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Meet my research team: Gemini, ChatGPT, and Perplexity

Martech

Recently, I’ve begun using it for research-oriented tasks and have found it to be really helpful in two key areas: product discovery and company/product positioning. When I’m using generative AI for research work, I’ve found that I get the best results by using multiple products simultaneously.

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Gamification in Marketing

Use Insider

Common examples of gamification in marketing include: Loyalty programs where customers earn points or unlock rewards for repeated purchases. Interactive quizzes that help users discover products based on their preferences. Gamification in Market Research Gamification in market research is another powerful application of game mechanics.

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How to Use Reddit: A Beginner’s Guide for Marketers + Creators

Buffer Marketing

Trends and insights : Reddit is a goldmine for market research. Overly sale-sy and traditional marketing content won’t be received well on the platform. “How Our Product Changed the Industry” might not fare as well as “We Build a Product that Will Help You Solve [insert specific problem here].”

Marketing 103
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Differentiation & Distinction, Part I: The Error Ignoring Time

Doug Garnett

While quite productive for the book, I had little energy left for blog posts. A Scientific Reduction: Ignoring Time Traditional science commonly reduces problems to simplify them. A distinctive product is easily identified in a store, on a shelf, on a website, and in the customer mind.

Energy 59
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Marketing Agency Matchmaking: What Clients Crave in Agency Partnerships

Set Up

Client Priority #5 | Multicultural Priorities Rising Additionally, while multicultural marketing remains the smallest segment, its importance has doubled from 5% to 12%, signaling Brands' increased focus on diversity and inclusion.

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Why Your Focus Groups Are Failing and What to Do Instead

Duct Tape Marketing

Rapid and Actionable Insights Unlike traditional marketing research methods, Anti-Focus Groups provide a quick turnaround. It's, it's really more about business to business products and services. Am I told I'm going to dinner and it's going to be a research? John Jantsch (05:26.733) Yeah, okay. get invited to this.

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Understanding Non Profitable Organizations: Key Insights and Strategies

Vertical Response

According to the American Marketing Association, a well-defined structure enables organizations to facilitate the exchange of offerings and create value for customers, clients, partners, and society as a whole. Consistent and meaningful content marketing can foster a sense of community and brand loyalty among donors and volunteers over time.