Neil Patel

JUNE 10, 2025

The most common examples of experiential marketing include pop-up experiences, product sampling and demos, brand activations, workshops, guerrilla marketing, and AR/VR initiatives. Experiential marketing is a promotional tactic that engages consumers through memorable, immersive experiences. What is Experiential Marketing?

Gen Z

Hubspot Marketing

OCTOBER 29, 2024

B2B products often have greater technical complexity, which leads to longer onboarding processes. “In Manufacturers Manufacturers are businesses that create goods and products from raw materials, usually at their own factory or warehouse. Distributors Distributors work with manufacturers to sell the manufactured product to customers.

eCommerce

Buffer Marketing

MAY 13, 2025

Metrics are most helpful when they guide your next move — whether that’s adjusting your content, switching up your posting schedule, or even thinking up new products.   Track this metric when: you're launching a new product or service you're running a seasonal promotion ( Black Friday + Cyber Monday , anyone?)

Analytics

Sprout Social

MAY 7, 2025

Many logistics and delivery businesses use WhatsApp to inform buyers about delivery times to make deliveries more convenient. This gives customers a direct contact option to discuss orders, ask questions about products or offer feedback. WhatsApp campaigns are used to build a community around new products or services.

Gen Z

Buffer Marketing

APRIL 22, 2025

Does it help build awareness by showing your products in action?   For example, if you’re creating video content to build awareness about your product or service, you’ll focus on how-to videos and explainer videos. You need to figure out: Video production logistics (equipment, setting up your camera, etc.)

Video Marketing

Customers.ai

DECEMBER 30, 2024

Whether its recommending the right product or running a highly targeted ad campaign, demographic data helps you connect with your audience on a deeper level. Its especially useful for tracking product engagement alongside demographic data. We can see whos doing what and whyits a game-changer for product development, said a G2 reviewer.

Price

Neil Patel

JUNE 2, 2025

Holding events can be a great way to promote your business and reach a wider audience. Naturally, these two different promotions would come with wildly different price tags as sponsorship package costs tend to vary based on how much exposure the business is getting.

Food

Welcome Software

JUNE 30, 2025

While many competitors have treated AI as either a peripheral feature or a standalone platform, Optimizely Opal has been architected as a native capability interwoven throughout our existing product suite. Marketers must develop AI literacy , especially in prompt design, to fully unlock productivity and creativity gains. Let's dive in.

Transform

Vertical Response

JULY 14, 2025

When discussing these organizations, it is important to clarify that marketing refers to the various strategies and activities used to promote their mission, engage stakeholders, and build support, rather than to drive sales or profit. Utilizing multiple social media platforms increases the potential reach and engagement with supporters.

Non-Profit

Welcome Software

JULY 3, 2025

Use: "We helped a global logistics firm cut costs by 18%." - Avoid: "We help companies save money." ## 4. product launch, seasonal promotion, awareness drive).** ## 2. When to use Whenever creating any form of written content. Campaign Overview **Describe what the campaign is, its purpose, and any relevant context or background.

User-Generated

Lynton Web

FEBRUARY 4, 2025

This leads to overselling, stockouts, and awkward conversations with customers about products that aren't actually available. Tracking product relationships becomes nearly impossible when managing complex relationships between products, deals, and customers across multiple platforms.

Management

Whos Mailing What

JUNE 26, 2025

You know, the company’s other products before we get into talking about mail? Each of our specialized divisions – we have industrial graphics, retail displaying board, and decal promotional products all under our realm. Image Works Manufacturing Inc. is our parent company. They started in the 1970s.

Direct Mail

Animalz blog

JULY 3, 2025

Grow Your Newsletter Through Cross-Promotion While algorithms change daily, email just… works. Requirements: Email platform that supports cross-promotion + minimum subscriber base (usually 1,000+). Requirements: Email platform that supports cross-promotion + minimum subscriber base (usually 1,000+). Help people.

PR

SocialPilot

JULY 14, 2025

For marketers managing multiple brands, or agencies scheduling across clients, hashtags remain a reliable way to contextualize content, build niche relevance, and improve engagement without relying on paid promotion. The post attracts product heads who are actively searching for exactly this expertise — and open to booking a consultation.

Real Estate

Use Insider

JUNE 23, 2025

Supply chain strain: Demand fluctuations and logistics challenges have made real-time forecasting, inventory optimization, and cost reduction critical. Also, many retailers have already used AI over the last 10 years to deliver personalized product recommendations, optimize campaigns, and predict customer behaviors.

Retail

Adobe Experience Cloud Blog

NOVEMBER 9, 2017

With that in mind, here are three holiday gifting programs that you can execute without having to devote a small army of marketers to running the logistics. You can help your customers become more productive at work by giving how-to videos , insightful infographics, and templates. Give the Gift of Genuinely Useful Content.

Logistics

Hootsuite

MARCH 31, 2025

Some marketers embrace it as a tool that enhances productivity, freeing up time for more strategic and creative thinking. Download this free cheatsheet with 250 professionally engineered ChatGPT prompts that will help you be more productive at work. The use of artificial intelligence ( AI ) in social media can be controversial.

User-Generated

Martech

MAY 27, 2025

We flooded inboxes with invites and turned thoughtful educational experiences into thinly veiled product pitches. For you to get the most value out of the webinar, the content must position you as an expert who can connect the dots from the audience’s pain points to your product or business. We killed the webinar.We overdid it.

Logistics

Buffer Marketing

MARCH 12, 2025

  Or, rather than asking folks to click over to your bio to find your products, content, or website, just include a link right in the post? They are paid posts on the platform that you can use to promote your business, product, or services and reach new people. Well, meet Instagram ads.

