Adobe Experience Cloud Blog

SEPTEMBER 3, 2015

Introducing a mobile app into your marketing plan is a critical and strategic move. It’s vital that you integrate its creation into your marketing strategy and that you’re involved in some of the technical aspects of the mobile app creation and implementation. They may project manage the app build.

Thought Leadership 134

Thought Leadership CMO Marketing Plan Promotion 134

Adobe Experience Cloud Blog

APRIL 23, 2015

In fact, a new report released by Marketo and The Economist Intelligence Unit (EIU), has shown that Asia Pacific (APAC) marketers are already pretty savvy. Compared to the rest of the world, marketers in this region are more likely to be involved in product management, customer retention, cross-selling and upselling.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership B2C User-Generated 134

Adobe Experience Cloud Blog

OCTOBER 23, 2014

So, I did a little daydreaming, and a little brainstorming and came up with, drum roll please, the Marketing Trifecta, a perfectly organized, marketing dream-team: Any well thought out, engaging, integrated marketing plan comes from a well-organized team. Campaign Managers. Modern Marketing b2b Consumer'

Thought Leadership 134

Thought Leadership eBook Marketing Marketers 134

Adobe Experience Cloud Blog

JUNE 25, 2020

Even as in-person events return, most marketers plan to retain virtual events as a key part of their overall event strategy. More than 80 percent of marketers see themselves moving to more online events in the future. [1]. Live chat and conversation marketing. An event- and workflow-management platform.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174

Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

HOT TIP: If you’re starting to think this event is a good fit, create preliminary goals to present to your manager for budget approval. Thought Leadership Presentations. Where the event(s) fit into your overall marketing plan/budget. They’ll appreciate your foresight and be more likely to give you the “thumbs up!”.

Thought Leadership 134

Thought Leadership Fashion Marketing Mix Entertainment 134

Adobe Experience Cloud Blog

JUNE 26, 2015

Is she interested in running field events, or managing the company’s Twitter feed? Brainstorm projects related to these interests: Your intern may sit on your content marketing team, but perhaps you can connect with your social media manager to see if he can write a few Facebook posts. Summer Is Here—Bring on the Interns!

Telemarketing 131

Telemarketing Thought Leadership Event Marketing Food 131

Adobe Experience Cloud Blog

MAY 6, 2014

Author: Dayna Rothman There are a lot of moving parts involved in creating the perfect content marketing plan. What are the elements of a well-run content marketing machine? To start creating your content plan, the first thing you’ll need to do is assign ownership. Content Marketing'

Content Marketing 134

Content Marketing Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

MARCH 31, 2015

Either way, the failure to execute a marketing plan from a global perspective jeopardizes valuable opportunities to gain market share in international markets and often has business leaders throwing good money after bad. Use technology to your advantage and avoid old school manual processes and project management tools.

Global Marketing 134

Global Marketing Thought Leadership Transform Marketing 134

Hootsuite

DECEMBER 1, 2022

All you need is a solid strategy based on well-planned LinkedIn goals that fit into your larger social marketing plan. General LinkedIn marketing tips. Here are some key steps for any brand interested in building an effective LinkedIn marketing strategy. So, where do you start? Set clear goals.

Marketing Strategy 145

Marketing Strategy Thought Leadership Marketing Marketers 145

Hootsuite

APRIL 29, 2025

The question is, how will you manage it? And since its part of the Hootsuite social media management platform, you can boost and track all of your social engagement in one place. Teams that want to seamlessly fold an employee advocacy strategy into their larger social marketing plan. Who is this for?

Price 58

Price User-Generated Thought Leadership Whitepaper 58

Adobe Experience Cloud Blog

MARCH 30, 2018

But what about customer success marketing? How much do you know about it, and how does it affect us as marketers? In this blog, I’ll cover what customer success marketing is and how it fits into your marketing plan. What is Customer Success Marketing?

Customer 134

Customer Transform Thought Leadership Health 134

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block. In fact, it’s not so different from creating any other marketing plan – except, you know, a lot cooler. The Secret to Video Marketing Success.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Video Marketing Digital Marketing 134

Marketing Insider Group

JULY 14, 2021

If one of your blog posts gives tips for creating an effective marketing plan, your lead magnet could be a downloadable marketing plan template. Let’s revisit our two previously mentioned lead magnet examples: the product demo and the marketing plan template. PDF Checklists.

