Privacy Act Of 1974: This law determines how data can be collected and used by federal agencies. There are limited exceptions to this law, including for the Census Bureau.

Law

Marketing Insider Group

APRIL 28, 2025

No long-term contracts, no insurance packages, no office setups. Think salaries, benefits, office space, equipment, and onboarding. But outsourcing web development cuts all of that. You pay for what you neednothing more. Just a clear budget for a defined project. And it doesnt mean youre choosing between cheap and bad, or expensive and good.

Communications

Zumvu

JUNE 17, 2025

Next Article How Outsourced Customer Support Can Skyrocket a SaaS Business 0 Comments Guest Please login to post your comment.

Finance

Lusha

JULY 22, 2024

” Insurance Hook : “Hi [Prospect Name], I hope you and your family are safe and well.” ” Introduction : “My name is [Your Name] from [Your Insurance Company]. We offer comprehensive insurance plans that provide peace of mind for you and your loved ones.”

Customer

Hubspot Marketing

JUNE 12, 2025

A few years ago, I was head of content at a health insurance company — a role that required a team of full-time employees and freelancers to get the job done. But once ChatGPT hit the scene, I realized I could strike out on my own. Managing people is hard, messy, and expensive. I wasn’t always doing the part of the work that I enjoyed.

Copywriting

verse.ai

JANUARY 28, 2025

Legal reasons why the FCC ruling has been postponed The ruling has been postponed because the Insurance Marketing Coalition (IMC) petitioned to challenge FCCs ruling to the Eleventh Circuit Court. Meanwhile, the previous requirements for prior express written consent under the TCPA remain in effect.

Telemarketing

Customers.ai

DECEMBER 19, 2024

Whether youre in B2B, insurance, finance, or automotive, this feature gives you tangible ROI insights on your lead generation efforts. We identify your anonymous visitors, you remarket to them through emails or ads, and when they convert on your lead gen forms, we connect the dots and report it back to you. Sounds simple enough, right?

Shoppers

Duct Tape Marketing

NOVEMBER 7, 2024

I was chief marketing officer of Aetna, so health insurance company where one of the things we were doing was marketing to people help them to encourage them to do healthier behaviors. One of the things we did, for example, at Aetna, when you get your health insurance, do you really understand that most people don't.

Customer

Search Engine Land

SEPTEMBER 27, 2024

For instance, at my agency, our pet insurance brand relies heavily on social media for topic generation, whether endorsing trends or advising against them, like the trend of dyeing dogs’ fur. By working with the strategic team to understand audience personas and their online behavior, insights can guide targeted strategies.

Digital Marketing

Sales Force: CMO

MARCH 21, 2025

One of the first projects Fredrickson and Di Giacinto built on Marketing Cloud was an email campaign explaining why dental insurance is important and how its connected to whole body health. DDAZs research showed that a lot of people struggle to fully understand insurance plans and terminology.

Health

Marketing Insider Group

JUNE 23, 2025

All without the overhead of office space, insurance, or extra payroll taxes. Agencies usually charge a flat monthly rate or per-project fee. That covers a team of specialists, access to premium tools, and strategy support.

Digital Marketing

Martech

JUNE 10, 2025

The stakes are higher in complex sales In high-consideration industries (healthcare, finance, insurance, etc.), AI platforms, rather than the brands themselves, are playing a larger role in defining brand stories for global companies, usurping narrative control and eroding reputations. Email: See terms.

Transform

Backlinko

JULY 30, 2024

global monthly search volume) Compare car insurance (205K global monthly search volume) Cheapest email marketing software (1.1K Just by adding some of these words to your seed keywords. Like: Best bullet journal (4.3K

User-Generated

Martech

APRIL 24, 2025

Have you created positive brand memories that act as reputation insurance? That’s impact. Build brand equity before you need it Are you building trust ahead of a potential issue? Are you publishing, activating and showing up deliberately not just reactively?

Branding