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Getting B2B Ecommerce Right — Here's What I Learned From Experts

Hubspot Marketing

Another report found that B2B industries like manufacturing have a 67% customer retention rate. Manufacturers Manufacturers are businesses that create goods and products from raw materials, usually at their own factory or warehouse. Distributors Distributors work with manufacturers to sell the manufactured product to customers.

eCommerce 123
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3 Manufacturers Doing Social Media the Right Waykar

Kuno Creative

In true social media fashion, manufacturing companies like the idea of using Instagram, Twitter, YouTube and other popular social platforms to support their marketing efforts. Manufacturing companies often come in with the preconceived notion their products simply don’t have the visual appeal that social media calls for.

Insiders

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How to Build a Winning B2B Medtech Demand Generation Strategy

Marketing Insider Group

Unlike traditional marketing, which typically focuses on immediate sales, demand gen emphasizes building long-term relationships and educating prospects, helping them understand the challenges they face and how the company’s offerings can solve those challenges. Any content you promote here should not feature a contact form.

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What's Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out

Hubspot Marketing

I’m lucky if I open maybe ten percent of them — including anything promotional. Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. Answering “What is BTL marketing?”

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Facebook marketing in 2025: A VERY complete guide

Hootsuite

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z 101
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How to Use eSports Marketing to Grow Your B2C Reach

Neil Patel

Now that you understand the power of an eSports marketing strategy, you need to know how to implement it. In the following sections, I’ll break down actionable steps you can take to promote your business to the eSports market. Advergaming is one of the most extreme eSports marketing strategies. Create In-Game Ads.

B2C 144
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Is Content Marketing the Right Choice for My Business?

Marketing Insider Group

Content marketing checks off all three boxes. And with more people online than ever before, a multi-channel content strategy is a must to capture the lion’s share of your target market. Quick Takeaways: Content marketing covers the three critical drivers in the customer journey. Today’s marketers should take note.