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When UGC Goes Wrong: How Smart Brands React to Controversy [Expert Interviews]

Hubspot Marketing

I’m not your PR or legal team and recommend that you consult trusted brand experts when and if the unthinkable happens. With this in place, you can be ready for a scenario where your brand gets an influx of customer web chatter, press requests, or customer service inquiries due to UGC. Who will handle the response? Take a deep breath.

Branding 129
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The guide to winning social media for law firms

Sprout Social

But that’s no longer the case as the use of social media among independent attorneys and law firms is becoming increasingly popular. That said, some law firms may still be struggling to use social media effectively. You’ll be able to understand how social media can benefit your law firm and how you can make the most of it.

Law 111
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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

Those potential marketing channels cover any place that could influence a customer’s brand perception, including: Traditional marketing like TV, radio, out-of-home advertising. PR and earned media. Digital marketing like SEO, email, and social media. Direct sales conversations and promotions. Track a unified goal.

CMO 124
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The 2023 Guide to Social Media for Law Firms and Lawyers

Hootsuite

Social media for law firms brings in clients, boosts your credibility, and keeps you up to date on your competitors. That equals big opportunity for law firms willing to invest in social media. Read on for how to create a winning social media marketing strategy for law firms. #1

Law 105
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The Upcoming Brand’s Guide to Social Media Policy

Marketing Insider Group

In a world where everything and everyone is connected, one poorly timed or worded message could destroy your business and spiral into a full-blown PR crisis. While many organizations wait until a PR disaster strikes to put a policy in place, proactively developing a strategy prevents you from ever having to deal with social media issues.

PR 145
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21 Brand Style Guide Examples I Love (for Visual Inspiration)

Hubspot Marketing

Pro tip: You can either include your mission statement within your style guide, create a separate document for reference, or distill your mission statement into a slogan that you can place at the head of your document. Brand Guidelines Buyer Persona A buyer persona is a fictional representation of your ideal customer.

Branding 115
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10 of the Best Public Relations Examples to Inspire Your Next Campaign

Hubspot Marketing

When you need a dose of inspiration, blogs like PR Examples are a great place to find the most compelling PR plays. Lawyer.com’s brilliant marketing play resonated with audiences because Lohan’s troubled past and her frequent brushes with the law makes people who might’ve gotten in a little trouble feel like they’re not alone.

PR 145