Whitepaper 145

Whitepaper Thought Leadership Marketing Plan Education 145

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Forward-facing organizations will take advantage of the insights that technologies like AI and marketing automation provide, by viewing their 2020 marketing plans as organic rather than fixed. In the article, Frédéric Dubut, Senior Program Manager at Bing says. Most experiences look, feel, and behave alike.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Adobe Experience Cloud Blog

JUNE 23, 2017

Once you’ve developed a strategy and identified who you’re looking to build a relationship with, you’ll need to think about how to collaborate with the key stakeholders involved in managing an influencer engagement program. Content marketing managers to create content that incorporates influencer responses and views in blogs, ebooks, etc.

Influencer Marketing 134

Influencer Marketing Thought Leadership eBook Management 134

Adobe Experience Cloud Blog

SEPTEMBER 9, 2014

The Marketo Marketing Calendar is the industry’s first calendar to fuse campaign planning and execution, and it’s been part of our vision from the beginning. When Phil Fernandez, David Morandi and Jon Miller founded Marketo, they imagined a fully unified and easy-to-use marketing management solution. Modern Marketing'

Thought Leadership 132

Thought Leadership Fashion Marketing Marketers 132

Martech

JUNE 30, 2023

In pursuit of operational efficiency, 60% of marketing organizations have centralized some or all of their functions. This can leave them struggling with managing disparate teams that do similar work. The core benefit of centralizing or consolidating teams is to increase marketing’s overall impact.

Thought Leadership 117

Thought Leadership Analytics Market Research User-Generated 117

Adobe Experience Cloud Blog

MARCH 27, 2018

I can’t tell you how many times I see marketing leaders develop a plan and budget without any context for the business or division’s overall goals. How can you write a marketing plan and budget without knowing what everything is building towards? What are your revenue targets next year? Get Sales Buy-In First.

Thought Leadership 134

Thought Leadership Marketing Marketers Communications 134

Adobe Experience Cloud Blog

APRIL 10, 2017

Author: Amy McCarthy Throughout the many, many years of working in different aspects of channel management through value-added resellers (VARs), channel partners, or original equipment manufacturer (OEM) partners, I’ve learned firsthand how powerful partnerships can be.

Thought Leadership 107

Thought Leadership Manufacturing User-Generated Marketing Plan 107

Adobe Experience Cloud Blog

NOVEMBER 8, 2017

A sophisticated solution should show version history and edits made to the original submission, have a commenting feature, the ability to add the email to your marketing calendar and manage all the content for your various channels in one location. Have you integrated a content marketing platform into your marketing plan?

Content Marketing 133

Content Marketing Thought Leadership Marketing Marketers 133

Marketing Insider Group

JULY 6, 2020

Before you start creating content for LinkedIn, you should have a clear idea of who exactly you’re targeting and what your marketing goals are. Forty-five percent of LinkedIn users are in upper management and the largest income bracket is those who are earning $75,000 and above. Industry news and research. Storytelling. Case studies.

Marketing Strategy 145

Marketing Strategy User-Generated Thought Leadership Marketing 145

MarketingOps

FEBRUARY 26, 2024

Created with the assistance of DALL·E Introduction and Background In 2018, Edward Unthank introduced the four pillars of marketing operations, setting the stage for the management of effective marketing technology (Martech) functions. These pillars have since been the bedrock for many successful careers in marketing operations.

Transform 130

Transform Marketing Marketers Thought Leadership 130

Adobe Experience Cloud Blog

NOVEMBER 22, 2017

Facebook Local product manager Aditya Koowal told TechCrunch , “We’ll think about advertising way further down the line.” How will your business utilize Facebook Local in your 2018 marketing plan? I’m interested in your thoughts. Ads Are Sure to Come. What advertising potential do you see?

SEO 134

SEO Thought Leadership User-Generated Food 134

Hubspot Marketing

FEBRUARY 13, 2024

I sat down with a couple of professionals, gathered data from our 2024 State of Marketing Report, and now I’m ready to tell you the top three roles marketers plan to hire in 2024 Without further delay, let's explore why those three roles matter, according to experts. The Top 3 Roles Marketing Leaders Plan to Hire in 2024 1.

