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What Is a Product Marketing Manager? Job Description and Salary

Hubspot Marketing

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. Here’s what I learned.

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4 marketing ‘jobs to be done’ being transformed by genAI

Martech

Additionally, synthetic personas help test and validate product value and messaging. With these advancements, researchers can generate insights faster, saving time and money before launching marketing campaigns. Automation also streamlines product launch logistics, managing handoffs and approvals between teams.

Transform 128
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How strong brands build stronger B2B pipelines

Martech

Marketing leaders need to engage their teams — because you never know who might have the mind of a product marketer just waiting to be tapped — and make the case for investing in more specialized resources. And that kind of experience-led growth relies heavily on strong product marketing. It can be challenging.

Branding 115
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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Here’s how Lemlist approaches a listing of job responsibilities for a product marketing role: The company bolds the jobs to be done and gives a succinct description. Skyrocket your email marketing performance and drive revenue fast. Measure and optimize the buyer journey as it relates to product feature adoption and usage.

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How B2B marketing is becoming a strategic growth driver

Martech

By harnessing data, marketers can anticipate market trends, understand customer needs and create targeted campaigns that resonate with their audiences. Digital and content marketing use behavioral data to personalize user experiences.

Transform 126
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How to Use Substack: Lessons from What's Working for Creators

Buffer Marketing

A strong bio: Clearly states the newsletter’s focus Highlights who it’s for Uses a conversational, approachable tone For example, instead of: "I’m a marketing expert sharing my thoughts on digital trends." " You can (and should) also connect your social media so that people can find you elsewhere.

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What’s behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer?

Martech

Heres a breakdown of the responsibilities, backgrounds, skill sets, and how these roles fit into marketing and marketing operations. Responsibilities GTM engineer / GTM ops engineer Develop and implement go-to-market strategies. Analyze market trends and customer data to inform product positioning.