Advertisers

Hootsuite

SEPTEMBER 27, 2021

Which just goes to show, it’s not a product or service that makes something “boring,” it’s branding and marketing. Mail-order vitamin company Ritual mixes in personal letters from its CEO with memes, informational posts and product intel. Did prototypes for your newest product just show up at the warehouse? Smart, Kat!

Promotion

Buffer Marketing

NOVEMBER 27, 2023

She had no clue where to start—she knew nothing about how to create a product or how to bring one to market, but she knew that her idea was one for the masses. Potentially anyone with a shower could find a use for this product, and that was a huge number. 

Product

Content Marketing Institute

NOVEMBER 7, 2017

To thrive and grow, it needs a constant influx of supporters who buy into its perspectives, points, and purposes, and customers who purchase its products. If you want your #content discovered at scale, amplify its power through paid promotion, says @joderama. Click To Tweet. Engage top candidates and solicit their participation.

Promotion

Neil Patel

MARCH 2, 2021

What if I told you there’s a way to get rid of the bulk of your seller admin and focus solely on helping a single customer who will sell your products for you? It’s similar to Seller Central, where vendors can manage their purchase orders and product data from one central hub. You’ll send the stock.

Logistics

Neil Patel

JUNE 8, 2021

Distribution channels are the path products take from their initial manufacturing stage to selling them to consumers. There are three ways to make sure a product gets to the final consumer. With direct channels , the company is fully responsible for delivering products to consumers. What Are Distribution Channels?

Manufacturing

Adobe Experience Cloud Blog

JUNE 25, 2020

They take less time to plan and promote. Without the need to move people, products, and physical displays, virtual events can often be delivered faster than in-person events. Travel is logistically challenging for busy executives—and for anyone with home and family responsibilities. They can evolve as fast as your products.

Logistics

Marketing Insider Group

JANUARY 17, 2017

Often, interactive content assets are best made to better promote a larger core asset. This is strong practice, and delivers many more touchpoints for that large core asset than standard campaign promotion. A little too obvious, and logistically complicated. Scheduled Social promotion. Monopoly ? Candy Land ! Paid media.

Promotion

Hubspot Marketing

APRIL 10, 2018

Penney stopped promoting sales and offering coupons. Penney found they actually made more money when they raised the prices of their products and then arbitrarily lowered them, calling these “last-minute deals.” So let’s narrow it down: do you have excess quantity in one specific product that isn’t selling? In 2012, J.C.

eCommerce

Hubspot Marketing

MAY 29, 2017

Product or offer promotions. Plus, Instagram takeovers help cultivate good-faith relationships between influencers that can create inroads for future collaboration and cross-promotion. Promoting a product, event, or offer. 3) Decide on the content format and takeover logistics. Event takeovers.

Logistics

Adobe Experience Cloud Blog

MAY 3, 2019

You could also collaborate with a local vendor and get the opportunity to provide their products to the vendor’s clients. If you export goods or products, instead of services, then you’ll need to know import/export laws and tariffs beyond just how much it costs to put something in the mail! Export fees and tariffs.

Logistics

Sprout Social

AUGUST 10, 2021

Alysha: Let’s talk about promotion. We rely on different channels to promote our experiences, obviously this includes social. Everything from the logistical details of an event to the key messages to the target audience helps us make decisions around which channels and strategies to use. OK my turn to ask a question….

Logistics

Martech

JULY 29, 2022

Read next: How logistics and the supply chain impact customer experience. One quick fix is to throw money at the problem, basically spending more on air cargo and shipping, explained Matt Garfield is a Managing Director in FTI Consulting’s retail and consumer products practice (FTI is a global business advisory firm). Before and after.

Management

Neil Patel

DECEMBER 20, 2020

From the promotional materials to speaker lists and more, there’s quite a bit of work that must be done before, during, and after the event. Both live streaming and on-demand webcasts are more often self-serviced, meaning you handle the logistics and filming for your event. Event Management Tools. On-Demand Webcasting.

Logistics

Martech

JANUARY 9, 2024

Know why you want to partner with creators Whether it’s amplifying brand awareness, launching a new product or simply wanting to better understand the organic communities your brand could benefit from, it’s important to have goals in mind. Long-term partnerships where influencers regularly promote a brand. Product reviews.

Branding

Hubspot Marketing

MARCH 12, 2024

Intrigued, I clicked on the shop link, which took me to the product description within the app. TikTok made it easy for me to check out the product and add it to my cart. I also instantly saw suggestions for more products from the shop and a chat option where I could ask the company questions. TikTop Shop Features Source 1.

Shipping

Buffer Marketing

APRIL 12, 2023

As the face of Period Nirvana —the most comprehensive website and educational resource on the topics of menstrual cups and other reusable menstrual products—I spend a good portion of my time making fake blood and sitting on a toilet filming myself, and I love every second of it.

Retail

Neil Patel

DECEMBER 21, 2020

Before we go in-depth about natural language generation and how it can help your promotions, let’s take a minute to explain what precisely natural language generation is and what it does. Logistics and travel: Keep passengers updated, write itineraries, and translate texts into various languages. Generate Product Descriptions.

Digital Marketing

Marketing Insider Group

OCTOBER 27, 2020

Hosting attendees at your virtual event takes hard work, and crafting a memorable event experience takes top-notch planning and logistics. If you are offering a product or service, you might offer premium discounts. You can also measure the net promoter score (NPS) to know how they are willing to recommend your event to their friends.

Logistics