Thought Leadership 112

Thought Leadership Marketing Marketers Management 112

Pam Didner

APRIL 2, 2021

That’s a strategic discussion with your team and management. Having a plan and understanding your audience will help you determine the types of content you should prioritize. The Benefits of Content Marketing. It’s about saying it in a way that your management and internal stakeholders can understand. Marketing two-pager.

Content Marketing 106

Content Marketing Marketing Marketers Marketing Plan 106

Hubspot Marketing

OCTOBER 18, 2019

Thought Leadership. Content Marketing. Profile a co-worker or manager. Blogs are important for SEO and lead generation, so picking the "right" topics is a crucial step in marketing planning. Take a stance on a recent blog post from your favorite news-sharing site. Round up recent news in your industry.

Thought Leadership 145

Thought Leadership Millennials eBook User-Generated 145

Adobe Experience Cloud Blog

NOVEMBER 15, 2019

Marketing responsibilities and methodologies have changed drastically in the past decade. . It’s no longer logical or affordable for brands to create 12-month marketing plans to be reviewed annually. Happy marketers exhibit better productivity. Ensures Employee Satisfaction . Facilitates Transparency. Makes work fun.

Transform 116

Transform Thought Leadership Traditional Marketing Communications 116

Adobe Experience Cloud Blog

MAY 22, 2015

Considering that millions of customers engage with brands on social media platforms, a referral model woven around this technique is fundamental to any marketing plan. One company utilizing this strategy is LastPass, a free password management tool that offers a dual referral program to its users.

Affiliate Marketing 134

Affiliate Marketing Thought Leadership Marketing Marketers 134

Buffer Marketing

FEBRUARY 12, 2025

This doesn’t mean you switch your social strategy every quarter, but you take a more holistic approach to move your social media marketing plans in tandem with your business growth. Today, you might be able to practice content creation on one platform and choose to create thought leadership LinkedIn articles.

B2C 88

B2C Social Media Marketing User-Generated Entertainment 88

Adobe Experience Cloud Blog

AUGUST 16, 2018

By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? Email matters more today than ever before. Get Stakeholders to Buy-in Early.

Email Marketing 113

Email Marketing CMO Key Performance Indicator Thought Leadership 113

Adobe Experience Cloud Blog

MAY 9, 2017

There’s one thing that may help you solve these problems (apart from having a solid marketing plan , of course). This has allowed them to claim their place in the market and become one of the most popular online stores in the world. Managing a SaaS business without a clear Unique Selling Proposition is next to impossible.

Thought Leadership 109

Thought Leadership Retail Promotion Place 109

Adobe Experience Cloud Blog

OCTOBER 31, 2016

Igor had leveraged historical skills in campaign management through detailed spreadsheets, color-coded deliverables, and timelines for the marketing team. Later that day… “She’s been pacing the floor, micro-managing us” said Beth, the Email Marketing Manager. She keeps repeating “Bring it to life!!

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Marketing Marketers 134

Lynton Web

MAY 8, 2025

Review generation and management across Google, Yelp, and Facebook builds credibility, improving search rankings through positive sentiment and engagement. LinkedIn : Professional networking, corporate partnership development, and thought leadership content. Several options are tailored to the recreation center's needs.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Adobe Experience Cloud Blog

MAY 24, 2018

Manager, Demand Generation CoE & Strategy, Marketo. But you’re a savvy, experienced digital marketer, so this is not news to you. Scott Minor, Online Marketing Program Manager, Marketo. Every digital marketer would say that metrics and analytics are important, but they can also be difficult. Sadly, it won’t.

Digital Marketing 134

Digital Marketing Key Performance Indicator Thought Leadership Marketing 134

Adobe Experience Cloud Blog

OCTOBER 20, 2017

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, social media, and email.

Digital Marketing 134

Digital Marketing Marketing Strategy Marketing Marketers 134

Marketing Insider Group

NOVEMBER 15, 2022

My “ah hah” moments (some call them epiphanies) centered around Account Based Marketing (ABM), Marketing Technology (MarTech), Thought Leadership, as well as key concepts such as sales enablement, executive engagement, and insights and intelligence, and more. Everyone wants to be a leader.

Transform 97

Transform Thought Leadership CMO Marketing 97